PEST Analysis
•Download as PPT, PDF•
0 likes•200 views
The PESTLE analysis allows managers to assess external factors including political, economic, social, technological, legal, and environmental that may impact a business. Managers use the knowledge gained from a PESTLE analysis to make informed strategic decisions by identifying risks posed by these external factors in the macro environment. The analysis is a tool for examining the external environment of an organization.
Report
Share
Report
Share
Recommended
Pestle draft03
The document discusses different frameworks for analyzing the external environment that may impact an organization, including PEST analysis, SWOT analysis, and PESTLE analysis. PEST analysis examines the political, economic, social and technological factors in the macro environment. SWOT analyzes the internal environment and micro environment. PESTLE is an extended version of PEST that also considers legal and environmental factors. It is important to continuously analyze how external factors are changing and may affect an organization in both the near and long term.
pestel ppt
This document discusses a PESTEL analysis framework for analyzing macroenvironmental factors that may impact a business. It defines PESTEL as analyzing political, economic, social, technological, environmental, and legal factors. Each of these factors is then further explained. For example, political factors include regulations, trade policies, and tax policies. The document also provides an example PESTEL analysis of Starbucks, identifying key macroenvironmental influences on that company, such as economic recession, technology changes, and environmental regulations. It concludes that while macroenvironmental factors present challenges, Starbucks has demonstrated stability due to operating in the resilient food/beverage industry.
Pestel framework
The PESTEL framework categorizes macroenvironmental factors that affect organizations into 6 categories: political, economic, social, technological, environmental, and legal. Some examples of factors in each category include changes in government policy (political), economic growth and interest rates (economic), demographic trends (social), new technologies (technological), climate change (environmental), and new laws (legal). Analyzing factors using this framework helps managers understand and address macro-level risks and opportunities for their organization.
Pest and pestel analysis
the external enviroment analysis of the firm
pEST AND PESTEL ANALYSIS
Political,enviromental, social, tehnlogical,tehchnological, legal
Comparative general country pestle analyses of usa and pakistan
The presentation compares the PESTLE factors of the USA and Pakistan markets. It discusses the 6 components of PESTLE analysis and its importance for international marketing. For each PESTLE factor, it provides examples of key differences between the political, economic, social, technological, environmental, and legal landscapes in the USA versus Pakistan that would impact business operations in the two countries. The objective is to illustrate how PESTLE analysis can be used to understand the general macroenvironmental influences of different markets.
PESTLE Analysis
This document presents a group's presentation on performing a PESTLE analysis. It defines a PESTLE analysis as a tool to identify macro environmental forces facing an organization. It outlines the key factors of a PESTLE analysis: Political, Economic, Socio-cultural, Technological, Environmental and Legal. The document then discusses the origins of PESTLE analysis and provides examples of factors to consider in each category. It highlights the importance of PESTLE analysis for strategic planning and identifying opportunities and threats. In conclusion, it states that PESTLE analysis gives a complete view of the market scenario and proper use can lead to sustainable growth.
Advantages of pest analysis
PEST analysis provides an understanding of the wider business environment, encourages strategic thinking, and helps anticipate threats and opportunities. However, it also has disadvantages - it is difficult to anticipate future changes, collecting too much information can be overwhelming, and assumptions may prove unfounded. PEST analysis only covers the remote environment and must be considered with other analyses of the organization, competitors, and industry.
Pestle ppt
This document provides an overview of a presentation on PESTLE analysis. PESTLE is an analytical tool used to evaluate the external macroenvironment factors that may impact a business. It assesses the political, economic, social, technological, legal, and environmental factors. The presentation defines each factor and provides examples. PESTLE analysis is useful for market planning, strategizing, understanding market trends, launching new products or services, and entering new markets or countries. Potential disadvantages are discussed, such as the difficulty of anticipating future changes and getting overwhelmed by large amounts of information.
Recommended
Pestle draft03
The document discusses different frameworks for analyzing the external environment that may impact an organization, including PEST analysis, SWOT analysis, and PESTLE analysis. PEST analysis examines the political, economic, social and technological factors in the macro environment. SWOT analyzes the internal environment and micro environment. PESTLE is an extended version of PEST that also considers legal and environmental factors. It is important to continuously analyze how external factors are changing and may affect an organization in both the near and long term.
pestel ppt
This document discusses a PESTEL analysis framework for analyzing macroenvironmental factors that may impact a business. It defines PESTEL as analyzing political, economic, social, technological, environmental, and legal factors. Each of these factors is then further explained. For example, political factors include regulations, trade policies, and tax policies. The document also provides an example PESTEL analysis of Starbucks, identifying key macroenvironmental influences on that company, such as economic recession, technology changes, and environmental regulations. It concludes that while macroenvironmental factors present challenges, Starbucks has demonstrated stability due to operating in the resilient food/beverage industry.
Pestel framework
The PESTEL framework categorizes macroenvironmental factors that affect organizations into 6 categories: political, economic, social, technological, environmental, and legal. Some examples of factors in each category include changes in government policy (political), economic growth and interest rates (economic), demographic trends (social), new technologies (technological), climate change (environmental), and new laws (legal). Analyzing factors using this framework helps managers understand and address macro-level risks and opportunities for their organization.
