This document discusses how to build a personal brand in 5 easy steps. It defines personal branding as identifying, building, and amplifying your online and offline reputation. The benefits of having a strong personal brand include career advancement, standing out from competitors, closing more deals, public speaking opportunities, becoming a thought leader, and sharing your message widely. The 5 C's method for personal branding are to Care about a niche passionately, Curate the best relevant content, Create unique content regularly, Connect with others in your field, and be Consistent in your efforts.

1. Gabe Villamizar
Head of B2B Marketing
Personal Branding:
How to Build Your Personal Brand in 5 Easy Steps

2. Agenda
1. What is Personal Branding
3. My 5 C’s of Personal Branding
4. Q & A
2. Why Personal Branding Matters Today

4. What is Personal Branding?

5. The process of identifying, building
and amplifying your online/offline
reputation.

6. Personal Branding is Not...
1. Measured by how many social media followers you have.
2. A measurement of how famous you are.
3. Meant to target everyone and anyone.

7. The “Why” Behind Personal Branding

8. You are who Google, LinkedIn, Twitter,
YouTube, and Facebook say you are.

9. 1 2
3 4

10. Benefits of Having a Strong Personal Brand
1. Career advancement
2. Stand out from the crowd
3. Close more deals
4. Speak at conferences
5. Become a thought leader/influencer
6. Share your message with the world

11. The 5 C’s of Personal Branding

12. Care

13. What do you care about + are
passionate about + can talk for hours?

15. Social Media
SalesMarketing

16. Perform a basic search on...
1. YouTube
2. Google & Google Trends
3. LinkedIn
4. Buzzsumo (Paid)
5. Twitter

17. Curate

18. The art of finding the absolute best
content to read and to share with your
followers.

19. Diversify Your Posts!
1. Short Videos & GIFs
2. Short vs. Long form post
3. Image(s)
4. Thumbnail
5. Twitter

22. Create

23. Create relevant unique content on one
or two social media channels.

24. You have options...
1. Short or long YouTube videos
2. Create a blog/website and write articles
3. Tweet your thoughts
4. Share your thoughts via LinkedIn
5. Share your thoughts on Facebook

29. Connect

30. Connect with EVERYONE that’s
relevant in your space/niche.

31. 1. Connect/Follow/Invite
2. Engage:
a. Comment
b. Re-share
c. Like
d. Mention
Two Different Ways of Connecting

32. Consistent

33. Stick to your task 'till it sticks to you;.
Beginners are many, but enders are few.
- Thomas S. Monson

34. Twitter (4 Tweets per day)
● Tweet #1:
○ Your promotional content
● Tweet #2:
○ 3rd party content
● Tweet #3:
○ 3rd party content
● Tweet #4:
○ Human/personality content
Creation/Curation Cadence & Frequency
LinkedIn ( 2 updates per day)
● LinkedIn update #1:
○ Your Promotional content
● LinkedIn update #2:
○ 3rd party content
● Create unique content 1x per
month

35. 1. Care
2. Curate
3. Create
4. Connect
5. Consistent

36. Q&A
Twitter: @gabevillamizar
LinkedIn: in/gabevillamizar
Gabe Villamizar
Head of B2B Marketing