This portfolio demonstrates my strong understanding of tactical marketing communications. It shows that I can provide a consistent and targeted message through business-to-business advertising, consumer advertising, institutional advertising, E-marketing, trade show support and create educational presentations. I can also determine campaign effectiveness and measure key performance indicators so that I can provide a ROI analysis on all marketing campaigns and sales activities.
This document discusses integrated marketing communications (IMC) and provides examples of how IMC was used to promote the TV show "Jassi Jaissa Koi Nahi". It describes the marketing challenges in promoting a less conventionally attractive main character. It outlines the target audience and marketing objectives. It then details the multi-phase IMC campaign used including radio, outdoor advertising, print ads, flash mobs, and public relations to generate hype and awareness. The results included high viewership and ratings within the first few episodes, demonstrating the effectiveness of the integrated approach.
Integrated Marketing Communications (ZiggZ.net)Htet Zan Linn
This document discusses the importance of marketing communication and strategies. It explains that the goal of marketing communication is to raise brand awareness, retain customers, and cement relationships. It emphasizes that effective marketing communication strategies involve clearly identifying target audiences, differentiating from competitors, developing key messages, and selecting appropriate communication channels. The document also discusses the importance of integrated marketing communications, where different communication tools like advertising, direct marketing, social media, etc. are coordinated to deliver consistent messaging and maximize impact.
The document discusses integrated marketing communication (IMC), which involves coordinating various promotional elements and marketing activities to provide clarity and consistency in communicating with customers. IMC considers all customer touchpoints with a brand from advertising to product packaging. The document outlines the history and evolution of IMC since the 1980s, when companies began integrating promotional tools beyond just advertising. It also discusses the various IMC tools including advertising, sales promotion, public relations, direct marketing and their roles in developing brand identity and a unified customer experience.
The document discusses various aspects of integrated marketing communication including advertising, sales promotion, public relations, and direct marketing. It focuses on the objectives, budget, message, media decisions, and evaluation of advertising campaigns. Specifically, it outlines different objectives for advertising such as introducing new products or changing customer perceptions. It also describes various message strategies and executions as well as factors to consider for media selection such as costs, audience selectivity, and advantages of each channel.
The document defines integrated marketing communications (IMC) as a strategic planning process that coordinates various communication options to effectively reach target audiences. IMC aims to generate both short-term financial returns and long-term brand value. Key criteria for IMC include evaluating how well each communication option covers the audience, contributes to desired responses, reinforces common messages, complements other options, can be adapted for different groups, and weighs the costs of each option. The goal is an integrated communications program that is both effective and efficient.
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
This document discusses integrated marketing communications (IMC) and provides examples of how IMC was used to promote the TV show "Jassi Jaissa Koi Nahi". It describes the marketing challenges in promoting a less conventionally attractive main character. It outlines the target audience and marketing objectives. It then details the multi-phase IMC campaign used including radio, outdoor advertising, print ads, flash mobs, and public relations to generate hype and awareness. The results included high viewership and ratings within the first few episodes, demonstrating the effectiveness of the integrated approach.
Integrated Marketing Communications (ZiggZ.net)Htet Zan Linn
This document discusses the importance of marketing communication and strategies. It explains that the goal of marketing communication is to raise brand awareness, retain customers, and cement relationships. It emphasizes that effective marketing communication strategies involve clearly identifying target audiences, differentiating from competitors, developing key messages, and selecting appropriate communication channels. The document also discusses the importance of integrated marketing communications, where different communication tools like advertising, direct marketing, social media, etc. are coordinated to deliver consistent messaging and maximize impact.
The document discusses integrated marketing communication (IMC), which involves coordinating various promotional elements and marketing activities to provide clarity and consistency in communicating with customers. IMC considers all customer touchpoints with a brand from advertising to product packaging. The document outlines the history and evolution of IMC since the 1980s, when companies began integrating promotional tools beyond just advertising. It also discusses the various IMC tools including advertising, sales promotion, public relations, direct marketing and their roles in developing brand identity and a unified customer experience.
The document discusses various aspects of integrated marketing communication including advertising, sales promotion, public relations, and direct marketing. It focuses on the objectives, budget, message, media decisions, and evaluation of advertising campaigns. Specifically, it outlines different objectives for advertising such as introducing new products or changing customer perceptions. It also describes various message strategies and executions as well as factors to consider for media selection such as costs, audience selectivity, and advantages of each channel.
The document defines integrated marketing communications (IMC) as a strategic planning process that coordinates various communication options to effectively reach target audiences. IMC aims to generate both short-term financial returns and long-term brand value. Key criteria for IMC include evaluating how well each communication option covers the audience, contributes to desired responses, reinforces common messages, complements other options, can be adapted for different groups, and weighs the costs of each option. The goal is an integrated communications program that is both effective and efficient.
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
An early definition of integrated marketing communications (IMC), A more current definition of integrated marketing communications (IMC), What importance of IMC is growing, The four stages model of integrated marketing communications (IMC)
This document outlines an integrated marketing communications course that aims to:
1) Help students understand the role of communication in marketing management.
2) Study in depth the various marketing communication tools used by organizations.
3) Integrate the elements of the communication mix to deliver consistent messaging.
The course covers topics like advertising, media planning, direct marketing, sales promotion, public relations, and personal selling. It evaluates different communication channels and teaches how to establish objectives and budgets for an integrated marketing strategy.
INTEGRATED MARKETING COMMUNICATION STRATEGY Ayub Parvez
This document provides an overview of integrated marketing communications and the communication process. It discusses the key elements of an IMC strategy, including different promotional tools like advertising, public relations, and direct marketing. It also outlines the communication process by explaining the sender, receiver, encoding, decoding, media, message, response, feedback, and noise. Additionally, it lists the steps to developing an effective marketing communication strategy, such as identifying the target audience and determining communication objectives.
Introduction to Integrated Marketing CommunicationAcademic EDGE
This document provides an overview of integrated marketing communications (IMC) tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. For each tool, the document discusses advantages and disadvantages. It also outlines the key components of developing an IMC program, including situation analysis, objectives, strategy, implementation, and evaluation. The goal of IMC is to coordinate promotional mix elements to create an effective marketing communications strategy.
The document provides an overview of integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines including advertising, direct marketing, interactive marketing, sales promotion, and public relations to provide clarity, consistency and maximum impact. It discusses the reasons for the growing importance of IMC and describes various IMC tools and how they are used, including different types of advertising, direct marketing, interactive marketing, sales promotion, publicity and public relations.
The document discusses integrated marketing communications (IMC), which aims to make different communication channels like advertising, PR, sales promotion etc. work together in a coordinated way.
It describes the key elements of an IMC mix, including horizontal and vertical integration across business functions and objectives. Benefits are creating competitive advantage through a consistent message. Challenges include organizational silos and different timelines across channels.
The document also provides overviews of different promotional tools - advertising, publicity, personal selling, sales promotion and direct marketing - comparing their effectiveness and advantages/disadvantages in building awareness, inducing purchase and maintaining relationships.
