slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Présentation de l'ouvrage Marketing de soiSProtassieff
Ce livre s'adresse à tous, jeunes entrant sur le marché du travail, collaborateurs confirmés, managers au top de leur trajectoire, seniors voulant préparer une retraite active. Il s'adresse à celui qui veut changer d'entreprise, à celui qui est déjà hors poste, à celui qui veut sécuriser et pérenniser sa fonction, à celui qui cherche une mobilité interne ...
L’ouvrage propose tous les outils du marketing adaptés à la vie professionnelle. Il passe en revue les principaux codes concernant l'image de soi, propose des méthodes pour énoncer clairement ses compétences, pour déterminer ses entreprises cibles, et montre comment créer des outils de communication plus performants que le CV.
Il permet au lecteur de créer son plan de communication intégrant l’ensemble des acteurs du marché de l’emploi, dont réseau réel et réseaux sociaux. Enfin, il présente les pratiques efficaces des candidats qui savent se vendre en entretien de recrutement.
Le Marketing de soi, pour piloter sa trajectoire professionnelle.
Build Your Website For Students, bit.ly/17nov-pbs. Use this canvas for self awareness of your talents and skills. Adapted from Business Model of You, CC BY-SA 3.0, http://businessmodelyou.com.
Personal branding 2 sur 5 créer son profil de marque personnelleFrançois Decaux
Deuxième partie de la session de formation "Personal Branding" auprès des étudiants de l'ISEG marketing School. Comment créer son profil de marque personnelle, quoi prendre en compte, et comment arriver à sa proposition de valeur.
Pour plus d'information, ou pour recevoir cette présentation, n'hésitez pas à me contacter :
decauxfr@gmail.com // @decauxf
Programmes de formation en Personal Branding par Pascale BaumeisterPascale Baumeister
Présentation des programmes de Personal Branding que propose Pascale Baumeister. En savoir plus sur les prestations son site : http://personal-branding.fr/prestations/
Notre conception du marketing de Soi.
Dans le marketing traditionnel, la cohérence est importante mais l’authenticité est mise en second plan voire pas prise en compte, on est centré sur une logique de marché. Dans notre vision du Marketing de Soi, l’individu est au centre de la réflexion, tout part de lui, de ses valeurs, talents, motivations. C’est, à mon sens, ce qui fait la force de ce concept car l’individu constitue le SOCLE de tout PROJET.
La MISE EN VISIBILITE DE L’INDIVIDU que l'on est va drainer naturellement une clientèle qui va s’inscrire dans notre « ZONE DE CONFORT RELATIONNEL ».
Nous partons du principe que si nous sommes AUTHENTIQUES, sincères dans notre relation à l’autre, nous allons initier un échange professionnel plus facile, fluide, efficient (meilleure compréhension de l'autre : besoins / approche professionnelle) et agréable (reconnaissance des valeurs mutuelles).
La clientèle, au-delà d’une satisfaction qui lui est propre, va devenir PRESCRIPTRICE de notre offre.
http://www.atelierdesoi.com/marque-personal-branding/web-marketing.html
Ceci est un extrait d'un diaporama qui a servi de support à la conférence que j'ai animée le 7 juin 2013 au salon de l'entreprise AQUITAINE sur l'espace Pluri'elles, à l'initiative du Club des Drôles d'entrepreneurEs que nous remercions chaleureusement d’avoir fait appel à nous.
Risk Based thinking - une nouvelle démarche pour un système de management de ...PECB
The webinar covers:
• Pourquoi l’adoption de l’approche par les risques dans la nouvelle norme ISO 9001 ?
• Les impacts de l’approche par les risques sur les nouvelles exigences par rapport à l’ISO 9001:2008.
• Le système de management de la qualité à travers la prise en compte des concepts de risque et d’opportunité.
• Quelle méthode à suivre pour la mise en place d’une approche par les risques.
Presenter:
Le webinaire a été présenté par Zied Boudriga, formateur certifié par PECB et Directeur des risques Opérationnels et des Marchés à l’Arab Tunisian Bank et formateur certifié PECB.
Link of the recorded session published on YouTube: https://youtu.be/ZYgjoUutN9U
Présentation de l'ouvrage Marketing de soiSProtassieff
Ce livre s'adresse à tous, jeunes entrant sur le marché du travail, collaborateurs confirmés, managers au top de leur trajectoire, seniors voulant préparer une retraite active. Il s'adresse à celui qui veut changer d'entreprise, à celui qui est déjà hors poste, à celui qui veut sécuriser et pérenniser sa fonction, à celui qui cherche une mobilité interne ...
