David Partridge is seeking a position in the marketing/advertising department, leveraging skills gained during a 15-month contract at White-Rodgers. He has a thorough understanding of tactical marketing communications, experience analyzing market data, and proficiency in MS Office and Adobe tools. Partridge emphasizes his ability to work both collaboratively and independently in fast-paced environments, and expresses a desire for a one-on-one interview to discuss his qualifications further.

1. David Partridge
Phone: (519) 940-5909 99 Golden Tulip Cr.
david.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4
December 2012
To Whom It May Concern:
I would like to join your marketing/advertising department. After completing a 15-
month contract, I have learned a significant amount of new skills that I would like
to continue to grow with your team.
After working with White-Rodgers for the duration of my contract, I have learned
many practices required to succeed in a corporate environment. I have a strong
understanding of tactical marketing communications so that I can provide a
consistent and targeted message that supports your overall marketing strategy. I
can provide business-to-business advertising, consumer advertising, institutional
advertising, E-marketing, trade show support and create educational
presentations. I can also determine campaign effectiveness and measure key
performance indicators so that I can provide a ROI analysis on all marketing
campaigns and sales activities.
I posses a high proficiency level in MS Office including Excel and PowerPoint so
that I can develop presentations, workback schedules, proposals, creative briefs
and any other marketing collateral that may be required. I have experience with
Adobe InSuite and Adobe Dreamweaver which will enable me to develop website
content and any creative that may be required. I'm also proficient working as part
of a collaborative team or independently within a fast paced environment, so that
projects that have a high level of urgency will be completed on time every time.
I thrive on a challenge and I know championing your brand will provide the
challenge that I’m looking for. I would like to set up a one-on-one interview with
you at your convenience to discuss the skills I can offer your company in greater
detail. Enclosed you will find my current Resume and Portfolio for your review.
Sincerely,
David Partridge
Encl. (2)

2. David Partridge
Phone: (519) 940-5909 99 Golden Tulip Crescent
david.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4
Marketing / Advertising
I’m a fast learner with a thirst for knowledge that can analyze sales and market data to
support the overall marketing strategy and achieve business growth targets. As a team
player within a fast paced environment, I’m creative, innovative and organized.
A Well-Rounded Skill-Set:
 Strong market analysis skills  Able to develop internal/external partner
relationships
 Solid layout and design skills
 Strong understanding of marketing
 Able to create marketing collateral
communications
 Great research and data analysis skills
 Able to identify customer trends and
 Strong project management & multi- make immediate recommendations
tasking skills
 Possess a high attention to detail
 Able to work well under tight deadlines
 Excellent knowledge of MS Office and
 Solid verbal, written communication and Access
problem solving skills
Education & Awards
2 year Advertising Diploma with Honours: 2009-2010
Sheridan Institute of Technology and Advanced Learning
Courses included: Media Fundamentals 1 & 2 Media Buy & Analysis 1 & 2
Layout & Copywriting 1, 2, 3 & 4 Integrated Mktg. Com. 1 & 2
Advtg Planning/Prep 1, 2, 3 & 4 Interactive Marketing
3 year Business Administrative Marketing, Advanced Diploma: 2005-2007
Sheridan Institute of Technology and Advanced Learning
Courses included: Applied Business Mgmt 1 & 2 International Marketing
Customer Relationship Mgmt Sales Account Management
Marketing Research Marketing Mgmt 1 & 2
Industry Champion: The Business Strategy Game 2007
Best Strategy Invitational: The Business Strategy Game 2007
Relevant Hands-On Work Experience
Marketing Coordinator: White-Rodgers, Business Unit of Emerson Canada 2011-2012
 Segmented the current customer database using quantitative historic sales data; through
cross-tabulation of this data, I was able to identify the appropriate promotion strategy required
for each customer segment within the HVAC/R industry.
 Designed strategic / tactical Integrated Marketing and Advertising communications for White-
Rodgers and customers within the HVAC/R industry; communications included Print / Digital
Media, E-Blasts, Direct Mail, Personal Selling and ensured all Logo’s & Product images were
to Emerson specifications.

3. David Partridge: 519 940-5909 Page 2 of 2
 Completed a White-Rodgers part analysis / competitive analysis compared to the current
market situation for the 2012 & 2013 Price Books; new parts had to be added and obsolete
parts had to be omitted while maintaining an average GP on our core product lines. The 2012
Price Book had to be sent to press and the final product had to be distributed nationally.
 Re-Designed the Quote process / document to be more manageable by the CSR team and
measurable by management; a Quote Matrix simplified implementation and an SPQ#
simplified Quote tracking / Territory Sales Manager performance measurement.
 Developed & maintained current marketing programs ensuring all proper invoices were
obtained while remaining within budget, updated Monthly Sales reports using Crystal to
provide to Customers / Accounting, updated Loyalty Funds & Rebate Status Reports on a
Monthly basis and ensured accuracy in all reports.
Marketing Communications Specialist: Owner of Adtech Comm. 2010-2011
 Identified and segmented the target market of the Lawn & Landscape industry in Orangeville.
Through cross-tabulation of Print Measurement Bureau (PMB) data, I was able to identify
demographics, psychographics, life-events and media usage.
 Prepared conceptual, strategic and tactical Integrated Marketing, Advertising and Interactive
Marketing plans for a client in the Lawn & Landscape industry; plans identified current market
trends and included S.W.O.T and competitive analyses.
 Designed and developed a website using Adobe Dreamweaver; website included creative
developed in Adobe InSuite and copy the contained a consistent and targeted message.
 Prepared a Sales Promotion plan to attract switchers, price-buyers, competitive loyals and
non-users; the online coupon was created in Adobe Photoshop and was time sensitive to
create a sense of urgency.
 Prepared research proposals for clients in the Home Renovation and Auto Maintenance
industries; proposals included SMART campaign objectives, campaign deliverables and the
Gross campaign budget.
Marketing & Sales Coordinator: Signature Printing Inc. 2007-2008
 Qualified potential clients in the Periodical Publishing industry through quantitative research; I
was able to obtain quantitative research online and from CARD.
 Implemented all marketing/advertising strategies using various integrated marketing
communication tools including sales promotion, direct relationship mail, print advertising and
E-blasts.
 Scheduled and coordinated regular marketing meetings with the upper management team to
discuss the facilitation of all marketing/advertising projects.
 Created a market research plan that included a self-mailer survey questionnaire; data was to
be collected through random sampling and analyzed through cross tabulation.
 Built professional relationships with clients while attending on-site and off-site client meetings,
providing consultation on current projects and other relevant services.
 Introduced projects in daily production meetings and scheduled all projects ready to go to
press with the production manager to coordinate timing and deliverability.
 Created quotes, dockets and project outlines for all client projects in pre-press stages while
ensuring accurate filing and data management.
 Obtained client proof approvals for all scheduled print projects (in-house or outsourced) as
required to ensure client satisfaction and accountability.
 Provided after service client care and produced postage invoices for all client mailings, copy
accounting department on all postage invoices.
INTERESTS / ACTIVITIES
 Reading, fishing, camping, watching movies, playing road hockey & squash
References Available Upon Request

4. David Partridge
Letter of Reference: This letter of reference from
the Director of Human Resources at Emerson Electric
Canada Ltd. proves my performance capabilities. It
demonstrates my ability to develop internal/external
partner relationships while being effective and
successful in my role.
Letter of Reference: This letter of reference
from the Vice-President of Signature Printing Inc.
demonstrates my personality and work ethic. It also
demonstrates my experience developing a marketing
strategy, conducting primary/secondary market
research and providing client consultation in a B2B
environment.