The document discusses integrated marketing communications (IMC). IMC is defined as carefully integrating and coordinating a company's various communication channels to deliver a clear, consistent message about the organization and its products. This ensures all communication and messages are carefully linked together. IMC includes coordinating various promotional tools, including advertising, sales promotions, public relations, personal selling, and direct marketing to effectively communicate customer value. The promotion mix must also be aligned with other elements of the marketing mix, including product, price, and place. Recent technological advances have led to a new IMC model where companies engage in more targeted, personalized communication through specialized media channels rather than mass broadcasting.
Integrated marketing communication by manish badhiyeManish Badhiye
Integrated Marketing Communication involves carefully coordinating all aspects of marketing promotion, including advertising, sales promotion, public relations, personal selling, direct marketing, and interactive/internet marketing. The goal is to deliver a clear, consistent message to the target audience. An effective IMC plan evaluates the current promotional situation, determines the role of each promotion tool, develops strategies for each, and plans implementation and evaluation. Coordinating all communication tools and messages ensures the audience receives a unified perspective on the brand or organization.
This document provides an overview of integrated marketing communications (IMC) from the perspective of Prabhjot Jolly, Chairman of Soul Raaga Interactive. It discusses IMC definitions and frameworks, the evolution of IMC from mass marketing to relationship marketing, tools and channels used in IMC, objectives and goals of IMC, and how to measure IMC success. It also covers common mistakes made in designing IMC programs and asks the reader to consider brands that have successfully used IMC internationally and new media.
The document discusses integrated marketing communications (IMC) and the promotional mix. It aims to introduce IMC and review the various elements of the promotional mix, including advertising, direct marketing, internet marketing, sales promotion, public relations, and personal selling. It examines how these elements must be coordinated to effectively communicate with the IMC perspective. The document provides examples and descriptions of each promotional element.
Integrated marketing communication involves coordinating different promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling to deliver a unified message about a company's brands. Selecting an effective marketing communication mix depends on factors like the product, its stage in the product lifecycle, and buyers' readiness which progresses from awareness to purchase. Common models for integrated marketing communication are AIDA (Attention, Interest, Desire, Action) and the Hierarchy of Effects.
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
This document provides an overview of integrated marketing communications (IMC), which involves coordinating different promotional disciplines including advertising, direct marketing, sales promotion, publicity, and personal selling to provide clarity, consistency and maximum impact. It discusses shifts in marketing from mass media advertising to other forms and channels like digital. Key promotional tools like advertising, publicity, direct marketing, sales promotion, public relations and their classifications/uses are defined. Factors that differentiate advertising and publicity are outlined. The importance of developing an integrated marketing plan with situation analysis, objectives, strategy, implementation and evaluation is also highlighted.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
The document discusses integrated marketing communication (IMC) and its use for Marcom, a marketing organization. IMC involves managing and integrating different marketing communication elements like advertising, public relations, sales promotions, and digital solutions to ensure they convey a unified message. It is important for IMC to understand customer communication usage patterns and needs in order to use appropriate communication channels. The goals of IMC include creating awareness, changing attitudes and behaviors, and moving people to action. When implementing IMC, Marcom focuses on targeted communications, assessing return on investment, and reducing reliance on mass media advertising to build brand equity.
This document contains slides from a marketing management class about communicating value and developing an integrated marketing communications strategy. It discusses the key elements of an IMC strategy, including identifying target audiences, determining objectives, designing communications, selecting channels, establishing budgets, deciding on media mix, measuring results and managing the integrated process. The slides provide definitions and examples of different marketing communications tools like advertising, sales promotion, PR, direct marketing and personal selling.
Integrated Marketing Communication (IMC)Faysal Alam
Integrated Marketing Communication (IMC) involves carefully coordinating all promotional and communication tools so that they work together to deliver a unified message. IMC aims to integrate communications both internally across business functions and externally with partners. It provides benefits like increased effectiveness, competitive advantage through relationship building, and cost savings from resource sharing. However, barriers to IMC include organizational silos, lack of management expertise, and difficulty balancing long and short-term communication goals. The document discusses various communication theories and models to understand how messages are processed, and outlines ten "golden rules" for effective implementation of IMC.
The document discusses market segmentation and developing a promotions opportunity analysis. It outlines 5 steps: 1) conduct a communication market analysis, 2) establish communication objectives, 3) match tactics with strategies, 4) create a communications budget, and 5) prepare promotional strategies. Various types of market segmentation are described, including demographics, psychographics, generations, geography, benefits, and usage. The overall purpose is to identify target audiences and develop coherent advertising messages to reach different customer segments.
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
This document contains summaries of the applicant's qualifications including educational achievements and work samples. It lists a 3-year Advanced Marketing Diploma, 2-year Advertising Diploma with Honors, and various awards and achievements. It then provides brief summaries of numerous work samples demonstrating skills in areas such as marketing, advertising, sales, analytics, and project management. These include strategies, plans, analyses, creative works, and a letter of recommendation.
An early definition of integrated marketing communications (IMC), A more current definition of integrated marketing communications (IMC), What importance of IMC is growing, The four stages model of integrated marketing communications (IMC)
This document outlines an integrated marketing communications course that aims to:
1) Help students understand the role of communication in marketing management.
2) Study in depth the various marketing communication tools used by organizations.
3) Integrate the elements of the communication mix to deliver consistent messaging.
The course covers topics like advertising, media planning, direct marketing, sales promotion, public relations, and personal selling. It evaluates different communication channels and teaches how to establish objectives and budgets for an integrated marketing strategy.
INTEGRATED MARKETING COMMUNICATION STRATEGY Ayub Parvez
This document provides an overview of integrated marketing communications and the communication process. It discusses the key elements of an IMC strategy, including different promotional tools like advertising, public relations, and direct marketing. It also outlines the communication process by explaining the sender, receiver, encoding, decoding, media, message, response, feedback, and noise. Additionally, it lists the steps to developing an effective marketing communication strategy, such as identifying the target audience and determining communication objectives.
Introduction to Integrated Marketing CommunicationAcademic EDGE
This document provides an overview of integrated marketing communications (IMC) tools, including advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling. For each tool, the document discusses advantages and disadvantages. It also outlines the key components of developing an IMC program, including situation analysis, objectives, strategy, implementation, and evaluation. The goal of IMC is to coordinate promotional mix elements to create an effective marketing communications strategy.
The document provides an overview of integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines including advertising, direct marketing, interactive marketing, sales promotion, and public relations to provide clarity, consistency and maximum impact. It discusses the reasons for the growing importance of IMC and describes various IMC tools and how they are used, including different types of advertising, direct marketing, interactive marketing, sales promotion, publicity and public relations.
The document discusses integrated marketing communications (IMC), which aims to make different communication channels like advertising, PR, sales promotion etc. work together in a coordinated way.
It describes the key elements of an IMC mix, including horizontal and vertical integration across business functions and objectives. Benefits are creating competitive advantage through a consistent message. Challenges include organizational silos and different timelines across channels.