L’ouvrage propose tous les outils du marketing adaptés à la vie professionnelle. Il passe en revue les principaux codes concernant l'image de soi, propose des méthodes pour énoncer clairement ses compétences, pour déterminer ses entreprises cibles, et montre comment créer des outils de communication plus performants que le CV.
Il permet au lecteur de créer son plan de communication intégrant l’ensemble des acteurs du marché de l’emploi, dont réseau réel et réseaux sociaux. Enfin, il présente les pratiques efficaces des candidats qui savent se vendre en entretien de recrutement.
Le Marketing de soi, pour piloter sa trajectoire professionnelle.
Build Your Website For Students, bit.ly/17nov-pbs. Use this canvas for self awareness of your talents and skills. Adapted from Business Model of You, CC BY-SA 3.0, http://businessmodelyou.com.
Personal branding 2 sur 5 créer son profil de marque personnelleFrançois Decaux
Deuxième partie de la session de formation "Personal Branding" auprès des étudiants de l'ISEG marketing School. Comment créer son profil de marque personnelle, quoi prendre en compte, et comment arriver à sa proposition de valeur.
Pour plus d'information, ou pour recevoir cette présentation, n'hésitez pas à me contacter :
decauxfr@gmail.com // @decauxf
Programmes de formation en Personal Branding par Pascale BaumeisterPascale Baumeister
Présentation des programmes de Personal Branding que propose Pascale Baumeister. En savoir plus sur les prestations son site : http://personal-branding.fr/prestations/
Notre conception du marketing de Soi.
Dans le marketing traditionnel, la cohérence est importante mais l’authenticité est mise en second plan voire pas prise en compte, on est centré sur une logique de marché. Dans notre vision du Marketing de Soi, l’individu est au centre de la réflexion, tout part de lui, de ses valeurs, talents, motivations. C’est, à mon sens, ce qui fait la force de ce concept car l’individu constitue le SOCLE de tout PROJET.
La MISE EN VISIBILITE DE L’INDIVIDU que l'on est va drainer naturellement une clientèle qui va s’inscrire dans notre « ZONE DE CONFORT RELATIONNEL ».
Nous partons du principe que si nous sommes AUTHENTIQUES, sincères dans notre relation à l’autre, nous allons initier un échange professionnel plus facile, fluide, efficient (meilleure compréhension de l'autre : besoins / approche professionnelle) et agréable (reconnaissance des valeurs mutuelles).
La clientèle, au-delà d’une satisfaction qui lui est propre, va devenir PRESCRIPTRICE de notre offre.
http://www.atelierdesoi.com/marque-personal-branding/web-marketing.html
Ceci est un extrait d'un diaporama qui a servi de support à la conférence que j'ai animée le 7 juin 2013 au salon de l'entreprise AQUITAINE sur l'espace Pluri'elles, à l'initiative du Club des Drôles d'entrepreneurEs que nous remercions chaleureusement d’avoir fait appel à nous.
Risk Based thinking - une nouvelle démarche pour un système de management de ...PECB
The webinar covers:
• Pourquoi l’adoption de l’approche par les risques dans la nouvelle norme ISO 9001 ?
• Les impacts de l’approche par les risques sur les nouvelles exigences par rapport à l’ISO 9001:2008.
• Le système de management de la qualité à travers la prise en compte des concepts de risque et d’opportunité.
• Quelle méthode à suivre pour la mise en place d’une approche par les risques.
Presenter:
Le webinaire a été présenté par Zied Boudriga, formateur certifié par PECB et Directeur des risques Opérationnels et des Marchés à l’Arab Tunisian Bank et formateur certifié PECB.
Link of the recorded session published on YouTube: https://youtu.be/ZYgjoUutN9U
Première partie de la session de formation "Personal Branding" auprès des étudiants de l'ISEG marketing School - Introduction à la notion de marque et au personal branding (objectifs, historique, acteurs clés...).