Pest and pestel analysis
the external enviroment analysis of the firm
pEST AND PESTEL ANALYSIS
Political,enviromental, social, tehnlogical,tehchnological, legal
Comparative general country pestle analyses of usa and pakistan
The presentation compares the PESTLE factors of the USA and Pakistan markets. It discusses the 6 components of PESTLE analysis and its importance for international marketing. For each PESTLE factor, it provides examples of key differences between the political, economic, social, technological, environmental, and legal landscapes in the USA versus Pakistan that would impact business operations in the two countries. The objective is to illustrate how PESTLE analysis can be used to understand the general macroenvironmental influences of different markets.
PESTLE Analysis
This document presents a group's presentation on performing a PESTLE analysis. It defines a PESTLE analysis as a tool to identify macro environmental forces facing an organization. It outlines the key factors of a PESTLE analysis: Political, Economic, Socio-cultural, Technological, Environmental and Legal. The document then discusses the origins of PESTLE analysis and provides examples of factors to consider in each category. It highlights the importance of PESTLE analysis for strategic planning and identifying opportunities and threats. In conclusion, it states that PESTLE analysis gives a complete view of the market scenario and proper use can lead to sustainable growth.
Advantages of pest analysis
PEST analysis provides an understanding of the wider business environment, encourages strategic thinking, and helps anticipate threats and opportunities. However, it also has disadvantages - it is difficult to anticipate future changes, collecting too much information can be overwhelming, and assumptions may prove unfounded. PEST analysis only covers the remote environment and must be considered with other analyses of the organization, competitors, and industry.
Pestle ppt
This document provides an overview of a presentation on PESTLE analysis. PESTLE is an analytical tool used to evaluate the external macroenvironment factors that may impact a business. It assesses the political, economic, social, technological, legal, and environmental factors. The presentation defines each factor and provides examples. PESTLE analysis is useful for market planning, strategizing, understanding market trends, launching new products or services, and entering new markets or countries. Potential disadvantages are discussed, such as the difficulty of anticipating future changes and getting overwhelmed by large amounts of information.
Pestle analysis
This document summarizes a presentation on PEST analysis. PEST analysis examines the political, economic, social, and technological factors of the external environment that may impact an organization. It breaks down each factor and provides examples of relevant considerations, such as how political stability and government policies can influence business regulations and operations. PEST analysis helps evaluate the overall market and competitive landscape from the perspective of a particular business.
Pest Analysis
PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors.
Pest 2
Pest analysis is used to analyze the external business environment. It consists of examining political, economic, socio-cultural and technological factors. The political factors consider government policies, regulations and stability that may impact a business. Economic factors include interest rates, inflation, and economic growth. Socio-cultural factors analyze demographics, lifestyle trends and consumerism. Technological factors look at the rate of technological change, innovation and access to new technologies. A Pest analysis helps businesses evaluate opportunities and threats from different external factors in the remote or macro environment.
PESTN Analysis
It is a basic description of the factors of the environmental analysis. (PESTN)
* Political
* Economical
* Socio-cultural
* Technological
* Natural
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
Image result for pestel analysis
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.
Impacts of PEST Analysis on Indian Market Scenario
This is a powerpoint presentation on impacts of PEST Analysis on indian market scenario.I've also included an example of PEPSICO company wherein how the company actually uses the PEST Analysis in its due course of business.
Marketing planning and processes pestle
This document introduces the PESTLE analysis tool for evaluating external factors that can impact a business. It defines PESTLE as covering political, economic, social, technological, legal, and environmental factors. The objectives are to name the elements of each PESTLE category, provide examples of possible factors, and apply PESTLE to a real company. The conclusion states that PESTLE analysis is crucial for strategic management and mandatory for businesses to consider the external environment.
PESTAL ANALYSIS WITH EXAMPLE
The document provides an overview of liberalization, privatization, and globalization in India. It defines each concept and outlines some of their key advantages and disadvantages. Liberalization refers to reducing government restrictions on trade. Privatization is the transfer of business ownership from public to private sectors. Globalization is increasing economic interconnection between countries. Reasons for implementing these policies in India included reducing debt, inflation, and inefficiencies in public sectors. The document also provides examples of how each concept impacted specific Indian companies through a PESTLE analysis.
Pestle analysis
The document discusses PESTLE analysis, which is a framework used to analyze the key external macroenvironmental factors that may have a significant impact on an organization. It examines political, economic, social, technological, legal, and environmental factors. For each factor, examples of relevant considerations are provided, such as government policies, interest rates, cultural trends, technological innovations, employment laws, and environmental issues. PESTLE analysis is useful for identifying opportunities and threats from changes in the external environment.
Pestleanalysis 180927005625
The document discusses PESTLE analysis, which is a framework used to analyze the key external macroenvironmental factors that may affect an organization. It examines political, economic, social, technological, legal, and environmental factors. For each factor, examples of relevant considerations are provided, such as government policies, economic indicators, cultural trends, technological innovations, regulations, and environmental concerns. PESTLE analysis is useful for assessing opportunities and risks in new markets or for new products and services.
Pestle analysis
This document provides an overview of PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a positive or negative impact on an organization. It discusses the six factors that make up the PESTLE acronym: political, economic, social, technological, legal, and environmental. For each factor, examples are given of relevant considerations for analysis. The document then discusses when and why PESTLE analysis should be conducted, as well as potential advantages and disadvantages. Finally, a PESTLE analysis example is given for Coca-Cola to illustrate how the framework can be applied.