The document also provides overviews of different promotional tools - advertising, publicity, personal selling, sales promotion and direct marketing - comparing their effectiveness and advantages/disadvantages in building awareness, inducing purchase and maintaining relationships.
The document discusses integrated marketing communications (IMC). IMC is defined as carefully integrating and coordinating a company's various communication channels to deliver a clear, consistent message about the organization and its products. This ensures all communication and messages are carefully linked together. IMC includes coordinating various promotional tools, including advertising, sales promotions, public relations, personal selling, and direct marketing to effectively communicate customer value. The promotion mix must also be aligned with other elements of the marketing mix, including product, price, and place. Recent technological advances have led to a new IMC model where companies engage in more targeted, personalized communication through specialized media channels rather than mass broadcasting.
Integrated marketing communication by manish badhiyeManish Badhiye
Integrated Marketing Communication involves carefully coordinating all aspects of marketing promotion, including advertising, sales promotion, public relations, personal selling, direct marketing, and interactive/internet marketing. The goal is to deliver a clear, consistent message to the target audience. An effective IMC plan evaluates the current promotional situation, determines the role of each promotion tool, develops strategies for each, and plans implementation and evaluation. Coordinating all communication tools and messages ensures the audience receives a unified perspective on the brand or organization.
This document provides an overview of integrated marketing communications (IMC) from the perspective of Prabhjot Jolly, Chairman of Soul Raaga Interactive. It discusses IMC definitions and frameworks, the evolution of IMC from mass marketing to relationship marketing, tools and channels used in IMC, objectives and goals of IMC, and how to measure IMC success. It also covers common mistakes made in designing IMC programs and asks the reader to consider brands that have successfully used IMC internationally and new media.
The document discusses integrated marketing communications (IMC) and the promotional mix. It aims to introduce IMC and review the various elements of the promotional mix, including advertising, direct marketing, internet marketing, sales promotion, public relations, and personal selling. It examines how these elements must be coordinated to effectively communicate with the IMC perspective. The document provides examples and descriptions of each promotional element.
Integrated marketing communication involves coordinating different promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling to deliver a unified message about a company's brands. Selecting an effective marketing communication mix depends on factors like the product, its stage in the product lifecycle, and buyers' readiness which progresses from awareness to purchase. Common models for integrated marketing communication are AIDA (Attention, Interest, Desire, Action) and the Hierarchy of Effects.
The document discusses integrated marketing communications (IMC), which is defined as a strategic business process used to plan, develop, execute, and evaluate coordinated marketing communication programs. IMC aims to generate both short-term financial returns and long-term brand value through an integrated approach. Key elements of IMC include advertising, direct marketing, digital/internet marketing, sales promotion, publicity/public relations, and personal selling.
This document provides an overview of integrated marketing communications (IMC), which involves coordinating different promotional disciplines including advertising, direct marketing, sales promotion, publicity, and personal selling to provide clarity, consistency and maximum impact. It discusses shifts in marketing from mass media advertising to other forms and channels like digital. Key promotional tools like advertising, publicity, direct marketing, sales promotion, public relations and their classifications/uses are defined. Factors that differentiate advertising and publicity are outlined. The importance of developing an integrated marketing plan with situation analysis, objectives, strategy, implementation and evaluation is also highlighted.
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
The document discusses integrated marketing communication (IMC) and its use for Marcom, a marketing organization. IMC involves managing and integrating different marketing communication elements like advertising, public relations, sales promotions, and digital solutions to ensure they convey a unified message. It is important for IMC to understand customer communication usage patterns and needs in order to use appropriate communication channels. The goals of IMC include creating awareness, changing attitudes and behaviors, and moving people to action. When implementing IMC, Marcom focuses on targeted communications, assessing return on investment, and reducing reliance on mass media advertising to build brand equity.
This document contains slides from a marketing management class about communicating value and developing an integrated marketing communications strategy. It discusses the key elements of an IMC strategy, including identifying target audiences, determining objectives, designing communications, selecting channels, establishing budgets, deciding on media mix, measuring results and managing the integrated process. The slides provide definitions and examples of different marketing communications tools like advertising, sales promotion, PR, direct marketing and personal selling.
Integrated Marketing Communication (IMC)Faysal Alam
Integrated Marketing Communication (IMC) involves carefully coordinating all promotional and communication tools so that they work together to deliver a unified message. IMC aims to integrate communications both internally across business functions and externally with partners. It provides benefits like increased effectiveness, competitive advantage through relationship building, and cost savings from resource sharing. However, barriers to IMC include organizational silos, lack of management expertise, and difficulty balancing long and short-term communication goals. The document discusses various communication theories and models to understand how messages are processed, and outlines ten "golden rules" for effective implementation of IMC.
The document discusses market segmentation and developing a promotions opportunity analysis. It outlines 5 steps: 1) conduct a communication market analysis, 2) establish communication objectives, 3) match tactics with strategies, 4) create a communications budget, and 5) prepare promotional strategies. Various types of market segmentation are described, including demographics, psychographics, generations, geography, benefits, and usage. The overall purpose is to identify target audiences and develop coherent advertising messages to reach different customer segments.
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
This document contains summaries of the applicant's qualifications including educational achievements and work samples. It lists a 3-year Advanced Marketing Diploma, 2-year Advertising Diploma with Honors, and various awards and achievements. It then provides brief summaries of numerous work samples demonstrating skills in areas such as marketing, advertising, sales, analytics, and project management. These include strategies, plans, analyses, creative works, and a letter of recommendation.
Portfolio Of David Partridge December 2012 3Davidt123
David Partridge is applying for a marketing/advertising position and provides details of his relevant experience and skills. He has a 15-month contract with White-Rodgers where he learned marketing practices and developed tactical communications. He possesses skills in areas like advertising, market research, and data analysis. He is proficient in programs like MS Office, Adobe InDesign, and Dreamweaver. He provides samples of his work including a status report, meeting minutes, and workback schedule to demonstrate his capabilities.
Essentials of Marketing - Digital Marketing & TechnologyTom Chapman
This is an introductory session on technology and digital marketing. It takes a historical look back at some the technical innovations that have taken place over the life of the lecturer
Digital communications 2011 student versionTom Chapman
The document provides an overview of digital communications and marketing trends, including online consumer behavior, search engine optimization, social media, mobile marketing, and performance measurement. Key points covered include definitions of the internet and how it is governed, emerging technologies, drivers of technology change, and the impact and potential of internet marketing.
The document provides definitions of advertising from various sources and discusses key aspects of advertising including its purpose, how it works, different models of advertising, media types, and the advertising process. It examines definitions of advertising, benefits and roles of advertising, and factors to consider in media selection such as goals, audience, scope, and context. Various advertising models and terms are outlined.
The "Incredible India" campaign was launched in 2002 to promote tourism in India globally. It was initiated by the Ministry of Tourism and created by the ad firm Ogilvy & Mather. The campaign showcased India's diversity and culture through visuals and events to increase tourist inflows. It has been successful, winning several international awards and seeing international tourist arrivals increase from 2.38 million in 2002 to an estimated 5.5 million in 2010. Key drivers of its success have been its quality, consistency and aggressive global promotion through various media.