Pour plus d'information, ou pour recevoir cette présentation, n'hésitez pas à me contacter :
decauxfr@gmail.com // @decauxf
AT18 - Marketing territorial : construire sa démarche et son positionnementCap'Com
Le marketing territorial, toutes les collectivités s’y mettent. Mais la démarche mérite rigueur et constance surtout pour les collectivités dont les moyens sont inversement proportionnels à leurs ambitions. Les différentes étapes qui guident les démarches de marketing territorial relèvent d’une méthode qui s’adapte aux enjeux et aux capacités de tous les territoires, petites villes ou intercommunalités.
Personal branding, créer sa marque personnelle, surveiller on e-reputation.Amelie Nollet
Gérer sa marque personnelle, son personal branding, un exercice obligatoire à l'heure des réseaux sociaux. C'est aussi un atout pour tous étudiants cherchant à faire valoir leurs compétences.
Cet atelier à faire avec ton équipe te donnera des clés pour travailler efficacement en équipe, grâce à la connaissance des atouts de chacun : forces, passions, valeurs et problèmes qui vous touchent.
Qui mieux que vous peut parler ... de vous ?
Ce livre s'adresse à tous, jeunes entrant sur le marché du travail, collaborateurs confirmés, managers au top de leur trajectoire, seniors voulant préparer une retraite active. Il s'adresse à celui qui veut changer d'entreprise, à celui qui est déjà hors poste, à celui qui veut sécuriser et pérenniser sa fonction, à celui qui cherche une mobilité interne ...
L’ouvrage propose tous les outils du marketing adaptés à la vie professionnelle. Il passe en revue les principaux codes concernant l'image de soi, propose des méthodes pour énoncer clairement ses compétences, pour déterminer ses entreprises cibles, et montre comment créer des outils de communication plus performants que le CV.
Il permet au lecteur de créer son plan de communication intégrant l’ensemble des acteurs du marché de l’emploi, dont réseau réel et réseaux sociaux. Enfin, il présente les pratiques efficaces des candidats qui savent se vendre en entretien de recrutement.
Le Marketing de soi, pour piloter sa trajectoire professionnelle.
Les Techniques de Recherche D'Emploi.
Ce document permettra à toute personne qui le parcourt de:
- Rédiger un cv et une lettre de motivation selon les standards.
- Améliorent leur compréhension des exigences de la recherche d’un emploi.
Personal branding @ Graduate School TU/eTom Scholte
presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best
Première partie de la session de formation "Personal Branding" auprès des étudiants de l'ISEG marketing School - Introduction à la notion de marque et au personal branding (objectifs, historique, acteurs clés...).
Pour plus d'information, ou pour recevoir cette présentation, n'hésitez pas à me contacter :
decauxfr@gmail.com // @decauxf
AT18 - Marketing territorial : construire sa démarche et son positionnementCap'Com
Le marketing territorial, toutes les collectivités s’y mettent. Mais la démarche mérite rigueur et constance surtout pour les collectivités dont les moyens sont inversement proportionnels à leurs ambitions. Les différentes étapes qui guident les démarches de marketing territorial relèvent d’une méthode qui s’adapte aux enjeux et aux capacités de tous les territoires, petites villes ou intercommunalités.
Personal branding, créer sa marque personnelle, surveiller on e-reputation.Amelie Nollet
Gérer sa marque personnelle, son personal branding, un exercice obligatoire à l'heure des réseaux sociaux. C'est aussi un atout pour tous étudiants cherchant à faire valoir leurs compétences.
Cet atelier à faire avec ton équipe te donnera des clés pour travailler efficacement en équipe, grâce à la connaissance des atouts de chacun : forces, passions, valeurs et problèmes qui vous touchent.
Qui mieux que vous peut parler ... de vous ?
Ce livre s'adresse à tous, jeunes entrant sur le marché du travail, collaborateurs confirmés, managers au top de leur trajectoire, seniors voulant préparer une retraite active. Il s'adresse à celui qui veut changer d'entreprise, à celui qui est déjà hors poste, à celui qui veut sécuriser et pérenniser sa fonction, à celui qui cherche une mobilité interne ...
L’ouvrage propose tous les outils du marketing adaptés à la vie professionnelle. Il passe en revue les principaux codes concernant l'image de soi, propose des méthodes pour énoncer clairement ses compétences, pour déterminer ses entreprises cibles, et montre comment créer des outils de communication plus performants que le CV.
Il permet au lecteur de créer son plan de communication intégrant l’ensemble des acteurs du marché de l’emploi, dont réseau réel et réseaux sociaux. Enfin, il présente les pratiques efficaces des candidats qui savent se vendre en entretien de recrutement.
