2. This is the official homepage for
Plan B, and it too contrasts from
the album advert featured in the
magazine. Firstly, the whole
homepage has a very modern feel
to it with a modern font and
background picture. The black
and white theme has been
carried over to show consistency
and act as a house style and the
colour red is still prominent.
The logo however is not in the top left hand corner which
slightly breaks conventions, but instead it is in the centre of
the page which is still quite common with websites today –
though not all.
A noticeable difference is that the logo on the advert is
different to the logo on the website. This is perhaps
because this particular logo is more difficult to read than
the one on his advert: The advert is meant to be glanced at
(an easy font is quick to read) where as a website is meant
for fans who want a development of his persona (the logo
can be more detailed).
3. The navigation bar is very conventional, with links to music, photos and videos etc. This
is an easy way for audience members to find specific media links for Plan B and explore
new media which they may not have seen before. Moreover, the fact that there is a
‘free download’ is likely to attract new visitors and almost force them to become
interested in the rapper.
Another noticeable feature is the social media links to Instagram and Twitter which is
highly appealing to commuters who use mobile devices.
The modern content has a contrasting feel to the poster which works as there is still
similar house styles carried over.
Something completely original about this website is the pop up bar at the bottom which
features a music player filled with Plan B’s music. This is a very clever way to hook
people to his music as they don’t have to go out of their way to find songs. Moreover,
the bar has various and simple controls so viewers can navigate through playlists,
making them feel like they own the ‘whole collection’ of songs.
4. The Hashtag present on various pages on the website, although
I’ve only analyzed the homepage. The Hashtag can enable
people to share their love for the artist and get them ‘trending’,
making other people interested in the artist and increase their
popularity too. By having it in such a large font, it is likely to
catch peoples attention immediately and cause them to take
action. This word of mouth style could make an unknown entity
in the music world receive instant fame.
5. An unusual feature of this
website is the lack of text,
perhaps to encourage people to
look at all the content (large
blocks of text are likely to put
people off). Instead, in place of
the text there are various links
to different videos such as
performances, interviews and
backstage content. This could
give make fans feel much more
connected to the artist as it
connotes the feeling that we are
looking into their secret diary
and at their personal life. This
only strengthens Plan B’s
persona and further engages
the interest of fans.
