Codes and conventions of billboards

1. CODES AND CONVENTIONS
OF BILLBOARDS

2. The name of the magazine is big and
bold establishing the brand name, the
fact it’s the largest font on the page
instantly makes it stand out to the
audience.
The font is in a serif style, a more
sophisticated font, hints the magazine is
targeted at a older audience and this
font helps the audience identify with
the magazine.
You can see there is brand
reinforcement on the page showing its
magazine on different platforms. The
fact the same image is shown on 3
platforms is great advertising as there
are many ways to access the magazine
and the audience can access in many
ways.
The magazine website is given in the
corner in the white border so
therefore stands out more.
The sell line on the billboard is in italics,
this makes it look sophisticated again
this could be to identify with an older
generation target audience.
The billboard is a very bright colour
which will attract attention of people
walking past and resultantly increasing
brand exposure.
There is a tag on the bottom of the
billboard which shows that the
magazine is available on the app
store.

3. The product is the main image on
the page, the product in the image
has been expertly put together to
make it look more appealing to its
audience. The burger immediately
attracts the audiences attention.
The image is meant to look
delicious, making the reader want
to get the mouth watering burger.
The name of the product is bold
and big on the page, instantly tells
you what the image is. The writing
is a 3D style making it stand out.
The name is also a play on words
from the business which engages
with the audience.
The logo of the business is on
the page to the right. Clearly
reminds the audience of its
brand but doesn’t draw away
from the main image.
The background is very utopian
this makes the audience feel as if
the product being sold is also
utopian. There is also an eagle on
the page, and this being a
American billboard, shows the
patriarchy of the brand, this
appeals to Americans.
The billboard itself is quite
plain and simple but its
effective as it shows the
audience what the product
is and makes them want to
buy them want to buy its

4. The name of the musical is clearly
shown on the billboard big and bold
instantly attracting the audiences
attention
Ther sell line ‘the worlds #1 musical’
attracts the audience to buy as they
are advertising the fact they are the
best musical in the world, everybody
wants to see the best.
There is a link to the website that
allows people to book improving
accessibility of getting hold of
tickets, the website will also give an
incite into what the musical is about.
The image on the billboard of a
sketch of a lion in the brand logo
that is on every billboard and
advertisement which allows the
audience to instantly associate the
image with the brand.
The background is very bring and
stands out. This will allow people
to instantly see it if they are
nearby getting more publicity for
their product.
The Disney logo is shown
at the top which is the
producer of the magazine.
Disney is one of the
biggest brands ever and
anyone who sees this will
instantly recognise Disney.

5. SUMMARY
 There are not any regional magazine billboard in existing media so I
had to use the codes and conventions of other products.
 I found that the name of the product or the product itself features on
the billboard.
 The brand name is on the billboard.
 other platforms are shown the billboards along with website links on
the page.
 Billboards are made to stand out so backgrounds are bold and stand
out to the public.