5. David Partridge
Cross Business-Unit Corporate Memo: This Corporate Memo
demonstrates my ability to create and distribute a correspondence
to all business units within an organization. It also demonstrates my
ability to collaborate with my Director and the Human Resources
cc: Greg Butt department.
To: All
ers
From: White-Rodg
Date August 10,
Employee
2012
Purchase of
“AAA” Batt
eries Client Meeting Minutes: These Meeting Minutes
demonstrate my ability to accurately document key
Subject:
ries.
“AAA” batte
ic (Industrial)
to offer you Panason
rs is now pleased CONTACT REPORT: IS
points identified during a high profile client meeting.
SUED July 17, 2012
White-Rodge
CLIENT: Sears Canada
Cost PRODUCT:
This also demonstrates my ability to collaborate with
White‐Rodgers
Each
$0.50 Cents ATTENDEES: Client:
Ray Yip, Sears Canad
a
Doug Hunter
other attending colleagues to ensure all points have
y
Box Quantit
Stakeholders: Greg B
Box
24 Units per utt, Executive Direct
been fully recorded accurately.
or
Wayne Stilwell, OEM
Sales
per Box David Partridge, Mar
Total Cost keting Coordinator
CC:
to
$12.00 per
Box your request
REPORTED BY: David please send
” batteries Partridge, Ma
of these “AAA rketing Coordinator
hase some
like to purc
If you would DATE:
Emerson.com June 27 th, 2012 LOCAT
Workback Schedule: This Workback Schedule
WRSales .Canada@ ION: Emerson Climate
Technologies
Purpose:
Workback Schedule To obtain an update
on Sears’ effort to si
demonstrates my ability to identify and document
SKU’s that would be mplify their product
assortment and iden
Project Information current trends withi
added or omitted, to
obtain an update on tify specific product
Emerson n the HVAC/R marke the transition of SICA
Client t place. S and to identify
White-Rodgers Key identifica
required tasks. This also demonstrates my ability to
Business Unit tions
David Partridge
Marketing Coordinator • Sears had inve
sted 30% more on M
• Sears is focused on A arketing Recourses i
ccessory initiatives n the first half of the
year
document changing priorities and collaborate with my
o The bubble ar
Workback Schedule • ound February & Ma
rch rea
March rebates helpe Date Responsibility lly hurt accessory sales
Start Date Due d increase sales by 40%
Activity o Above any other Ma
Priority rch in history
Director.
ge 08/07/12 David
Complete t he HD Stat Product launch packa o Demand was r
07/10/12 ebate driven
A ctor) • 2012 HVAC m
(Sales Person, Distributor, Contra arket is down 15‐40%
•
T2600 bulletins While there has been a ma 08/07/12
Have the HD, Sure Switch and HD 07/10/12 ssive shift in the He
B ed are up at Pump market by ‐
translated to French when Finaliz 60% Sears Heat Pump
David, Jordan Sales
Home Hardware pricin g in JDE – Review with o Sears Heat Pu
07/11/12 08/07/12
mp sales are not cur
A in Quebec rently broken down
Jordan by province but the
• Sears is even with la majority are
y what
Status Report: This Status Report demonstrate my
Wait for David Mclellan to identif t
st year due to A/C &
David Partridge
HP Sales
to the requested upload on Augus o HP sale 08/07/12
06/28/12 s up, furnaces down
happened ified
A er on ident• Current Sears
18th 2011 Change supplier numb promotions are cons
istent
zone first products
e Literature is
ability to track and document task completion. This also
Locate all new products and ensur White-Rodgers
le check to
available for our sales guys; doub Toll Free 1-800-305-69
l availability. 53
ensure system accuracy and actua 306 Town Centre
Blvd
oducts Markham, Ontario
•Using the visor guide identify pr David Partridge
demonstrates my ability to present my Director with a
06/28/12 08/07/12 L3R 0Y6 Canada
A (2’s,4’s,6’s, EZ Family)
ssy paper and
•If unavailable have printed on glo
sent to our ware house
document that is easy follow and easy to understand.
m numbers
•Create a spread Sheet with all ite
order y 18,
Jul
showing available/unavailable/on 2012
Status WHITE
Repor all forms)
Update Sales policy manual (and
-RODGE
RS David Partridge
Project
t 02/01/12 09/01/12
C a. Sales Policy Manual
Inform
ation
b. Signature Stat Form FR
Client
David Partridge
06/29/12 08/07/12
Business alls on order and waiting for delivery
Mini FootbUn
A it Emers
Marketin nter Matts as per Greg’s comments – on
Revise Cou Co
g ord
inator Wh ff
w for sign‐oite- David Partridge
Send to John Black and Dennis Sno Rodgers
03/15/12 08/07/12
B
a. Have Produced on Jump Drives Da
vid Par
trid ge
b. Ship to DSM’s for distribution David Partridge
Status ec 06/27/12 08/07/12
A Re per Barbs r
Revise Electrostatic Packaging as
port David Partridge
05/06/12 08/07/12
Workb s (12/24)
A Put Filter sell Sheets into package
ack Sc
hedule Activ
Write W y Special ity
Complete the August Anniversar
orkback 07/11/12 08/23/12 David Partridge
Schedule special for the
A Presen a. Redo the Anniversary
t WorkAtlantic region
back Sch Status
Marke edule to
ting Ta
sks Greg Due Da
Complet te
e the TP Page 1 Respon
S Certific Complet sibility
inable Project ed
Follow pleted When Possible, C = Susta
ates and
Priority A = Mandatory, B = Com
the curre send to Presente
07/19/
12
a. Follo nt Onlin recipien d David Par
w‐ e Trainin ts – add
about th up with David Ho g Websit Level 1 07/19/ tridge
e & “Get 12
e Hail M
ary Pass ng on sending in the Ga David Par
b. Follo me” Prog Complet tridge
w‐up w a remind ed
avail ith David er out to ram
Hong on all part 07/23/
icipants 12
c. Use ne sending David Par
w data a remind tridge
ups and pro er of the
Complet vided by David differen
t Certific
es (Total to analy ates Co
Follow Canada ze the cu mpleted
up with and by S rrent Gr
Marg on ale Rep) owth Ra 07/23/
Complet the Wire te of sig 12
e the Au less Cou n‐ David Par
a. gust An nter Disp tridge
Redo th niversary lays tha
e Annive Special t have b
Mini Fo rsary sp een an i
otballs o ecial fo ssue
n order a r the Atla Complet
nd wait ntic reg ed
Status Re ing for d ion 07/23/
12
port elivery Comp David
leted Partrid
ge
07/24/
12
Complet David Par
ed trid ge
07/25/
12
David Par
trid ge
Page 1

6. David Partridge
Product Introduction: This New Product Launch demonstrates
January 3
rd
, 2012 my ability to prepare a product bulletin that meets corporate guidelines.
Product In
trodu ction
t
It illustrates my ability to create product images in Photoshop
s Thermosta
EZ-Wireles
1F98EZ-1621
Emerson Blue
TM
Wireless Eas
y Install
history, Boo
mers; they
using several different files while following a concept mock-up for
guidance. This also demonstrates my ability to successfully launch
TM
duce the new tomer segment in er to use.
Blue
sed to intro cus and and easi
ers is plea est-growing to underst installed.
White-Rodg for the fast read, easier and quickly
. Designed is easier to understood
Thermostat mostat that rien dly, easily
a ther contractor-f
asked for
a new product nationally and create a demand that far exceeded
y Install is
Wireless Eas
21
1F98EZ-16
the original forecasted consumption.
Sensor
Control & Duct
e, Equipment Interface
s Comfort Interfac 6” Comfort
Includes Wireles
Control
Equipment
00
F145RF-16 tely
r) Sold Separa
(Indoor or Outdoo Wireless Sensor
Wireless Sensor
s Module e of Use
Product Bulletin: This Product Bulletin demonstrates my
 Include Sensor ience & Eas
s Return Air er Conven
 Include for Custom
are Paired
 Devices ote Sensors door Sensor
Up to 4 Rem Logic or Out

 Dual Fue Product Bulle
l c/w Built-in
Prod tin ability to Canadianize a pre-existing product bulletin that was
um Con trol
 Hum/Deh
 Reliable
Connectivit
y
ment Refined
uct Bulletin
Market Seg
 Wireless Gas Valve Sto
cking and Re
Pricing
simultaneously being distributed in the United States. This also
*MSDP is
August 9, 2012
placement ma es 50% of
Purchase Annual Purchas LIST
Gas Valve Sto PRICE SCHEDU
LE Qty
de easy
cking and Re
List
WHOLESALE Min. Case Over Under
)
2nd, 2012 $100K (MSDP*
placement Ma
Effective January Order Qty $100K
demonstrates my ability to set-up new part pricing based on
tion Qty
Model
Number
Product Descrip
Wireles s Easy
Install 6" Display,
Univers al
up to (4H/2C)
, With 1 6 $ 159.79
$ 167.78
$ 476.99
de Easy
NEW - Blue Heat-Pu mp
TO: Our Valu Single Stage,
Multi-Sta ge, Program , Backlit,
Auto No. 12-11
ed Aftermarket 1F98EZ-1621 Humidification
/ Dehum, 7-Day
l, $ 49.30
$ 51.77
$ 147.16
Date: August
Customers
6
Profile-Horizonta -1621 1
Changeover, with 1F98EZ
6, 2012
new costs while achieving desired GP.
- Compatible
White-Rodgers Radio Frequan
cy Sensor
has F145RF-1600
Today, White-Ro manufactured and supp
lied
OEM’s to supp dgers is the manufacturer pickegas valves to the HVAC indus
ry Offer
&
ly gas valves d most often by try since per unit
.80
Introducto
can rely on this for their equip twelve @ $151 the 1940s.
experience and ment. You e. Purchase
aftermarket repla trust when even more valu
cement gas we’ll offer you selecting anths.
uct and valve. over 3 Mon
e added prod unit – Scheduled out
Whe valu time
Try thisn it’s @ $143.81 per
purc hase 96 to replace a gas
makes it easy valve, White-Ro
for you select
2012
29, 2012 dgers
2012 Price Book: The 2012 Price Book demonstrates my
everything until February a replacement
Offer Valid needed for a quick and
give you a choic change out. We provide
e even
for straight repla of stocking popular dedicated
cements or stock models
ICE BOOK
necessary on the minimum
WHOLESALER PR
your
replacement mode shelf or truck with universal SKU’s
For faster and
ls. Either way,
easier gas valve
the quality is the
same. ability to complete a White-Rodgers part analysis / competitive
tall
to include: service replaceme
Easy Wireless Ins analysis compared to the current market situation; using this
nt, we have upgr
New bright pack aded our pack
The New Blue™
aging that clear aging and supp
model cross refer ly shows mode ort
ence on top of l number, appli
36H, 36C and the package cations, specificat
36J Series valve ions and a popu
analysis I was able to restructure the pricing across all product
Easier to stock s supported by lar
packages, one Product Sell/S
QR code printe box size for all pecification Shee
d on every box valves, with easy ts (Click for PDF
for complete and open lid )
by smart phon current online
e – anytime and gas valve cross
lines while maintaining an average GP on our core product lines.
Packaged for anywhere reference acce
North American ssible
Now more conv sales with triling
enient order quan ual box inform
tities with new ation
6 master pack
replacing the
This also proves my ability to successfully coordinate production
Look for the new 10 master pack
The rest of the packaging and support begin
gas valve line ning in August
will be updated on these 6 popu
throughout the lar replaceme
36H32-423 - fall. nt valves.
with an external printing press and the final product had to be
Single Stage
36H64-463 - Fast
Two-Stage Fast Opening ¾” x ¾” Gas Valve
36H32-304 - Opening ¾”
Single Stage x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,
36H33-412 - Fast Opening – HSI/DSI/Pr 000 BTU)
Single Stage ½” x ¾” Gas
36C03-300 - Slow Opening Valve – HSI/D oven Pilot (300,000 BTU)
SI/Proven Pilot
distributed nationally.
Single Stage ¾” x ¾” Gas (260,000 BTU)
36C03-333 - Fast Opening Valve – HSI/D
Single Stage ½” x ¾” Gas SI/Proven Pilot
Fast Opening Valve – Stand (300,000 BTU)
½” x ¾” Gas ing
Valve with side Pilot (230,000 BTU)
It’s Our 7
Watch for futur outlets – Stand
e announcement ing Pilot (230,
s of supp 000 BTU)
5th Anniv
ort materials for
Replacement
Gas Valves.
ersary
OCTO Pu 2012 W.R.A.P.: The 2012 White-Rodgers Advantage Program
rchasing
Group
Wirele ss Install
New Blue™ Easy
(W.R.A.P.) demonstrates my ability to combine all new and existing
1F98EZ-1621
White-Rod
gers Adv
an
(W.R.A.P.) tage Program programs/promotions/training into one document that provided
- 2012
1. The Ad
vantage ce toutes les listes
antèrieure en viguer
2 janvier 2012 all of the necessary guidelines. This document also provided a
2.Supersedes allYe price lists, effective January 2, 2012 – Rempla
Last previous s
3. T.G.I.F
4. Sugges
.
ar Evaluati
on confidential performance review for each identified distributor and
5. Co-op
6. S.O.S
ted T.G.I.F
Funds
. Applicable
Products generated very positive feedback.
7. Motor
Mania
8. Advertis
ing Discou
9. Virtual nt
Online Train
10. Sales ing
Planner
11. Special
Terms
White-Rod
gers Adva
ntage Prog
ram 2012