Le Marketing de soi, pour piloter sa trajectoire professionnelle.
Les Techniques de Recherche D'Emploi.
Ce document permettra à toute personne qui le parcourt de:
- Rédiger un cv et une lettre de motivation selon les standards.
- Améliorent leur compréhension des exigences de la recherche d’un emploi.
Personal branding @ Graduate School TU/eTom Scholte
presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
The presentation is part of Job hunting skills training program, focused on personal branding and job hunting tips, it gives the reader information on how to develop and maintain a good personal brand, how it helps him in finding a deserving job and further talks on techniques and tips on how to find a suitable job.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Personal branding a tool for career successIJLT EMAS
There is a rising need for individuals to take
responsibility of the advancement of their own learning and
careers for various reasons. Career ladders are rapidly shrinking
because of the increasing competition all around us. Career
development has become the primary responsibility of people
working in the Organization. Therefore the need has arisen for
personal branding which will be an effective way to eliminate
one’s competitors and to climb the ladder of success. The
objective of this study was to find out the need for personal
branding, awareness of personal branding among people and
tactics of using personal branding for building one’s career. Our
exploratory study examined and reviewed historical facts and
past literature. Questionnaire was prepared and got filled by
various people working in different fields. It was found that
people are somewhat aware of creating self brand and there is a
significant influence of personal branding on one’s career
growth. This study also showed that improving one’s personal
style, creating online profile, building strong relationships,
enhancing your qualification etc assists in building one’s
personal brand.
Managing your Mayoral Brand, VLGA Essential Mayors Weekend 01/14Belinda MacLeod-Smith
This masterclass presentation was developed for current Victorian Mayors from both metropolitan and rural regions. The presentation and accompanying workshop covered elementary branding (and marketing) knowledge and how social media has forever changed the way personal brands are managed.
The presentation unpacks key terms and provides definitions and examples of personal brand management in action.
All content was produced for the Victorian Local Government Association's Essential Mayors Weekend 2014.
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
POP Your Profile!: How to Activate Your LinkedIn PotentialAlvaro J. Muñiz
We've adapted LinkedIn's Profile Optimization Protocol (POP) into a tutorial that transforms your LinkedIn profile into a canvas where your changemaker story and our new mission of framework change can shine. Where we can go beyond bullet points towards genuine narratives and compelling teasers -- in other words, an invitation for deeper engagement.
plaatjes gebruikt bij personal branding workshops, trainingen en colleges
De presentatie volgt het personal branding canvas zoals ik dat de afgelopen jaren ontwikkeld heb en ik ook beschrijf in mijn boek: Personal branding voor ZZP'ers ( ook zeer bruikbaar voor professionals/ medewerkers in loondienst)
Presentatie gebruikt bij de personal branding workshop voor studenten van de Technische Universiteit Eindhoven. Workshop verzorgd tijdens de 'skills sessions' december 2017.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
4. personal branding
Increases your impact, the appreciation of your work,
of you as a professional and also the
recommendations and questions for your services
and activities.
8. Transformations
- see different things
- see things differently
- do different things
- do things differently
The experience
economy
9. “a transformation is a tailor-made experience with an
educational element and a changed individual as a
result.”
10. personal branding
- to align who you are with what you do
- a way of thinking and working to increase your impact
- to influence the way you are perceived by others
11. Intended transformation personal branding
session
• see yourself as a brand
• you are able to create an experience and a transformation
• continously discover & reinvent yourself
• strategically communicate and express
• who you are
• what you do or want to do
• how you do what you do
12. personal branding skills
- increase self-awareness and self-knowledge
- communicate offer and meaning
- to get yourself, your work and your impact noticed
- comply
- strengthen network
12
13. How? : personal branding
canvas
I. take on a personal branding mindset
II. discover and describe your added value
1. offer
2. target audience
3. brand values – experience- transformation
III. comply
1. communicate
2. activities, attitute and behaviour
3. strengthen your network
15. You brand yourself as:
1. knowledge expert
• personal branding, social media, inclusion, communication, leadership,
team development, e-health, geographical information systems, etc. etc.
2. competency expert
• cooperation, creativity, initiative, presenting, result-orientedness, etc. etc.
3. specialist in a specific role
• consultant, coach, trainer, developer, graphic designer, manager,
communication advisor, accountmanager, accountant, etc. etc.
