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Marketing planning and
      processes
 PESTLE Analysis
Aim
To introduce student to the use of
     environmental analysis.
Objectives
                  Students will be able to:




1) name the elements of a PESTLE analysis

2) give a range of possible inclusions for each section

    of the PESTLE analysis

3) apply PESTLE analysis to a real company.
Reflection


What are the external factors and elements that can
prevent a company from doing what they want.
Introduction


SWOT- external and internal factors
Pest
Pestle ?
Political



political stability
government structure
trade policy
tax policy
lobby impacts
local perceptions and attitudes
regional conflict
Economic


economic growth
interest rates
inflation
currency valuations
credit availability
employment rates
Social


demographics
skilled labor
education
health care
attitudes toward work
quality of life
Technological


new research
rate of change
IT implementation in your area
product life cycles
government research funding
changes in Internet use – service disintermediation, video
and voice delivery, social networks
mobile telephony penetration and development – mobile
applications
Automation, hologram
Legal


tax law
trade
employment
security
resource acquisition
Environmental


local regulation
international treaties
public perception
local climate concerns
client values
conclusion


Pestle are external factors that Each and every category of factors is of
crucial importance to advanced strategic management, and the PESTLE
analysis in itself is definitely a must for any business or company,
regardless of its industry. It is true that the importance of each category of
factors will always vary from business to business, but nonetheless PESTLE
remains a mandatory analysis technique
Pestle stands for :
  Political
  Economical
  Social
  Technological
  Legal
  Environmental

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