1) Basic guidelines for an effective presentation include making eye contact with the audience, using visual aids to clarify information and add interest, and having flexibility to wrap up the presentation. 2) Effective presentations also follow an outline structure of stating the key point or claim, providing evidence and examples, and restating the conclusion. 3) Effective persuasion involves moving listeners from neutral or opposed positions to more favorable positions through questions of fact, value, and policy.

1. Knowing
what to say
and how
to say it

2. How
important
is the
medium to
the message?

3. Basic gu idelines for an
effective presentation
Visual bonding and scanning the audience
Reciprocal eye contact
Visual bonding with alternating individuals
Organize your speech
Internal preview
Transition devices
Signposting
Use an outline, not a printed copy of your entire
speech

4. Basic gu idelines for an
effective presentation
Cite your sources
Appropriate use of visual aid/s
Clarifying information
Adding interest
Heightens the audience’s retention
Have presence of mind and flexibility in
wrapping up

5. Provide your point of view, key
Claim idea, or objective.
Evidence & Provide stories or examples to
Reasoning illustrate your point.
End by restating your point of
Conclusion view, key idea, or make your call
to action.
BA S I C O U T L I N E

6. Persuasion
Process of creating, reinforcing, or changing people’s
belief’s or actions
Degrees of Persuasion
Strongly Moderately Slightly Slightly in Moderately Strongly in
Neutral
Opposed Opposed Opposed Favor in Favor Favor
Persuasion involves any movement by a listener from
left to right.
Types of Persuasion
1. Questions of Fact
2. Questions of Value
3. Questions of Policy

7. Proxemics The use of space
Posture The S-curve posture
Affect display
Face Over 50% of the message’s meaning is in the face
Eyes open, drop jaw
Eye Contact Direct eye contact
Visual bonding & scanning
Limited, natural, well-placed
Hand Gestures Appropriate scale & executed with energy
N ON -V E R BA L S

8. Volume
Rate
Vocal Pronunciation
Intelligibility Vowel sounds, syllabication, accent,
silent letters
Enunciation
How you form words
Vocal Pitch, stress, pause, getting rid of
Variety vocal interferences
E XT R A -V E R BAL S

9. 1.The attentio n getter was able to
make aud ience pay attention.
2.There was sufficient support.
3.The speaker looked confident.
4.The speaker s howed dynamism in
his/her facial expressions.
5.The gestures were appropriate and
movem ents had purpose.
It’s the Message and the Medium

10. 6.The speaker chos
e appropriate
words.
7.The speaker estab
lished and
maintained eye cont
act with the
audience.
8.The speaker’s voic
e was dynamic.
9.The whole present
ation was
organized and the s
peaker used
appropriate transitio
ns.
10.The closing was
effective.
It’s the Message and the Medium