This document outlines a strategic management plan for a railway company in Egypt. It begins with an overview of the company profile and establishes a vision, mission, and objectives. It then performs both external and internal environmental scans, including a PEST analysis, Porter's 5 Forces analysis, and SWOT analysis. The document goes on to discuss the company's strategy formulation, including corporate, business, and functional strategies. It examines the company's competitive advantage and applies the BCG matrix and product life cycle models. Finally, it proposes recommendations for implementing, evaluating, and controlling the strategic plan to meet objectives related to citizens, tourism, industry, and agriculture.
Almarai company is one of the largest FMCG \ Food companies in the middle east - in this presentations we review its current portfolio and look at the growth opportunities.
Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in 1950 by Haji Ali Muhammad. It is produced by Mehran Bottlers (Pvt) Ltd. It is the first nationally branded soft drink of Pakistan. Hence its name Pakola meaning 'Cola of Pakistan.Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August, 1950. As per our slogan, “DIL BOLA …. Pakola”, we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad.
Almarai company is one of the largest FMCG \ Food companies in the middle east - in this presentations we review its current portfolio and look at the growth opportunities.
Pakola is a line of fruit flavored soft drinks, originally introduced in Pakistan in 1950 by Haji Ali Muhammad. It is produced by Mehran Bottlers (Pvt) Ltd. It is the first nationally branded soft drink of Pakistan. Hence its name Pakola meaning 'Cola of Pakistan.Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August, 1950. As per our slogan, “DIL BOLA …. Pakola”, we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Shezan Marketing Report - Final Project - 2017 - UCPFaHaD .H. NooR
My Email >> fhdhssn40@gmail.com
Contents:
Introduction
Situational Analysis
BCG Matrix
SWOT Analysis
Market Segmentation
Targeting
Positioning Strategy
Differentiation
Current Marketing Mix
Revised Marketing Mix
Recommendation & Conclusion
Shezan International Limited is a Pakistani beverage corporation and manufacturer.
Since its inception in 1964, Shezan a company owned by Shahnawaz Group has produced various products including soft drinks, juices, ketchups, and jams. The company is also the single largest grower of mangoes in Pakistan, and employs roughly 1,000 persons.[1] The company is best known for its trademark product, 'Shezan Mango', a mango juice drink popular in Pakistan.
Shezan remains amongst Pakistans largest food processing units, having developed and installed the capacity to meet the country's local as well as export needs.
In 1971, Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Government of Pakistan. In 1980–81, a separate unit was installed in Karachi, which now caters for Karachi, Sindh and export demand. A bottle filling plant was set in 1983 in Lahore, Punjab. An independent Tetra Brik plant was commissioned in 1987. In 1990, it was decided to install a juice factory at Hattar, Khyber Pakhtunkhwa, Pakistan.[3]
Shezan International's head office is located in Lahore, Pakistan. In Canada, Target Foods is the authorized distributor for all Shezan products and in England, Citi TRADERS UK Ltd and IS TRADERS LTD are the authorized importer and distributors. They carry all the import and distribution of juices, jams, pickles, chutneys, sauces, syrups and squashes.
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Strategic planning, Ola Elgaddar, 12 12-2016Ola Elgaddar
A simple introduction to the basic concepts of strategic planning addressing anyone who works in any organization, aiming at elucidating some vague terms like strategy, environmental scanning, mission, vision,......!!
It is very important to every employee, who is a bit away from decision makers in his organization, to know the basic concepts at least.
In this study, FABERNOVEL and Ardian Infrastructure combine their expertise to answer a key issue faced by many in the infrastructure world today: in a world that is moving ever forward and finds itself increasingly transformed by the digital, what shapes infrastructure and renders it capable of adapting to and meeting the needs of tomorrow’s economy? How can we boost innovation in infrastructure? And how are we able to add value to infrastructure in tomorrow’s world?
FABERNOVEL and Ardian Infrastructure have developed a scoring model as well as a method aiming to guide future investments in infrastructure, known as “augmented infrastructure”. This method will deliver the tools to help understand key concepts, help succeed in and invest in a whole economy network.
More information here : https://bit.ly/2A4hl41
Slides from Madani Sahari's talk on Malaysia's National Automotive Policy (NAP) 2014 & the automotive industry at the Asian Automotive World Class Manufacturing Summit 2015, Jakarta.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. COMPANY PROFILE.
Who we are?
We are the first lines of railway created in Africa and the
Middle East , and the second in the world.
Construction of the first line in Egypt on 12 July, 1851, and
operating in 1854.
The total length of railways about 6,700 kilometers.
the number of stations and attitudes and drops block on the
network more than 820 stations.
The largest workshops of the railway workshop Faraz Cairo
area located Sharabiya bridge founded in the second half of
the eighties last century.
Working railroad iron Egypt 86,000 workers from all
disciplines are organized in several departments of art
central, divided body administratively into seven region.
The volume of passenger nearly 1.4 million passengers per
day.
5.
6.
7. VISION:
Being the largest railway network in middle east and
Africa.
MISSION:
• Our aim is to be the best passenger railway in
Africa by 2050.
• All day, every day, we aim to offer a reliable,
welcoming and value for money service.
• Our business will prosper because customers use
us repeatedly and recommend the service to
others.
•Having a market share of 25% of travelers across
Egypt.
8. OBJECTIVES
CITIZEN LEVEL
Encourage traveling economically , safely all over the country.
