This brand guidelines document provides guidance on building Dr. Katie Henry's brand identity. It outlines her brand's core message of helping people find joy through transformation. Key elements include focusing on childlike curiosity, embracing one's inner child, and living a joyful life. The document covers brand foundations like vision, values, and credibility. It also provides direction on visuals, tone of voice, content themes and other branding elements. The overall goal is to create a movement encouraging people to fuel their joy.
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
Growth Advance is a business and lifestyle magazine and app. We wanted to build a mixture of the Hero and Explorer Brand Archetype into the brand strategy.
The brand strategy for Fleur Larsen was created to launch her Magician and Maverick brand archetype into the Seattle nonprofit market. The brand identity design leans more to the Magician side, with the content pulling in the Maverick aspects of her brand.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Brand Strategy overview to help businesses and startups work through their purpose statement, marketing sales funnel, customer persona, voice and messaging.
Class slide-deck to accompany my lecture (by the same title) at Sandhills Community College - Small Business Center. The 4-C's of brand building with supporting samples and build principles. The class was 3-hrs - so this is only the "highlights."
Employee Engagement Calendar
Empuls, was launched as an employee recognition and rewards platform in early 2019. Fast forward to today, Empuls has all the tools you need to meaningfully celebrate your people's work and craft your unique culture.We know how you can fix employee disengagement - it's with a deep understanding of people's intrinsic and extrinsic motivators and engagement drivers.By constantly innovating on our platform, we want to help companies tap into their greatest assets through multi-dimensional employee engagement.We built Empuls because we know that when you appreciate and take care of your employees, they'll take care of your business.
Hey there, Home is a home decor and DIY blog. The brand is a "girl next door" brand archetype, as shown in the tagline: Home Decor for Real Life. The brand identity design is bright, cheerful, and friendly.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
Little Black Brand Book for RoxanneGilmore.comRoxanne Gilmore
Here is an abbreviated example of a Brand Book containing the Brand Standards and Strategy for my Branding & Web Design business.
This is the product that we work together to produce using my Signature Brand Development Process. We start by defining the person or businesses Brand Archetype and then build up from there. Once this foundation is created, designing a website is easy and fun!
Looking to Brand (or re-brand) your businesses brand & visual identity? Let's work together! Contact me at www.RoxanneGilmore.com/work-with-me
Brand Strategy overview to help businesses and startups work through their purpose statement, marketing sales funnel, customer persona, voice and messaging.
Class slide-deck to accompany my lecture (by the same title) at Sandhills Community College - Small Business Center. The 4-C's of brand building with supporting samples and build principles. The class was 3-hrs - so this is only the "highlights."
Employee Engagement Calendar
Empuls, was launched as an employee recognition and rewards platform in early 2019. Fast forward to today, Empuls has all the tools you need to meaningfully celebrate your people's work and craft your unique culture.We know how you can fix employee disengagement - it's with a deep understanding of people's intrinsic and extrinsic motivators and engagement drivers.By constantly innovating on our platform, we want to help companies tap into their greatest assets through multi-dimensional employee engagement.We built Empuls because we know that when you appreciate and take care of your employees, they'll take care of your business.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.
“One often meets his destiny on the road he takes to avoid it.” said Master Oogway .
And often in our lives we are on paths that seem to go nowhere.
But it isn't the end..
Thus, stemming from the great Philosophy of Awesomeness,
comes the award winning inner-learning module ,'The Awesomeness Laboratory'! by Livemad.
A session that makes you
-Dive within yourself, explore your fears, doubts and dreams through Hypnosis.
-Helps you assess those around you and create Love in your Life.
-Be a Power Professional, be more than what you are to the World.
-Create some awesomeness!
Be effective by learning your sphere of influence. You are gifted for a reason and knowing how to use all your gifting is essential to growth, happiness and fullfillment. Gifts and callings are very different.
