Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
7 costly mistakes to avoid when networkingStuart Walton
It is a fact that companies who do not network are missing on a rich stream of new contacts and business that can make them more successful & profitable
It can also help them to understand their customers and the marketplace better whilst testing their message and its effectiveness.
The other fact is that many people who do network make mistakes which can cost them winning new business.
Now we all make mistakes. So what can you look out for and how can you maximize your networking activities by avoiding these costly errors?
Mel feller discusses how to start a coaching business by mel fellerMel Feller
Mel Feller Discusses How to Start a Coaching Business by Mel Feller
Discover what you want to teach and coach.
Perhaps the most important first step to explore is discovering what you want to teach and coach.
This might seem like a simple first step, but it’s integral to your success.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
Consulting Wizardry: Proven Strategies To Make Money With Your Own Coaching B...ClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/3g4ctkK
If you’re looking to make some fast cash, or you’re interested in building a long-term sustainable business, consulting is one of the most lucrative opportunities available online.
As a consultant or coach, you’ll be responsible for guiding your students or clients through a learning curve until they’ve accomplished a specific goal.
The dictionary defines consultant as: “a person who provides expert advice professionally.” The truth is, not every consultant is an expert and thankfully, you don’t have to have years of experience under your belt to make money in consulting. You just have to know more than the person you are teaching!
You can’t build a successful business without a clear understanding of what your market wants. Consulting will give you the insight you need to help them achieve their goals.
And with consultants earning 6-figures a year, it’s one of the most profitable businesses to get involved in!
Are you ready to start building a successful business in consulting? Let’s begin!
7 costly mistakes to avoid when networkingStuart Walton
It is a fact that companies who do not network are missing on a rich stream of new contacts and business that can make them more successful & profitable
It can also help them to understand their customers and the marketplace better whilst testing their message and its effectiveness.
The other fact is that many people who do network make mistakes which can cost them winning new business.
Now we all make mistakes. So what can you look out for and how can you maximize your networking activities by avoiding these costly errors?
Mel feller discusses how to start a coaching business by mel fellerMel Feller
Mel Feller Discusses How to Start a Coaching Business by Mel Feller
Discover what you want to teach and coach.
Perhaps the most important first step to explore is discovering what you want to teach and coach.
This might seem like a simple first step, but it’s integral to your success.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
As we do more work with associations, corporations, chambers of commerce and business groups, we have been asked to develop a formal speakers kit outlining our topics of expertise.
How to attract more people, increase traffic to your page, online shop and we...AdeleBooth2
This is to show online Marketers how to promote using Social Media to Increase Traffic to Your Business.
To Grab Our Attraction Marketing Training here: http://bit.ly/3aa0XiF
Wishing you Success.
Adele
https://www.adeleboothcoaching.com
www.adelebooth.com
Launch Your Marketing Career (LYMC) is a membership designed by award-winning Marketer Nina Christian to accelerate young marketers in the early stages of their career.
We believe that the world needs more great marketers and that every young marketer deserves the chance to build a career that inspires.
This book has been written to assist entrepreneurs, especially those who have no sales experience, to gain a better understanding of sales. It is one of the elements of setting up a business that many entrepreneurs dislike. However, with the right positive mental attitude selling is not as daunting as many people believe. This book is the result of 20 years practice, research and discussion on the subject of sales. It is a guide and starting point for readers who wish to begin their journey on the road of sales and negotiating
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
So you want to start a social enterprise?Pilotlight
As the funding climate for charities becomes increasingly challenging, many are seeing social enterprise as a way of diversifying their income streams to create a sustainable business model. However, with failure rates for new businesses in the private sector running at nearly 50% in the first five years, how can charities give their ideas the best chance of converting to ventures that deliver?
At Pilotlight we bring teams of business leaders, our Pilotlighters, together with charities and social businesses to give them the strategic support they need to become more efficient, effective and sustainable. We asked some of our Pilotlighters who have built their own businesses, to share the questions that they think every organisation should ask before starting a social enterprise. They’ve also provided the answers that we hope will help you think through and start to plan your new venture.