7. David Partridge
Pre-Season Order Program: The Pre-
l HVAC Season Order Program demonstrates my ability
The P rofessiona e
r’s Choic
2012 Fer ll ogram)
a Contracto to revise an existing promotion program to
Pr
on Ord
requested specifications. Through quantitative
(Pre-Seas
rder Ship
Dates an
d Terms: research I was able to identify a Term that had
Season O
Fall Pre- st September 30, 2012
Septembe
r 1 to
.
the
” and one
of generated the highest level of demand within
rked “PSP
st be ma
Orders mu
4 Optio ns must be
chosen: the target market. I was then able to revise the
following
document and distribute on a National level
Option 1:
,0 00
ation - $5
Minimum
Order pe
r Ship loc
, Net 61
using a current distribution list.
% 60 Days
Terms – 1.5
Payment
0,000
Option 2: ation - $1
Minimum
Order pe
r Ship loc
s – 3.0%
30 Days,
Net 31 Motor - Net Pricing Program: The Motor
Term
Payment
- Net Pricing Program demonstrates my ability
5,000
Option 3: r Ship loc
ation - $1
to revise an existing promotion program. It
Order pe days, Net
31
Minimum
– 4.5% 30
Payment
Terms
also demonstrates my ability to collaborate
Option 4: r Ship loc
ation - $1
5,000 with my Director and the internal CSR team.
Order pe days, Net
76
Minimum
Terms – 2.0% 75
Payment
The Motor - Net Pricing Program also
Rules demonstrates my ability to identify select
Program
750
t policy ($
paid freigh
ndard pre + no charge) and
dgers sta
White-Ro arge or $1500 min
-Rodgers
Products
cts,
, Lau Produ to
st Be Sent 1

min + $15
minimum
ch
order req
uirement
($100 min)
apply
partment
approval model numbers and build a pricing model
for White Filters Mu Septem Credit De
 Orders Motors & A+2000
Emerson
White-Ro
dgers, Ma
rkham. FA
X to 1-800
-482-429
effect at
the
 All orders are
subject to
ber 20
ber of orders tha
12
t can be that achieves a specified GP level as a
to the num
MotorMa
prices in imum
 All ord
ers will be
ent
billed at  There
is no limit ch PSOP meets min
placed, pro
vided ea
percent. This document demonstrates my
nia
time of sh
ipm arked on
nts postm requirem
ents
to payme
proficiency in Excel and was developed
ial
extended ces. Spec
discounts ce book pri ed with other
 Cash dates onl
y ndard pri bin
or before
due apply to sta may NOT be com
*Discounts s program
W
retroacti
ve ers on thi
using Adobe Illustrator.
Motor - Nhite-Rodgers
OP is not off ons
 This PS /promoti
programs
et Pricin .com
g Progra www.white
www.emer
-rodgers
sonclimat
e.com
Sep t. 1, 201 m
2 - Sept.
30, 2012
Buy $15
,000 of M
otors in
Attached Septemb
Pricing U er & Rec
ntill Dec eive the
ember 3
1, 2012
Valid Se
ptember
1 Un
White-R til September 30
odgers Ca , 2012
nada

8. David Partridge
2012
Fall Pricing Program: The Fall Pricing Program demonstrates
September
my ability to create a new integrated promotion program. It also
demonstrates my ability to collaborate with my Director and the
internal CSR team.
White-Rodgers
The Fall Pricing Program also demonstrates my ability to identify
gram
Fall Pricing Pro select part numbers and build a pricing model that achieves a
specified discount as a percent. This document
- Sept. 30, 2012 demonstrates my proficiency in Excel and was
Sept. 1, 2012
September 2012
ive
developed using Adobe Illustrator.
ch SKU to rece
of 3 units of ea
Buy a minimum
Net Pricing. White-Rodgers Ignition Pricing Program: The Ignition Pricing
Ignition Pricing Prog Program demonstrates my ability to create a new
ram integrated promotion program for a select product
Sept. 1, 2012 - Sept. category. It also demonstrates my ability to collaborate
30, 2012
with my Director and the internal CSR team.
r 30, 2012
r 1 Until Septembe
Valid Septembe s Canada
White-Rodger
White-Rodgers ntity of 3
Buy a qua for your desired par t#
to
receive special pricing
Truck Stock - Net Pricing Program: The Truck
Truck Stock - Net Pricing
on that item
Program Stock - Net Pricing Program demonstrates my ability to
create a new integrated promotion program for a select
target market segment. It also demonstrates my ability
31, 2012 to collaborate with my Director and the internal CSR
September 1, 2012 - December
Valid September 1 Until
September 30, 2012
White-Rodgers Canada
team.
31, 2012
Valid September 1 Until December
White-Rodgers Canada