Managing Your Mental Health While Working in Marketing Operations .pdfJackiePotts5
At the North America Virtual Marketo User Group on September 12, Andy Mullings, Marketo Engage Champion and Marketing Technology specialist joined us to talk about his experiences with mental health, resilience and dealing with anxiety. Andy is not a professional motivational speaker, however over the course of his life has had many experiences overcoming life’s challenges.
A lot of Andy’s experiences have come from competing in sports, being a father and a husband, traveling the world and managing and building teams. Andy will share with you how he uses those experiences to deal with the pressures of work and how he applies his skills in the workplace.
https://www.youtube.com/watch?v=k10aMOXZ4kA
Triagile Conference Workshop on Ubiquitous Coaching using Clean LanguageAndrea Chiou
How to use questions to find out more about resourceful states, desired outcomes, future events. How to give Clean Feedback. How to notice Metaphors. Where to look for more information
20090122 Positive Attitude and Inter Personal Relations - 42s Ati Epiviswanadham vangapally
This presentation was used in a seminar, attended by the staff of Electronic Process Instrumentation of Advanced Training Institute, situated at Ramanthpur, Hyderabad
Personal Development 101: Simple Strategies That Really Work!Think Alpha Project
The act of deciding to become a better person is a big step toward fulfilling your life. Everyone knows that there are ways to improve their lives whether it is coping better with day-to-day stresses or trying to improve your communications with your loved ones or colleagues. The fact that you are internalizing your actions is enough to pat yourself on the back because it proves that you have a good soul. Here are some ideas that might inspire you to act on your good intentions to improve yourself.
A strong company culture attracts outstanding employees and helps you build a better brand. See how you can cultivate your unique culture with these ten tips from influencers at companies like HubSpot, Netflix, and more.
We're radically transparent. We love sharing work that many don't feel comfortable releasing. This book describes our beliefs, brand idea, methodology, and architecture.
A great year-end activity - reflecting on one's personal mission statement and goals for the year ahead. Compiled from many sources and some favorite books, here for your enjoyment and personal growth.
I attended the 2015 Women's Summit and put together all the awesome learnings to pay them forward!
What is the INC Women's Summit?
http://women.inc.com/about/ (or see below)
GET INSPIRED: Prepare to be inspired by an unprecedented lineup of entrepreneurs, on and off the stage. They’ll share their stories—and lessons learned along the way—about defying the odds and reinventing business their own way.
GET EMPOWERED. Surround yourself with savvy female business leaders with diverse backgrounds, passions, and pursuits for a day of dynamic exchanges and innovative business ideas. They’ll have you energized and empowered to build a thriving business and life.
GET EQUIPPED. Have your most-pressing business challenges, concerns, and questions addressed in this open forum. You will receive practical advice, feasible solutions, and innovative ideas on how to fund, launch and grow your business from veteran entrepreneurs.
You are Born to Perform - But...What Went Wrong?Sree Nidhi S K
Yes, you are born to perform. The genetic tendencies gives you an advantage. As researched by the eminent Swiss Psychiatrist, Carl Gustav Jung, People are born with attitudes and are predisposed to function well in certain domains of life and career. He published his book ‘Psychological Types’ in 1921 that has virtually become a doctrine in Analytical Psychology.
There is nothing called the Best Personality. One can PERFORM WELL AND succeed in life and career by making the best use of what one already has. Since hereditary influences are more or less permanent and lasts as long as we live, it is good to focus on the “Upbringing” and the “Environment.
So it is all about creating a conducive environment for each individual. Your responsibility is to identify the hereditary strengths of people you are dealing with and then communicate in that style. The person likes it since you are tapping into one’s strengths and not hitting out at one’s weaknesses. No two children are the same and so are your team members. You need to customise your communication strategy to each person based on the other person’s need and not based on your wants.
