This document presents a group's presentation on performing a PESTLE analysis. It defines a PESTLE analysis as a tool to identify macro environmental forces facing an organization. It outlines the key factors of a PESTLE analysis: Political, Economic, Socio-cultural, Technological, Environmental and Legal. The document then discusses the origins of PESTLE analysis and provides examples of factors to consider in each category. It highlights the importance of PESTLE analysis for strategic planning and identifying opportunities and threats. In conclusion, it states that PESTLE analysis gives a complete view of the market scenario and proper use can lead to sustainable growth.

1. PRESENTATION
ON
PESTLE ANALYSIS
PRESENTED BY GROUP ‘B’
GROUP MEMBERS
1.AMIT KUMAR SHAH
2.KABITA ADHIKARI
3.NIROSE CHANDI SHRESTHA
4.ROSHAN ACHARYA
5.SUMAN DHAKAL

2. INTRODUCTION
• A PESTEL analysis is tool used to identify the macro (external)
forces facing an organization.
Components
• Key political factors (P)
• Important economic factors (E)
• Socio-Cultural Factors (S)
• Technological Factors (T)
• Environmental Factors (E)
• Legal Factors (L)

3. ORIGIN
Throughout the 1980s
STEEPLE PESTLE PEST respectively
STEPE
Arnold Brown
STEP
Francis J. Aguilar (1967)
ETPS

4. POLITICAL FACTORS
• Employee protection
• Consumer protection
• Competition protection
• Political Stability
• Political System
• Free markets or government
controls

5. ECONOMIC FACTORS
• Economic growth
• Taxation international trade
• Exchange rate
• Inflation and
Unemployment
• Interest rate
• Buying power
• Business cycle

6. SOCIO-CULTURAL
• Population Growth
• Gender & Ethnic Diversity
• Job security
• Differing consumer Taste
• Economic Disparity
• Cultural Diversity

7. TECHNOLOGICAL FACTORS
• Impact of technology Transfer
• R&D Activity
• Impact of Emerging
Technologies
• Digitization
• Computer Hacking Activities
• Telecommunication
Infrastructure

8. ENVIRONMENTAL FACTORS
• Geographical location
• Climate change
• Disposal of waste material
• Energy availability and
consumption
• Recycling procedures
• Limited natural resources
• Attitude towards environment

9. LEGAL FACTORS
• Employment law
• Intellectual Property Rights
• Health and Safety
• International trade barriers
• Taxation
• Anti Trust Laws
• Consumer Protection and E-
Commerce
• Competition Law

10. IMPORTANCE• Identifies the influence of government policies
• Keep track of competitors pace and their new market
strategies
• Business or product development
• Cost effectiveness
• Strategic planning.
• Marketing planning
• Identifies the risk and volatilities in the market
• Recognizes opportunities and threats supposed to be faced

11. S.N Advantages Disadvantages
1. Simple and easy
framework
Cost and time restriction
2. Cross-functional Skills
and expertise
Lead of assumption rather
than factual data
3. Reduces the impacts
and effects of potential
threats
Users can oversimplify the
information
4. Identifies and exploit
new opportunities
Need of continuous and
regular process
5. Enables to assess
implications of entering
new markets
Paralysis by Analysis

12. ALTERNATIVES OF PESTLE
ANALYSIS
• PEST Analysis (STEP Analysis)
• PESTLIED Analysis
• STEEPLE Analysis
• SLEPT Analysis
• STEPE Analysis
• ETPS Analysis

13. CONCLUSION
• Commonly used technique
• Gives complete view of market scenario
• Proper use of PESTLE analysis leads organization
towards sustainable growth