This document discusses the development and design choices made for a pop music digipak. Key points include: - The barcode is typically placed on the bottom or side of the back cover, which is where the designer chose to put it for professionalism. - Research showed pop back covers usually list songs on the left, which was implemented, and no picture was used to focus on the songs. - Elements from Taylor Swift's album covers were adapted, such as using Polaroids, while adding new elements like multiple photos and doodled backgrounds for consistency. - Doodles were extensively used on the digipak for visual interest and connection to the video's classroom theme. This challenged conventions

5. Used
Whilst researching pop digipaks I found
that the barcode is typically on the
bottom of the back cover or on the
right hand side of the back cover. This
is an example of one of the many
digipaks where the barcode is placed at
the bottom of the back cover.
We decided to put the barcode in the same
place on our digipak back cover. This is
because it makes our back cover look
professional and also it makes it look
legitimate.

6. Used
We used the layout of the songs, on this back cover the
songs are on the left hand side. When I was researching
digipaks I found that pop back covers usually have a list of
the songs, rather than having the words spaced out
randomly on the back cover. We have also used the style
of not having a picture on the back cover. This is because
it puts the focus on the songs and not on anything else, it
makes it look simple. Also it doesn’t look overcrowded
which is how some digipaks look. Although simple does
not fit with the pop genre, the doodled background and
the font make the digipak, video and advert consistent.
Also the doodles look like they are from the past as the
colouring looks slightly aged, this fits with the theme as
the main song is called ‘Classic’ and our aim was to make
it look like it was from the past.

7. Used/ Developed
Taylor Swifts cover for ‘1989’ is basically the same as our front cover. Both use a Polaroid to
display the main image, also the font on both front covers look as though it has been written
with a black pen/ white board pen or felt tip pen.
‘1989’ does not look as though it fits with the pop genre. This is because dark/dull colours
have been used in the image. However, this is to give the effect that it is an actual Polaroid.
Our front cover fits with the pop genre. This is because although we have tried to make the
effect of a Polaroid we have still worn bright outfits, which fits in with the pop genre. The
bright colours on some of our outfits also fits in with our theme of the video. We have
developed this as there is more than one person in the image and you can see the whole of
the faces. Also the frame/ outline of the Polaroid is white on Taylor Swifts cover, on ours it has
doodles on. This was to keep the consistency between the advert, video and digipak.

8. Used/ Developed
This CD back cover is similar to ours. This is because it is
simple and has the songs in a list on the left hand side
with the barcode on the bottom right.
However, ours is slightly different because the CD back cover has a plain background/ a wall as a
background so it is quite boring. This does not fit with the pop genre as it should be fun and
bright to appeal to the target audience. Our back cover does not have a plain background it has
doodles on it. This appeals to the target audience because when they get bored they may
doodle, this means they may think about this CD and song when they are in school. This will
make them want to listen to it. The back cover does not look very bright which I could argue it
doesn’t fit with the pop genre. However, it is fun because there is a lot going on in the doodles
so this makes it fit with the pop genre and appeal to the target audience.

9. Developed
In Taylor Swifts digipak for her album ‘1989’ she used Polaroid's. We developed this as we used
smaller Polaroid's to fill up the inside of the digipak. The Polaroid's also fit with the theme of
our video, advert and digipak. Also it again makes the digipak more consistent.
The middle of our digipak is also different as the doodles are on the background and the
Polaroid's fill up the whole of the middle not just one side.
Whilst researching digipaks I have realised that the artists face usually fills up the whole of one
side of the middle of the digipak. We developed this as we used all the main actors and
actresses from our music video on little Polaroid's in the middle of the digipak.

10. Developed
Our front cover is similar to The Vamps’ front cover. This is
because they are all in a line and they are all the main artists.
The colours they used on the digipak show that it is a pop band,
also the place that the picture was taken in is a typical pop
location as it is where the target audience would hang out, the
target audience being teenagers and young adults. On our
digipak we are all in a line and we’re all the main actor and
actresses from our video. Also the title of the album is in bold on
the front of their front cover.
We developed this as we placed the title of the album/
the main song name on the bottom of the front cover.
Also we put the picture of all of the main character of the
video onto a Polaroid. This was again a way to keep the
consistency of the digipak, advert and video.

11. Challenged
These two CD covers are similar to our whole digipak. They
are similar because these covers have sort of doodles on
them. This makes them more fun and makes them fit with the
pop genre. Our digipaks background is doodles as it fits in with
the video as the video starts and finishes in a classroom.
We developed this as we used the doodles throughout the
digipak. Also we didn’t only used a few doodles, we covered
the background of the whole of the digipak with doodles. This
made the digipak consistent all the way through and also
consistent with the video and the advert.
Another way we have developed it was by using paper to
doodle on not just the doodles themselves. Also our doodles
were not colourful, they were drawn with blue ink. This may
seem like it does not fit in with the pop genre. However, it fits
in with the theme of the video, advert and digipak.

12. Challenged
On this CD front cover Ellie Gouldings name is bigger and
stands out more than the song/ album title. We challenged
this as we made the song title bigger than the name of the
band.
Also this CD front cover does not look like it fits with the
pop genre. This is because the colours used on the front
cover are dark. Pop usually use bright colours which stand
out. However, it could be seen as fitting the pop genre as it
looks like there is glitter on it which makes it bright and fun
which would help it to fit in with the genre.
Some people could argue that our CD front cover does not
look pop. This is because the background is quite simple
and dull. However, there are doodles on the background
and the picture is bright and colourful. This makes it fit
with the pop genre.