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A2 Evaluation Question 4
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- 2. How did youuse media technologies in the construction and research, planning and evaluation stages?
- 3. IMAC COMPUTERS The firstmedia technology I used was the IMac computer. I used the IMac suite at my school throughout all stages of construction, research, planning and evaluation as it allowed me to gain access to other software's , such as Microsoft word, Prezi and Slideshare and publish onto my blogger. Also I used the mac computer for the IMovie software. As I used this software last year for my AS thriller I was more experienced and was able to create an effective music video. For example the split screen special effect to represent my pop genre video.
- 4. I used YouTubeat each stage of research and planning, construction and the evaluation. RESEARCH I used YouTube to research music video’s within the pop genre. I found this beneficial when creating my music video as I was able to analyse conventions of the pop genre and also discover what I liked within the video’s so I could apply them to my own. I researched artists such as Miley Cyrus, Icona pop and Lady Gaga as they are representative figures of the pop genre. I found researching these artists effective as I was able to discover some of my favourite ideas within my own music video. For example the neon paint inspired by Icona Pop’s ‘Manners’ music video as the bright colours represent the pop genre but also gives the video a fun party aspect.
- 5. PLANNING when planning mymusic video my group and I made YouTube video’s of our own to incorporate another media technology as a platform for our blog posts. The first YouTube video we created was a podcast describing target audience of teens and young adults and how we were to appeal to them within our music video. We also held a focus group with 6 teenagers and discussed our music video ideas and they offered there opinions in what would be appealing to them. This form of planning for our music video was beneficial as we had genuine feedback from our target audience to how we could make a relatable video. Our final planning YouTube video was a podcast on intertextuality where we discussed what it was and how its used within music videos. This gave us a greater understanding on the term and how we could apply intertextuality within our own video. Although the outcome of the media technology was beneficial it was difficult to edit the videos. For example in the focus group the sound is quiet but we didn’t want to edit the points out as they may have been useful for our research. Meaning the sound quality isn't great.
- 6. CONSTRUCTION As a platformfor my music video to be distributed my group and I used YouTube. We used YouTube as it was an easy way to reach out to our target audience and a large amount of people. Also YouTube can be shared onto other media platforms such as Twitter and Facebook which is beneficial to distribute to a wider audience.
- 7. EVALUATION YouTube was usedwithin the evaluation of our music video as we used the software to post the video and embed it within our blogs. Also YouTube has a comment section which is beneficial to my group and I as we was able to see what the audience thought of the final product. The difficulties of using YouTube as a source of evaluation is that if the viewer doesn’t have an account they cannot comment their feedback. This resulted in limited amount of comments, although all comments received were positive. Music video posted onto my blog.
- 8. SLIDESHARE RESEARCH I used Slidesharewithin my blog to research theorists and conventions of music videos and of the pop genre. I found looking at Slideshare beneficial when researching as it gave me a different perspective of peoples representations of the theorists/conventions. I then was able to apply my research to myself and use them within my own work. The difficulty of using Slideshare for research is its an unreliable source and may be incorrect.
- 9. EVALUATION I used Slideshareto present my ideas. The use of Slideshare enabled me to convey to my audience how I concluded my final ideas of the production of my music video, Digipak and poster. I found the software beneficial for my evaluation of media texts as it allowed me to create presentations and display them in a informative manner. These are Slideshare’s I have posted on my account ‘charsimcox96’ These examples are my Digipak and Poster analysis, I also used the software to explore the conventions of music videos.
- 10. POWERPOINT EVALUATION I used PowerPointas a media technology within my blog as it allowed me to display my ideas and then upload them into other platforms such as Slideshare. I found PowerPoint extremely beneficial when evaluating media texts as I was able to include text, images and shapes to convey my ideas effectively. A difficultly with using PowerPoint and uploading it onto Slideshare was I found that on some presentations the text looked too small within the platform so had to be re-edited and uploaded again.
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- 12. EVALUATION I used Facebookto distribute my ‘Icona Pop – I Love It’ music video to my target audience. The target audience are teens and young adults as they may find aspects of the video relatable and as I’m in that age range the majority of my friends are as well. This meant it would be an effective platform to get feedback and advertise the music video to our target audience. From the feedback received I concluded that the music video was a success to the target audience as well as an older age range due to the variety of comments. I think Facebook was a beneficial platform to advertise my music video on as it allowed a wider audience to give feedback on what they thought/enjoyed.
- 13. MICROSOFT WORD PLANNING Using theMicrosoft Word software my group and I produced schedules and tables of filming times and the crew list. We created the tables within Word and pasted them into our blogger accounts. I found this beneficial it it helped organise my group when creating the music video as it helped us in knowing what needed to be done and when.
- 14. IMOVIECONSTRUCTION The iMovie softwarewas used to edit our music video. I found using iMovie beneficial when creating our music video as the features used within the software enabled us to construct an effective representation of the pop genre. For example with the use of the media technology my group and I were able to create a split screen conveying our actors dancing to the fast beat of the music.
- 15. The difficulties whenusing the software was that my group and I did not know how to create a split screen. At first it would only allow us to put two video clips in at maximum. After experimenting with the ‘picture in picture’ feature we finally concluded we needed to create 9 different files and import each video into the screen.
- 16. Also using iMovieto convey our ideas my group and I edited YouTube video’s using the software. We created podcasts and focus groups to depict our ideas and creativity to our audience. I found creating videos as a media technology to convey our ideas was beneficial as it gave a visual for the audience to watch and makes the work more interesting. The difficulties with editing the videos was that the clips took a long time to import into iMovie, resulting in a lot of waiting.