Pest analysis stands for
PEST analysis is a framework that examines the macroenvironmental factors for a business including political, economic, social, and technological factors. It is used in strategic planning to understand market growth and the company's position. The analysis involves considering factors such as tax policy, employment laws, economic growth, population trends, technology development, and ecological issues that might impact the business. Updates to the PEST framework also incorporate environmental or "green" factors. Together with other analyses like SWOT, PEST provides an overview of external opportunities and threats for strategic decision making.
Macro micro
Environmental scanning is one part of analyzing the global environment and refers specifically to examining the macro environment. The macro environment includes industries, markets, companies, clients, and competitors, while the micro environment analyzes suppliers, customers, and competitors within a given industry. Environmental scanning involves studying and interpreting political, economic, social, technological, environmental, and legal events, trends, issues, and expectations that influence businesses and markets. Common approaches to examining these external factors include PESTEL and analyzing the six factors - political, economic, social, technological, environmental, and legal.
Pest (economical)
The document discusses various economic factors that company managers must consider when analyzing foreign markets, including:
1) Economic indicators such as GDP, inflation rates, and infrastructure that provide insight into a country's economic development and business environment.
2) The country's economic system, whether it is capitalist, command, or mixed, and how free the economy is, which impacts growth.
3) How countries transition to a market economy through reforms and establishing legal frameworks, which varies between countries.
Unit 1
This document discusses the different types of business environments that can impact an organization, including the internal, micro, macro, economic, and non-economic environments. It provides details on the factors within each of these environments. The internal environment refers to controllable factors within an organization like its values, objectives, and resources. The micro environment encompasses external factors that directly interact with the business like suppliers, customers, and competitors. The macro environment includes broader forces like economic, technological, political, social, and international trends that shape the operating landscape.
e-commerce
This document summarizes key PEST factors that can affect e-commerce businesses: political factors like regulations and legal issues; economic factors such as interest rates, inflation, and GDP; social factors including demographics, attitudes, and job trends; and technological factors like new technologies and their impact on the marketplace. Analyzing these external factors is important for understanding a company's potential for success within a given industry and market environment.
Pestle Sri lanka
This document provides an overview of PESTLE analysis and its use for analyzing external factors that may impact projects. It defines the factors analyzed in PESTLE - political, economic, sociological, technological, legal, and environmental. The document then provides an example of using PESTLE analysis to examine post-harvest losses in the Sri Lankan fisheries sector, analyzing factors in each PESTLE category and their increasing, decreasing, or unchanged importance. References for further information on PESTLE analysis are also included.
Pestle Analysis Of Sri Lanka
This document provides an overview of PESTLE analysis and its application to analyzing external factors that may impact projects. It defines each factor of a PESTLE analysis - political, economic, sociological, technological, legal, and environmental. The document also includes a case study using PESTLE analysis to examine the external factors influencing post-harvest losses in the fisheries sector in Sri Lanka. It rates the increasing, unchanged, or decreasing importance of each external factor. The document concludes with references for more information on PESTLE analysis.
P E S T E L ANALYSIS
This document outlines a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a significant impact on a business. It examines political, economic, sociological, technological, legal, and environmental factors. Each factor is briefly defined, with political factors relating to government systems and regulations, economic factors measuring the health of the economy, sociological factors assessing customer demographics and attitudes, technological factors analyzing emerging technologies, legal factors involving relevant laws and rules, and environmental factors concerning a business's environmental impact and responsibilities. The PESTLE analysis provides an overview of the broad external forces affecting a business that are outside its control.
Environmental scanning
The document outlines the key tasks and components involved in strategic planning and environmental scanning for a business. It discusses scanning the internal and external environment, setting objectives and strategies, implementing strategies, and evaluating performance. It also defines the macro environment and important variables to consider in the societal, economic, technological, political-legal, and socio-cultural environments both domestically and internationally. Finally, it discusses the SWOT framework for analyzing strengths, weaknesses, opportunities, and threats.
Marketing environment - factors
The document discusses the internal and external marketing environments. The micro environment refers to factors close to the company that directly affect it, like customers, suppliers, competitors and public groups. The macro environment comprises uncontrollable external factors like economic, demographic, technological, political, natural and socio-cultural conditions in the country. The internal environment includes all factors within the organization that impact its marketing decisions and functions.
PESTEL factors .docx
The document outlines numerous political, economic, social, technological, environmental, and legal factors that can influence business and markets. Some key political factors include government stability, corruption levels, and trade agreements. Important economic factors are growth and unemployment trends, interest and inflation rates. Social factors comprise population trends, age distribution, health consciousness, and cultural values. Technological development, innovation levels, and internet infrastructure are also noted. Environmental policies, climate change issues, and natural disasters are listed as relevant environmental factors. Legal considerations involve discrimination, consumer protection, and health and safety laws.
More Related Content
What's hot
Pestle analysis
This document summarizes a presentation on PEST analysis. PEST analysis examines the political, economic, social, and technological factors of the external environment that may impact an organization. It breaks down each factor and provides examples of relevant considerations, such as how political stability and government policies can influence business regulations and operations. PEST analysis helps evaluate the overall market and competitive landscape from the perspective of a particular business.
Pest Analysis
PEST is the best technique for scanning of macro level environment which include political, economic, social and technological factors.
