2. personal branding
Increases your impact, the appreciation of your work and
of you as a professional and also the recommendations
and questions for your services and activities.
Tom Scholte – december 2017
7. “a transformation is a tailor-made experience with an
educational element and a changed individual as a
result.”
8. personal branding
- to align who you are with what you do
- a way of thinking and working to increase your impact
- to influence the way you are perceived by others
9. Goal - desired transformation - personal branding
session
- see yourself as a brand
- you are able to create an experience and a transformation
- continously discover & reinvent yourself
- strategically communicate and express
- who you are
- what you do or want to do
- how you do what you do
10. personal branding skills
- increase self-awareness and self-knowledge
- communicate offer and meaning
- to make you
10
11. How?
1. take on a personal branding mindset
2. discover and describe your added value
1. offer
2. target audience
3. brand values – experience- transformation
3. comply
1. communicate
2. activities, attitute and behaviour
3. strengthen your network
12. 12
What are your desired personal branding results?
(6-12 months from now)
1)
Which competences do you need to develop to realize
this?
1)
13. sparkling moment
- Look back on your professional activities of the past
weeks. Select a ‘sparkling moment’. This is a moment:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project or
something else.
13
14. personal branding mindset
1. you vs. your professional identity
2. time and attention
3. professional window
4. think about the problem of your target audience
5. recognizable and distinctive
6. a future approach
7. focus your attention on the positive
8. reinvent yourself
14
19. personal branding
Increases your impact, the appreciation of your work
and of you as a professional and also the
recommendations and questions for your services
and activities.