Q1: Why set up a new business?
Q2: Who are our customers and what are they looking for?
Q3: What do we want the business to look and feel like in a few years time?
Q4: Will we have the cash available to fund what we need, when we need it?
Q5: What might go wrong and how could we respond?
Q6: Do we have the capability to deliver the social enterprise effectively?
Q7: How do we build the right team to plan and launch it?
Q8: How will we build customer awareness and demand for our offering?
Q9: How do we make sure that our current employees and volunteers don't see the social enterprise as a threat to what they do or what the charity does?
Q10: How do we know if we’re making progress?
Q11: We have never attempted anything quite on this scale, how do we set ourselves up for success?
Q12: What kind of partnerships will help us succeed?
Other things to consider
As we do more work with associations, corporations, chambers of commerce and business groups, we have been asked to develop a formal speakers kit outlining our topics of expertise.
How to attract more people, increase traffic to your page, online shop and we...AdeleBooth2
This is to show online Marketers how to promote using Social Media to Increase Traffic to Your Business.
To Grab Our Attraction Marketing Training here: http://bit.ly/3aa0XiF
Wishing you Success.
Adele
https://www.adeleboothcoaching.com
www.adelebooth.com
Launch Your Marketing Career (LYMC) is a membership designed by award-winning Marketer Nina Christian to accelerate young marketers in the early stages of their career.
We believe that the world needs more great marketers and that every young marketer deserves the chance to build a career that inspires.
This book has been written to assist entrepreneurs, especially those who have no sales experience, to gain a better understanding of sales. It is one of the elements of setting up a business that many entrepreneurs dislike. However, with the right positive mental attitude selling is not as daunting as many people believe. This book is the result of 20 years practice, research and discussion on the subject of sales. It is a guide and starting point for readers who wish to begin their journey on the road of sales and negotiating
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Presented at the American Association of Colleges of Pharmacy Annual Meeting 2014 at the Gaylord Resort & Convention Center in Grapevine Texas, by Spencer Keralis, Kris Helge, and Laura Waugh.
Abstract: The Open Access movement is transforming scholarly communication. Federal mandates for sharing the products of federally funded research drive scholars to rethink traditional scholarship models. The OA movement has been bedeviled by questions and misconceptions about intellectual property and copyright, peer review and quality control, predatory publications and other issues. This panel will address these concerns and help equip the AACP community with the resources to understand how Open Access can serve their scholarly endeavors.
Helping Faculty Help Themselves: Open Access and Data Management Consulting A...Spencer Keralis
This presentation describes initiatives at University of North Texas to support Open Access and Open Data, including the DataRes Project, the UNT Open Access Symposium, and the Denton Declaration. Presented as a Synch Session for Council on Library and Information Resources Fellows, Feb 7, 2013.
Marcus Buckingham and Curt Coffman present the results of two major studies. One
offers findings from polling more than a million employees about their workplace needs.
The other is a 20-year study of how the methods of the world’s greatest managers
differ from those of lesser managers. This study involved interviews with more than
80,000 managers from 400 companies, the largest such investigation ever undertaken. The authors found key differences that fly in the face of traditional thinking about successful managerial practices. This astute, well-written report presents the major principles of great managers, and offers examples of leaders who put their knowledge of effective management into practice. The book’s conclusions rest on in-depth research, not theory.
This painstaking study authoritatively describes how employees feel about management
and explains exactly what great managers do, and why and how they achieve top results.Recommended it to everyone who manages, wants to manage or is managed.
What's at a core of an organisation as big as the Erasmus Student Network? A section.
And what's the core of a section? It's its brand.
A workshop held for Erasmus Student Network.