Pest 2
Pest analysis is used to analyze the external business environment. It consists of examining political, economic, socio-cultural and technological factors. The political factors consider government policies, regulations and stability that may impact a business. Economic factors include interest rates, inflation, and economic growth. Socio-cultural factors analyze demographics, lifestyle trends and consumerism. Technological factors look at the rate of technological change, innovation and access to new technologies. A Pest analysis helps businesses evaluate opportunities and threats from different external factors in the remote or macro environment.
PESTN Analysis
It is a basic description of the factors of the environmental analysis. (PESTN)
* Political
* Economical
* Socio-cultural
* Technological
* Natural
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
Image result for pestel analysis
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.
Impacts of PEST Analysis on Indian Market Scenario
This is a powerpoint presentation on impacts of PEST Analysis on indian market scenario.I've also included an example of PEPSICO company wherein how the company actually uses the PEST Analysis in its due course of business.
Marketing planning and processes pestle
This document introduces the PESTLE analysis tool for evaluating external factors that can impact a business. It defines PESTLE as covering political, economic, social, technological, legal, and environmental factors. The objectives are to name the elements of each PESTLE category, provide examples of possible factors, and apply PESTLE to a real company. The conclusion states that PESTLE analysis is crucial for strategic management and mandatory for businesses to consider the external environment.
PESTAL ANALYSIS WITH EXAMPLE
The document provides an overview of liberalization, privatization, and globalization in India. It defines each concept and outlines some of their key advantages and disadvantages. Liberalization refers to reducing government restrictions on trade. Privatization is the transfer of business ownership from public to private sectors. Globalization is increasing economic interconnection between countries. Reasons for implementing these policies in India included reducing debt, inflation, and inefficiencies in public sectors. The document also provides examples of how each concept impacted specific Indian companies through a PESTLE analysis.
Pestle analysis
The document discusses PESTLE analysis, which is a framework used to analyze the key external macroenvironmental factors that may have a significant impact on an organization. It examines political, economic, social, technological, legal, and environmental factors. For each factor, examples of relevant considerations are provided, such as government policies, interest rates, cultural trends, technological innovations, employment laws, and environmental issues. PESTLE analysis is useful for identifying opportunities and threats from changes in the external environment.
Pestleanalysis 180927005625
The document discusses PESTLE analysis, which is a framework used to analyze the key external macroenvironmental factors that may affect an organization. It examines political, economic, social, technological, legal, and environmental factors. For each factor, examples of relevant considerations are provided, such as government policies, economic indicators, cultural trends, technological innovations, regulations, and environmental concerns. PESTLE analysis is useful for assessing opportunities and risks in new markets or for new products and services.
Pestle analysis
This document provides an overview of PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a positive or negative impact on an organization. It discusses the six factors that make up the PESTLE acronym: political, economic, social, technological, legal, and environmental. For each factor, examples are given of relevant considerations for analysis. The document then discusses when and why PESTLE analysis should be conducted, as well as potential advantages and disadvantages. Finally, a PESTLE analysis example is given for Coca-Cola to illustrate how the framework can be applied.
Pest analysis stands for
PEST analysis is a framework that examines the macroenvironmental factors for a business including political, economic, social, and technological factors. It is used in strategic planning to understand market growth and the company's position. The analysis involves considering factors such as tax policy, employment laws, economic growth, population trends, technology development, and ecological issues that might impact the business. Updates to the PEST framework also incorporate environmental or "green" factors. Together with other analyses like SWOT, PEST provides an overview of external opportunities and threats for strategic decision making.
Macro micro
Environmental scanning is one part of analyzing the global environment and refers specifically to examining the macro environment. The macro environment includes industries, markets, companies, clients, and competitors, while the micro environment analyzes suppliers, customers, and competitors within a given industry. Environmental scanning involves studying and interpreting political, economic, social, technological, environmental, and legal events, trends, issues, and expectations that influence businesses and markets. Common approaches to examining these external factors include PESTEL and analyzing the six factors - political, economic, social, technological, environmental, and legal.
Pest (economical)
The document discusses various economic factors that company managers must consider when analyzing foreign markets, including:
1) Economic indicators such as GDP, inflation rates, and infrastructure that provide insight into a country's economic development and business environment.
2) The country's economic system, whether it is capitalist, command, or mixed, and how free the economy is, which impacts growth.
3) How countries transition to a market economy through reforms and establishing legal frameworks, which varies between countries.
Unit 1
This document discusses the different types of business environments that can impact an organization, including the internal, micro, macro, economic, and non-economic environments. It provides details on the factors within each of these environments. The internal environment refers to controllable factors within an organization like its values, objectives, and resources. The micro environment encompasses external factors that directly interact with the business like suppliers, customers, and competitors. The macro environment includes broader forces like economic, technological, political, social, and international trends that shape the operating landscape.
e-commerce
This document summarizes key PEST factors that can affect e-commerce businesses: political factors like regulations and legal issues; economic factors such as interest rates, inflation, and GDP; social factors including demographics, attitudes, and job trends; and technological factors like new technologies and their impact on the marketplace. Analyzing these external factors is important for understanding a company's potential for success within a given industry and market environment.
