This document proposes three different design ideas for a Digipak for the band Icona Pop. All three ideas incorporate elements from the band's music video, such as images and themes. The first idea features a collage of images from the video on the front and photos of the band inside. The second replaces the collage with a photo of the band and displays the song title inside. The third combines elements from the first two, including a beach scene photo and selfies of the band taken during filming. Common elements across ideas include the band name, song title, and bright pink colors to represent the pop genre.

1. Charlotte Simcox

2. In order to create my Digipak my group
and I conducted a series of ideas from
research we have explored. This
meaning we have taken inspiration from
other CD’s in the pop genre and our
own music video to create a fitting
ancillary text.

3. This is the first idea for the Digipak.

4. *
On the front cover there will be a collage of images,
I think this is a good idea as our Icona Pop video is
edited as a montage. This will enable the music
video and ancillary text to structure together. The
images will consist of stills from the video and
primary images my group and I took at the scenes
of our locations. The montage of images will give an
incite to the music video. Behind the images there
will be a blank background, which has been inspired
by Miley Cyrus’s Bangerz CD cover.

5. A conventional feature of a Digipak is the name
of the band printed on the front. To follow
conventions there will be ‘Icona Pop’ in the
same font used at the end and beginning of the
music video. The font used is bold and has a
pink tint around the sides; the use of bright
colours will incorporate the pop genre into the
Digipak.

6. *
When the Digipak is opened there will be an
image of my group and I. As we are the main
characters in the video I think it will be effective
to have a picture of us as Digipak’s
conventionally include a picture of the artist.
This image could be a still from the music video
of us ‘having fun’ to highlight the pop video we
have created.

7. *
*On the back page is a primary image I took of the
beach that features at the beginning and end of the
music video. The simple background will allow the
text to stand out while representing themes of the
video. The use of the beach will hint that the song is
a fun summer anthem.
*Using conventions of Digipak’s the track listing is on
the back page in a simple black typeface. The Icona
pop title will be repeated at the top of the page to
highlight it’s the bands name, not the title of the
song.

8. *
*The inside of the Digipak has been set into three panels. Using
the panels they have been separated to spell ‘I ‘heart’ it’ meaning
‘I Love it’. This idea was inspired from the music video where we
spelt ‘B I T C H’ on our hands instead of lip-syncing it. Using the
neon face paint and UV light my group and I could write ‘I’ and ‘IT’
on our hands and photograph it. This will enable us to incorporate
our music video and the pop genre into the Digipak. The bright
colours represent the pop genre and gives an incite to video. In
the middle cd panel there is a heart to complete the theme.
*From my research I have found that the CD panel in Digipak’s are
simple and not over the top as it’s covered. For example in the
‘One Direction - Take me home’ Digipak they have small drawings
on a white background to suit their childlike/school theme.

9. This is the second idea for the Digipak.

10. *
*On the front cover there will be a posed photograph of
my group and I – the main characters of the music
video. It is conventional of a Digipak to have the artist on
the front giving eye contact to the audience. By creating
eye contact with the audience it catches their attention
and draws them in. It can also give a sense of mystery,
which will encourage them to see what’s inside, for
example Miley Cyrus ‘Bangerz’ front cover
*Icona pop in large capital letters will be at the top of the
front cover. It is conventional for Digipak to have the
band name in large type on the front cover.

11. *
When the Digipak is opened there will be a sign
saying ‘I LOVE IT’ with a heart, I think this is a fun
way to incorporate the title of the song. This will
be in a large bold Arial font.

12. *
*On the back page there will be an edited image of
my group and I drinking milkshakes and wearing
sunglasses. This image was taken at the closing
scene of the music video and the use of it will
convey a connection between the Digipak and
video. Also the mis-en-scene of the photograph
portrays the summer vibe, which is also represented
in the video.
*There will also be the conventional use of the track
list and barcode on the back pages.

13. *
*The inside panels of the Digipak will consist of a set of
image/stills from the music video. The left panel will have
all three of our lips aligned on top of each other with our
individual neon colours.
*The CD panel will have a shot of the funfair in the
background as it represents the summer theme as well as
adding a fun simple aspect to the Digipak.
*The right inside panel will be a still of the party scene from
the music video; this will represent the pop genre and is
relatable to the audience. The party aspect of the Digipak
will make it fun and appealing.

14. This is the final idea for the Digipak. My group and I have
combined our favourite ideas and meshed them together with
new ones to make an effective Digipak.

15. *
*The front cover will be the same image used within our Digipak
poster. By using the same image it will be easier for the
audience to recognise the ancillary texts together. Also the
image was taken at the ending scenes of the music video where
its ‘humorous’ to see the boy crawl back to her only for her to
reject him. This image could represent that the protagonist
really ‘doesn’t care’ and she loves it!
*At the top of the page Icona Pop will be in a bold PINK century
gothic font in capitals, also the name of the song will be at the
bottom of the page. We have included these features as they
are conventional and they clearly explain what the CD holds.
The use of pink font represents the pop genre through bright
colours.
*The thin panels on the side will also have Icona Pop and I Love it
on them to depict the name at a side view. This will be in a bold
font.

16. *
The front and back page will be an cropped image of the
iconic beach scene within our music video. Also the beach
image clearly represents the summer aspect of the song.
The back page will conventionally have:
*A barcode in the bottom left corner
*The Production company at the bottom of the page in
smaller font
*Title of song at the top of the page.
The song title will be In the same PINK century gothic font
used throughout the Digipak.
The production company’s font will be in a white font at the
bottom of the page. This is included to advertise the company
but to keep the attention to the Digipak.

17. *
*The inside panels of the Digipak will consist of primary
images we have taken. Each panel will have an image of my
group and I that we took at the scenes of our music video. I
think by using image’s we took ourselves it will represent that
we filmed the video using hand held shots. This is to convey
a personal view point to connect with our target audience.
*Also ‘selfies’ are popular within our target audience of teens
and young adults so this will give the images a relatable
aspect.
*On the three inside panels my group and I’s name will be on
each one in a large pink century gothic font. This is a way
to introduce ourselves to our audience.

18. STRUCTURE OF THE DIGIPAK.
*Through the structure of the Digipak we will be conveying
aspects from day to night.
*The back page, cd page and the front page will have
bright summer aspects while the other 3 panels will have
indoor/nightlight themes.
*The use of the images depict the hectic lifestyle they are
living throughout the summer, there is no time to think
about boys.