Atmospherics - Physical Evidence, The ServicescapeTom Chapman
This document discusses the concept of servicescape and atmospheric elements that influence consumer behavior in service environments. It covers how factors like lighting, music, scent, and staff appearance can positively impact customer moods, enjoyment, and spending. The importance of servicescape design is greater when competitive differences are small or customers seek distinct experiences based on demographics. Atmospheric elements must be considered alongside customer segmentation to ensure the intended environment matches target audiences' expectations.
This document provides an overview of a workshop on doing business in Australia. It covers key topics about Australia including geography, history, people, economy, and business practices. The workshop modules will cover an introduction to Australia, its iconic symbols, land, climate, population demographics and its multicultural nature. It will also discuss states, cities, natural resources and provide industry insights into business opportunities in Australia.
The document discusses a PESTLE analysis framework for analyzing a company's macroenvironment. PESTLE stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors that can impact a business from outside. It provides a template to analyze opportunities and threats from each of these external factors on a company's operations and strategy.
Television and radio provide advantages for advertisers but also have limitations. Television allows for high production quality commercials with sight, sound and motion to reach a mass audience, but has high costs and limited attention spans. Radio has lower costs but also has creative and audience fragmentation limitations. Both media are sold in time segments and have network and local options. New technologies like DVRs, cable, satellite and online media are changing how consumers experience traditional broadcast media.
This document discusses the key elements of promotion, including advertising, public relations, personal selling, and sales promotion. It defines each element and provides examples. Additionally, it covers topics like the promotion mix, promotion objectives, promotion budgets, and legal/ethical issues in pricing. The overall purpose is to introduce the main components involved in developing an effective promotional strategy.
Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
The document discusses travel promotion and public relations. It notes that PR plays a key role in stimulating travel desire, facilitating travel arrangements, and ensuring visitor satisfaction. PR tools to stimulate interest include articles, brochures, videos and websites promoting locations. Crisis management is also important, as seen in cases like the Natalee Holloway disappearance in Aruba and an engine fire on a cruise ship, and requires centralizing information, reassuring travelers of safety, and providing refunds when necessary. Targeting specific audiences like retirees and packaging niche trips are also discussed.
The document discusses integrated marketing communications (IMC), defining it as a planning concept that evaluates various communication disciplines like advertising, PR, and sales promotion to provide clarity, consistency, and maximum impact. It also discusses the importance of IMC in driving competitive advantage and the challenges of implementing an integrated approach. Additionally, it outlines trends like globalization, new media, and empowered customers that are shaping IMC.
Integrated marketing communication (IMC) is the coordination of all marketing communication tools and messages to maximize impact on consumers. IMC considers things like advertising, sales promotion, publicity, direct marketing, interactive marketing, and more. The goal of IMC is to build brands through a consistent message that increases long-term brand value and profit margins. In contrast to traditional marketing approaches, IMC emphasizes two-way communication with consumers and coordination across departments.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
Resume for Mark Adcock - an experienced Senior Marketing Manager with a broad set of skills spanning deep technical to broad tactical. Specializing in Mobile Devices, Brand Marketing, and Experiential Events. Currently seeking new opportunities in San Francisco.
Royce Waxenfelter has over 10 years of experience managing projects and improving processes at Fred Meyer, where he currently works as a Customer Communications Assistant on the Digital Team. He has a track record of growing email subscriber bases, coordinating marketing campaigns, and facilitating improvements like converting email templates to responsive design. Prior roles included positions in human resources, loyalty analytics, and merchandise buying where he oversaw projects to enhance systems and processes. Waxenfelter has strong skills in project management, data analysis, customer focus, and collaboration.
Rahul Reddy is seeking a position that allows him to continuously expand his knowledge and contribute to organizational development. He has over 5 years of experience in marketing communications, working on exhibitions and conferences. Currently an Assistant Manager at PDA Trade Fairs, his responsibilities include visitor and exhibitor promotion, social media marketing, vendor management, and ensuring websites are up to date. Previously he was a Subject Matter Expert at Repucom Media Analysis, where he prepared reports and analyzed market trends for clients like Red Bull. He has strong analytical and communication skills and is innovative with a data-driven approach.
Bryan Rutberg is a marketing and communications consultant based in Seattle, WA. He has over 20 years of experience helping organizations connect with customers, partners, and employees through strategic communications and relationship building. His background includes roles in marketing, sales, channels, and alliance management at Microsoft and HP. He now works as a partner at AG Consulting Partners, providing strategic consulting services including communications planning, stakeholder management, and meeting facilitation.
This document contains a resume for M Tafsirul Haque. It includes details of his contact information, career objectives, academic qualifications, computer skills, volunteer activities, on the job trainings, work experiences, language proficiencies and personal details. His work experiences include positions in brand management, marketing and sales for various companies in Bangladesh such as Dhaka Tobacco Industries, S.A. Group of Industries and Gemcon Food & Agricultural Products Ltd.
Lauren Novick Dyer has over 15 years of experience in B2B marketing communications, business development, and project management. She has a proven track record of creating and executing integrated marketing campaigns, developing websites, managing vendor relationships, and analyzing business processes. Dyer holds a Master's degree in Integrated Marketing Communications and has experience working with various software programs and CRM tools.
Troy D. Woodbury Jr. is an experienced sales and marketing professional seeking a new position. He has strong sales, relationship management, and customer service skills acquired over many years in various roles. His current position is being eliminated due to downsizing, but he is excited about contributing value to a new organization and believes he has the skills needed to succeed in a growing environment.
Troy D. Woodbury Jr. is an experienced sales and marketing professional seeking a new position. He has strong sales, relationship management, and customer service skills acquired over many years in various roles. His current position is being eliminated due to downsizing, but he is excited about contributing value to a new organization and believes he has the skills needed to succeed in a growing environment.
Mohammed Jashid is seeking a challenging role in sales and marketing to utilize his MBA and 2 years of experience in India and the UAE. He has a proven ability to develop new business, increase sales, and close deals. He is self-motivated, enthusiastic, and able to work independently and as part of a team. His experience includes roles in sales assistance, media coordination, and generating revenue. He has qualifications in business administration, computer applications, hardware, networking, and languages.
The document provides an overview of Daryl Wilber's professional qualifications and experience in management, leadership, and customer relationships. It highlights his strengths in developing strategic plans, building and leading high-performing teams, understanding customer needs, and creating effective merchandising solutions through the use of planograms. The document also outlines his 30, 60, and 90 day visions for his new role.
Phase 1 Communications is a full-service marketing firm in St. Louis Missouri specializing in branding, consulting, online marketing, web solutions and creative.
Mohammed Jameel Ahmed is applying for a Field Sales Executive position. He has over 15 years of sales experience working in multinational companies in Saudi Arabia and India. His resume details his educational background in commerce and computer skills. It also outlines his career progression from sales representative to sales coordinator roles. He believes his experience in business development, customer relations, and sales strategy aligns well with the open position.