Pestle Sri lanka
This document provides an overview of PESTLE analysis and its use for analyzing external factors that may impact projects. It defines the factors analyzed in PESTLE - political, economic, sociological, technological, legal, and environmental. The document then provides an example of using PESTLE analysis to examine post-harvest losses in the Sri Lankan fisheries sector, analyzing factors in each PESTLE category and their increasing, decreasing, or unchanged importance. References for further information on PESTLE analysis are also included.
Pestle Analysis Of Sri Lanka
This document provides an overview of PESTLE analysis and its application to analyzing external factors that may impact projects. It defines each factor of a PESTLE analysis - political, economic, sociological, technological, legal, and environmental. The document also includes a case study using PESTLE analysis to examine the external factors influencing post-harvest losses in the fisheries sector in Sri Lanka. It rates the increasing, unchanged, or decreasing importance of each external factor. The document concludes with references for more information on PESTLE analysis.
P E S T E L ANALYSIS
This document outlines a PESTLE analysis, which is a framework used to analyze the macroenvironmental factors that may have a significant impact on a business. It examines political, economic, sociological, technological, legal, and environmental factors. Each factor is briefly defined, with political factors relating to government systems and regulations, economic factors measuring the health of the economy, sociological factors assessing customer demographics and attitudes, technological factors analyzing emerging technologies, legal factors involving relevant laws and rules, and environmental factors concerning a business's environmental impact and responsibilities. The PESTLE analysis provides an overview of the broad external forces affecting a business that are outside its control.
What's hot (19)
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
PESTEL Analysis - Manu Melwin Joy - School of Management Studies, Cochin Univ...
Impacts of PEST Analysis on Indian Market Scenario
Impacts of PEST Analysis on Indian Market Scenario
Similar to PEST Analysis
Environmental scanning
The document outlines the key tasks and components involved in strategic planning and environmental scanning for a business. It discusses scanning the internal and external environment, setting objectives and strategies, implementing strategies, and evaluating performance. It also defines the macro environment and important variables to consider in the societal, economic, technological, political-legal, and socio-cultural environments both domestically and internationally. Finally, it discusses the SWOT framework for analyzing strengths, weaknesses, opportunities, and threats.
Marketing environment - factors
The document discusses the internal and external marketing environments. The micro environment refers to factors close to the company that directly affect it, like customers, suppliers, competitors and public groups. The macro environment comprises uncontrollable external factors like economic, demographic, technological, political, natural and socio-cultural conditions in the country. The internal environment includes all factors within the organization that impact its marketing decisions and functions.
PESTEL factors .docx
The document outlines numerous political, economic, social, technological, environmental, and legal factors that can influence business and markets. Some key political factors include government stability, corruption levels, and trade agreements. Important economic factors are growth and unemployment trends, interest and inflation rates. Social factors comprise population trends, age distribution, health consciousness, and cultural values. Technological development, innovation levels, and internet infrastructure are also noted. Environmental policies, climate change issues, and natural disasters are listed as relevant environmental factors. Legal considerations involve discrimination, consumer protection, and health and safety laws.
PEST Analysis TemplateOther than the four main headings, the.docx
PEST Analysis Template
Other than the four main headings, the questions and issues in the template below are examples and not exhaustive - add your own and
amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to
produce from the analysis.
If Environmental is a more relevant heading than Economic, then substitute it. Ensure you consider the three additional aspects, such as :
Ecological, Legislative, and Industry Analysis.
The analysis can be converted into a more scientific measurement by scoring the items in each of the sections. There is are established good
or bad reference points - these are for you to decide. Scoring is particularly beneficial if more than one market is being analyzed, for the
purpose of comparing which market or opportunity holds most potential and/or obstacles. This is useful when considering business
development and investment options, i.e., whether to develop market A or B; whether to concentrate on local distribution or export;
whether to acquire company X or company Y., etc. If helpful when comparing more than one different market analysis, scoring can also be
weighted according to the more or less significant factors.
Subject of PEST analysis: (define the standpoint and market here)
Political
• ecological/environmental issues
• current legislation home market
• future legislation
• European/international legislation
• regulatory bodies and processes
• government policies
• government term and change
• trading policies
• funding, grants and initiatives
Economic
• home economy situation
• home economy trends
• overseas economies and trends
• general taxation issues
• taxation specific to product/services
• seasonality/weather issues
• market and trade cycles
• specific industry factors
• market routes and distribution trends
• home market lobbying/pressure groups
• international pressure groups
• Government type and stability
Freedom of press, rule of law and levels of
bureaucracy and corruption
Regulation and de-regulation trends
Social and employment legislation
Tax policy, and trade and tariff controls
Environmental and consumer-protection legislation
Likely changes in the political environment
How stable is the political environment?
Will government policy influence laws that
regulate or tax your business?
What is the government's position on marketing
ethics?
What is the government's policy on the economy?
Does the government have a view on culture and
religion?
Is the government involved in trading agreements
such
• customer/end-user drivers
• interest and exchange rates
• Economic growth trends (various countries),
Taxation,
Disposable income
Job growth/unemployment
Exchange rates
Tariffs
Inflation
Consumer confidence
Production levels.
Social
• lifestyle trends
• demographics
• consumer attitudes and opinions
• media views
• law changes affecting.