9. David Partridge
A Few Good Reasons to Celebrate: The “A Few Good
Reasons to Celebrate” program demonstrates my ability to create
easons
April 2012
A Few Good R 2012 a new integrated promotion program using an Informative Appeal. It
to Celebrate In also demonstrates my ability to collaborate with my Director and the
internal CSR team.
It’s Ourth
7e5sary
r This program also demonstrates my ability to identify select part
Anniv numbers based on seasonality. Using the Identified part numbers
per Part # A Few Good Reasons May 2012 I was able to build a pricing model that achieves
a specified discount as a percent. This document
More Units Regular
to Celebrate In 2012
or Special
Purchase 6 Price >100K Pric
e
cription
Product Des $19.16
Competitor Vertical Setpo
int $17.72
demonstrates my proficiency in Excel and was
WR Part# Part# C, or 1H, or 1C)
Universal (1H/1 Contact $16.34
Single Stage
Volts, Snap Action 24 Volts, Snap $15.11
T834 Thermostat, 24 int Thermostat,
1E/F56N-361 (1H) Vertical Setpo $42.68
It’s Our
Single Stage
developed using Adobe Illustrator.
ct . Temp. $39.48
T822K Action Conta 8/240VAC) Refrig )
1E50N-303 Voltage (24/120/20 to 104°C
Universal / Multi- TO 220°F (-40°C $64.61
.T; Range: -40°F (1H/1C), $59.76
A419./ETC. Control; S.P.D atible Single Stage
16E09-101 er Universal Comp up to (4H/2C).
Blue Easy Read $121.05
75thry
C) Or Heat Pump Stage, $111.97
RTH3650D Multi-Stage (2H/2 ium Universal Single
1F95EZ-0671 Touchscreen Prem (3H/2C)
90 Series Blue Pump $8.09
C) Or Heat Switch Action
: $7.48
Multi-Stage (2H/2
Anniversa
T8000
1F95-1277 , Differential: 1.0°F,
This program also proves my ability to execute
80°F (4 to 26°C)
Range: 40 to $6.09
t $5.63
T498A/B Open on rise Sec., Foot Moun
1G65-633 120V Pri., 24V
40VA, 60 Hz,
Transformer,
AT140B1032
a sustainable online marketing communications
90 T40F1S1 AT20A1123
Purchase 6 or More
April 30, 2012
Valid Until Units per Part #
s Canada
White-Rodger
campaign. Using the current distribution list I was
A Few Good Reasons
WR Part# Competitor
June 2012
Part# Product Descriptio Special
n Regular
ACMxxxxM-108 Replaces Many
able to distribute time sensitive documents nationally.
to Celebrate In 2012
4” Media Air Cleaner
Cabinet Price >100K Price
Models (16”x20”, 16”x25”, 20”x20” with MERV 8 Filter, 1000CFM
, 20”x25”) $40.70
A0406-1 Replaces Many 1” Electrostatic Premium $44.00
Gold Frame Air Filter
Models (Special pricing only A+2010 -
available for 16x20, 16x25,
20x25) 20x20 &
$52.75
A0401-1 Replaces Many 1” $57.03
Electrostatic Plastic
Models Frame Air Filter A+2000
pricing only available - (Special
for 16x25 & 20x25)
ur
A0495-1 Replaces Many 1” $47.70
It’s Oth
Electrostatic Econom $51.57
Models y Aluminum Frame Air
pricing only available Filter - (Special
for 16x20, 16x25, 20x20
HFT2100K AprilAire 10 Humidifier Flow Thru, & 20x25) $27.05
Humidifies 2100 Sq. $29.24
GeneralAire 1042 Ft. Minimum
(Install Kit Included)
75 ry
$91.70
1E30N-311 Replaces Many Single Stage (1H/0C) Setpoin $99.14
Sealed Mercury Cell, t Thermostat, Beige,
Models System Switch-(Heat 24 Volts,
Anniversa
Switch-None, Profile-V Only), Fan
ertical $14.11
$15.25
16E09-101 Universal Refrigeration
A419./ETC. Temperature Control,
(24/120/208/240VAC), Multi-Voltage
S.P.D.T; Range: -40°F
(-40°C to 104°C) TO 220°F
$39.48
$42.68
A Few Good Reasons
Valid Until May 31, 2012
White-Rodgers Canad
a
to Celebrate In 2012
per Part # (Mix & Match Motors Only) July 2012
Purchase 6 or More Units
Special Regular
Competitor Product Description Price >100K Price
WR Part# Part#
Or Heat Pump(4H/2C) $69.75 $106.46
Blue Commercial Multi-Stage (2H/2C)
1F95-0680 YTH6320R1023 7-Day programmable Digital Thermostat
(2H/2C) Or Heat $135.59
A Few Good Reasons
Blue Touchscreen Commercial Multi-Stage $108.75
It’s Our
YTH6320R1114
1F95-1280 YTH6320R1009 Pump(4H/2C) 7-Day programmab
le Digital Thermostat
August 2012 $221.07
Efficient Direct Drive Blower $204.49
Replaces Many NEW - Rescue EcoTech™ High
Motor 1/3 to 1/5 HP
to Celebrate In 2012
5522ET Models
Efficient Direct Drive Blower $216.95 $234.54
NEW - Rescue EcoTech™ High
75th
Replaces Many
5532ET Models Motor 1/2 to 1/4 HP
Efficient Direct Drive Blower $240.81 $260.33
Replaces Many NEW - Rescue EcoTech™ High
Anniversary
5542ET Models Motor 3/4 to 1/3 HP
Efficient Direct Drive Blower $256.39 $277.18
Replaces Many NEW - Rescue EcoTech™ High
5552ET Models Motor 1 to 1/2 HP
ur
It’s Oth Valid Until June 30, 2012
75 ry
White-Rodgers Canada
Purchase 6 or More
Units per Part #
Anniversa
WR Part# Competitor
Part# Product Descriptio
n Special Regular
16E09-101 Universal / Multi-Voltage
A419./ETC. (24/120/208/240VAC) Price >100K Price
Control; S.P.D.T; Range: Refrig. Temp.
-40°F TO 220°F (-40°C
120V Silicon Nitride to 104°C). $39.48
Upgrade Kit for Convers $42.68
21D64-2 Replaces Many ion of silicon
carbide (flat or spiral)
Models includes, 2 brackets,
instruction booklet, and Furnace label,
2 ceramic wire nuts.
power adapter module Does NOT require $ 20.91
$22.61
per Part # 21M51U-843 Models s Many NEW-Universal Two Stage Hot
Replace
Purchase 2 or More Units Speed (PSC) Circulat Surface Ignition Control,
50M56U-843 Replaces Many Special RegularControl Kit.
or Furnace 3
$118.23
NEW-Universal Hot Surface Price $ 127.82
Competitor Product Description Models Price >100K
Includes 21D64-2 Universa Ignition Integrated Furnace Control.
WR Part# Part# 21V51U-843 Replaces ManySingle NEW-Universal
l Ignitor.
$159.79 $74.30
Install 6” Display, Universal $147.81 Stage
Two $80.33
Replaces Many NEW - Blue Wireless Easy Models
(ECM) Circulator Furnace
Hot Surface Ignition
Variable Speed
p up to (4H/2C)
1F98EZ-1621 Models Stage, Multi-Stage, Heat-Pum ating
Control Replacement
Kit. $118.07
Touchscreen 4 Wire Communic $167.37 $127.64
New - Blue Easy Install 12” up $154.82
Multi-Stage Or Heat-Pump
Replaces Many System. Universal Single Stage,
1F98EZ-1421 Models to (4H/2C)
4 Wire Communicating
New - Blue Easy Install 12” Touchscreen $166.73 Valid Until $180.25
Sensor included. Universal July 31, 2012
Replaces Many System with F145-1328 Outdoor White-Rodgers Canad
1F98EZ-1441 Models Heat-Pump up to (4H/2C)
Single Stage, Multi-Stage Or $64.61
a
Compatible Single Stage (1H/1C), $59.76
Replaces Many Blue Easy Reader Universal
Pump up to (4H/2C)
1F95EZ-0671 Models Multi-Stage (2H/2C) Or Heat
Heat Pump (1H/1C) Non- $29.99
Blue 2” Display, Single Stage, $27.74
t, HOME-SLEEP-AWAY
Replaces Many Programmable Digital Thermosta
1F86EZ-0251 Models buttons
Valid Until August 31, 2012
White-Rodgers Canada

10. David Partridge
Filter Solutions Program: This Filter Solutions
tic Air
CE 5” Electrosta ore
Program proves my ability to design and create an
The A ers M
integrated marketing program that offers a consistent
Cleaner Now Off message. Creative used in all programs was
consistent to aid in brand recall.
Value! Receive an Easy
1
Set 1F86EZ-026 h This program demonstrates my ability to identify a
Thermostat for Eac part number for a promotional offer that was best
static Air suited to build demand. Using the selected part
ACE 5” Electro leaner
C numbers I was able to build a promotion model
that offers product at no charge while maintaining
the desired GP. It also demonstrates my ability to
collaborate with my Director and the national sales
1F86EZ-0261
team.
trostatic Filter
For each 5” Elec
The ACM Media Special Regular
Now Offers More Air Cleaner
Price
iption Price >100K
Competitor Product Descr
$136.98
$136.98
WR Part# Part#
complete with filter
. 5”.
Value!
Cleaner, 16X25
Replaces Many Electrostatic Air $136.98
5 Models $136.98
ACE-16X25X complete with filter
. 5”
Cleaner, 20X25
Replaces Many Electrostatic Air $136.98
5 Models $136.98
ACE-20X25X
P
. 5”
urchase 3 ACM
Replaces Many Electrostatic Air
Cleaner, 25X25
complete with filter
Air Cleaner Cab 4” Media
5 Models
ACE-25X25X
er 31, 2012
Valid Until Decemb
in
Receive 3 MERV ets and
White-Rodgers Can
not be Combine
d
ada
with any Other Offe
r
Replacements fo 8 Filter
Can
at no charge. r That Model
WR Part# Competitor
Part# Product Descr
ACM1000M-108 Replaces Many iption Special
4” Media Air Clea Regular
Models ner Cabinet with
MERV 8 Filter, 1000
Price >100K Price
(16”x20”)
FR1000M-108 CFM
Replaces Many NEW $44.00
-16”x20”x4” MER
Models cabinet. Price Refl V 8 Filter Replacement for ACM $44.00
ects 3 Filters. 1000M
ACM1400M-108 Replaces Man No
y 4” Media Air
Models Cleaner Cabinet
with MERV 8 Filte Charge $37.61
(16”x25”) r, 1000CFM
FR1400M-108 Replaces Many NEW
-16”x25”x4” MER $44.00
Models cabinet. Price Refl V 8 Filter Replacement for ACM $44.00
ects 3 Filters. 1400M
ACM1600M-108 Replaces Man No
y 4” Media Air
Models Cleaner Cabinet
with MERV 8 Filte Charge $42.51
(20”x20”) r, 1000CFM
FR1600M-108 Replaces Many NEW
-20”x20”x4” MER $44.00
Models cabinet. Price Refl V 8 Filter Replacement for ACM $44.00
ects 3 Filters. 1000M
ACM2000M-108 Replaces Man No
y 4” Media Air
Models Cleaner Cabinet
with MERV 8 Filte Charge $44.82
(20”x25”) r, 1000CFM
FR2000M-108 Replaces Many NEW
-20”x25”x4” MER $44.00
Models cabinet. Price Refl V 8 Filter Replacement for ACM $44.00
ects 3 Filters. 1000M
No
Charge $50.00
Valid Until Decemb
er 31,
White-Rodgers Can 2012
Cannot be Com ada
bined with any Oth
er Offer