Bruce Bennett is an experienced manager with a background in consulting, sales, marketing, and customer service. He has over 15 years of experience managing teams and client relationships. Currently, he is the Executive Vice President of his own consulting firm, BAB Consulting, where he provides services to help individuals and businesses improve their online presence and branding through LinkedIn.
Bruce Bennett is an experienced manager with over 20 years of experience in marketing, consulting, and customer service roles. He has a track record of success managing teams, developing client relationships, and implementing customer satisfaction programs. Currently, he runs his own consulting business, BAB Consulting, where he provides marketing and career advice utilizing his expertise in LinkedIn and social media.
Lauren Novick Dyer is a B2B marketing communications and business development professional with over 15 years of experience. She has a Master's degree in Integrated Marketing Communications and has held various roles supporting marketing, communications, business development and project management. Her experience includes developing marketing strategies, managing vendor relationships, creating websites and digital campaigns, and analyzing business processes.
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
I am very happy to discuss details further as I am actively seeking positions, Remote or Dallas-based, in a Strategic Leadership capacity for Project Management that is Marketing and/or Communications based and customer focussed in nature, creative, as my strengths to contribute to creatively and passionately to a great organization!
The document is a template for a brand strategy plan and marketing communications program. It provides a framework to define a brand, assess corporate identity, formulate brand messaging, determine marketing strategy, and identify marketing campaigns. The template outlines a five-phase methodology: define and assess, strategic planning, creative approach, execution and implementation, and measurement and analysis. It includes sample questions, sections, and types of marketing communications to include in a customized plan.
This document is a resume for Rami Hisham Rajab, a graphics production professional with over 15 years of experience in print production management, account management, and sales management. It summarizes his roles and responsibilities in positions at Motif Agency, Blink, and Al Ghanim Group Company, including overseeing advertising campaigns, managing production processes, and developing and executing sales strategies. It also lists his education in Business Administration and skills in leadership, client relations, and Microsoft Office applications.
This document is a resume for Catherine A. McClary that summarizes her professional experience and qualifications. She has over 10 years of experience in digital marketing, content marketing, social media marketing, and project management. Her current role is as a Digital Marketing Manager at UnitedHealth Group, where she develops marketing strategies and tactics for Optum's digital platforms and generates digital content.
Similar to Portfolio of david partridge december 2012-2 (20)
1. David Partridge
Phone: (519) 940-5909 99 Golden Tulip Cr.
david.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4
December 2012
To Whom It May Concern:
I would like to join your marketing/advertising department. After completing a 15-
month contract, I have learned a significant amount of new skills that I would like
to continue to grow with your team.
After working with White-Rodgers for the duration of my contract, I have learned
many practices required to succeed in a corporate environment. I have a strong
understanding of tactical marketing communications so that I can provide a
consistent and targeted message that supports your overall marketing strategy. I
can provide business-to-business advertising, consumer advertising, institutional
advertising, E-marketing, trade show support and create educational
presentations. I can also determine campaign effectiveness and measure key
performance indicators so that I can provide a ROI analysis on all marketing
campaigns and sales activities.
I posses a high proficiency level in MS Office including Excel and PowerPoint so
that I can develop presentations, workback schedules, proposals, creative briefs
and any other marketing collateral that may be required. I have experience with
Adobe InSuite and Adobe Dreamweaver which will enable me to develop website
content and any creative that may be required. I'm also proficient working as part
of a collaborative team or independently within a fast paced environment, so that
projects that have a high level of urgency will be completed on time every time.
I thrive on a challenge and I know championing your brand will provide the
challenge that I’m looking for. I would like to set up a one-on-one interview with
you at your convenience to discuss the skills I can offer your company in greater
detail. Enclosed you will find my current Resume and Portfolio for your review.
Sincerely,
David Partridge
Encl. (2)
2. David Partridge
Phone: (519) 940-5909 99 Golden Tulip Crescent
david.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4
Marketing / Advertising
I’m a fast learner with a thirst for knowledge that can analyze sales and market data to
support the overall marketing strategy and achieve business growth targets. As a team
player within a fast paced environment, I’m creative, innovative and organized.
A Well-Rounded Skill-Set:
Strong market analysis skills Able to develop internal/external partner
relationships
Solid layout and design skills
Strong understanding of marketing
Able to create marketing collateral
communications
Great research and data analysis skills
Able to identify customer trends and
Strong project management & multi- make immediate recommendations
tasking skills
Possess a high attention to detail
Able to work well under tight deadlines
Excellent knowledge of MS Office and
Solid verbal, written communication and Access
problem solving skills
Education & Awards
2 year Advertising Diploma with Honours: 2009-2010
Sheridan Institute of Technology and Advanced Learning
Courses included: Media Fundamentals 1 & 2 Media Buy & Analysis 1 & 2
Layout & Copywriting 1, 2, 3 & 4 Integrated Mktg. Com. 1 & 2
Advtg Planning/Prep 1, 2, 3 & 4 Interactive Marketing
3 year Business Administrative Marketing, Advanced Diploma: 2005-2007
Sheridan Institute of Technology and Advanced Learning
Courses included: Applied Business Mgmt 1 & 2 International Marketing
Customer Relationship Mgmt Sales Account Management
Marketing Research Marketing Mgmt 1 & 2
Industry Champion: The Business Strategy Game 2007
Best Strategy Invitational: The Business Strategy Game 2007
Relevant Hands-On Work Experience
Marketing Coordinator: White-Rodgers, Business Unit of Emerson Canada 2011-2012
Segmented the current customer database using quantitative historic sales data; through
cross-tabulation of this data, I was able to identify the appropriate promotion strategy required
for each customer segment within the HVAC/R industry.
Designed strategic / tactical Integrated Marketing and Advertising communications for White-
Rodgers and customers within the HVAC/R industry; communications included Print / Digital
Media, E-Blasts, Direct Mail, Personal Selling and ensured all Logo’s & Product images were
to Emerson specifications.
3. David Partridge: 519 940-5909 Page 2 of 2
Completed a White-Rodgers part analysis / competitive analysis compared to the current
market situation for the 2012 & 2013 Price Books; new parts had to be added and obsolete
parts had to be omitted while maintaining an average GP on our core product lines. The 2012
Price Book had to be sent to press and the final product had to be distributed nationally.
Re-Designed the Quote process / document to be more manageable by the CSR team and
measurable by management; a Quote Matrix simplified implementation and an SPQ#
simplified Quote tracking / Territory Sales Manager performance measurement.
Developed & maintained current marketing programs ensuring all proper invoices were
obtained while remaining within budget, updated Monthly Sales reports using Crystal to
provide to Customers / Accounting, updated Loyalty Funds & Rebate Status Reports on a
Monthly basis and ensured accuracy in all reports.
Marketing Communications Specialist: Owner of Adtech Comm. 2010-2011
Identified and segmented the target market of the Lawn & Landscape industry in Orangeville.