The key is to know the inner motivations of your children, team members, colleagues, bosses, customers, spouse or anyone with whom you interact. You cannot change your personality but surely you can change your communication. Your success lies in communicating in their style. The idea is to strengthen the strengths of the other person. This is faster route to successful performance, growth, and rewards. But when people wrongly focus on strengthening the weakness, the challenges are too many.
Brand Concept for JR, an "artisan of the human experience" and guide to his clients.
Want to work together on your brand? http://www.kayeputnam.com/work-with-me
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
1. B R A N D
C L A R I T Y
with
BRAND:
DR. KATIE HENRY
2. C O N T E N T S
This brand standards document explores the message,
visuals, and expression of your brand.
1. B R A N D F O U N D A T I O N
2. W O R D S & C O N T E N T
3. D E S I G N & V I S U A L S
4. L I V E Y O U R B R A N D
BRAND GUIDELINES DR. KATIE HENRY
D
R
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K
A T I E
H
E
N
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Y
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L
J O U R
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2 0 1 7
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4. C O M M I T M E N T
Your Brand Commitment are
the basic building blocks of
your business: who you
serve and the value you
provide to them.
1 . B R A N D F O U N D A T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
C O R E I D E A
Help people motivated for change to transform their lives through 1-1
coaching, group programs, and in- person workshops.
Y O U R G O A L
Relaunch brand as Dr. Katie Henry: Transformational Coach to attract
clients ready for a program that works. Simplify all of the different things
that you do under your personal brand.
W H O Y O U S E R V E
People ready for true transformation. They’ve dabbled in programs in
the past, but nothing resonated. They’re ready to work with someone
approachable and kind, but are also ready to tackle the hard work
necessary for big results. You are often the “Caregiver for caregivers.”
You help service-minded people learn to care for themselves.
T H E E N D R E S U L T
Clients that feel empowered to appreciate themselves and as a result,
lead more fulfilling lives. They dedicate time each day for whatever
makes them feel joy and are able to channel their inner child to tap
into the wonder all around them.
5. C O N T E X T
The Context of your brand is
the world that you operate
within. It communicates your
position in the market. It also
takes into account the cultural
context your brand operates
in and the movement you
want to create.
1 . B R A N D F O U N D A T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
H O W Y O U A R E D I F F E R E N T
The many tools you use to help your clients find joy. You take knowledge
from both your PT background and spiritual learnings to create a mixture
of belief and facts. You use a wide array of tools and techniques to ensure
your clients’ lives are truly transformed.
V I S I O N F O R F U T U R E
Create a movement of joy. You’ll reach the world with your teachings
and the movement will be to truly live in the moment. People will
collect experiences and make decisions in their lives based on how it
makes them feel. They’ll find joy in the little things and never accept
answers as black and white, but always be curious to learn the “why”.
6. C H A R A C T E R
The Character of your brand is the
core of your brand identity. It
explains how you show up in the
world, what motivates you, and
what draws people to you on an
unconscious level. The character of
your brand is what creates an
emotional relationship with your
ideal clients/customers.
1 . B R A N D F O U N D A T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
C A R E G I V E R & S A G E
P E R S O N A L I T Y A R C H E T Y P E S
You mission is to help other caregivers understand they are NOT alone
and create a movement of caregivers that are not only generous to
others, but generous to themselves. You want to inspire them to channel
their inner child and find joy in the world around them.
When they encounter your brand, your audience FEELS: curious,
inspired, understood, empowered, connected, safe, ready for change.
Y O U A R E :
• Welcoming
• Devoted
• Warm
• Generous
• Inspiring
• Knowledgeable
+
7. C H A R A C T E R
The Character of your brand is the
core of your brand identity. It
explains how you show up in the
world, what motivates you, and
what draws people to you on an
unconscious level. The character of
your brand is what creates an
emotional relationship with your
ideal clients/customers.
1 . B R A N D F O U N D A T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
P O I N T O F V I E W
B E C U R I O U S
Don’t accept things at face value. Channel your inner 4 year old and ask
why....and when you get a response, ask why again. Embrace what you
don’t know and be constantly learning.
