This document summarizes the format and design choices for a Digipak album cover for a fictional artist named Ellie, modeled after Adele's album formats. The Digipak uses a 6-panel gatefold template like Adele's albums. Key elements copied from Adele's albums include a black and white photo of the artist looking down on the front cover, bold font for the title and artist name, and limited information on the back cover. Additional panels include more photos, social media links, and a QR code linking to the artist's website. The design aims to recreate Adele's simple and mysterious style through similar photographic style, color palette, and typography. A magazine advert for the album mimics these stylist

1. Question 1 Part 2 – In what
ways does your media product
use, develop or challenge
forms and conventions of real
media products?

2. Digipak – Format
I wanted the format of my Digipak to be of a similar style to Adele’s previous
albums such as Adele19 and Adele21. I decided to use the gatefold template with 6
panels. I downloaded this template from a webiste called, www.discwizards.com
where you find lots of different designs of Digipak templates to choose from, from
the 4 panel to an 10 panel. I thought that the 6 panel would be the best design as
there was enough room to add pictures and information, but not too much. This is
also the most popular template for Digipak as many celebrities tend to use this
size.
Each panel has a separate use and contains important information. For
example, on the front cover, it has a picture of Ellie looking down, which is the
same as Adele in her first album, as I wanted to recreate the same style. The
picture is also in black and white as Adele uses black and white quite a lot. The
front cover also includes the title of the artist so in my case ‘Adele’ and the title of
the Album which is ‘Rolling In The Deep’. This writing needs to be in a bold font so
it immediately catches a buyers attention, making them want to purchase it. The
back panel, will have a track list of all the songs that will be on the album and
maybe another picture, on the back of mine, I have added another picture of Ellie
smiling.

3. Also included on the back cover is a bar code that I created myself, the record
company logo which is XL Recordings and their official website which is
www.xlrecordings.com There is also more information such as the names of the
producer and the recorder.
On the other panels there are other pictures of Ellie, some of her on the swing that
are shots taken from my music video one of the pictures has no information on
and another one has the logos of Twitter and Facebook so that the people who
view this Digipak know they can access more information about Adele on these
websites.
On another panel there is a QR – Code that I create which takes you to Adele’s
official website when scanned. Most people have scanners built into their smart
phones which means that most of the worlds population have access.
On the spine there is the name of the artist and the album name. So Adele –
Rolling In The Deep. Information a Digipak or album spine is very useful to anyone
as you Immediately know what album it is when its in your bookcase or CD stand.

4. The stylistic elements I have used throughout the making of my Digipak such as
the colour palette have been kept fairly simple. For example, I have used black and
white for the main front cover picture, this is because Adele used black and white
for her first album, Adele19. Adele is also looking down on the front cover of this
album so I wanted to follow the same style therefore having a picture of Ellie
looking down to create a similar effect. I also used black and white for the back
cover of my Digipak design. Only part of Ellie’s face is shown on the back cover,
like on Adele’s Digipak design to create a mysterious feel to the Digipak.
The mise en scene of the Digipak has been kept fairly simple as the clothes Dllie is
wearing on the Digipak are quite casual and you can actually see what she is
wearing, whereas with Adele’s previous albums, the type of clothing is wearing
has been kept quite mysterious.
The typography of the Digipak I have used is very bold and the Artist name and
title was in white, which made it stand out, it suited the genre of the digipak as
the main theme was in black and white so I wanted to follow the theme by having
a black or white coloured font.

5. Magazine Advert
The mise en scene for the advert was similar to the style. For example I used the
same image that was used for the Digipak because the advert and the Digipak
itself need to link together in some way so that the audience and buyers know
what to expect when the album itself is released.
I have done the same for the typography I used the same font type and colour. I
also used a different colour for some other information to make the advert look
more appealing.
Other information I used for the advert where titles of other songs that will be
included on the Digipak. Social networking symbols such as the Facebook and
Twitter logos as most people have an account for at least one of these websites. I
have also included Adele’s official website so people can find out more
information.