Personal branding enhances professional impact, appreciation, and recommendations, encouraging individuals to align their identity with their actions. The process involves self-awareness, strategic communication, and the continuous reinvention of oneself to create meaningful transformations. Key components include identifying added value, understanding target audiences, and fostering a positive mindset.

1. personal branding
Tom Scholte – December 2017

2. personal branding
Increases your impact, the appreciation of your work and
of you as a professional and also the recommendations
and questions for your services and activities.
Tom Scholte – december 2017

6. Transformations
- see different things
- see things differently
- do different things
- do things differently

7. “a transformation is a tailor-made experience with an
educational element and a changed individual as a
result.”

8. personal branding
- to align who you are with what you do
- a way of thinking and working to increase your impact
- to influence the way you are perceived by others

9. Goal - desired transformation - personal branding
session
- see yourself as a brand
- you are able to create an experience and a transformation
- continously discover & reinvent yourself
- strategically communicate and express
- who you are
- what you do or want to do
- how you do what you do

10. personal branding skills
- increase self-awareness and self-knowledge
- communicate offer and meaning
- to make you
10

11. How?
1. take on a personal branding mindset
2. discover and describe your added value
1. offer
2. target audience
3. brand values – experience- transformation
3. comply
1. communicate
2. activities, attitute and behaviour
3. strengthen your network

12. 12
What are your desired personal branding results?
(6-12 months from now)
1)
Which competences do you need to develop to realize
this?
1)

13. sparkling moment
- Look back on your professional activities of the past
weeks. Select a ‘sparkling moment’. This is a moment:
- in which you explicitely experienced your impact on
others, on an organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project or
something else.
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14. personal branding mindset
1. you vs. your professional identity
2. time and attention
3. professional window
4. think about the problem of your target audience
5. recognizable and distinctive
6. a future approach
7. focus your attention on the positive
8. reinvent yourself
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15. 15

16. 16

17. 17

18. 18

19. personal branding
Increases your impact, the appreciation of your work
and of you as a professional and also the
recommendations and questions for your services
and activities.

20. Thank you
www.transformationcompany.eu
www.linkedin.com/in/tomscholte