11. David Partridge
“Get in the Game” Project Charter: This “Get in the Game”
WHITE-RODGERS
Online CFL Traning Program
project charter demonstrates my ability to write/prepare a corporate
business document outlining the training program and setting a
Project Charter
1.0 BACKGROUND
has
road map to follow. This also proves my ability collaborate with my
training sessions but the program
ed success with their 2011 the
White-Rodgers has experienc to expand the audience for
d there would be great benefit ts, gas products, fans and
been costly. It was determine distributor knowledge on thermosta by one
program with the goal of increasing participant. An online training promotion was created
Director, the Corporate Media Coordinator and the national sales
cost per
motors and IAQ at a lower be implemented throughou
t FY12.
their Trainer that would
of White-Rodgers DSMs and
1.1 BUSINESS OBJECTIVES
Obtain 375 completed training
staff. Completes to be accomplis
- 100 Team Gogal
sessions among targeted distributo
hed by territory:
r counter and sales
team.
- 100 Team Dimock
Game
- 175 Team Green interest level from
program visible and at a high
Keep the White-Rodgers training
November 2011 to Septemb
er 2012
dgers website and
Get in the
“Get in the Game” Early Bird Promo: This
that are available on the White-Ro
Create awareness of the tools
staff to use them
encourage distributor sales brand that offers local support
White-Rodgers is a leading
Reinforce the message that
across Canada established brand that is
“Get in the Game” early bird promotion demonstrates
dgers is well respected and
Communicate that White-Ro
th ry in 2012
celebrating its 75 anniversa
my ability to write copy and secure buy-in from branch
2.0 STAKEHOLDERS
Geoff Godwin
Ron Miles
managers nationally. This also proves my ability to
Greg Butt
2. 1 PROJECT TEAM
David Dimock – Project Lead
Mike Lamoureux
District Sales Manager
Trainer
Marketing Coordinator
create program excitement that far exceeded the
desired results.
Dave Partridge
Marketing Coordinator
Page 1
8:48 AM
11/7/11
Game
ster_Alt
WR_FootballPo
Jennifer Funnell ications
Get in the
Corporate Marketing Commun
Barbara May
3.0 ELEMENTS r
For you
interest and excitement through
was selected as a way to generate counter staff on thermostats, gas
A Canadian football theme to train
The program was created White-
the duration of the program. site and use the tools on the
Participants will access a micro
“Get in the Game” Calendar: This “Get in the
products, motors and IAQ. with the Canadian Grey Cup,
program launch will coincide th
Rodgers web site for reference. The Canadian White-of the s Pre Game Warmtrips to the 100
Rodger
grand prize; 8 Up is schedul
the Ultimate the awarding to you and
Novembechances to WINwill STEPS:
r 27, 2011 and LEend with
benefits ed “Get in the
25, 2012). training program, called to launch with a November 27 kick-off. The
Thisyour counter staff are multiple. First,
Maximize your ry Grey Cup SIMP E (November training course, covering key product
Anniversa e in THRE in Toronto 2012
White-Rogers has
rienc at a call to action s, created a 12 module
Football Expe online training modula by January of urgency and their own pace, off and on, through for your staff to do online. It’s designed
17,
Game”twelve encourage; sense
es
Game” calendar demonstrates my ability to collaborate
the will their name will be December and part to be completed,
2012
1. Complete entered for a chance of January
to win the Grand Prize. . When all 12 are complete,
Huddles
the three WebEx to WIN The Ultimat
of training er 25, 2012. an entry
Novemb
2. Join in on to receive April begins. n Football Experience,
e Canadia
3. Make a Hail
Mary Pass
ts are to complete 12 modules
Participanwww.white-rodgers-onlin
etraining.com
when the first of 3 Huddles
Start now. Registe be encouraged to complete
r at them before January 18win will be availabl MON TUES will THUR FRI SAT
Additional chances
Mato rch ty. Participants WED receive7
They will the Huddles they seasonali SAT
February align with product WEDalso receive3up to 1 2 3 win each 14 Web-ex
e
SUN later
in the4 5during 6
timed to year
with an external Creative agency in the design and
will THUR FRI
a MON TUES chances to of flat 13 the
A Huddle is y refresher course, WED THUR FRI aSAT youSUN to win a flat1screen TV3at the end 11 a 12 screen TV with Huddles. During
Januar each huddle, plus 4 chance to do to get
All have
2
9 10
another ballet to win at SUN MON the Pre-Game 8 surround sound.
19 20 21
TUES
3 8 9 10 SAT 2 Draft kit. Sign on 7 started is to sign on
18
TUES WED
THUR FRI 1 4 5 6by Novem
ber 17 15 16 17 via the link provide
28
SUN MON session. 4 6 5 7 8 9 11
10 branch. For 14 15 16 25, 201122 23 24 a chance
more information 24 and receive 25 26 27 d to receive your
1 2 3 5 6 7 11 12 13 contact your White-R to win a 32˝ flat screen
13 14 17 at David.Partridge
18 21 22 23 for your
layout to achieve the best possible results. The “Get
11 12 14 15 16
18 19 20 @Emerson.com 31 28 30 odgers sales represe
8 9 10 12 13 ntative or email David
19 20 21 22 23 24 25 28 29 30
15 16 17 18 19 20 21 25 26 27
25 26 27 28 28 29 CMX – Mar.
22 to 24, Booth
#1509
22 23 24 26 27 Huddle #2
– March 14
ust
get your
29 30 31
Aug
cleats on. in the Game” calendar also demonstrates my ability to
July
– Jan. 18
Huddle #1 SAT
THUR FRI
TUES WED
SUN MON
June SAT 3 2 4
TUES WED
THUR FRI 1
SUN MON 10 11
May SAT 6 5 7 8 9
TUES WED
THUR FRI
2 3 4 5 6 7
SUN MON 2 1 13 14 16 17 18
THUR FRI
SAT 1 10 11 12 14 15
13
examine proofs and coordinate the required translation,
TUES WED 8 9 12 24 25
SUN MON 4 3 5 6 7 8 9
17 18 19 20 21 20 21 22 23
1 2 3 4 5 15 16 19 31
12 15 16 26 27 28 29 30
7 8 9 10 11 10 11 12 13 14
22 23 24
25 26 27 28
6 19 21 22 23
31st
16 17 18
Pass Ends Aug.
19 20 28 30 31
The Hail Mary
13 14 15 26 17 18
28 29 30
23 24 25 26 27
20 21 22 24 25
production and delivery.
August 31st
June 1st, ends
30 31
December
Pass – Begins
27 28 29
The Hail Mary
November
– May 16
Huddle #3 SAT
THUR FRI
TUES WED
October
SUN MON 1
SAT
THUR FRI
TUES WED
SUN MON 7 8
September
SAT 2 1 3 5 6
TUES WED
THUR FRI
2 3 4
SUN MON 5 6 9 10 8 12 13 14 15
THUR FRI
SAT
2 3 4 5 6 7 9 10 11
TUES WED 1 4 16 17 21 22
SUN MON 1 12 13 10 11 13 14 15 17 18 19 20
7 8 9 11 12 24 16 28 29
6 7 8 17 18 19
20 21 22 23 23 24 25
26 27
2 3 4 5 14 15 16 18 19 20
13 14 15 24 25 26
27 28 29 30
25 26 27 30 31
“Get in the Game” Training Web Site: This “Get
10 11 12 21 22 23
9 21 22 Game – Nov.
25th, 2012
19 20 31 Canadian Football
18 28 29 30
The Ultimate
16 17
27 28 29
23 24 25
26th
Draw – Sept.
30 Grand Prize
Scoreboard in the Game” training web site demonstrates my ability
CHAMPION
ADVANCED TPS
HAIL MARY TPS
HUDDLE PASS
HUDDLE 3
HUDDLE 2
PRODUCT 1
TECHNICAL
SPECIALIST
12
11
9 10
MODULE 8
7
6
to collaborate with and external web developer and
5
4
3
2
1
NAME
The Emerson
Climate Technologies
logo is a trademark
and service mark
of Emerson Electric
Co. ©2011 Emerson
Electric Co.
the internal Systems Director to achieve a user friendly
www.white
-rodgers-onl
inetraining.
com
Award Cer tificates product.
- Level 1
“Get in the Game” Award Certificates: These “Get
in the Game” training award certificates prove my ability
to design and build certificates in Adobe InSuite; three
different certificates were created to diversify the level of
achievement. I was able to identify the level of participant
achievement through the analysis of data provided from
the web site. Upon completion of the “Get in the Game”
training I had to print all achieved certificates and coordinate
ts - Level 1 delivery.
Award Cer tificate Requiremen
&
, Indoor Air Quality, Fans, Motors
s (Thermostats, Gas Controls ing all
Upon completion of all 12 module Product Specialist (TPS) certificate. By complet
ical Pass you will receive
More) you will receive a Techn r Huddles and the Hail Mary
twelve (12) modules, all three (3) Web-ex Semina ed (TPS) certificate with a score of
te. By Achieving an Advanc
an Advanced (TPS) certifica te with Honours.
an Advanced (TPS) certifica
90% or greater, you will receive

