The document discusses personal branding in the digital age, emphasizing its importance for leadership development and career management. It highlights the evolution of communication through social media and offers practical tips for managing one's personal brand online. Key insights include recognizing the perception of personal branding and the necessity of monitoring one's digital presence.

1. Personal Branding in A Digital Age
Source: Google
Presented by
Hosted by
Jenna Ringelheim,
ELP National Program Director
Mieko A. Ozeki,
Senior ELP Fellow

2. Jenna Mieko
National Program Director at the Sustainability Projects Coordinator
Environmental Leadership Program at the University of Vermont
2007 ELP Senior Fellow 2011 ELP Senior Fellow
Personal BRanding as it relates to Personal Branding as it relates to
leadership Development career & personal management and
the tools available to represent
ourselves

3. Is personal branding a Recent Trend?
"You're branded, branded,
branded, branded.... The good
news -- and it is largely good
news -- is that everyone has a
chance to stand out. Everyone
has a chance to learn,
improve, and build up their
skills. Everyone has a chance
to be a brand worthy of
remark."
- Tom Peters, author of "The Brand
Called You", Fast Company (August 1997)

4. Why is Personal Branding a Big Deal Now?
The means of communicating our personal brand has rapidly evolved and
exponentially with the internet, email, and now social media via smart technologies.

5. Personal Brand = Perception
It's about....
It's about....

6. Personal Brand is a perception or emotion maintained
by somebody other than you, that describes your
outstanding qualities and influences that person's
relationship with you.
- David McNally & Karl D. Speak , Authors of Be Your Own Brand:
Achieve more of what your want by being more of who you are, 2nd
edition (2011)

7. Our Intent For this Session
Source: Thirdage Source: Social Network Manager
How do you project Brand How do you project Brand
You to others in person? You to the digital public?

8. “Be Yourself, Everyone Else is
Already Taken”.
- Oscar Wilde

9. Important Encounters
A first impression is
usually made in less than
30 seconds.
Studies have shown it can
take 20 new interactions
to change that first
impression.

10. Put a Post-it on It

11. You Are the CEO of your Career

12. Career Brand Personal Identity
Management
Management Management

13. Have you d yourself?
“Personal branding is about managing your name
— even if you don't own a business — in a world of
misinformation, disinformation, and semi-
permanent Google records. Going on a date?
Chances are that your “blind” date has Googled
your name. Going to a job interview? Ditto.”
- Tim Ferriss, Author of the 4-Hour Work Week (2009)
Quick Tip: buy your domain name (i.e. www.janesmith.com). This way
your domain name comes up on the 1st page of a google search

14. Creating and Maintaining a Social
Media Profile
● Pick a Profile picture that is
appropriate for the social
networking service or website
you create or maintain a profile
on.
● Develop content on your profile
based on the social network
service you are using.
Ex. LinkedIN -->include your
resume and professional
portfolio
● Manage your security settings
and who has access to your
profile

15. Inventory Your Social Media
Profiles
1. Start a list of all your social
media profiles including
usernames, passwords, and/or
when you started the account.
2. Note what kind of posts you
share via these profiles
Ex. On linkedin, i share info on
my professional portfolio.
3. Note who your audience is with
each profile.
Ex. on Facebook, friends,
family, and colleagues see my
posts.

16. What should I count in my social
media inventory?
● Any social media service or
website where your name,
information, and/or image
can be publicly viewed.
● Includes organizations
and/or companies you
participate in (i.e. staff
profiles, Memberships)
● Includes publications,
pictures, presentations that
may be posted on other
websites

17. How your personal Brand can be Viewed
in the Digital World

18. Monitor & Track Your Personal Brand
There are online
services such as
BrandYourself.com
and Reputation.com
that help you keep
track of your
personal brand in the
digital world.

19. Resources
● Erik Deckers & Kyle Lacy,
Branding Yourself (2013)
● Catherine Kaputa, You are a
Brand (2010)
● David McNally & Karl Speaks,
Be Your Own Brand (2011)
● Tom peters, "The Brand
Called You," Fast Company
(August 1997)
● Dan Schwabel, "Personal
Branding 101: How to
Discover and Create Your
Brand", Mashable (2009)
● #personalbranding

20. Thank you
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