R E M E M B E R T H A T Y O U R N A T U R A L S T A T E I S J O Y
You should find joy in everything you do. Don’t be afraid to alter the
things you do that don’t make you happy. Find a way to bring that
childlike joy back into your day to day life.
P U T Y O U R S E L F F I R S T
It’s in your audience’s blood to put others before themselves. But you
know first-hand the exponential benefits you provide to others by first
being truly happy with yourself
8. Manifesto
BRAND GUIDELINES DR. KATIE HENRY
Live every day in a constant state of
childlike joy and wonder.
D R .
K A T I E
H E N R Y
fuel your joy
9. C R E D I B I L I T Y
The final ‘C’ of your Brand
Foundation is your Credibility.
These are the reasons why people
choose you over other options in
the market. They are your “proof
points” and “reasons to believe.”
1 . B R A N D F O U N D A T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
Y O U R ‘ U N F A I R
A D V A N T A G E S ’ A R E :
• Your education in physical therapy. Your neuroscience background
helps explain the “why” behind spiritual practices. You applaud
curiosity and you back that up by having the answers to why you use
the tools you use.
• Your experience working with children. You have a different point of
view on how people should transform their lives - you encourage
people to embrace their inner child and find joy in everything they
do.
• Your ability to read a room. Being live is your ideal setting. You can
make content/ activity decisions on the fly as you read the
atmosphere of your audience.
11. T O N E
O F V O I C E
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
Your brand communication should be caring and open, and also
knowledgeable. You encourage your audience to ask “why” to
themselves - and you also answer the why in all of your
recommendations.
Why do you recommend meditation?
Why should your clients embrace their inner child?
Why is joy so important?
These answers enhance your credibility and are on brand with your
secondary archetype of Sage. Your vision, message, and design all
embody your Caregiver brand personality.
Y O U W I L L S O U N D :
• Empowering
• Passionate
• Approachable
• Fun
A N D N O T :
• Judgemental
• Strict
• Forceful
• Monotonous
2 . W O R D S & C O N T E N T
12. W O R D B A N K
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
• Childlike curiosity/wonder
• Find the joy in life
• Transform
• Healing
• Be inspired
• Ready for change
• Zest for life
• Confidence Conviction
• Love who you are
• Take time for you
• Release the guilt
• Best version of you
• Positivity
• True desires
2 . W O R D S & C O N T E N T
13. N A M E S
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
• Fuel Your Joy
• Fuel Your Joy Fridays
• Igniting your intuition
• Heal your body
• Nourish your soul
B U S I N E S S F O C U S E S :
2 . W O R D S & C O N T E N T
14. T A G L I N E
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
• Fuel your joy
• Embrace your natural
state of joy
• Embrace your inner child
• Choose joy
• Be curious about life
• Find your joy
• Joy is natural
Your tagline is a “catch phrase”
that describes your work to others
at a glance. It can also be used as
your main headline on your
website.
2 . W O R D S & C O N T E N T
15. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
Y O U R O W N P A T H O F T R A N S F O R M A T I O N
Explain how you evolved from pediatric physical therapy to a
transformation coach. Also explain how your life has improved
since embracing your inner child and learning to find joy in
everything you do.
C L I E N T S T O R I E S
Include transformational stories of past clients. How they went
from “zero energy” at the end of the day to even cook dinner or
hang out with their children to dedicating time each day to do
what brings them joy.
S T O R Y O F T H E J O Y O F A C H I L D
Set the stage with descriptive imagery of a memory as a child -
make it vague enough that many people can relate but really rich
in imagery so that your audience an imagine themselves in that
scenario growing up. Evoke the wonder, curiosity, and joy that
you want people to embrace in day to day life to help them
realise how valuable those emotions are as an adult.