12. David Partridge
Spring Buyers Guide: The Spring Buyers Guide demonstrates
my ability to create multiple pages for distributors based on their
t Will Satisfy
Your
requirements. Other considerations include product seasonality and
duct Line Tha
Finally, a Pro
Consumer Dem
and!
mable Thermo
stats Net Price
Place Your
Company “Lo
go” on
sales trends; I was able to identify sales trends through a 5 year
sales analysis. It also demonstrates my ability to write body copy
Program
Description , 4H/2C Thermostats:
Part # -Thin, 4 Wire customers
NEW HD, Ultra Help remind
1HDEZ-1521 n,4H/2C the
Deluxe Blue™
12” Touchscree who to call in
Visit our
providing a consistent and targeted message using an informative
n, 1H/1C
1F95-1291 12” Touchscree future. Plus,
Premium Blue™ te-
1F97-1277 scree n, 2H/2C 5+1+
1
website at Whi value
Blue™ 12” Touch Rodgers.com
for
1F95-1277 6”, 2H/2C 7-Day
g
Universal Blue™ added marketin
tone. All creative was developed using Adobe Photoshop and
-0671
1F95
4”, 3H/2C Contractor
NEW Blue™ tools. Select
1F85-0477 C 5+1+1 Singl
e Stage then select
Blue™ 4”, 1H/1 Information
1F80-0471 e Stage Day ature to
2”, 1H/1C 7 Singl Product Liter
InDesign.
NEW Blue™ ized and
1 Heat Pump
1F87-0261
NEW Blue™
2”, 2H/1C 5+1+ create personal uct
prod
1F82-0261
Blue™ 2”, 1H/1
C Single Stage Professional
NEW
1F80-0261 omy 1H/1C Verti
cal literature.
70 Series Econ ontal stats
mable Thermo
1E78-151 omy 1H/1C Horiz
70 Series Econ Net Price
1F78-151 Non-Program
Description ge Blue™ 4”
Part # Stage/Multi-Sta
2H/2C Single
Contractor Solutions Magazine Ad: The Contractor
1F83-0422 4”
Stage Blue™
1H/1C Single 2”
1F86-0471 Heat Pump Blue™
NEW 2H/1C
1F89-0211 Stage 2”
NEW 1H/1C Single cal
1F86-0244 omy 1H/1C Verti
Solutions magazine advertisement demonstrates my ability to
70 Series Econ
1F78-144 C Horizontal
70 Serie s Economy 1H/1
ontal
1E78-144 omy 1H/0C Horiz
70 Series Econ
1E78-140
The EZ Family of The
rmostats
Description
Net Price create a full page targeted magazine ad that focuses on the top
unique selling points. It also demonstrates my ability to collaborate
C
Part # Install, 4H/2
6” Wireless Easy re
NEW Blue™ n, 4H/2C 4-Wi
1F98EZ-1621 12” Touchscree
Deluxe Blue™ for 2012
1F98EZ-1421 C Easy Reader less Solution
Blue™ 6”, 2H/2 A New Wire -1621 Blue
™ 6”
with the District Sales Managers to ensure the message was
e-Sleep-Away
White-Rod
1F95EZ-0671
NEW Blue™
2”, 2H/1C Hom The 1F98EZ y Install
1F89EZ-0251 gers Con
2”, 1H/1C Hom
e-Sleep-Away Wireless Eas
1F86EZ-0251
NEW Blue™
tractor So Net Price
lutions
appropriate for all regions of Canada.
Sensors
Description atible with 1F98
EZ-1621
Part #
Customize RF-1600 Radio Frequency Sensor, Comp
d teratu
F145Li
Net Price
Contractors
re
s
Temp Control , you can now cre
literature ription
Desc vide
to pro ate pro S.P.D .T.
#
Partwebsite you Control Switch,fession
atElec. Refridg. Temp customers. . Vis al
White-Rod r
marke
16E09-101 ting gers.com it our
tools. Sel for value
then sele ect Contrac add
ct Produc
t Lite tor Informa ed
personaliz tion
ed and pro rature to create
fessional
product liter
ature. PLACE YOU PLACE
R
IN
INFORMATIO FORM YOUR
PLACE YOUR N &GO ATION
LOGO HER LO H
N& E ER &
INFORMATIO E
LOGO HERE
On-Site Re
ference To
You will rec ols
eive instant
replaceme
nt informa field access to pro
diagrams tion includi duct
, sell she
MOBILE instruction ets, and inst ng wiring
s for thermo allation/op
HVAC con stats, gas erating
trol valves, and
application s. Download the
for your And FREE WR
BlackBerry roid™, iPh Mobile
®
White-Rod device. Download one® or
Leave Yo gers.com this applica
ur Mark tion at
Offering you
Thermosta r customer a White-
t speaks Rodgers
Increasing highly of
awareness your com
essential of your com pany.
to remain
Signature
par tner, you competitive pany is
. As a qua
logo on the can place your com lity
White-Rod pany nam
thermosta e
ts. By per gers 70, 80 and 90 and
sonalizing
Program
up to two Series
line the thermo
for your cus s of information, stat with
tomers to you make
Ask your contact you it easy
sales rep in the futu
resentativ re.
e for more
details.
EMERSO
N. CONS
IDER IT SO
LVED

13. David Partridge
Counter Matts (2012): These counter
NCE GU App
IDE matts demonstrate my ability to design and
REFERE bile
RSAL
G
UNIVE -rodgers-onlin
etra
LVES -
QUICK load the Mo
AS VA ining.com or Do
wn
DSI
Single
Stage
create branded marketing collateral. They
also prove my ability to accurately identify
Stage
ite & Two
Stage ning
Visit wh
Step Ope
Single
Nat.
technical specifications. Through primary
ning
Fast Ope
U -4xx 3
4 36C74-91
36 J5 Nat.
and
LVES Bushings
GAS VA
L.P. All reducer are included
and secondary research I was able to create
n kits
IFYING conversio
IDENT E
PIPE SIZ 36H32-42
3
tion Gas N 1/2 x 3/8
Combina NATIO -1xx
Manifold
Valves GE DESIG tage 1/2 x 1/2 Bushings
and
VOLTA Vol -2xx All reducer are included Two
Letter 1/2 x 3/4 conversio
n kits
accurate schematics for counter sales reps
N 24VAC -3xx Stage
NATIO # No Lett
er 3/4 x 3/4
DESIG 120VAC -4xx
SYSTEM n
Functio C03 A
750mV Bimetal
ning U Pilot
System Fast Ope
C04 Proven
Pilot /
ning rmittent
to use as reference.
t C12 Nat.
Stan ding Pilo Step Ope I / Inte Relay
Pilot (Na
t) ning C53 HSI / DS L.P.
Standing Step Ope Stage 24Vac
ning Single
Pilot Slow ope
C74 Nat.
Standing ning
t ning C84 Slow Ope
Standing
Pilo Slow ope L.P.
rk Ignition Fast Ope
ning C94
Direct Spa Nat. 36H64-46
3
ning D13 ning
Cycle Pilo
t Slow ope Fast Ope
Relay G22 L.P. ersion
Cycle Pilo
t 2 Stage bushings
and conv
rk Ignition Fast Ope
ning G24 Nat. All reducer are included
Direct Spa 36H33-42
3 kits
Ignition ning G54
These counter matts also prove my
Intermittent Slow ope ning
L.P.
n
tent Igni
tion
2 Stag e Fast Ope G55 ings and
conversio
Intermit ning 3 Bush
All reducer are included
Ignition Slow Ope H32 36H32-42
Intermittent 2 Stage kits
Ignition Fast Ope
ning H33 ersion
Intermittent Bushings
and conv
Pilot ning H64 All reducer are included
proficiency in Adobe InSuite and my ability
DSI/Proven Slow ope ning kits
Pilo t Fast Ope J22
DSI/Proven 2 Stage
Pilot Fast Ope
ning J24
DSI/Proven
ning J54
HSI/DSI Slow ope ning
Fast Ope
to create material ready to go to press.
J55
HSI/DSI 2 Stage ning / DSI 24Vac
2 Stage
Slow Ope ge HSI
HSI/DSI Two Sta ning
Slow Ope
HSI/DSI
E
ERVIC
MER S
Nat.
They demonstrate my ability to identify
ning
Fast Ope
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L.P.
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Pilot Ign
Cycle
1-800- 0am to 6:00p
Nat.
ning 4
Slow Ope 36J55-21
L.P.
8:3
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image quality, resolution and my ability
Monday
and conv
Nat. Bushings
Fast Ope
ning
36J54-21
4 All reducer are included
L.P. kits
ersion
and conv
Nat. Bushings
36C84-91
2 All reducer are included
kits
THERMOSTATS - QUICK REFERENCE GUIDE
to adhere to corporate colour regulations.
L.P.
ersion
and conv
Bushings
36C84-92
6
Visit white-rodgers-onlinetraining.com or Download the Mobile App
All reducer are included
kits
ersio n
and conv
Bushings
All reducer are included
kits
Over the course of this project I was required
to collaborate with My Director, Emerson’s
Marketing Director, Technical Engineers and
our inhouse Technical Specialist. Completion
of this project proves my ability to work in a
team environment on an international level.
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50T95-743 White-Rod
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tem gers 30
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gers Repla SPNO Fan
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Controls up DRIERS
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ACM1400
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with MER
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Cleaner
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Use - Sim
bers ts
Flow Thru with MER
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HFTKIT Humidifier , Humidifies V 8 Filter
cation and F083 Liquid Line One ple One-But
96-TBF08 ect Tempera
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8:3 0am to
6:00pm
EST