- 17. USB CONSTRUCTION I used aUSB within the construction of the music video as It was used to transfer video clips, images and documents to edit using the IMac computers. Using a USB allowed my group and I to produce work at home and then transfer over the files into the computers at school. I found this beneficial as I was limited to only creating content for my blog within scheduled school times. Also as our music video was filmed on a Samsung galaxy S3 we imported the files onto our USB and transferred into our school’s Imac suite in order to edit our final music video. The disadvantages of using a USB is that it can be damaged or lost within the time from home to school. If your work is not backed up it may be lost.
- 18. PREZI RESEARCH EVALUATION Using thesoftware I looked at other Prezi’s for research purposes only. For example I looked at theorists to help me get a better idea on how they work and what they are used for. The disadvantage of using Prezi for research is that its not a reliable source as anyone can create a presentation and post it. I incorporated this software within my blog to convey my idea’s to my audience. I found this software beneficial as it is a more interesting and interactive way to get the audience engaged with my ideas.
- 19. BLOGGER EVALUATION I used Bloggerto convey the progression of my project from start to finish. I have documented every aspect of my project from research and planning, construction and evaluation of my music video and ancillary texts. I found the software beneficial as I was able to embed a range of platforms (youtube, slideshare and prezi) within my blog to make it interactive and interesting for my audience.
- 20. I used Googlethroughout all stages of my final products. RESEARCH I used Google to find sources of information and music videos that would help in creating our final ideas. For example I first heard ‘Icona Pop –I Love it’ on a TV commercial and searched the lyrics I heard to find the song. Google was an extremely beneficial software as enabled me to find the song we used to create our final music video. Results display the music video and a set of lyrics for the song.
- 21. PLANNING Google was usedwithin the planning stages of creating the music video as we would use it on the go from our phones. For example when we was out and about we would check the weather and train times to other destinations. Also we used Google to find a suitable UV light for the neon segments within our music video. With the use of Google we found an adequate UV light at our local Maplin store and Pre-ordered it to be picked up. Google was a beneficial aspect within the planning of my group and I’s music video as it enabled us to be organised and not waste time.
- 22. CONSTRUCTION Google was usedwithin the construction of our music video as it was used to find our locations. We would search directions to find our final destination, this sped up the process and didn’t waste time. EVALUTATION Google was used within the evaluation of the final products as I would search other software's within the search bar.
- 23. MOBILE PHONES PLANNING Using mobilephones my group and I would communicate between each other to organise when to film. We also used phones to contact our cast members through call and text. The use of mobile phones was beneficial within the planning of my music video as it was a quick and efficient way to keep in contact and organise events without having to meet up. The difficulties with contacting through mobile was that some people were busy and couldn't’t get back to us straight away.
- 24. CONSTRUCTION Within the constructionof our music video my group and I would: • keep in contact with our teacher via email. • Access the internet quickly when on location. A Samsung Galaxy S3 was used for our filming equipment and so was the most important factor within the construction stage. The mobile was used to store the video clips, they were then transferred into our home computer hardware. We would then import the clips onto our USB’s and transfer them onto the schools IMac computer’s to edit. The disadvantage with using a mobile phone for the filming the music video was that the quality when uploaded onto YouTube wasn’t as clear as when on the small device.
- 25. EVALUATION Using our mobilephones my group and I took images of things we wanted to display on our blogs. For example I took images of the questionnaire my group and I conducted in order to collect results on our target audience. The use of the images makes the blog more interactive for the audience.
- 26. TWITTER PLANNING When planning themusic video my group and I created a group twitter account ‘Metaldetectors4’ which is what our imaginative production company is called. Using the tweets we asked Icona Pop if we could use their song to create a music video. The benefit of tweeting them is conveying that we are not trying to commit copyright against them by using their song. We could use this as evidence if we were to be accused of copyright.
- 27. EVALUATION To distribute thefinal music video my group and I posted it onto my personal twitter account. By advertising on twitter we was able to reach out to our target audience as it is popular within the age range. We also tweeted the video to Icona pop in the chance that they would see the final product. Overall twitter is beneficial to my group and I as it allowed us to distribute to a wider audience. It’s a public platform that people can view, rather than Facebook where you are limited to only posting to your friends.
- 28. PRINTER A printer wasused throughout all stages of research and planning, construction and evaluation. For example we used lyric sheets when filming for the lip syncing scenes. The use of the visual enabled us to quickly learn the lyrics and be able to lip sync within the music. We also printed questionnaires within our research and planning stages to communicate with our target audience to make a successful music video that they would enjoy.
- 29. PHOTOSHOP CONSTRUCTION I used Photoshopwithin the construction of my Digipak. Using the internet I downloaded a template for a 6 panelled Digipak to then import it into Photoshop. Using the template it created the correct dimensions for my Digipak, I was then able to import my images and text into the panels and create an effective ancillary text. I found Photoshop beneficial when creating my Digipak as I was able use layers and import text and images into them. I was then able to rearrange Them to construct an effective Digipak. With the use of Photoshop I was able to create a professional looking Digipak, without this media it wouldn’t of been as successful.
- 30. MICROSOFT PUBLISHER CONSTRUCTION I used publisherto construct my Digipak poster. Using the media technology I used images and textboxes to build the ancillary text with an A4 Page layout. I found using publisher was beneficial when creating the poster as I am familiar with the software I found it easy to use the features to create an effective final piece. With the use of this media I was able to create a poster which gives a sense of professionalism. Without this software I would have had to cut and stick my own images, this would have made my poster look amateur. Arranged text boxes over my images to structure the poster.