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
There's creating content; then there's creating great content; and then there's creating great content that actually gets seen by the ideal audience. Each of those layers has its own unique challenges. In this webinar episode, we share insights from a variety of highly experienced content creators. Each panelist member provides their own unique spin on how to create great content that gets seen by the intended audience. By the completion of this episode, the audience member will have a clear and actionable plan on how to create outstanding content that meets their unique marketing needs.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
29 Simple Ways to Skyrocket Your Fitness Marketing ReportMauricio Cardenal
I’ve put together an infographic that you can use to improve your fitness marketing.
Whether you’re a:
– Gym Owner
– Crossfit Box Owner
– Personal trainer
– Bootcamp Owner
How to build your professional network with LinkedIn? By: @AhmedBasyouneyAhmed Basyouney
How to build your professional network with LinkedIn?
It's hard question a lot of people asking, on that presentation you can know basics about LinkedIn and how can use LinkedIn for you and have great results.
Check How to build your professional network with LinkedIn? and send me your feedback.
You Find me on:
- http://eg.linkedin.com/in/ahmedbasyouney
- https://twitter.com/Ahmedbasyouney
- http://instagram.com/ahmedbasyouney
- https://www.facebook.com/ahmed.basyouney.1
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. Nicola Pike
- Director / Marketing Consultant at Marketing Spike Limited
- I help businesses market themselves effectively and profitably through
- Marketing audit and strategy
- Research
- Communications planning
- Marketing collateral
- Public relations
- Client communications and retention
- 14+ years of marketing experience .
- Member of the Chartered Institute of Marketing
3. Ian Pettigrew
- Director/Coach at Kingfisher Coaching
- Mission: Help people, teams, and organisations to achieve peak performance
by delivering on their potential
- I do this through
- 2-day ‘Coaching for Peak Performance in yourself & others’ course/workshop
- 1/2-day ‘Play to your Strengths. Live your Values’ workshop
- High-Performance Team Coaching
- 1:1 Executive Coaching
- 20+ years leadership experience in large Corporates
4. Tonight:
• How Strategy will save your business
• How to do Marketing
• How to use Social Media
• How can you use Social Media to do Marketing
7. Social Media is like time spent at the gym;
- it is possible to waste an awful lot of time
for no results,
- you can damage yourself,
- or you can achieve significant results!
The difference in the results is down to
being focused, intentional and
disciplined.
20. Social Media can help to nurture those relationships
Source: UnMarketing
by Scott Stratten
21. .....and it can help to move contacts up the chain
Source: UnMarketing
by Scott Stratten
22. The ‘duct tape’ definition of Marketing:
Getting people who have a specific need or
problem that is a good fit for you:
- to know, like, and trust you
- to try you and then do business with you
- to continue to do business with you
- to refer you to others who are also a good fit
Source: Duct Tape Marketing
by John Jantsch
23. Target your ideal customers & choose the most
appropriate marketing channels
24. Who do you want to work with?
"YOUR DREAM CLIENT /REFERRER" EXERCISE
• Who are they, what do they do for a living?
• What kind of organisation do they work for?
• How big is that company?
• Where is that company located?
• What turnover does the company have?
• What issues do they face? (and where do they look for answers?)
• How could they benefit from your services?
Always have this dream client/ referrer at front
of mind when planning and executing
marketing activity. Having a defined target
audience makes life so much easier.
27. “It costs a business five times as
much to attract a new customer
than it does to retain an existing
customer.”
Phillip Kotler and Gary Armstrong, The Principles of Marketing
28. Do your contacts really know what you do and
what you can offer them?
ELEVATOR PITCH EXERCISE
29. Social media can create 'elevator pitch' moments
by reinforcing what you do
30. Social media can create 'elevator pitch' moments
by reinforcing what you do
31. ELEVATOR PITCH EXERCISE
You have 1 minute to explain yourself, your business, your goals and your
passions. Your 'contact' may have forgotten these and this is a great
opportunity to remind him or her.
