presentation used at personal branding workshop, how to promote yourself (in The Netherlands) a make the right choices to get the job that fits you best

1. personal branding
increase your impact
Tom Scholte
Den Haag, 21 september 2015
#samenbeter

2. introduction
#samenbeter

3. 3

4. 4

5. 5

6. personal branding
Personal branding is a way of working in which:
• you are aware of what you do, how you do the things
you do and the feelings this creates at others;
and by doing so
• you increase your impact
and that will result in
• a higher valuation of your work and more
recommendations and requests.
6

7. 7
visibility
recognizability
impact
valuation/
questions
strategy results
personal branding canvas
value
Personal leadership
knowing what
to do

8. personal branding competences
- increasing self-awareness and self-knowledge
- express and communicate value added
8

9. How?
- take on a personal branding mindset
- discover and describe your attributes and value added
- formulate your personal branding statement
- communicate and express your activities, projects and
value added
- strengthen your network
9

10. additions to the agenda
- how to promote us (foreign students) in The
Netherlands
- how can personal branding help me make the right
career and study choices
- how to promote yourself without being flashy
- how to promote yourself outside your current
network
- what is the best way/ are the best channels to
promote yourself
- how to make maximum use of your network
- what aspects in people are highly appreciated
10

11. sparkling moment
Look back on your professional activities of the past weeks.
Select a ‘sparkling moment’. These are moments like:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project of
something else.
11

12. sparkling moment
- 3 minutes tell about your moment
- your colleague will ask you questions to help you focus on what made it
a sparkling moment for you
- 3 minutes the other person is sharing his/her moment
- afterwards you give each other feedback about what
attracted your attention in his/her story or what you
will remember from this person or his/her story
12

13. sparklink moment = personal branding
telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
listening
- active + 100% listening
- real interest
- positive questions
13

14. sparklink moment = personal branding
telling
- interaction
- story + details
- positive
- non verbal communication
- strategic communication
listening
- active + 100% listening
- real interest
- positive questions
14
what you do
how you do
what you do
what you tell
how you tell
what you tell

15. personal branding mindset
#samenbeter

16. personal branding mindset
1. time and attention
2. professional window
3. recognizable and distinctive
4. a future orientation
16

17. 1. time and attention
17

18. 2. professional window
- limited capacity of absorbtion
- relate to what is known
- large ability to associate
18

19. 2. professional window
describe yourself – your
personal identity – in 3
words
describe yourself – your
professoinal/ student
identity – in 3 words
19

20. 3. recognizable and distinctive
20

22. 22

23. 23

24. personal branding

25. 25

26. 26

27. 27

28. 28

29. http://worditout.com/
http://www.tagxedo.com/
29

30. 3. recognizable and distinctive
- describe yourself in 3 keywords
30

31. 4. future orientation
Anticipatory principle
31

32. 4. future orientation
Anticipatory principle
32
write down one career/study ambition

33. personal branding mindset
1. time and attention
2. professional window
3. recognizable and distinctive
4. a future orientation
33

34. discover and describe your value
+ communication
+ express
+ strengthen your network
#samenbeter

35. 1. FIELDS OF EXPERTISE / INTEREST
35

36. finish the following
• I am interested in…
• I would like to know more about…
• I am specialized in…
• My field of expertise is…
• I am reading books about…
• I am studying …
• …
36

37. examples fields of interest/ expertise
archiving non profit organizations cultural heritage
social change global communities environment
music group building designing
communication wild life talent finding
non profit funding cultural antropology media analysis
NGO’s Middle East data
renewable energy digital media women studies
project management recruitment organizational change
social media contract managementusability UX
photo archiving training strategy development
marine biology crisis communication branding
internatinal events news writing budget management
37

38. 5 questions
38

39. Book title exercise
39

40. booktitle exercise
Now come up with a title and subtitle for a book that
your colleague could have written on his/her field
of interest or that he/she might write in the future.
40

41. field of expertise => value = personal branding
- interaction
- reflect on what is really important
- talking about creating value connects
- talking about value radiates positivity
- talking about value shifts attention to the other person
41

42. 2. ATTRIBUTES/ TALENTS AND VALUE
42

43. your way of working
1. if you were a car, what brand/type of car would
you be? Explain why this car describing it’s
attributes in your oppinion.
2. If you were a pro top sporter, in what sports
would that be? Explain why this sports describing
it’s attributes in your oppinion.
3. If you were a ‘thing’, what would you be? Explain
why this ‘thing’ describing it’s attributes in your
oppinion.
43

44. attributes/ talents => metaphor
= personal branding
- describe and explain
- helps to associate
- shifts attention from you to your value
- start for futher explanation and development
44

45. attribute/talent – value - communicate
45
attribute/
talent
explanation meaning/ value
for others
experienced situation/
story
1.
2.
3.

46. communiceren kwaliteiten
1. invullen tabel – in groepjes
2. presenteren/vertellen aan de groep
3. groepsleden stellen vragen vanuit hun kwaliteit
46

47. 3. TARGET AUDIENCE + VALUE
47

48. 48

49. 49
I don’t sell
beer, I sell
warmth.
Freddie
Heineken

50. Target audience + value
description problem actual solution emotion after
cooperation
example
situation/ story
1. all staff reorganization/
restructuring,
uncertainty
training/ coaching
‘reflect on your job’
motivated, knowing
what to do, positive,
thinking in
opportunities
When Sarah started
the training, she
didn’t know….
2. management savings, changes in
goverment policies
hr advice supported, self
confidence, knowing
what’s going on
inside the
organization
3.
50

51. 51
personal trainer: jeremy

52. jeremy
1. Goed in:
1a) fitness
1b) motiveren
luisteren
geduld
1c) Rol: personal trainer
schema’s opstellen
instructie
…
52
2. ‘gevoel’
• zelfvertrouwen
• succes
• volhouden

53. jeremy
53
2. meaning
- stay motivated
- self confidence
- …
1. good at:
1a) fitness
1b) motivating
listening
patience
1c) Role: personal trainer
schedule’s
instruction
…

54. 4. PERSONAL BRANDING STATEMENT
54

55. 55

56. summary
#samenbeter

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58. 58

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60. 60

61. thank you
www.tomscholte.com
Den Haag, 21 september 2015
#samenbeter