TOURISTIC LEVEL
Network between touristic cities Cairo, Alexandria , Matrouh
, Hurghada, Sham El Sheikh , Arish, Seawa, Luxor and Aswan
Future connection to Syria, Iraq , Jeddah, Khartoum and Libya
( Inter Arabian transport confederation )
INDUSTRIAL LEVEL
Refrigerated containers for transport of fish from Nasser lake to
ports
Containers for transport of raw materials (phosphate ,manganese,
and cement ,etc…..)to industrial Zones
Transporting Marble and Granite in & out of industrial zones
AGRICULTURAL LEVEL
Connecting Toshkey to encourage youth to reclaim , Investors to
invest and products to export
9. ENVIRONMENTAL SCANNING
External Scanning
COUNTRY ANALYSIS ( PEST )
Political-Legal Economic Socio-Cultural Technological
Forces Forces Forces Forces
Tax law Energy costs and Life Style changes Government
availability Spending
on R&D
Stability of Money Supply Population growth Telecom
government rate infrastructure
Inflation rate Age distribution Internet availability
GDP Availability of
certain technology
Price control
10. ENVIRONMENTAL SCANNING
External Scanning
INDUSTRIAL ANALYSIS (Porter’s 5 forces analysis )
Entry Barriers
Bargaining Power Rivalry among Bargaining Power
Of Suppliers Competition Of Buyers
Threat of
Substitute
11. PORTER’S 5 FORCES ANALYSIS
Industry Competitors
We are MONOPOLY
Rate of industry growth Low
Service characteristics are variable
Huge capacity
Amount of fixed cost High
Barriers to entry
Huge economy of scale
Product differentiation High
Switching cost Medium
Capital requirement High
12. PORTER’S 5 FORCES ANALYSIS
Threat of substitute
AVAILABILITY OF SUBSTITUTE
AT LONG DISTANCE LEVEL LOW
AT SHORT DISTANCE LEVEL MEDIUM
SWITCHING COST
PASSENGER LEVEL AT LONG DISTANCE LEVEL HIGH
AT SHORT DISTANCE LEVEL MEDIUM
CARGO LEVEL AT HIGH AMOUNT HIGH
AT LOW AMOUNT MEDIUM
13. PORTER’S 5 FORCES ANALYSIS
Buyers Power
Bargaining power Low
Cost of buyers backward integration High
switching cost High
High differentiated products
Suppliers Power
Bargaining power High
14. ENVIRONMENTAL SCANNING
Internal Scanning ( SWOT ANALYSIS )
COMPANY ANALYSIS
Strengths
Historical Heritage
Economic & safe
Powerful Distribution
Low Energy cost
Skillful working hands
Huge maintenances & workshops
No traffic problems in rush hours
Small land requirement
Loyal passenger
Environmental friendly
15. ENVIRONMENTAL SCANNING
Internal Scanning ( SWOT ANALYSIS )
COMPANY ANALYSIS
Weaknesses
Instabilityof management.
High initial investments
Unavailability of R & D
High cost and time consuming of lines dysfunction
History of timing issue either earlier or later
Limited in some areas
Limitation of privacy
16. ENVIRONMENTAL SCANNING
Internal Scanning ( SWOT ANALYSIS )
COMPANY ANALYSIS
Opportunities
High population growth rate
New places to invade
New customers to take
New categories of transportation
High number of tourists
Smart solution of Egypt’s transport problem
Expand new market around new lines
Ads on the train make new revenue
19. Egyptian Population Growth 2050
Millions
120,000
100,000
80,000
60,000
Millions
40,000
20,000
0
1950 2000 2015 2025 2050
20.
21. STRATEGY FORMULATION
(HIERARCHY OF STRATEGY)
• NATIONAL DEVELOPMENT PLAN
COUNTRY
• National development policies and indicative plans.
• RAILWAY CORPORATE STRATEGY
• Corporate Mission Statement- Broad Policy Guidelines- Socioeconomic
Indicators- Corporate level SWOT Analysis- Corporate Objectives- Broad
CORPORATE
Strategies (incl. Pricing)- Manpower Plan- Finance Plan -Investment Plan
• BUSINESS STRATEGY.
BUSINESS
• Competitive Advantage ( C.A )
• FUNCTIONAL STRATEGY.
• MARKETING PLAN + OPERATIONS PLAN + MECH. ENG. PLAN +
FUNCTIONAL CIVIL ENG. PLAN
22. RAILWAY CORPORATE STRATEGY
Customer
integration
Forward
Vertical Integration
New Product New Region
integration
Backward
Raw Material
Horizontal Integration
23.
24. BUSINESS STRATEGY
Competitive
We compete every fuel burning vehicle on the
ground
Cooperative
Initiatenew companies transporting goods &
passengers in & out train stations.
Inter Arabian transport confederation railway.
25.
26. COMPETITIVE ADVANTAGE
Degree of Differentiation
Maintain Outstanding
High
Specialty Success
Hope for Maintain Cost
Market Growth Advantage
Low
High Low
Relative Cost
31. IMPLEMENTATION STRATEGY ,EVALUATION & CONTROL
CITIZEN LEVEL
reaching 25 % of travelers across Egypt by 2020.
TOURISTIC LEVEL
Network between touristic cities establishment
Achieving Inter Arabian transport confederation
INDUSTRIAL LEVEL
Reaching a valuable market share in industrial transportation
Nearly 50 %
AGRICULTURAL LEVEL
Become the favorable route of transporting agriculture products
Increasing Passengers Train speed from 80-100KMPH to 130-150KMPH
Reaching 25000 KMS of Lines
32. RECOMMENDATIONS
Need to use our good experience in this
field
Increasing R & D
Using the working hands wisely
Governmental support to achieve our plans
Developing old station
Establishing new products as GREEN TRAIN