Chapter 7 discusses the purpose of speech, particularly the importance of informing and persuading an audience. It emphasizes the steps to develop a clear topic, general purpose, specific purpose statement, and thesis statement, while highlighting the role of non-verbal communication and professional presentation. The chapter concludes with practical advice for effective delivery and speaker credibility.

1. Identifying the General Speech Purpose Chapter 7 Professor Tonya Seavers Evans

2. SPEECH PURPOSE TO INFORM TO PERSUADE FOR SPECIAL OCCASIONS

3. How Do You Inform ? Define, describe, explain, or demonstrate your knowledge on the topic. Increase the audience’s understanding and awareness of the topic. Build on the knowledge your audience already has about the topic.

4. General Informative Topic Categories issues processes concepts & theories events people objects Informative Topic Categories

5. From Topic & Purpose to Thesis Step 1: Determine your topic. Step 2: Decide on your general purpose. Step 3: Write down your specific purpose statement. Step 4: Devise your thesis statement.

6. Thesis Statement Clearly expresses the central idea of your speech Concisely identifies your speech topic for the audience Typically includes phrases about each of your main points Indicates your perspective on a persuasive topic Guides your speech preparation and keeps you on track while you are writing

7. Channels of Non-erbal Communication Aural Channel Paralanguage Visual Channel

8. Functions of Nonverbal Communication Clarifies the meaning of verbal messages Facilitates feedback from the audience to the speaker Establishes a relationship between the speaker and the audience Establishes speaker credibility

9. Effective Body Movement Use gestures that feel natural Dress appropriately Be aware of general body movement Animate your facial expressions Maintain eye contact Body Movement

10. Appropriate Dress Presenting a professional image is essential for improving speaker credibility. Some listeners will not listen to speakers who are dressed inappropriately.

11. Practice the Delivery Focus on your message, not yourself Record the speech Revise your speaking notes Time your speech Plan ahead and practice often Tips:

12. Bibliography O’ Hair, Dan, Stewart, Rob, Rubenstein, Hannah, A Speaker’s Guidebook , Bedford St. Martin (2009)