Uploaded byVedavyasa Bhat
Brand You
The document presents a draft on personal branding, detailing its importance, attributes, and strategies for establishing one's brand online and offline. It emphasizes the need for clarity in personal brand attributes, understanding audience interests, and maintaining an active online presence across various platforms. The presentation concludes with the significance of consistency, honesty, and networking in building a positive professional reputation.
Brand You
- 1. Personal Branding DraftPresentation 1 What is it ? Why do it? How to do it ?
- 2. What does abrand do?
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- 4. Will any coffeedo ? How about now
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- 7. That’s what abrand can do… Makes the product acceptable Creates a positive perception Represents a promise ‘ De-commoditizes’ the product Creates value
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- 10. What is yourpersonal brand ?
- 11. You have… Name, Designation , Personality , Experience , Knowledge , Friends , Subordinates , Peers , Bosses , Supervisors , Skill , Talent , Thoughts , Ideas , Followers
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- 13. Do you havea Personal Brand ?
- 14. Why do youneed it ? Career Known as an Expert Money Value From Peers, Stakeholders, Partners, Teams Opportunity, Employment Other Experts Challengers
- 15. Do you wanta Brand YOU ? Or do you want to be last off the elevator?
- 16. How do youdo it ?
- 17. Get your BRANDattributes right Choose your TG Choose your PATH Get ONLINE ! Stay ONLINE! Stay Honest, Stay Alive ! REMEMBER
- 18. Get your BRANDattributes right ASK WHO am I ? WHY me ? WHY NOT someone else ? From No Money Marketing by J Paul
- 19. List it outEmotional Rational This is important because these are the attributes you will use across the various tools you use From Personal Branding Blog
- 20. Prepare your BioPrepare a Bio that outlines your brand attributes with examples that support them This Bio will form the core of your Brand message in any path you choose Mention your areas of interest
- 21. Who’s your TG? Identify your audience of interest Understand what interests them Ex: For a CEO, the audience would be clients, media, analysts, potential clients and Employees For an employee, the audience would be superiors, colleagues, potential employers
- 22. Choose your PATHYOU are YOU should be on YOU could also YOU are likely to be A CXO Company Blog, Intranet Blog, Media, Speaker Forums Be on Social Media –Facebook, Twitter Followed, quoted by Bloggers & media A leader Personal blog, Intranet Blog, Speaker Forums, Media Be on Social Media –Facebook, Twitter Followed, Quoted by Bloggers & media Middle Management Personal Blog, Comment on Blogs, Attend forums Be on Social Media –Facebook, LinkedIn Referred to by team members, peers A Professional interacting with external entities Personal Blog, Comment on Blogs, Attend Forums Be on Social Media –Facebook, LinkedIn, Twitter Followed by people of common interest A Recruitment professional Subscribe to Recruitment blogs, Comment on posts, Attend forums, Network Be on Social Media- Facebook, LinkedIn Followed by candidates
- 23. Choose your PATHOFFLINE ONLINE Become an expert Be a part of company initiatives Dress up Focus Identify your Idols Identify your benchmarks Web 2.0 Social media Presentations Forums Media Represent
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- 25. Today, you GOTto be ONLINE
- 26. Once you getonline remember It doesn't matter who you are, what you say does What you say must be of interest What you say must be original Always RESPOND
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- 28. YOU COULD GETLOST !
- 29. Choose with careBRAND YOU Professional networking: Update regularly. Connect with experts in your field of interest. Quality of connections matter. Get recommendations from people who matter. Professional recommendations matter, flattery doesn't. Micro-Blogging: Follow Experts in your filed of interest. Follow others who follow them. Follow friends. Nobody cares if you are sleeping or awake. Tweet matter of interest BLOG: Write on a topic of interest where you can provide your own point of view. Remember there are millions of blogs ! Social networks: Be on the largest social network. Place to connect with friends, partners, clients
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- 32. Be Honest Ifyou are commenting in favor of your own product/company reveal your relationship Credit sources of information On the Internet, information can be checked and double checked…in seconds. In the DIGITAL REALM, reputation is everything, so take care !
- 33. REMEMBER If youwork for an Organization, you owe them allegiance so do not embarrass them Stay consistent Stay simple
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- 35. Visit other’s Blogsand websites Comment and give feedback on articles Do not get desperate Build a network Do onto others what you would want others do unto you
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- 37. Google your nameIf your name appears as a Blog entry or against an article related to your profession or area of interest and not just your LinkedIn and Facebook profile, then you have arrived in the digital realm. If not, keep trying harder I am still trying
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- 39. Acknowledgements All copyrightsacknowledged as belonging to respective owners wherever not explicitly mentioned Following resources were part of research done http://rohitbhargava.typepad.com/weblog/ http://www.personalbrandingblog.com/ http://www.nomoneymarketing.org/ No Money Marketing (Book)
- 40. My Attempt ata Consistent Online Brand
- 41. My Start Page& Website
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