Through cross-tabulation of Print Measurement Bureau (PMB) data, I was able to identify
demographics, psychographics, life-events and media usage.
Prepared conceptual, strategic and tactical Integrated Marketing, Advertising and Interactive
Marketing plans for a client in the Lawn & Landscape industry; plans identified current market
trends and included S.W.O.T and competitive analyses.
Designed and developed a website using Adobe Dreamweaver; website included creative
developed in Adobe InSuite and copy the contained a consistent and targeted message.
Prepared a Sales Promotion plan to attract switchers, price-buyers, competitive loyals and
non-users; the online coupon was created in Adobe Photoshop and was time sensitive to
create a sense of urgency.
Prepared research proposals for clients in the Home Renovation and Auto Maintenance
industries; proposals included SMART campaign objectives, campaign deliverables and the
Gross campaign budget.
Marketing & Sales Coordinator: Signature Printing Inc. 2007-2008
Qualified potential clients in the Periodical Publishing industry through quantitative research; I
was able to obtain quantitative research online and from CARD.
Implemented all marketing/advertising strategies using various integrated marketing
communication tools including sales promotion, direct relationship mail, print advertising and
E-blasts.
Scheduled and coordinated regular marketing meetings with the upper management team to
discuss the facilitation of all marketing/advertising projects.
Created a market research plan that included a self-mailer survey questionnaire; data was to
be collected through random sampling and analyzed through cross tabulation.
Built professional relationships with clients while attending on-site and off-site client meetings,
providing consultation on current projects and other relevant services.
Introduced projects in daily production meetings and scheduled all projects ready to go to
press with the production manager to coordinate timing and deliverability.
Created quotes, dockets and project outlines for all client projects in pre-press stages while
ensuring accurate filing and data management.
Obtained client proof approvals for all scheduled print projects (in-house or outsourced) as
required to ensure client satisfaction and accountability.
Provided after service client care and produced postage invoices for all client mailings, copy
accounting department on all postage invoices.
INTERESTS / ACTIVITIES
Reading, fishing, camping, watching movies, playing road hockey & squash
References Available Upon Request
4. David Partridge
Letter of Reference: This letter of reference from
the Director of Human Resources at Emerson Electric
Canada Ltd. proves my performance capabilities. It
demonstrates my ability to develop internal/external
partner relationships while being effective and
successful in my role.
Letter of Reference: This letter of reference
from the Vice-President of Signature Printing Inc.
demonstrates my personality and work ethic. It also
demonstrates my experience developing a marketing
strategy, conducting primary/secondary market
research and providing client consultation in a B2B
environment.
5. David Partridge
Cross Business-Unit Corporate Memo: This Corporate Memo
demonstrates my ability to create and distribute a correspondence
to all business units within an organization. It also demonstrates my
ability to collaborate with my Director and the Human Resources
cc: Greg Butt department.
To: All
ers
From: White-Rodg
Date August 10,
Employee
2012
Purchase of
“AAA” Batt
eries Client Meeting Minutes: These Meeting Minutes
demonstrate my ability to accurately document key
Subject:
ries.
“AAA” batte
ic (Industrial)
to offer you Panason
rs is now pleased CONTACT REPORT: IS
points identified during a high profile client meeting.
SUED July 17, 2012
White-Rodge
CLIENT: Sears Canada
Cost PRODUCT:
This also demonstrates my ability to collaborate with
White‐Rodgers
Each
$0.50 Cents ATTENDEES: Client:
Ray Yip, Sears Canad
a
Doug Hunter
other attending colleagues to ensure all points have
y
Box Quantit
Stakeholders: Greg B
Box
24 Units per utt, Executive Direct
been fully recorded accurately.
or
Wayne Stilwell, OEM
Sales
per Box David Partridge, Mar
Total Cost keting Coordinator
CC:
to
$12.00 per
Box your request
REPORTED BY: David please send
” batteries Partridge, Ma
of these “AAA rketing Coordinator
hase some
like to purc
If you would DATE:
Emerson.com June 27 th, 2012 LOCAT
Workback Schedule: This Workback Schedule
WRSales .Canada@ ION: Emerson Climate
Technologies
Purpose:
Workback Schedule To obtain an update
on Sears’ effort to si
demonstrates my ability to identify and document
SKU’s that would be mplify their product
assortment and iden
Project Information current trends withi
added or omitted, to
obtain an update on tify specific product
Emerson n the HVAC/R marke the transition of SICA
Client t place. S and to identify
White-Rodgers Key identifica
required tasks. This also demonstrates my ability to
Business Unit tions
David Partridge
Marketing Coordinator • Sears had inve
sted 30% more on M
• Sears is focused on A arketing Recourses i
ccessory initiatives n the first half of the
year
document changing priorities and collaborate with my
o The bubble ar
Workback Schedule • ound February & Ma
rch rea
March rebates helpe Date Responsibility lly hurt accessory sales
Start Date Due d increase sales by 40%
Activity o Above any other Ma
Priority rch in history
Director.
ge 08/07/12 David
Complete t he HD Stat Product launch packa o Demand was r
07/10/12 ebate driven
A ctor) • 2012 HVAC m
(Sales Person, Distributor, Contra arket is down 15‐40%
•
T2600 bulletins While there has been a ma 08/07/12
Have the HD, Sure Switch and HD 07/10/12 ssive shift in the He
B ed are up at Pump market by ‐
translated to French when Finaliz 60% Sears Heat Pump
David, Jordan Sales
Home Hardware pricin g in JDE – Review with o Sears Heat Pu
07/11/12 08/07/12
mp sales are not cur
A in Quebec rently broken down
Jordan by province but the
• Sears is even with la majority are
y what
Status Report: This Status Report demonstrate my
Wait for David Mclellan to identif t
st year due to A/C &
David Partridge
HP Sales
to the requested upload on Augus o HP sale 08/07/12
06/28/12 s up, furnaces down
happened ified
A er on ident• Current Sears
18th 2011 Change supplier numb promotions are cons
istent
zone first products
e Literature is
ability to track and document task completion. This also
Locate all new products and ensur White-Rodgers
le check to
available for our sales guys; doub Toll Free 1-800-305-69
l availability. 53
ensure system accuracy and actua 306 Town Centre
Blvd
oducts Markham, Ontario
•Using the visor guide identify pr David Partridge
demonstrates my ability to present my Director with a
06/28/12 08/07/12 L3R 0Y6 Canada
A (2’s,4’s,6’s, EZ Family)
ssy paper and
•If unavailable have printed on glo
sent to our ware house
document that is easy follow and easy to understand.