14. David Partridge
Z Fold Distributor Brochure: This Z Fold Brochure proves
my ability to design and build brochures in Adobe InSuite. It also
demonstrates my ability to write copy/technical copy and create
good eye-flow. It show’s my ability to adhere to corporate approved
colours, address client concerns identified in meetings and prepare
Control
Advanced
t Control
Environmen grammable & a premium
Indooroffers programmable, in innovative thermostat function
non-pro
bills
sample brochures/meeting leave behinds as requested. This also
energy
Direct Energy the industry tat can reduce your
that leads
touchscreen programmable thermos
A
and design.
fort
Deluxe Com
as 33%. creen
by as much Adv. Touchs
1F95-1291 features and
Contains all of the n models 1F95-
•
benefits included i 1
1277 & 1F80-047ation &
• Enhanced humidific
demonstrates my ability to Canadianize product images using
ontrol
dehumidification ct savings option
• Automatic dayligh t system
I.A.Q Managemen idifier water
•
• Flow-Through hum ve up to 50% on
saving feature - Sa
Touchscreen
1F95-1277 features and
water consumption
Essential
Contains all of the n model 1F80-
•
benefits included i
Photoshop and to create material ready to go to press.
0471 nch digital
• Large 12-square-i ay with 10 second
Touchscreen displ
backlight door temperature
• Dual fuel with out
sensor ble temperature
• High & Low adjusta
limits ll or partial
Keypad lockout - fu 1F80-0471 mming, 5+2
• ge indicators
• Multiple filter chan • 5+1+1 Day progra
or 0 day option en with
• 4” backlit LCD scre for easier
EZ Set improved contrast
Enhanced •
reading s
Heat/Cool functionings™ feature
• Exclusive Cool Sav during peak
that saves energy s
A/C demand period
Over the course of this project I was required to
Quality
Indoor Air Indoor Environment homes are
plagued by
to your
Easy Set How clean
is the air you
breath? Many harmful side effects and
nates which
often have
Direct Energy offers breath easier Control
1F86EZ-0251 help you programmable, non-program
and
Reader ch button
Easy to use, 1-tou tback on
airborne contami filters will
andtouchscreen that leads thebacteria pet
and design. they
remove industry mable & a premium Advanced Contro
1F95EZ -0671 Easy
ns
•
programming for se
air cleaners
mold
s;
health. Our reduce airborne allergen A spores, fine ble
programma dust
and in innovative
thermostat can thermostat function l
Easy Pre-set butto are-inch digital
• your car radio by as much as
economically carry viruses, pollen, 33%. reduce your energy
demand, just like tions
collaborate with My Director and the White-Rodgers
bills
• Large bright 6-squ wing particles that Cleaners
• Heat and cool func 5” Media Air
•
display for easy vietions
Heat and cool func
• 2+ year battery life
dander. AMC Series
Easy-access service
door Deluxe Comfort
2+ year battery life
• replacement
• • Slide-in, slide-out ired
clean
• No electricity requ cooling equipment to
• Keeps heating andFilter included, which is up than
• Standard MERV 8 cient at capturing allergens
more effi 1F95-1291 Adv.
20 times ore Touchscree
sales force. I also had to obtain feedback from
n
ice Solutions
fiberglass filters Filters are up to 30 times m • Contains all of the features
Optional MERV 11 benefits included in models and
Home Serv
• 1F95-
efficient 1277 & 1F80-0471
s 1F95-1277 Touchscree • Enhanced humidification &
nic Air Cleaner
5” Electro n dehumidification control
ACE Series al warranty
• Contains all of the features • Automatic daylight savings
5 Year uncondition door benefits included in model and
• 1F80- • I.A.Q Management system option
• Easy-access service e - Reduce landfill ply
0471 •
Flow-Through humidifier wa
No filters to replac once a month - Sim • Large 12-square-inch digit
•
Essential saving feature - Save up to ter
client meetings and conference calls to ensure the
• Easy maintenance k in Touchscreen display with 1al 50% on
0 second water consumption
wash and slide bacance to airflow backlight
• Provides low resist eteriorate or oxidize •
Dual fuel with outdoor temp
erature
Will not corrode, d
• sensor
• High & Low adjustable tem
limits perature
• Keypad lockout - full or pa
• rtial
Multiple filter change indica
appropriate amount of buy-in would be achieved.
tors
Enhanced EZ Set 1F80-0471
• 5+1+1 Day programming,
or 0 day option 5+2
• 4” backlit LCD screen with
re to within
+/- 1
•
improved contrast for easie
your room
temperatu reading r
y maintains
* Leading
Technolog • Heat/Cool functions
•
Exclusive Cool Savings™ fe
that saves energy during p ature
A/C demand periods eak
1F95EZ-0671 Easy
Reader
• Easy Pre-set buttons 1F86EZ-0251 Easy
Set Indoor Air Quali
• Large bright 6-square-inch
display for easy viewing digital
• Easy to use, 1-touch button
programming for setback o How clean is the
air you breath?
ty
• Heat and cool functions demand, just like your car n airborne contaminate Many homes are
s which often plagued by
• 2+ year battery life • Heat and cool functions radio health. Our air
cleaners and filters have harmful side effects to your
•
2+ year battery life economically reduce will help you breath
Essential Home Servic Advanced Control particles that carry airborne allergens; they remove easier and
viruses, pollen, bacteria and
Environment Control es dander. mold spores, fine
dust and pet
Indoor non-programmable & a
premium
ACM Series 5”
•
Media Air Cleaners
Easy-access service door
Direct Energy offers programmable, in innovative thermostat function
the industry • Slide-in, slide-out replacem
touchscreen that leads your energy bills ent
thermostat can reduce • No electricity required
and design. A programmable
• Keeps heating and cooling e
by as much as 33%.
Standard MERV 8 Filter incluquipment clean
Deluxe Comfort
•
20 times more efficient at ded, which is up to
fiberglass filters capturing allergens than
1F95-1291 Adv. Touchscreen • Optional MERV 11 Filters a
• Contains all of the features and efficient re up to 30 times more
benefits included in models 1F95- ACE Series 5” Electrostat
1277 & 1F80-0471 • 5 Year unconditional warra ic Air Cleaners
• Enhanced humidification & • Easy-access service door nty
dehumidification control • No filters to replace - Redu
• Automatic daylight savings option • Easy maintenance once a m ce landfill
• I.A.Q Management system wash and slide back in onth - Simply
1F95-1277 Touchscreen • Flow-Through humidifier water • Provides low resistance to
Contains all of the features and
• saving feature - Save up to 50% on • Will not corrode, deterioratairflow
benefits included in model 1F80- water consumption e or oxidize
0471 Essential
• Large 12-square-inch digital
Touchscreen display with 10 second
backlight
Dual fuel with outdoor temperature
•
sensor * Leading Technology
• High & Low adjustable temperature maintains your
room temperature
to within +/- 1•
limits
Keypad lockout - full or partial
•
• Multiple filter change indicators 1F80-0471
5+1+1 Day programming, 5+2
•
or 0 day option
Enhanced EZ Set • 4” backlit LCD screen with
improved contrast for easier
reading
Heat/Cool functions
•
• Exclusive Cool Savings™ feature
that saves energy during peak
A/C demand periods Indoor Environme
Direct Energy offers nt Control
Indoor Air Quality
programmable,
touchscreen that
leads the
non-programmable
& a premium Advanced Contro
1F86EZ-0251 Easy Set How clean is the air you
and design. A programma industry in innovative
breath? Many homes are
plagued by
ble your thermostat function l
1F95EZ-0671 Easy Reader Easy to use, 1-touch button
•
by as much as side effects tothermostat can reduce
which often have harmful33%. your energy bills
airborne contaminates breath easier and
Easy Pre-set buttons
• programming for setback on and filters will help you
Large bright 6-square-inch digital health. Our air cleaners bacteria and
•
display for easy viewing
demand, just like your car radio
Heat and cool functions
economically reduce airborne
allergens; they remove
pollen, mold spores, fine
dust and pet Deluxe Comfort
• Heat and cool functions
• particles that carry viruses,
2+ year battery life
• dander.
2+ year battery life
• Cleaners
AMC Series 5” Media Air
Easy-access service door
•
• Slide-in, slide-out replacement 1F95-1291 Adv.
• No electricity required Touchscreen
• Contains all of the features
Home Comfort Solutions
• Keeps heating and cooling equipment clean up to benefits included in models and
• Standard MERV 8 Filter included, which is ens than 1F95-
1277 & 1F80-0471
20 times more efficient at capturing allerg
1F95-1277 Touchscree • Enhanced humidification &
fiberglass filters s more
• Optional MERV 11 Filters are up to 30 time •
n dehumidification control
Contains all of the features • Automatic daylight savings
efficient benefits included in model and
1F80- • I.A.Q Management system option
Air Cleaners 0471 •
Flow-Through humidifier wa
AMC Series 5” Electronic •
Large 12-square-inch digit
• 5 Year unconditional warranty Touchscreen display with 1al Essential saving feature - Save up to ter
water consumption 50% on
• Easy-access service door backlight 0 second
• No filters to replace - Reduce landfill • Dual fuel with outdoor temp
• Easy maintenance once a month - Simply sensor erature
wash and slide back in • High & Low adjustable tem
• Provides low resistance to airflow limits perature
• Will not corrode, deteriorate or oxidize • Keypad lockout - full or pa
• rtial
Multiple filter change indica
tors
Enhanced EZ Set 1F80-0471
• 5+1+1 Day programming,
or 0 day option 5+2
• 4” backlit LCD screen with
improved contrast for easie
reading r
• Heat/Cool functions
to within +/- 1
•
your room temperature •
Exclusive Cool Savings™ fe
* Leading Technology maintains
that saves energy during p ature
A/C demand periods eak
1F95EZ-0671 Easy
Reader
• Easy Pre-set buttons 1F86EZ-0251 Easy
Set Indoor Air Quali
• Large bright 6-square-inch
display for easy viewing digital
•
Easy to use, 1-touch button
programming
for setback on How clean is the
air you breath?
ty
Advanced Control Heat and cool functions radio
• Heat and cool functions like your car demand, just airborne contaminate Many homes are
s which often plagued by
• •
2+ year battery life health. Our air
cleaners and filters have harmful side effects to your
Control
Indoor Environment Service Solutio
•
2+ year battery life economically reduce will help you breath
Home ble & a premium particles that carry airborne allergens; they remove easier and
viruses, pollen, bacteria and
Direct Energy offers
programmable, non-programma
that leads the industry
in innovative thermostat
function
energy bills
ns dander. mold spores, fine
dust and pet
touchscreen thermostat can reduce
your AMC Series 5”
Media
and design. A programmable • Easy-access service door Air Cleaners
by as much as 33%. • Slide-in, slide-out replacem
Deluxe Comfort •
•
No electricity required
Keeps heating and cooling e
ent
1F95-1291 Adv. Touchscreen • Standard MERV 8 Filter incluquipment clean
• Contains all of the features and 20 times more efficient at ded, which is up to
benefits included in models 1F95- fiberglass filters capturing allergens than
1277 & 1F80-0471 • Optional MERV 11 Filters a
• Enhanced humidification & efficient re up to 30 times more
dehumidification control AMC Series 5”
• Automatic daylight savings option Electronic Air Cleaners
• 5 Year unconditional warra
• I.A.Q Management system • Easy-access service door nty
1F95-1277 Touchscreen • Flow-Through humidifier water • No filters to replace - Redu
saving feature - Save up to 50% on ce landfill
Contains all of the features and
• • Easy maintenance once a m
water consumption onth - Simply
Essential
benefits included in model 1F80- wash and slide back in
0471 • Provides low resistance to
Large 12-square-inch digital
• • Will not corrode, deterioratairflow
e or oxidize
Touchscreen display with 10 second
backlight
• Dual fuel with outdoor temperature
sensor
High & Low adjustable temperature
•
limits
• Keypad lockout - full or partial
of ark
* Leading Technology
• Multiple filter change indicators 1F80-0471 maintains your
room temperature
5+1+1 Day programming, 5+2
to within +/- 1•
•
ro
or 0 day option
Enhanced EZ Set
• 4” backlit LCD screen with
improved contrast for easier
P rm reading
Heat/Cool functions
•
e Exclusive Cool Savings™ feature
at
•
that saves energy during peak
A/C demand periods
W Indoor Air Quality are plagued by
1F86EZ-0251 Easy Set How clean is the air
you breath? Many homes side effects to your
1F95EZ-0671 Easy Reader Easy to use, 1-touch button which often have harmful
• airborne contaminates you breath easier and
• Easy Pre-set buttons programming for setback on and filters will help and
health. Our air cleaners they remove bacteria
• Large bright 6-square-inch digital demand, just like your car radio airborne allergens; pet
economically reduce
of ark
display for easy viewing spores, fine dust and
Heat and cool functions viruses, pollen, mold
• particles that carry
• Heat and cool functions • 2+ year battery life dander. Air Cleaners
ro
• 2+ year battery life AMC Series 5” Media
• Easy-access service door
P rm
• Slide-in, slide-out replacement
• No electricity required t clean
te
Keeps heating and cooling equipmenich is up to
s •
Home Comfort Solution • Standard MERV 8 Filter included, wh allergens than
a 20 times more efficient at capturing
fiberglass filters
Optional MERV 11 Filters are up to 3
0 times more
W
•
efficient
Air Cleaners
AMC Series 5” Electronic
• 5 Year unconditional warranty
• Easy-access service door
• No filters to replace - Reduce landfillimply
• Easy maintenance once a month - S
wash and slide back in
• Provides low resistance to airflow ze
• Will not corrode, deteriorate or oxidi
+/- 1•
temperature to within
maintains your room
* Leading Technology

