The Muse website homepage uses neon color streaks against a black background to convey the rock feeling of their music in an engaging way. It allows users to customize the background image and features interactive elements like a photo gallery where fans can upload pictures and view live statistics. These interactivities keep audiences interested in Muse and encourage word-of-mouth promotion through social media links, helping the band reach a wider international fan base.

1. MUSE Website

2. This is the homepage for the
Muse website, which is
completely unlike the album
advert. Instead of going for a
minimalist background,
there are multiple neon
colour streaks against a
black background to catch
your attention immediately
and convey the rock feeling
of their music. To add to
this, the background is fully
customizable as you can
change the background to
your ‘favorite’ Muse image.
This level of interactivity is
what will engage audiences
and keep them interested in
Muse.
For first time guests, the logo
is in the conventional top left
corner meaning that at a
single glance the band will be
known.

3. The navigation bar contains all the conventional pages such as tour
dates, forums and images which means that audiences can easily
find all the important information about the band. Moreover, there
is a shop page too where audiences can buy their merchandise. The
font used is simple and easy to read making it extremely accessible
for nearly every user.
Above the navigation bar is a feature
to change languages meaning that
Muse are hoping for a much wider
target audience than just English
people. This means that other people
who speak a different language aren’t
marginalized.
There is also an option to ‘become a
member’ to hear the latest updates
about the band which means that fans
can consistently be up to date and feel
‘exclusively’ like they are part of the
band.

4. Another interactive element is
the animated photo banner which
is a hyperlink to a user-drive
photo gallery where fans can
upload their photos of the band.
Underneath it is a live statistics
feed about the Muse gallery. By
having this, it conveys that the
band is very modern and up to
date and it is almost as if every
comment counts, making the
users feel like they have
contributed to the band. This will
make them want to revisit the
website and post even better
photos for the everyone to see.
Finally, there are links to social networks
which is an encouragement for users to
post statuses about the band and ‘spread
the word’ about the band. This is a word
of mouth effect and makes the fans feel
like they have made the band popular
and others will want to do the same.
Moreover, these social networks are now
available on mobile devices so users can
use these when out and about.