Beyonce's official website is very clear and well structured while also being creative and interesting to viewers. It uses a color scheme of black, white, and gray that contrasts well. The home page features pictures of Beyonce to engage viewers and advertisements of new albums and DVDs. Navigation is easy through clear labeling and structure across pages for news, music, events, videos, photos, and more. The store page links to another website, maintaining the overall organized layout while portraying a more stylish side of Beyonce. Overall, the website focuses on her fame and personality through bold images and limited text that keeps viewers exploring different features.

1. By Larelle
Benjamin- Forrester

2. ASAP Rocky’s MOB website follows a
clear, repetitive structure
throughout the whole page which
enables the viewer to find out what
they want to and navigate through
the site without any problems. The
colour scheme which consists of
black, white, grey and blue is also
consistent. However, on the Store
Page, everything such as the layout,
colour scheme and font changes
which makes it appear more
interesting to look at. Nonetheless,
it still is very clear and basic.
Overall, I do like ASAP Rocky’s MOB
website and will be using some of
his ideas in my own work.

3. The ASAPMOB website
consists of:
- Home Page
- News
- Music
- Tour Page
- Sign Up
- Lyrics
- Forums
- Store
- Connect Page
Asap Rocky’s MOB website is very clear and well
structured. The title is very bold and clear and is shown
at the top of every web page. The colour scheme for
this website is black, blue, yellow and purple that
contrast well with one another. The home page contains
a range of posts that are to do with his performances,
events, interviews etc. It acts as a news page which is
good because the viewers are immediately aware of
allows you to see tweets
current news in association with him, before going on
and re-tweets by the
to the news page. Another useful feature to the home
@ASAPMOB. This right
page is the dates above every post – in which the
hand column also has
viewers can comment on. On the right hand side of the
links to the Twitter and
page it consists of: the search bar (for the whole
Facebook websites so
website), an advertisement of his album and ASAP
that viewers can
Ferg’s single that links you to the ITunes website so that
follow, add and interact
you can download it. It also has a twitter section which
with the ASAP MOB.

4. The music Page is once again very clear and simply
consists of the album cover, track list and a link in
which the viewer can download the album from. Also on
this website, there is an interactive section which
includes the following websites –
Facebook, Twitter, Google, Tumblr and Email. This is an
effective feedback technique as it allows viewers to
comment about the album via these websites web and
show that they like the album. It also shows that he is
targeting people who are joint with different online
websites rather than one. This website has a global
comment system that improves discussions on websites
and connects conversations across the web. The idea of
having this on the website is so that it can help viewers
find new and interesting content, discussions and
products.
As you can see
from the
comments, it has
targeted a lot of
people. Above
this, there are
links to different
parts of the
website and
recommended
content for
viewers to take a
look at.

5. The news page has current events that have
taken place and is shown in a list format.
On each post it consists of the title, a
picture and a small amount of information
that is brief but concise.
The media page, follows the same layout like
the rest of the website and is shown in a list
format. For every post, there is a live video
that has been put on there using the ‘YouTube’
Website. This is beneficial as it allows the
viewer to like and share the video on YouTube
as well as other online websites. On the BET
videos, the viewer can view a range of
different videos, that are associated with BET
which gives them options and keeps them
interested.
Below each post on the Media and News
Page, there is an interactive section which
links up to a number of online websites. This
enables viewers to give their view on the
posts. In this case, they can comment on and
like the news and videos.

6. The Tour Page contains a picture of ASAP Rocky’s
concert and a tour schedule that is very clear. The
purpose behind having this particular picture is to give
viewers an idea of what his event may look like –
therefore acting as an subtle advertising technique.
The Sign Up Page is very straight forward and consists of
a few boxes for the viewer to fill out so that they can
subscribe.
The Lyrics Page looks very poor because it only has
three album links rather than any pictures.
Nonetheless, there is lyrics for every song out of the

7. The ASAP MOB Forum page is very simple and
requires you to become a member.
However, rather than signing up through the
actual website, you can sign in using the
accounts you have for the following websites -
Facebook, Twitter, Yahoo, MySpace, WindowsLive
, Aol, OpenID, PayPal, Linkedin, WordPress and
Blogger. This is highly effective and it takes into
account that there are various online websites
that people use and wish to consistently use for
other sites. On this page, you can choose from
one of five forums and look at members who are
apart of this forum.
When you click on the Store Page Icon at the top
of the page, it transfers the viewer to another
website which is ASAP Rocky’s Store Website. This
website differs in terms of layout and colour yet
it very well structured and clear like the ASAP
MOB website. The website uses colours (grey,
black and white) that contrast very well with one
another, as well as uses fonts that reflect the
artists style.

8. Asap Rocky’s official website does
however appear to be more
interesting and requires you to scroll
up down to discover different things
on the website due to the list layout
of the page. Much like the other
website, it is clear and well
structured so that the viewer can
navigate the site easily. The colour
scheme which consists of
white, dark grey, black and blue is
fairly similar to his other websites
and once again contrasts well. One
feature I like about the website, is
that the menu appears and
disappears of the screen as you
scroll down the page which is very
good as the viewer doesn't have to
look for it on the page. The top of
the page is very effective because it
is acts as an advertising device of
his new album, merchandise and
video. By placing this at the top of
the page, it shows that the website
was well thought about because this
is the first thing that people will see
and immediately take interest in.