S T O R I E S
2 . W O R D S & C O N T E N T
16. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
C O N T E N T
T H E M E S
2 . W O R D S & C O N T E N T • Igniting your intuition
• Heal your body
• Nourish your soul
• Self care for caregivers
• Defining and living your joy
• Science behind the “woo woo” techniques
Use these themes as starting points for any
content you begin writing for your website. Always
relate your blog posts or social media posts back
to themes that are “on brand” for you.
I M P O R T A N T !
18. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
M O O D B O A R D
3 . D E S I G N & V I S U A L S
The moodboard was curated to
express the “mood” of the
brand and to inspire the visual
decisions. The pure joy in life
(laughter, smiling, playing) is a
primary visual cue in your brand.
Use hand imagery to symbolize
the healing powers of touch.
19. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
C O L O R S
3 . D E S I G N & V I S U A L S
T E A L
E M E R A L D
D A R K
O C E A N
R E D
B L U E /
G R E Y
G O L D /
B R O N Z E
W H I T E
20. T Y P O G R A P H Y
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
Your font choices are a mix of
bold, playful, and casual. The
round forms in Sofia make it a
versatile and personality-filled
choice for your brand. The
boldness of the headline font
speaks to your ability to take risks
to fuel your own joy.
3 . D E S I G N & V I S U A L S A I R E B O L D P R O
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
T I T I L I U M W E B
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
S A T U R D A Y
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
21. F O N T S I N
A C T I O N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
This is a description paragraph. It explains the purpose of the page
and describes the title to the left.
3 . D E S I G N & V I S U A L S
H E A D L I N E L E V E L 1
1. Example
2. Example
3. Example
4. Example
This is a description paragraph. It explains the purpose of the page
and describes the title to the left. This is a description paragraph. It
explains the purpose of the page and describes the title to the left.
H E A D L I N E L E V E L 2
• Example 1
• Example 2
• Example 3
• Example 4
“This is a quote from a very impressive person.”
I M P O R TA N T P E R S O N
22. L O G O
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
These logo options were designed
to fit your brand message and
personality. The main logo is the
casual Saturday Scrip. The
letterforms fit together in harmony,
similar to the way your audience
will fit in self-care into their
caregiving in natural ways.
3 . D E S I G N & V I S U A L S
Dr. Katie Henry
F U E L Y O U R J O Y
23. S T A M P /
W A T E R M A R K
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
These stamp/watermark
options were designed to fit
your brand message and
personality. The submarkets are
used for design variety in
different applications (image
watermark, photo overlay, etc.)
3 . D E S I G N & V I S U A L S
K H
D R .
K
A
T
IEHE
N
R
Y
—FU
E
L
Y
OUR
J
O
Y
—
D
R
.
K
A T I E
H
E
N
R
Y
F
U
E
L
J O U R
J
O
Y
K H
2 0 1 7
s i n c e
24. P A T T E R N S
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
The graphic styles/patterns used in your brand fall
under two main themes. First, the message paint
strokes add a subtle background element to
some of your graphic styles. It speaks to the
imperfect nature of following your joy, and also to
the reckless abandon that children create with.
The second design theme is the repetition of your
main logo symbol. The repeated use of this floral-
bohemian symbol creates brand recognition and
adds visual interest to images and graphics. The
flower is a common symbol that shows up in
Caregiver brands. The boho-style of yours speaks
to the beach-y tropical ocean feel that inspires
your own relaxation.
3 . D E S I G N & V I S U A L S
26. I M A G E D O ’ S
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
When choosing images for your
brand, pick ones like these.
3 . D E S I G N & V I S U A L S
CHILDREN PLAYING/LAUGHING TAKING TIME FOR YOURSELF
IMAGE OF HANDS - SYMBOLIZING POWER OF TOUCH
27. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
CHILDREN PLAYING/LAUGHING TAKING TIME FOR YOURSELF IMAGE OF HANDS -
SYMBOLIZING POWER OF
TOUCH
3 . D E S I G N & V I S U A L S
I M A G E D O ’ S
When choosing images for your brand, pick ones like these.
