Our digipak for the song "Dull Boy" by The Growlers uses purple as a key color inspired by the music video. The front cover features a symbolic image also seen in the video. The middle panel continues the black and purple color scheme linked to locations in the video. The back follows conventions from the front with matching colors and font for track names. The advertisement employs indie conventions like an urban setting shown in the video, and replicates the font and layout of the digipak cover to promote the EP.

1. Digipak and Advert

2. Here is the front, middle and the back of our
digipak for the music video we created for the
song ‘Dull Boy’ by The Growlers.

3. In our digipak we used the colours purple as a
feature in our digipak like it is in our music
video. The colour purple was used in our
music video as it suits our genre which is
indie rock.
We have used a symbolic image for our
digipak which is also a feature in the music
video for our song. At the end of the music
video the boy shown in the digipak is shown
touching the TV screen.

4. We used this album cover by M83 as inspiration for
the front cover of our
digipak. We used this as it
is a indie band and the
album suits the genre well.
This album cover is also
quite conceptual looking
and symbolic as it focuses
more on themes.

6. This is the middle of the digipak, we have used
this as it is liked with the locations in our music
video. The colours are also linked to the music
video as it fits the house colours of black with a
contrast of purple, which is also symbolic to the
narrative of the music video.

7. This is the back of our
digipak, we used the
conventions of our
music video. For example
we kept with the same
Colours of the front of
The digipak with the black
and purple. We also used
the same font for the track names as ‘THE
GROWLERS’ on the front cover.

8. This is the advert for EP
in which our song which
our music video is for is
on. We have used the
conventions of the indie
genre for our advert.
For example we included a
urban area for the image in
our advert,
this location is also a
location shown in our
music video. We also used the
same font for the band and EP
name in the advert as the front cover
for the digipak.

9. We used this advert for
Metallica for inspiration.
We used the idea of placing
the band name at the top
in its own font and the
album name underneath.
This is also similar to the digipak front cover as it
uses the same colours and the same font.

10. We also used the idea of putting the ratings
from magazines and newspapers in the centre of
the advert for our advert as this allows there to
be a background image to make the advert more
appealing.