Enviornmental analysis
This document discusses various types of environmental analysis that are used as strategic tools to identify internal and external factors that can impact a business. It describes PESTEL, STEEPLED, and SWOT analyses. PESTEL looks at political, economic, social, technological, environmental, and legal factors. STEEPLED expands on this by adding ethical and demographic factors. SWOT analyzes the strengths, weaknesses, opportunities, and threats of a business. Understanding the external environment and a company's own position within it is important for effective decision-making and aligning strategies.
8726.10 unit-a-1.02.ppt
There are many factors that influence financial decisions including family, cultural, social, economic, technological, legal and personal factors. Family factors include income level, lifestyle, family structure and health status. Cultural factors relate to values, beliefs and traditions of different ethnic and cultural groups. Economic factors that impact finances are employment rates, inflation, recession and government regulations. Personal factors like needs, wants and values also shape financial choices.
Module 2 mkt_env.
The document discusses analyzing a company's marketing environment. It identifies several factors in the macro environment including political, economic, social/cultural, technological, legal, and demographic factors. It also discusses micro environmental factors including the market/demand, customers, industry/competition, suppliers, and government policies. Regular environmental analysis is important for understanding opportunities and threats and formulating the right marketing strategy to align with the current environment.
6 environmental influence internal and external environment
The document discusses how an organization's strategic management process is influenced by its environmental factors. It identifies four main components of an organization's external environment: customers, organizational environment, operating environment, and external environment. The external environment includes political-legal, economic, social-cultural, and technological factors. Analyzing these environmental factors helps organizations anticipate opportunities and threats, develop appropriate strategies, and plan for the future.
Class 3 presentation
This document discusses the nature of business environment and its importance for organizations. It describes that business environment includes internal environment which is controllable, and external environment which is uncontrollable. The external environment consists of micro environment comprising of factors in close proximity to the business like suppliers, customers and competitors. It also consists of macro environment which includes wide range of forces like economic, technological, political, demographic and socio-cultural factors that impact the business from a distance. Understanding the business environment is crucial for organizations to develop effective strategies and adapt to changes in the opportunities and threats.
PEST Analysis - Emmanuel Dotong.pdf
PEST analysis is a strategic framework used by organizations to assess and analyze the external macro-environmental factors that can impact their business. The acronym stands for Political, Economic, Social, and Technological factors. PEST analysis involves identifying and evaluating these four categories of factors to gain insights into potential opportunities and threats in the market. It helps businesses adapt their strategies and make informed decisions based on the prevailing political climate, economic conditions, societal trends, and technological advancements.
Macro environment
The macro environment consists of uncontrollable external factors that influence an organization's decision making and strategies. It includes demographic, economic, natural, technological, political, and cultural forces. Understanding the macro environment is essential for effective planning and competition. It helps businesses identify opportunities and threats from competitors, interest rates, regulations, consumer tastes, weather, and more. The key components of the macro environment are the demographic characteristics of a market, the economic conditions that impact consumer spending, natural resource trends, technological developments, the political landscape, and cultural values of a society.
Pestel analysis
This document provides an overview of PESTEL analysis, which examines the political, economic, social, technological, environmental, and legal factors affecting a business. It defines each factor and how businesses can be impacted. For example, political stability and regulations can influence businesses, while technological advancements open new opportunities. The document also explains how PESTEL analysis helps identify opportunities and threats from external forces to help businesses strategize and compete better. Overall, PESTEL analysis provides a framework to evaluate the macroenvironment impacting an organization.
The External Assessment
The document summarizes key concepts from Chapter 3 of a strategic management textbook. It outlines the external assessment process, including analyzing industrial organization forces, social/demographic trends, economic/political factors, technological changes, and competitive forces using models like Porter's Five Forces. Key steps are identifying opportunities/threats, performing an external audit using various sources, and creating matrices like the EFE and CPM to evaluate external factors and competitors.
Factor affecting business location decisions
Companies consider many factors when deciding on a location for business operations. At the country level, they evaluate political risks, cultural issues, proximity to markets, labor quality and costs, and infrastructure. For the region within a country, attractiveness, labor availability and costs, utility costs and regulations, and proximity to customers and suppliers are important. When choosing a specific site, companies examine land and production costs, transportation access, zoning rules, proximity to needed services and supplies, and environmental impact issues.
Business environment
All the functions of an organization are influenced by various internal and external factors such as organizational culture, structure, assets, finances, management, climate, and the business environment which includes economic, technological, political, competitive and legal conditions. The political environment consists of government actions that can affect companies on local, regional, national or international levels through regulations and policies. Businesses must pay close attention to the political landscape to understand how decisions will impact their operations.
pestle analysis instructions presentation
The document outlines the steps to conduct a PESTLE analysis to identify external factors that could impact a business. It includes brainstorming political, economic, social, technological, legal, and environmental factors; identifying opportunities and threats; researching sources of information; collecting data; analyzing the data to identify significant opportunities and threats; and determining appropriate actions.
Concept of business environment
Internal and External Environment of Business' - Components
Interaction Matrix
Environmental Scanning
THE MACRO ENVIRONMENT
The document discusses various frameworks for analyzing the macroenvironment that can impact an organization, including PESTLE, PEST, STEEPLE, and DESTEP. It provides details on the factors considered in a PESTLE analysis, including political, economic, social, technological, legal, and environmental. For each element, it lists specific external influences that organizations have little control over but must consider, such as government policies, economic growth rates, social values, new technologies, laws and regulations, and environmental issues.