m numbers
•Create a spread Sheet with all ite
order y 18,
Jul
showing available/unavailable/on 2012
Status WHITE
Repor all forms)
Update Sales policy manual (and
-RODGE
RS David Partridge
Project
t 02/01/12 09/01/12
C a. Sales Policy Manual
Inform
ation
b. Signature Stat Form FR
Client
David Partridge
06/29/12 08/07/12
Business alls on order and waiting for delivery
Mini FootbUn
A it Emers
Marketin nter Matts as per Greg’s comments – on
Revise Cou Co
g ord
inator Wh ff
w for sign‐oite- David Partridge
Send to John Black and Dennis Sno Rodgers
03/15/12 08/07/12
B
a. Have Produced on Jump Drives Da
vid Par
trid ge
b. Ship to DSM’s for distribution David Partridge
Status ec 06/27/12 08/07/12
A Re per Barbs r
Revise Electrostatic Packaging as
port David Partridge
05/06/12 08/07/12
Workb s (12/24)
A Put Filter sell Sheets into package
ack Sc
hedule Activ
Write W y Special ity
Complete the August Anniversar
orkback 07/11/12 08/23/12 David Partridge
Schedule special for the
A Presen a. Redo the Anniversary
t WorkAtlantic region
back Sch Status
Marke edule to
ting Ta
sks Greg Due Da
Complet te
e the TP Page 1 Respon
S Certific Complet sibility
inable Project ed
Follow pleted When Possible, C = Susta
ates and
Priority A = Mandatory, B = Com
the curre send to Presente
07/19/
12
a. Follo nt Onlin recipien d David Par
w‐ e Trainin ts – add
about th up with David Ho g Websit Level 1 07/19/ tridge
e & “Get 12
e Hail M
ary Pass ng on sending in the Ga David Par
b. Follo me” Prog Complet tridge
w‐up w a remind ed
avail ith David er out to ram
Hong on all part 07/23/
icipants 12
c. Use ne sending David Par
w data a remind tridge
ups and pro er of the
Complet vided by David differen
t Certific
es (Total to analy ates Co
Follow Canada ze the cu mpleted
up with and by S rrent Gr
Marg on ale Rep) owth Ra 07/23/
Complet the Wire te of sig 12
e the Au less Cou n‐ David Par
a. gust An nter Disp tridge
Redo th niversary lays tha
e Annive Special t have b
Mini Fo rsary sp een an i
otballs o ecial fo ssue
n order a r the Atla Complet
nd wait ntic reg ed
Status Re ing for d ion 07/23/
12
port elivery Comp David
leted Partrid
ge
07/24/
12
Complet David Par
ed trid ge
07/25/
12
David Par
trid ge
Page 1
6. David Partridge
Product Introduction: This New Product Launch demonstrates
January 3
rd
, 2012 my ability to prepare a product bulletin that meets corporate guidelines.
Product In
trodu ction
t
It illustrates my ability to create product images in Photoshop
s Thermosta
EZ-Wireles
1F98EZ-1621
Emerson Blue
TM
Wireless Eas
y Install
history, Boo
mers; they
using several different files while following a concept mock-up for
guidance. This also demonstrates my ability to successfully launch
TM
duce the new tomer segment in er to use.
Blue
sed to intro cus and and easi
ers is plea est-growing to underst installed.
White-Rodg for the fast read, easier and quickly
. Designed is easier to understood
Thermostat mostat that rien dly, easily
a ther contractor-f
asked for
a new product nationally and create a demand that far exceeded
y Install is
Wireless Eas
21
1F98EZ-16
the original forecasted consumption.
Sensor
Control & Duct
e, Equipment Interface
s Comfort Interfac 6” Comfort
Includes Wireles
Control
Equipment
00
F145RF-16 tely
r) Sold Separa
(Indoor or Outdoo Wireless Sensor
Wireless Sensor
s Module e of Use
Product Bulletin: This Product Bulletin demonstrates my
Include Sensor ience & Eas
s Return Air er Conven
Include for Custom
are Paired
Devices ote Sensors door Sensor
Up to 4 Rem Logic or Out
Dual Fue Product Bulle
l c/w Built-in
Prod tin ability to Canadianize a pre-existing product bulletin that was
um Con trol
Hum/Deh
Reliable
Connectivit
y
ment Refined
uct Bulletin
Market Seg
Wireless Gas Valve Sto
cking and Re
Pricing
simultaneously being distributed in the United States. This also
*MSDP is
August 9, 2012
placement ma es 50% of
Purchase Annual Purchas LIST
Gas Valve Sto PRICE SCHEDU
LE Qty
de easy
cking and Re
List
WHOLESALE Min. Case Over Under
)
2nd, 2012 $100K (MSDP*
placement Ma
Effective January Order Qty $100K
demonstrates my ability to set-up new part pricing based on
tion Qty
Model
Number
Product Descrip
Wireles s Easy
Install 6" Display,
Univers al
up to (4H/2C)
, With 1 6 $ 159.79
$ 167.78
$ 476.99
de Easy
NEW - Blue Heat-Pu mp
TO: Our Valu Single Stage,
Multi-Sta ge, Program , Backlit,
Auto No. 12-11
ed Aftermarket 1F98EZ-1621 Humidification
/ Dehum, 7-Day
l, $ 49.30
$ 51.77
$ 147.16
Date: August
Customers
6
Profile-Horizonta -1621 1
Changeover, with 1F98EZ
6, 2012
new costs while achieving desired GP.
- Compatible
White-Rodgers Radio Frequan
cy Sensor
has F145RF-1600
Today, White-Ro manufactured and supp
lied
OEM’s to supp dgers is the manufacturer pickegas valves to the HVAC indus
ry Offer
&
ly gas valves d most often by try since per unit
.80
Introducto
can rely on this for their equip twelve @ $151 the 1940s.
experience and ment. You e. Purchase
aftermarket repla trust when even more valu
cement gas we’ll offer you selecting anths.
uct and valve. over 3 Mon
e added prod unit – Scheduled out
Whe valu time
Try thisn it’s @ $143.81 per
purc hase 96 to replace a gas
makes it easy valve, White-Ro
for you select
2012
29, 2012 dgers
2012 Price Book: The 2012 Price Book demonstrates my
everything until February a replacement
Offer Valid needed for a quick and
give you a choic change out. We provide
e even
for straight repla of stocking popular dedicated
cements or stock models
ICE BOOK
necessary on the minimum
WHOLESALER PR
your
replacement mode shelf or truck with universal SKU’s
For faster and
ls. Either way,
easier gas valve
the quality is the
same. ability to complete a White-Rodgers part analysis / competitive
tall
to include: service replaceme
Easy Wireless Ins analysis compared to the current market situation; using this
nt, we have upgr
New bright pack aded our pack
The New Blue™
aging that clear aging and supp
model cross refer ly shows mode ort
ence on top of l number, appli
36H, 36C and the package cations, specificat
36J Series valve ions and a popu
analysis I was able to restructure the pricing across all product
Easier to stock s supported by lar
packages, one Product Sell/S
QR code printe box size for all pecification Shee
d on every box valves, with easy ts (Click for PDF
for complete and open lid )
by smart phon current online
e – anytime and gas valve cross
lines while maintaining an average GP on our core product lines.