10. Much like ASAP Rocky’s website,
Beyonce’s website follows a
clear, repetitive structure
throughout the whole website. It
does however feature elements in it
that I like such as a range of
pictures, which requires the viewer
to look through the web pages
easily without having to read a lot
of information. The
website, reflects her classy style
and has a soft feel to it which has
been created by the colour scheme
(black, white and grey), fonts and
the clear structure of the page. Her
official music store page does
however appeal to be more due to
the colours it uses. I more than
likely will be using some ideas and
aspects from Beyonce’s website - in
particular her US website.

11. Beyonce’s website is very clear and well structured. The title is
very much blended in with the rest of the website and does not
really stand out as much as it usually would on a website.
However, it is in a red box to signify to the viewer who the website
is about. The colour scheme is predominantly white with use of
black and grey which in all, contrasts well with one another. At the
top of the homepage, the viewers are welcomed with a range of
pictures of Beyonce performing which can be relatable to some
viewers who may have seen her in concert. These interesting
pictures, are likely to be used to intrigue viewers which may lead
to them attending a concert of hers. The top of the page also
features two types of advertising of her new album and DVD set
which is placed here on the page because its the first thing viewers
see. The home page also contains a range of posts that are to do The Beyonce website consists of:
with current news, events as well as videos. It acts as a page - Home Page
whereby the viewers can become immediately aware of current
- Latest: News & Press - Photos
news in association with her, before going on to the news page.
- Music - History
Another useful feature to the home page is the dates above every
post and the comments/share sections – underneath each post. - Events - Community
- Videos - Store

12. The top of the home page also features a
bar that is highly effective because it gives
viewers the easiest way of receiving The Latest Icon on the Menu Bar has two web pages
updates through their email which in turn below called News & Press. These two pages follow
will result in a lot of people subscribing – the same layout as the home page however contain
because they can quickly put in their email much more posts on it and gives additional
address. To sign in to Beyonce’s community, information and pictures (of the same post) to what
you can sign up as well as Sign In via your is on the home page. The news page consists of
Facebook and Twitter which enables current news and events as well as past news that
viewers to keep their username whilst using Beyonce has been in associated with. Much like the
it for various websites. This shows how well Press Page, it has little information which appears to
thoughtful the website was as a whole. be very concise.
The Music page also has two subpages which consist of
releases and Store. The Release page is very straight
forward and consists of a picture of the
album, tracklist, links to buy the album and the option for
viewers to share and comment on the album which is shown
at the bottom of the page (like a blog). Below the main
album shown, it shows Beyonce’s other albums and DVD
which viewers can easily view. On the other sub page, it
links to the Store website – which gives viewer an additional

13. The events page follows the same layout as all the other pages. The main
feature to the page is the tour schedule which is presented in a clear
table showing the location, venue and date of the event. This page also
links to ‘Live Nation’ whereby the viewer can purchase tickets to the
event. At the bottom of the page, there is a link at the bottom so that
the viewer can navigate
through the various
pages of the tour
schedule.
The videos page shows one of Beyonce’s music videos
which can be commented on and shared with others
through one of the social networks that the viewer maybe
signed up with. On this page it consists of a number of
Beyonce’s official music videos and behind the scene
footage. The page is very clearly structured in order to
allow the viewer an easy way of navigating this page.
There is also a comments section of the member of
Beyonce’s community which appears as a posts at the
bottom of the page.

14. The photos page contains a number of Beyonce’s albums that
are either events, concerts and so on- under the heading ‘Photo
Collection’. There is also a ‘Fan Photos’ section which also has
been categorised into albums. I think this is good because it
enables viewers to upload pictures that they may have created
or simply just like on the website.
The community page is very similar to the tours page, in the sense that it
presented in a table to show the different forums within this community as
well as the amount of topics and posts in each. At the top of this page, it
allows the viewer to Log In and makes posts within the forums shown. This
page just allows viewers to engage with other Beyonce fans and be very
interactive on her website. At the bottom of every page, another menu bar is
shown which is very useful, as well as some advertisement of her new album.

15. The History Icon on the Menu Bar has three sub pages below
called Bio, fashion and films. On the Biography page, their is a
long paragraph of information on Beyonce’s album ‘I Am...Sasha
Fierce’ which gives the viewer a lot to take in yet doesn't
appear to be very interesting. The fashion page, shows two
clothing lines that Beyonce’s in association with her family. It
features a picture of the artist and some information that is
very concise.
The films page
also follows the
same structure as
the Fashion Page.
One addition is
however the
other films that
Beyonce is in
which is shown
through pictures
which the viewer
can select and be
automatically
moved to the
The store page, automatically links to another website section whereby
of Beyonce’s official music store. On this website, the it gives
layout is the same however, the use of colours information on
(black, brown and leopard print) at the top of the page this particular
differs and portrays a more sexy side to Beyonce film.
compared to the other website which shows her to be

16. Beyonce’s official website is the most
interesting and creative website that I
have come across simply because, the
transitions from one page to another is
unique as well as the way in which the
menu bar appears on the page. Majority of
the website contains big bold pictures with
little information, therefore being able to
speak for it self. The website focuses on
Beyonce’s fame as well as personal life
which is good. The style of the
website, reflects her fun sophisticated and
happy personality as if she designed it
herself, rather than the other website
which is very structured and basic. On this
website, it is designed in a way that allows
the viewer to be constantly surprised by
the way in which things appear on the
screen. This is effective because in turn it
makes viewers stay interested in the
website and explore various features to
the website such as the blog, her charity
and tours. Her website includes the
following pages: I AM TUMBLR (pictures of
her work, personal life &vault
), news, music (albums and dvds), vault
(pictures and videos), beyhive blog, tour
and charity page.