Organizational boundaries and environment
This document introduces the various external factors that influence business organizations and their boundaries. It discusses the economic, demographic, political and legal, technological, sociocultural, and natural factors in the external environment. Specifically, it outlines factors like the economy, employment, laws, demographics, technology, religion, and natural disasters that businesses must consider.
Organizational boundaries and environment
This document introduces the various external factors that influence business organizations and their boundaries. It discusses the economic, demographic, political and legal, technological, sociocultural, and natural environments. Specifically, it outlines factors such as a country's economy, laws, population characteristics, natural disasters, and technological advancements that businesses must consider in their planning and operations.
Similar to PEST Analysis (20)
PEST Analysis TemplateOther than the four main headings, the.docx
PEST Analysis TemplateOther than the four main headings, the.docx
6 environmental influence internal and external environment
6 environmental influence internal and external environment
More from Siegel High School
Location.pptx
The key factors for food truck businesses to consider when choosing a location are whether permits or permission are required, what the costs are to park, if there are enough potential customers in the foot traffic, and what hours will provide the most customers given any location restrictions. Successful locations tend to be in areas with strong foot traffic like business districts, office buildings, festivals and events, colleges, and areas near bars and nightclubs. Maintaining an online presence and schedule helps food trucks maximize their profits at each location.
U.S. Tax System - fall 22.pptx
The document discusses different types of taxes paid in the United States, including income tax, payroll tax, property tax, sales tax, excise tax, estate tax, and gift tax. It explains that income tax includes federal and state income taxes. Payroll tax supports Social Security and Medicare programs. Property tax is based on property owned. The U.S. uses a progressive tax system where lower income individuals pay a lower percentage of their income in taxes compared to higher income individuals who pay a higher percentage.
IntroductiontoBusiness-PPT-Ch14.pptx
Financial reports and accounting information are important because they are used by various stakeholders like managers, investors, creditors, and regulators to make informed business and economic decisions. There are differences between public and private accountants - public accountants serve organizations and individuals on a fee basis and are certified as CPAs, while private accountants work for a particular organization. Federal legislation like the Sarbanes-Oxley Act has affected their work by setting requirements to become a CPA and restricting non-audit services auditors can provide clients.
promotion.pptx
The document discusses various promotion strategies that companies use to inform customers about products and services. It describes above-the-line promotion using mass media advertising and below-the-line promotion using controlled media like direct mail. Common promotional activities include advertising, sales promotions, sponsorship, direct mailing, and public relations. Companies combine different activities to form a promotional mix based on cost, target market, and product. The goal is to move customers through the AIDA model from awareness to interest to desire to action.
The Tax Cycle - W-4 Form.pptx
This document discusses the tax cycle and the W-4 form. It covers important dates in the tax cycle like filing taxes in February and April. Over half of taxpayers don't know what a W-4 is. The W-4 form is given to new employees and is used by employers to determine how much to withhold from paychecks for taxes. The document encourages exploring a sample W-4 form to understand the details and purpose of the different sections.
Price Strategies.pptx
Here are the Disney World bundling options from 2005 with prices:
- Magic Kingdom - $59
- Epcot - $49
- Hollywood Studios - $46
- Animal Kingdom - $44
- 1 Day Park Hopper (allows entry to all 4 parks) - $79
So Disney bundles entrance to its different parks and offers a bundled "hopper" option that is priced lower than buying individual entries, encouraging visitors to see more than one park in a day. This is an example of product bundle pricing.
Bitcoin Pros and Cons.pptx
This document outlines both the pros and cons of using the Enigma machine. The pros include transparency of transactions, decentralization, potential for privacy when using pseudonyms, and global accessibility. However, the cons discussed are volatility in value, lack of government regulations and consumer protections, irreversible transactions, scalability limitations, and major environmental impact due to the large amount of electricity usage required.
Food Truck Product.pptx
The marketing mix refers to the strategic tools and activities used by companies to market and sell their products, including the traditional 4Ps of product, price, promotion, and place. It has expanded to include additional Ps like people, process, and physical environment to encompass services. A product can be a physical good, service, experience, information, or idea and companies differentiate their products through various attributes related to the product itself, packaging, labeling, and after-sale services and support.
IntroductiontoBusiness-PPT-Ch12.pptx
The document provides an overview of Chapter 12 in an Introduction to Business textbook, which covers distributing and promoting products and services. It includes 10 learning outcomes on topics such as distribution, wholesaling, retailing, supply chain management, promotion, advertising, personal selling, sales promotion, public relations, and e-commerce. There are tables and exhibits showing distribution channels, supply chains, types of retailing, and the promotional mix. The document aims to educate students on moving products from producers to consumers and the various ways companies promote their goods and services.
Management Team.pptx
This document provides guidance on staffing a food truck. It recommends that most food trucks can hold between 2 to 6 workers, while most operations staff between 2 to 7 employees. It describes the roles and responsibilities of front-of-house staff who interact with customers, and back-of-house staff who handle tasks like cooking, cleaning, and bookkeeping. Some common food truck staffing roles include managers, service window attendants, chef/cooks, and kitchen workers. The document also includes tips on creating an organizational chart and shift schedule to plan staffing needs.
