The document discusses analyzing artists' brand images through their websites and album covers. It examines several indie artists, finding that consistency of themes across products helps audiences instantly recognize the artist. Haim uses images of the band members to portray an alternative image. Nina Nesbitt uses the color lilac and similar imagery for femininity. The Neighbourhood creates cohesion with its black and white filter. Creating synergy between an artist's website and album cover makes their brand easy for audiences to identify.

1. Ancillary Research
We are conducting ancillary research as it is not
only important to analyse the conventions of indie
seen in different artists music videos, but also
because we need to analyse the artists as a whole
and the image that they are trying to portray to the
audience. I have looked at the website and album
cover for each artist I previously looked at to
identify particular themes throughout their brand
image.

2. Synergy
The main aim of any artists website is to promote
the artist. It will also give information to the viewer
such as tour dates, news, videos and new single
releases. The website should make it easy to
immediately identify the artist with their most
recent songs and videos and all products of the
artist should have a recurring theme. We will need
to consider all of these things when conducting
the ancillary projects for our artist.

3. Haim generally are portrayed to be a
carefree wild girl band. The first thing that
emphasises this is the page you see when
you click on their website. This is a whole
page video of the girls dancing and
whipping their hair around which
represents their fun and crazy nature. This
could also make them relatable to their
target audience as they are showing they
are care free teens/young adults
The Haim website and album cover
unconventionally do not feature similar
themes. The main thing all of their products
have in common is that they all feature
images of the three girls posing in different
settings. However this could be
emphasising how there are not
stereotypical and are very different to
existing girl bands as they want to portray
themselves to be alternative and unique.
The Haim website also has links to
Facebook, which emphasises that
their target audience is young
adults social networking is often
used by teens. Haim use social
networking to attract and
engage with their audience.
One thing I liked about the website
was every time you refreshed the
page, the background image of
the girls would change. This means
each time you went on the website
it would look different which helps
keep the audience interested

4. Conventionally, Nina Nesbitt’s album cover and website
are very similar and feature the same themes using the
colour lilac and also the same image.
Firstly the colour lilac could connate that her music is quite
soft and gentle to listen to as she only uses soft colours on
her website rather than harsh dark colours. The colours
used may also help attract her target audience of females
as she uses very feminine colours.
The same typography is also used on her website and
album cover which shows synergy as the artist is being
consistent in her style over a range of different products.
Similarly the website features links to social networking
which again can help attract the target audience, teens.

5. The Neighbourhoods website is the most conventionally ‘indie’
website I have looked at so far. Firstly the main thing to notice is
that they always use a filter. Filers seems to be very stereotypically
for indie videos, however the neighbourhood use a black and
white filter on every single one of there product therefore
creating synergy as all the products have a theme in common.
Secondly the neighbourhoods website looks more like a blog
rather than a website. This could help to attract their target
audience of teens/young adults a we are the ‘blogger’
generation meaning that we would be able to relate to their
website.
Overall, I really like the
brand image of this band
as they are extremely
consistent with themes and
the style they use on all of
their products which makes
them easy to recognise on
a video, picture, album or
website. This is something
we could consider doing
when creating our ancillary
products.

6. There is a synergy
created with the
website and the album
cover as they both
feature the same
image and the same
typography. This makes
it easy for audiences
to instantly recognise
the album from the
website. Also similar
colours are used on
each product to again
provide a connection
between the two.
The first thing I noticed about the ‘Bat for Lashes’ website is
that it is very similar in terms of layout to a Tumblr page. I
think they have done this to attract a specific type of
audience, alternative/hipster teens who often use sites such
as Tumblr. This shows a large amount of thought has gone
into the planning of their website and how to attract their
desired audience.
I also like how this website differs from most normal websites
as it has the navigation bar at the bottom of the page
rather than typically at the top. This creates emphasis on
how they want to be different and stand out from other
similar bands and also other websites. Their site is also very
interactive which I think is a good element to keep their
viewers interested and entertained.

7. Summary
In conclusion after looking at the four different
artists album covers and websites, I believe that a
consistent theme is one of the most important
things we need to consider when conducting our
ancillary tasks. This is because it is easier for the
audience to make an immediate connection
between the two products and it also helps to
create and promote a particular brand image for
a specific artist.