Packaged for anywhere reference acce
North American ssible
Now more conv sales with triling
enient order quan ual box inform
tities with new ation
6 master pack
replacing the
This also proves my ability to successfully coordinate production
Look for the new 10 master pack
The rest of the packaging and support begin
gas valve line ning in August
will be updated on these 6 popu
throughout the lar replaceme
36H32-423 - fall. nt valves.
with an external printing press and the final product had to be
Single Stage
36H64-463 - Fast
Two-Stage Fast Opening ¾” x ¾” Gas Valve
36H32-304 - Opening ¾”
Single Stage x ¾” Gas Valve – HSI/DSI/Proven Pilot (300,
36H33-412 - Fast Opening – HSI/DSI/Pr 000 BTU)
Single Stage ½” x ¾” Gas
36C03-300 - Slow Opening Valve – HSI/D oven Pilot (300,000 BTU)
SI/Proven Pilot
distributed nationally.
Single Stage ¾” x ¾” Gas (260,000 BTU)
36C03-333 - Fast Opening Valve – HSI/D
Single Stage ½” x ¾” Gas SI/Proven Pilot
Fast Opening Valve – Stand (300,000 BTU)
½” x ¾” Gas ing
Valve with side Pilot (230,000 BTU)
It’s Our 7
Watch for futur outlets – Stand
e announcement ing Pilot (230,
s of supp 000 BTU)
5th Anniv
ort materials for
Replacement
Gas Valves.
ersary
OCTO Pu 2012 W.R.A.P.: The 2012 White-Rodgers Advantage Program
rchasing
Group
Wirele ss Install
New Blue™ Easy
(W.R.A.P.) demonstrates my ability to combine all new and existing
1F98EZ-1621
White-Rod
gers Adv
an
(W.R.A.P.) tage Program programs/promotions/training into one document that provided
- 2012
1. The Ad
vantage ce toutes les listes
antèrieure en viguer
2 janvier 2012 all of the necessary guidelines. This document also provided a
2.Supersedes allYe price lists, effective January 2, 2012 – Rempla
Last previous s
3. T.G.I.F
4. Sugges
.
ar Evaluati
on confidential performance review for each identified distributor and
5. Co-op
6. S.O.S
ted T.G.I.F
Funds
. Applicable
Products generated very positive feedback.
7. Motor
Mania
8. Advertis
ing Discou
9. Virtual nt
Online Train
10. Sales ing
Planner
11. Special
Terms
White-Rod
gers Adva
ntage Prog
ram 2012
7. David Partridge
Pre-Season Order Program: The Pre-
l HVAC Season Order Program demonstrates my ability
The P rofessiona e
r’s Choic
2012 Fer ll ogram)
a Contracto to revise an existing promotion program to
Pr
on Ord
requested specifications. Through quantitative
(Pre-Seas
rder Ship
Dates an
d Terms: research I was able to identify a Term that had
Season O
Fall Pre- st September 30, 2012
Septembe
r 1 to
.
the
” and one
of generated the highest level of demand within
rked “PSP
st be ma
Orders mu
4 Optio ns must be
chosen: the target market. I was then able to revise the
following
document and distribute on a National level
Option 1:
,0 00
ation - $5
Minimum
Order pe
r Ship loc
, Net 61
using a current distribution list.
% 60 Days
Terms – 1.5
Payment
0,000
Option 2: ation - $1
Minimum
Order pe
r Ship loc
s – 3.0%
30 Days,
Net 31 Motor - Net Pricing Program: The Motor
Term
Payment
- Net Pricing Program demonstrates my ability
5,000
Option 3: r Ship loc
ation - $1
to revise an existing promotion program. It
Order pe days, Net
31
Minimum
– 4.5% 30
Payment
Terms
also demonstrates my ability to collaborate
Option 4: r Ship loc
ation - $1
5,000 with my Director and the internal CSR team.
Order pe days, Net
76
Minimum
Terms – 2.0% 75
Payment
The Motor - Net Pricing Program also
Rules demonstrates my ability to identify select
Program
750
t policy ($
paid freigh
ndard pre + no charge) and
dgers sta
White-Ro arge or $1500 min
-Rodgers
Products
cts,
, Lau Produ to
st Be Sent 1
min + $15
minimum
ch
order req
uirement
($100 min)
apply
partment
approval model numbers and build a pricing model
for White Filters Mu Septem Credit De
Orders Motors & A+2000
Emerson
White-Ro
dgers, Ma
rkham. FA
X to 1-800
-482-429
effect at
the
All orders are
subject to
ber 20
ber of orders tha
12
t can be that achieves a specified GP level as a
to the num
MotorMa
prices in imum
All ord
ers will be
ent
billed at There
is no limit ch PSOP meets min
placed, pro
vided ea
percent. This document demonstrates my
nia
time of sh
ipm arked on
nts postm requirem
ents
to payme
proficiency in Excel and was developed
ial
extended ces. Spec
discounts ce book pri ed with other
Cash dates onl
y ndard pri bin
or before
due apply to sta may NOT be com
*Discounts s program
W
retroacti
ve ers on thi
using Adobe Illustrator.
Motor - Nhite-Rodgers
OP is not off ons
This PS /promoti
programs
et Pricin .com
g Progra www.white
www.emer
-rodgers
sonclimat
e.com
Sep t. 1, 201 m
2 - Sept.
30, 2012
Buy $15
,000 of M
otors in
Attached Septemb
Pricing U er & Rec
ntill Dec eive the
ember 3
1, 2012
Valid Se
ptember
1 Un
White-R til September 30
odgers Ca , 2012
nada
8. David Partridge
2012
Fall Pricing Program: The Fall Pricing Program demonstrates
September
my ability to create a new integrated promotion program. It also
demonstrates my ability to collaborate with my Director and the
internal CSR team.
White-Rodgers
The Fall Pricing Program also demonstrates my ability to identify
gram
Fall Pricing Pro select part numbers and build a pricing model that achieves a
specified discount as a percent. This document
- Sept. 30, 2012 demonstrates my proficiency in Excel and was
Sept. 1, 2012
September 2012
ive
developed using Adobe Illustrator.
ch SKU to rece
of 3 units of ea
Buy a minimum
Net Pricing. White-Rodgers Ignition Pricing Program: The Ignition Pricing
Ignition Pricing Prog Program demonstrates my ability to create a new
ram integrated promotion program for a select product
Sept. 1, 2012 - Sept. category. It also demonstrates my ability to collaborate
30, 2012
with my Director and the internal CSR team.
r 30, 2012
r 1 Until Septembe
Valid Septembe s Canada
White-Rodger
White-Rodgers ntity of 3
Buy a qua for your desired par t#
to
receive special pricing
Truck Stock - Net Pricing Program: The Truck
Truck Stock - Net Pricing
on that item
Program Stock - Net Pricing Program demonstrates my ability to
create a new integrated promotion program for a select
target market segment. It also demonstrates my ability
31, 2012 to collaborate with my Director and the internal CSR
September 1, 2012 - December
Valid September 1 Until
September 30, 2012
White-Rodgers Canada
team.
31, 2012
Valid September 1 Until December
White-Rodgers Canada