28. I M A G E D O N T ’ S
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
When choosing images,
avoid ones like these.
3 . D E S I G N & V I S U A L S
IDEAL CLIENT DOING THINGS
FOR OTHERS
BLACK AND WHITE PHOTOS
IMAGES SHOWING PAIN AND FRUSTRATION
29. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
IDEAL CLIENT DOING
THINGS FOR OTHERS
BLACK AND WHITE PHOTOS IMAGES SHOWING
PAIN AND FRUSTRATION
3 . D E S I G N & V I S U A L S
I M A G E D O N T ’ S
When choosing images, avoid ones like these.
30. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
D R .
K A T I E
H E N R Y
fuel your joy
F U E L
Y O U R
J O Y .
dr. Katie Henry
I C O N S / S Y M B O L S
3 . D E S I G N & V I S U A L S
31. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Donec euismod mauris eu odio
venenatis pretium. Quisque nec
neque sodales, fermentum purus
at, maximus felis. Cras
accumsan mi in libero sollicitu-
din, sit amet condimentum eros
placerat. Nullam vitae cursus
magna. Duis posuere diam dui,
ut gravida nibh facilisis ac.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Donec euismod mauris eu
odio venenatis pretium.
Quisque nec neque sodales,
fermentum purus at, maxi-
mus felis. Cras accumsan mi
in libero sollicitudin, sit
amet condimentum eros
placerat.
F U E L
Y O U R
J O Y
L E A R N M O R E
L E A R N M O R E
S A M P L E D E S I G N S
3 . D E S I G N & V I S U A L S
32. D R .
K A T I E
H E N R Y
fuel your joy
Lorem ipsum dolor sit amet, consectetuer adipi-
scing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobor-
tis nisl ut aliquip ex ea commodo consequat. Duis
autem vel eum iriure dolor in hendrerit in vulpu-
tate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipi-
scing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper suscipit lobor-
tis nisl ut aliquip ex ea commodo consequat.
Fuel
Your
Joy
S A M P L E D E S I G N S
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
3 . D E S I G N & V I S U A L S
34. W E B S I T E P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
35. F A C E B O O K P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
36. T W I T T E R P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
37. I N S T A G R A M P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
Business Name
320 posts 1500 followers 650 following
Short description of the business + website link.
38. P I N T E R E S T P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
Business Name 1500
followers
650
following
Short description
of the business +
website link.
39. P I N T E R E S T P R E V I E W
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
Business Name 1500
followers
650
following
Short description
of the business +
website link.
40. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
I D E A E N E M I E S
B R A N D
E N E M I E S
4 . L I V E Y O U R B R A N D
• I am too busy to change
• Martyr attitude: I’m too busy doing good for others,
I don’t have time to dedicate to myself
• Tell someone to do something without explaining why
• Focus on tasks instead of results or feelings
N O T T O D O L I S T
• A stepping stone to deciding if you’re ready for change
• A “one size fits all” brand. You have a myriad of tools
and decide what will work best to ensure your client’s
most successful transformation.
W E A R E N O T
41. B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
L A U N C H R E B R A N D E D W E B S I T E
A C T I O N
S T E P S
4 . L I V E Y O U R B R A N D
• Use the new brand fonts, logo, colors, etc to
update all of your brand touch points.
• I’d love to see updated photos of you living by
example. Get photos of your pure joy of life and
doing things you enjoy.
S C H E D U L E A P E R S O N A L B R A N D
P H O T O S H O O T
• Narrow down platforms where you see the most traffic
and execute on a consistent plan for being visible.
C R E A T E A N D E X E C U T E V I S I B I L I T Y P L A N
F U E L
Y O U R
J O Y .
dr. Katie Henry
42. V I S I B I L I T Y P L A N
B R A N D G U I D E L I N E S D R . K A T I E H E N R Y
4 . L I V E Y O U R B R A N D
M T W T F S S