4. specialist in specific products/ services
• communication workshop, business plan, website, bookkeeping, coaching,
photography, events, etc. etc.
16. You brand yourself with:
1. values strived after
• happiness, open-mindedness, power, independence, challenge, etc. etc.
2. meaning created
• increased revenues, commitment, clarity, improved employer satisfaction,
etc. etc.
3. emotion experienced
• respect, joy, energized, pride, confidence, inspiration, etc. etc.
4. guided transformation
• changed perspective, changed attitude, changed behaviour, etc. etc.
17. Final test - personal branding
module
The personal branding canvas provided you with the insights on your fields of interest/
expertise, your strengths, your values and your value/ meaning for other.
The final assignment of the personal branding module is to write a personal ‘character
description’ (400 - 500 words) of how you will brand yourself starting tomorrow. This
description is like your personal brand passport where you describe yourself or your
role in the third person including values, strengths, behavior, attitude, activities and
way of communication.
You can use character descriptions from books movies and plays for inspiration
This character description describes things you already do and also things you want to get
yourself doing in the near future. If you read it tomorrow, it brings a smile on your face
and fulfils you with joy that you are the one who is entitled to play this role.
18. 18
What are your desired personal branding results?
(6-12 months from now)
1)
Which competences do you need to develop to realize
this?
1)
19. sparkling moment
- Look back on your professional activities of the past
weeks. Select a ‘sparkling moment’. This is a moment:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project or
something else.
19
21. 1. time and attention
2. professional window
3. think about the problem of your target audience
4. recognizable and distinctive
5. a future focus
6. focus your attention on the positive
7. keep reinventing yourself
21
I. personal branding mindset
23. 1a) fields of expertise
- I am interested in…
- I would like to know more about…
- I am specialized in…
- My field of expertise is…
- I am reading books about…
- I am studying …
- …
24. examples fields of interest/
expertise
archiving non profit organizations cultural heritage
social change global communities environment
music group building designing
communication wild life talent finding
non profit funding cultural antropology media analysis
NGO’s Middle East data
renewable energy digital media women studies
project management recruitment organizational change
social media contract management usability UX
photo archiving training strategy development
marine biology crisis communication branding
internatinal events news writing budget management
25. 5 questions about your #1 topic
1. Explain this topic in your own words
2. Why is it an important topic?
3. And why is that important?
4. Summarize your answer of question 3 in one sentence.
5. Summarize your answer of question 4 in one word.
29. core quality pitfall
allergy challenge
too much of a
good thing
too much of a
good thing
positive
opposite
positive
opposite
-
-
+
+
1b) skills/ talents
35. 2a) Values
1. explain in your own words
2. give an example situation where experienced or
contributed to this value
3. give an example of a reference product, company,
person, movie, book, …....
37. 1) ‘target
audience’
2) problem -
challenge
3) actual solution;
what did you do?
4) emotion of the other
people after cooperation
1. all staff reorganization/
restructuring,
uncertainty
training/ coaching ‘reflect
on your job’
motivated, knowing what to do,
positive, thinking in
opportunities
2. management savings, changes in
goverment policies
hr advice supported, self confidence,
knowing what’s going on inside
the organization
3. MBA students find a new job personal branding training
classes
knowing what to do en what to
communicate
increased self confidence
2c) emotion created
38. Paul is an empathetic, committed and sincere designer who
supports socially relevant organizations that who they are is
in line with the story they tell and the image they create
Paul develops education materials, promotional materials and
other means of communication that contribute to a change
in knowledge, attitudes or behavior.
Paul is committed to a sustainable world where people interact
consciously and respectfully with each other and with their
environment.
5) personal branding statement
39. <name> is a…, …, …, (3 personal traits/
characteristics)… (role) who contributes to ….
(meaning/ value) for … (target organization/
people).
<name> …, …, …, (3 products/ services) to support …
(meaning/value- what you want to add/change in
this world).
5) personal branding statement
40. Follow up: your personal branding
strategy
1. define
• the most important element to take on a personal branding mindset
• the most important personal branding competencies to strenghten
2. plan to reflect and review your personal branding canvas
3. compliance strategy
• communicate
• express
• strengthen your network
45. personal branding
Increases your impact, the appreciation of your work
and of you as a professional and also the
recommendations and questions for your services
and activities.