Taking Stock Fall 22.pptx
The document discusses the stock market and how it works. It explains what a ticker symbol is, how the stock exchange functions, and why investors use ticker symbols to identify companies. It also defines key stock market terms like stock, stockholder, dividend, and capital gains. The document provides information on how to analyze individual stocks, choose stocks to invest in, and conduct research on a specific company as part of a taking stock project.
Target Market.pptx
The document discusses market segmentation and targeting. It defines key terms like market, market segment, and target market. It also outlines the important factors to consider when developing a customer profile and segmenting the market, including demographics, psychographics, geographics, and buying behavior. The key characteristics that define different market segments are identified as important considerations for targeting the right customers.
Fundamentals of Investing.pptx
The document is a presentation on the fundamentals of investing. It defines investments as assets purchased with the goal of providing additional income through returns on the asset itself, but with the risk of loss. It discusses the differences between savings tools that are liquid versus investment tools that may not be as easily converted to cash. The presentation covers various investment vehicles like bonds, stocks, real estate, mutual funds and index funds, and how each aims to provide returns through mechanisms like interest, dividends, rents, and capital gains. It emphasizes the importance of diversifying investments across different asset classes to reduce risk.
Fundamentals of Investing.pptx
This document is a presentation on the fundamentals of investing that covers several key topics:
- It defines investments as assets purchased with the goal of providing additional income but with the risk of loss. Investments are less liquid than savings.
- Common investment tools include bonds, stocks, real estate, mutual funds and index funds. Each provides different types of returns like interest, dividends, rents or capital gains.
- Diversification and asset allocation are important strategies for reducing risk. Investors should consider their risk tolerance and time horizon when choosing investments.
- Tax-advantaged retirement accounts can help savings grow tax-deferred or tax-free until withdrawn. Employer-sponsored plans may include matching funds.
IntroductiontoBusiness-PPT-Ch01.pptx
This document provides an introduction to key concepts in business and economics. It outlines several learning outcomes, including understanding how businesses and organizations help create standard of living, the sectors of the business environment and how they influence decisions, features of economic systems and how the three sectors of the US economy are linked, and indicators of a nation's economic health like growth, employment, prices, and inflation. It also discusses microeconomic concepts like demand, supply, and market structure as well as trends shaping the current environment.
Save Early & Often.pptx
This document provides information about saving money and building wealth through savings and investments. It discusses resisting temptation to spend, setting savings goals like emergency funds or down payments, and starting to save early. It recommends saving 10-20% of income and provides examples of differences between savings and investments. Students are prompted to reflect on when the right time is to start saving and challenges to saving, and are given a savings calculator tool.
Banking Fees & P-P Payments.pptx
The document discusses various banking fees, including average ATM fees, overdraft fees, and ways to avoid fees. It provides information on setting up alerts to avoid overdraft fees and explores checking account agreements and overdraft fee amounts across different banks. Peer-to-peer payments are discussed as an alternative to credit cards or banking transfers, along with associated risks and tips for making money transfers safely.
How Checking Works - spring.pptx
This document provides information about checking accounts. It begins by stating that a checking account is most people's first exposure to the financial world and asks what questions the reader has about checking accounts. It then lists some essential questions, such as how checking accounts work, the benefits of having a checking account, and how to read a bank statement. The document continues by discussing the disadvantages of not having a bank account, how banks and checking/savings accounts work, differences between checking and savings accounts, reasons to open a checking account, depositing and withdrawing money, comparing prepaid cards to debit cards, and reviewing bank statements. It concludes by providing an activity for students to explore a bank statement in more detail.
Part 3 & 4 Ideas.pptx
This document provides guidance on researching a company that currently sells a product. It outlines sections to research such as the company's history, headquarters, type of business model, primary products or services, major competitors, and the impact the product has had on the company's success, jobs, sales, promotions, and financials.
More from Siegel High School (20)
Recently uploaded
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recently uploaded (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
PEST Analysis
- 1. PESTLE Analysis Identify external factors that might affect a business Political Economic Social Technological Legal Environmental Managers assess risks identified factors pose and use that knowledge to make informed decisions.
- 2. The Dynamic Business Environment
- 3. Strategic tool to analyze the macro environment of the organization
- 6. External Environment Economic Forces Inflation, interest rates, unemployment rates, taxes Political & Legal Government activity, laws passed, political stability Demographic Age, gender, race & ethnicity, location • Uncontrollable • Define markets for products • Size & composition of workforce Social Attitudes, values, lifestyles • Change as we get older Technology Mobile, cloud computing, robots • Maintain & build wealth
- 7. POLITICAL-LEGAL Antitrust regulations Environmental protection laws Tax laws Special incentives Foreign trade regulations Attitudes toward foreign companies Laws on hiring and promotion Stability of government Environmental Forces Indicators
- 8. Environmental Forces Indicators ECONOMIC GDP trends Interest rates Money supply Inflation rates Unemployment levels Wage/price controls Devaluation/revaluation Energy availability & cost Disposable & discretionary income
- 9. Socio - Cultural factors Population demographics Income distribution Social mobility Life-style changes Attitudes Consumerism Levels of education Career expectations Rate of family formation Growth rate of population Age distribution of population Regional shifts in population Life expectancies Birth rates
- 10. Technological Factors New discoveries & innovations Speed of technology transfer Rates of obsolescence Internet Social media Information technology
- 11. Natural / Ecological factors Pollution Seismic activity Global warming Desertification / erosion