15. David Partridge
Interactive Marketing Plan: This Interactive
Marketing Plan demonstrates my ability to offer
consultation based on the clients marketing,
advertising and promotion objectives. Through
quantitative research I was able to identify a
target audience within a specified category
using cross-tabulated data. I was then
able to provide and execute the interactive
marketing strategies required to achieve
the clients objectives. Interactive strategy
execution maintained a consistent image
and promotional message to create brand
awareness, generate a need for the brand
and increase brand sales.
This plan also demonstrates my ability to
accurately identify the Gross cost for a 12
month web site campaign, the Cost per
Impression and the Cost per Response
using Microsoft Excel.
Client Web site Development:
This web site demonstrates my ability to
develop a functional web site using Adobe
DreamWeaver. It also demonstrates my
ability to design a layout that has good
eye flow, rich media placement and
inbound/outbound links for proper SEO.
This web site also provides a consistent and
targeted message using an informative tone and
an emotional appeal, which demonstrates my
ability to write body copy. All creative including
the company logo was developed using Adobe
Photoshop and Illustrator.

16. David Partridge
Merged Direct Marketing/Relationship letter: This document
demonstrates my understanding of key Microsoft office business
applications; by merging the selected databases with a word
document the Direct Mail campaign was ready for print and
could be easily modified.
This document also demonstrates my understanding of direct
marketing through the key elements that were included in the
letter. The letter was targeted, contained a promotional offer,
had a call to action and was measurable.
Letter of Reference: This letter of
reference from the Vice-President of
Signature Printing Inc. demonstrates
my personality and work ethic. It also
demonstrates my experience developing
a marketing strategy, conducting primary/
secondary market research and providing
client consultation in a B2B environment.

17. David Partridge
Sheridan College, Advanced Business Administration
- Marketing Diploma: This Advanced Diploma demonstrates
academic success in a 3 year Business Administration - Marketing
Program. Relevant courses integrated through this program included
Business Law, Business Strategy 1 & 2, Customer Relationship
Management, Research Management, Statistical Analysis,
Marketing 1 & 2, International Marketing,
Global Marketing, Marketing Management
1 & 2, Finance, Finance Management,
Managing the Sales Force and Human
Resource Management. Some other
courses relevant to segmenting a defined
target market included Psychology, Social
Science and Culture.
Sheridan College, Advertising
Diploma with Honours: This Diploma
with Honours demonstrates academic
success in a 2 year Advertising Program.
Relevant courses integrated through
this program included Advertising
Planning/Prep 1 - 4, Layout & Copy
Writing 1 - 4, Integrated Mktg. Com. 1
& 2, Media Fundamentals 1 & 2, Media
Buy & Analysis 1 & 2 and Interactive
Marketing.
Relevant software learned throughout
this program included the Adobe InSuite
collection, CombNavigatore, A/C Nielsen,
IMS Print & Media Mix, ComScore, Google
Analytics and other various Mac OS
programs.

18. David Partridge
Best Strategy Award: This award demonstrates the success of my
corporate strategy, marketing strategy, integrated marketing
plan, annual budget allocation, human
resource management, product
development and other marketing
2006 management skill-sets required to
win the Business Strategy Game. Our
company effectively secured market
Davi leadership and maintained that position
d Pa
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Sheri
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College’s School of Business.
ollege
Distinguished Participant Award:
This award acknowledges our group’s
participation in the Best Strategy Invitational;
an annual event that only select teams
from Colleges and Universities across
north America are invited to participate in.
Competing in this competition was a very
sobering experience; I expected to win. The
fact is that the level of skilled competition
was exceptional. By anticipating our
competitive analysis the first place team
was able to determine stratagems that
counteracted our competitive strategies
each year, we came in sixth.

19. David Partridge
Purina One, Magazine Ad: This Ad demonstrates my
ability to identify life events of the target audience by reminding
the target about the times they gave their own cat unhealthy
food. The creative was chosen
to remind the target just how
picky their cat can be. The body
copy reinforces the creative by
speaking through the voice of
the cat; specific benefits are tied
back to Purina One while using
an emotional appeal. This ad
also includes a call to action.
MS, Magazine Ad: This ad
demonstrates my ability to design
a direct response magazine ad
using Adobe Photoshop and
InDesign. The layout draws the
readers eye flow through the
elements of the ad. The body copy
ties into the creative by speaking
through the woman’s voice and
demonstrates the USP, includes
an offer, has a call-to-action and
provides a response device that
is unique and measurable.
Canon, Newspaper Ad: This
Ad demonstrates my ability to
accurately convert a specified
amount of agate lines and
columns into unit measurements
while taking into account publication gutter widths. This
ad also demonstrates my ability to identify psychographic
characteristics of the target audience through secondary
research of qualitative and quantitative data.

20. David Partridge
Sales Promotion Analysis: This document demonstrates my
ability to accurately identify competitive sales promotion tactics, sales
promotion objectives and the intended target of each
sales promotion. This document also demonstrates
my ability to critique the execution of sales promotions
and offer recommendations that will satisfy determined
objectives with improved results.
Case Analysis: This document demonstrates my
ability to accurately identify the problem a company
needs to resolve. It also demonstrates my
ability to prepare a S.W.O.T
analysis and analyze the
pros, cons, and profitability of
alternative market segments. A
financial analysis was prepared
for each market segment which
included annual fixed costs, sale
price, variable costs, contribution
margin, a break even analysis and
potential profit.

21. David Partridge
Share of Voice (SOV): This SOV report demonstrates my ability to
accurately use A/C Nielsen to determine and analyze the Category’s
Total Advertising Spending, Advertising Spend by Media and
Advertising Spend by Brand. Through the accurate analysis
of a SOV I’m able to determine the current and previous
advertising dollars spent by a brands competition; also, I’m
able to gain insight into past and present media strategies
used by a brand’s competition.
SOV Charts: These Category Total Advertising
Spending, Advertising Spend by Media and Advertising
Spend by Brand charts demonstrate my proficiency
using Microsoft Excel. They also demonstrate my ability
to take raw data from A/C Nielsen and produce data-
sets that are relevant to competitive analysis and
future brand advertising strategies.
Media Brief for Gillette
M3 Power: This media brief
demonstrates my ability to determine
a target market. Through the analysis
of Print Measurement Bureaux (PMB)
data, I was able to accurately identify
target demographic, psychographic
and geographic market segments
for Gillette M3 Power. This media
brief also demonstrates my ability
to identify seasonal priorities.
Through primary and secondary
research our group was able to
identify the seasonality trends of the product category
which determined the planned spend percentage per
month. Other abilities demonstrated through this media
brief include the analysis of a SOV and identifying creative
requirements. Through the analysis of a SOV I was able to
identify the top competitors including advertising budgets
and media allocation. Our group was also able to identify
current media used by Gillette M3 Power using the SOV for
creative requirements; secondary research was also used to identify
the products positioning strategy, tone and appeal techniques.

22. David Partridge
Media Pre-Buy PowerPoint: This Media Pre-Buy PowerPoint
demonstrates my ability to design and create a branded presentation
using the effects, animations and design elements of Microsoft
PowerPoint. It also demonstrates my ability to accurately identify the
target audience; through an analysis of Print Measurement Bureau
(PMB) data I was able to determine consumer demographic,
geographic, psychographic and life events/habits.
This Media Pre-Buy PowerPoint also demonstrates
my ability to accurately identify the Gross and Net print
budget, publication print criteria, accurately select
publications based on the target audiences’ media
usage and accurately cost out the media campaign
under budget and within specified Net parameters
while achieving desired GRPs.