This document discusses personal branding and how to market yourself. It explains that personal branding is how others see you, especially employers, and involves presenting yourself as a reliable and capable product. It emphasizes that everything you do can impact your future career. The document then provides tips for developing a strong personal brand, including defining your personality, showing a positive attitude, having good manners, demonstrating your knowledge and willingness to learn, dressing appropriately, using social media carefully, and allowing your brand to evolve over time with common sense.

1. Personal BrandingHow to market yourself to make things happenOctober 2010

2. Who Am I?Kevin Jessop2

3. What Are We Talking About?3Personal Branding(You)

4. BTW4Feel free to ask questions

5. It’s how the world sees you…mostly employers.Think if yourself as a product – you want to sell:Your qualityYour reliabilityYour ability to get the job doneIt is important because:Everything you do can impact your future. You control whether this is for the better…or the worse.What Is Personal Branding?5

6. Defining your personal BrandUnderstanding the power of branding

7. Comfort ZonesYou define your personal brand. It will evolve over time.ProProPrivate and ProPrivatePrivate7

8. Your Personal Brand8PersonalityAttitudeYouMannersActionsKnowledgeWillingness to learnPresentationSocial mediaGoogle

9. Personality and Attitude9PersonalityShow positivity – it means you’re capable.

10. Avoid negativity and don’t let inexperience get you down.

11. Just know this: you’re personality will not match everyone. AttitudeMannersActionsKnowledgeWillingness to learnDressSocial mediaGoogle

12. Manners and Actions10PersonalityAttitudeMake people want to engage with your brand.

13. Little things make a world of difference.

14. Think: Dr. Smith and Dr. Roper.MannersActionsKnowledgeWillingness to learnDressSocial mediaGoogle

15. Knowledge and Learning11PersonalityThe biggest asset to your personal brand – show people you listen.

16. Listening = learning.

17. Learn about people and their companies.