The digipak features provocative images of Rihanna that are intended to promote her music and draw in audiences. The front has a black and white image of Rihanna staring at the camera in minimal clothing. The back has another full image of Rihanna but does not list the album tracks. The sides and CD compartment continue the black and white theme with more images of Rihanna, including one within a newspaper.

2. DIGI - PAK
FRONT: As you can see by this digipak, the front usually consists of an image of the artist whose CD it is – the purpose
of this is to highlight to the audience who the CD was produced by and also to promote the star who is on the
front cover – in this case Rihanna. Rihanna is known for her provocative and suggesting nature, especially when it
comes to videos and images related to her career in the music industry – this is the case with this digipak of
Rihanna, she is staring directly at the camera and is wearing minimal clothing which will help lure an audience of
both males and also females as they are the ones who tend to listen to her music anyway. The colour scheme
consists of the basic black and white which suggests to the consumers that this is not suitable for a young
audience, this idea is also backed up by the choice of pictures on the front.
BACK: In my personal opinion, the back of this digipak does not conform to the similarities as others as it is not
obvious to the consumers of this product what tracks are on the album. The key feature on the back of the digipak
is a full image of Rihanna herself. However, it does conform to the other typical conventions such as having a
barcode and the promotion of the music label she belongs to.
SIDES AND CD COMPARTMENT: The theme throughout is consistent to the front and back of the digipak with
the black and white theme and the provocative images of Rihanna herself. The difference is that there has been an
inclusion of a newspaper which to me suggests it is a promotion within itself. The actual CD also is consistent with
the theme on the inner ‘pages’ of the digipak.

3. WEBSITE
When looking at the website which promotes the band ‘Imagine Dragons’ the first part of the
page which I am drawn to is the header across the top of the page, highlighting to the
audience whose website it is, but also it has the name of their latest album below that. The
background of the website is also consistent with the imagery on the bands latest album –
Night Visions.
At the top of the page, above the header, there is a bar which consists of various links to other
pages on the website: HOME; BIO; TOUR; MUSIC; VIDEOS; STORE; and LYRICS. On the
home page, there are links to their Facebook, Twitter and YouTube. Again the colours that
have been used suggest to consumers of their website and music that it is not suitable for
a younger audience.

4. MAGAZINE ADVERT
This is the magazine advert for the band ‘Stereophonics’
and their album ‘Keep Calm and Carry On.’ Starting
with the image chosen for the advert is in keeping
with the front cover of the artist’s album cover. In my
opinion, this image does not fit with general
conventions of an advert as there is barely any direct
eye contact with the camera which tends to be used
in promotion to draw the attention of potential
consumers of the product, however, in this case, all
members of the bands are looking in various
directions and seem quite distant. The main point of
the advert is promotion of the album which is done
so at the bottom of the advert which highlights when
it will be released and the various platforms you can
get it on. Having a successful advert campaign will fit
in well with other forms of promotion such as reviews
and through various mediums of social media. This
‘poster’ itself can easily be transmitted through paper
format in magazines but also digitally on the internet.