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CONSTRUCTING
THE DIGIPAK
FRONT | BACK | PAGE 5
1.

Part I
I started with a photograph of Hayden Calnin which I decided would be the basis for
the album artwork and digipak. The image embodies the mood of the EP and the type
of music Hayden outputs. I then worked on the colour balance to achieve a faded sepia
tone ambiance. I feel the simplistic 3-tone colour palette echoes the simplistic beauty I
am trying to achieve. The image solely focuses on Hayden as an artist and for this
reason, the main panel of the digipak promotes him perfectly.
2.

Part II
The back panel of the Digipak was inspired through my research into existing products.
This panel clearly displays the tracklisting as the central feature. One aspect hardly
touched upon in Digipaks is a description of the work they’re about to engage with.
Therefore, in my design, I chose to give a brief outline of Hayden himself and the work
he produces. The legal information has been taken directly from Hayden’s website and
information available on iTunes. I have given an accurate representation of how the
product would look officially on the shelves complete with a barcode.
3.

Part III
Page 5 of the 6-page digipak is the most simplistic panel. My predominant focus
throughout the entire design of this product is to exemplify minimalism and I feel this
lyric page compliments the others. I have kept the text anchored to the left of the page
with a slight large and bold track name at the side. However, I dropped the
transparency on this to echo the underlying message throughout the song. I chose the
light blur image to be a backdrop for the lyrics as it carries the abstract ideology
through a visual medium.
1.

At stage one of the design, I inserted pictures that filled the bleed. I intentionally left space as I
intended to place a colour block here. I chose these images as I felt they carried a sense of
consistency and looked appropriate for the artist.

2.

At stage two of the digipak design, I added in the colour blocks on the back (central) panel. This
afforded space for text and information in regard to the record. The rectangular image suggests a
window, an insight into the soundscapes within the EP.

3.

At the final stage of the design once the text was in, I played around with fonts and placing until I
was happy with a minimalistic design. The font is kept the same colour and font throughout
forming a house theme for Hayden Calnin.

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Digipak Construction

  • 2. 1. Part I I started with a photograph of Hayden Calnin which I decided would be the basis for the album artwork and digipak. The image embodies the mood of the EP and the type of music Hayden outputs. I then worked on the colour balance to achieve a faded sepia tone ambiance. I feel the simplistic 3-tone colour palette echoes the simplistic beauty I am trying to achieve. The image solely focuses on Hayden as an artist and for this reason, the main panel of the digipak promotes him perfectly.
  • 3. 2. Part II The back panel of the Digipak was inspired through my research into existing products. This panel clearly displays the tracklisting as the central feature. One aspect hardly touched upon in Digipaks is a description of the work they’re about to engage with. Therefore, in my design, I chose to give a brief outline of Hayden himself and the work he produces. The legal information has been taken directly from Hayden’s website and information available on iTunes. I have given an accurate representation of how the product would look officially on the shelves complete with a barcode.
  • 4. 3. Part III Page 5 of the 6-page digipak is the most simplistic panel. My predominant focus throughout the entire design of this product is to exemplify minimalism and I feel this lyric page compliments the others. I have kept the text anchored to the left of the page with a slight large and bold track name at the side. However, I dropped the transparency on this to echo the underlying message throughout the song. I chose the light blur image to be a backdrop for the lyrics as it carries the abstract ideology through a visual medium.
  • 5. 1. At stage one of the design, I inserted pictures that filled the bleed. I intentionally left space as I intended to place a colour block here. I chose these images as I felt they carried a sense of consistency and looked appropriate for the artist. 2. At stage two of the digipak design, I added in the colour blocks on the back (central) panel. This afforded space for text and information in regard to the record. The rectangular image suggests a window, an insight into the soundscapes within the EP. 3. At the final stage of the design once the text was in, I played around with fonts and placing until I was happy with a minimalistic design. The font is kept the same colour and font throughout forming a house theme for Hayden Calnin.