1. Describe who you are. Keep it short (3 sentences maximum) and focus on
what you want the listener to remember about you
2. Describe what you do. This is where you state your value phrased as key
results or impact. This should allow the listener to understand how you or
your company would add value. This may become your company strap-line
3. Describe why you are unique. Show that what you do is different or better
than others. Explain the unique benefits that you and/or your company bring
to business.
4. Describe your goal. How can your contact refer business if they don't know
what you are looking for? It should be readily apparent to the listener what
you are asking of him or her. This should be a concrete, realistic and defined
goal.
The average pitch is 231 words with only 4 repeated words. It should take 56 seconds to say
33. Does your brand identity and online presence
really reflect who you are and what you do?
"YOUR BRAND" EXERCISE
• Do you wear your smartest suit /outfit when networking?
• Are you on your best behaviour when networking?
• Do you try to build a rapport with people with networking?
• Do you listen carefully to what people are saying and engage in appropriate
conversation?
• What other things do you do?
• What adjectives would you use to describe you and your business?
• How would you like potential clients to describe you?
Now think about your brand identity (logo, stationery,
website, LinkedIn profile). Is this truly representing you in the
best possible light?
Don't forget that in professional services, people buy people.
Let your personality shine through.
35. Marketing - Plan of action
1. Be clear about your ideal client / referrer Being focused allows for more
effective marketing
2. Have clarity around your proposition. Why should people choose you and
your services?What makes you different? What's your USP?
3. Get your marketing foundations right. Are you presenting yourself and your
business in the right way? Whatever channel you use to promote and market,
potential and existing clients will always want to check you out online.
38. Appropriate social media channels for professional
services
You should also blog but this should be part of your website (as opposed to being
separate)
39. Social Media : a free database and market research
tool
You can find these dream clients through LinkedIn and see if you are
connected in some way
LinkedIn groups allow you to monitor hot topics and issues amongst
your target audience
Unless you have a connection to an individual, it is unwise to send an
unsolicited invitation however. They key to successful marketing is to
use existing connections to open those doors
40. LinkedIn is the most important social network for those working in professional
services.
Top tip
1. Make your profile as full and complete as possible
2. Always have an up-to-date profile picture
3. Create a separate profile for your business and use all options available
(including services)
4. Connect with all of your contacts and any new ones
5. Join appropriate groups
6. Share things, comment on things, 'like' others' updates. Be proactive. This is your
chance to be front-of-mind
41. There are thousands of professionals using Twitter. Start by following and
interacting with people you know
Top tips
1. Make your profile as full and complete as possible
2. Always use a profile picture (don't be an egg!)
3. Before jumping straight in, it's a good idea to follow and observe others on
Twitter
4. Perform detailed searches to find like-minded people
5. Use tools like Hootsuite to make your time on Twitter more efficient (it can be a
time drain)
6. Share a bit of your personality on Twitter. Remember that people buy people
7. Use Twitter to build new relationships. Seek out offline opportunities to get to
know people you follow and like in the social media world
42. Niche networks are growing in importance, Don't forge the CIPD's own Professional
Community discussion boards. This provides you with an opportunity to share you
expertise with HR Directors that may wish to recruit
43. Video is growing in importance but many firms block YouTube whereas they still allow
access to Vimeo.
Video is possibly the best way to get your message and personality across
Top tips
1. You don't have to spend a fortune on video but at the same time it should
represent your brand and look professional
2. Short and snappy videos are best
3. Detailed planning is vital to the success of a good video. Be really clear about
who you are targeting, what you want to say and the key points you want to get
across
54. Social Media Exercise:
Given
- What you offer (elevator pitch)
- To whom (ideal client, remembering where they go for help with issues)
- And how (brand)
How are you going to:
Get people who have a specific need or
problem that is a good fit for you:
- to know, like, and trust you
- to try you and then do business with you
- to continue to do business with you
- to refer you to others who are also a good fit
55. Social Media is like time spent at the gym;
- it is possible to waste an awful lot of time
for no results,
- you can damage yourself,
- or you can achieve significant results!
The difference in the results is down to
being focused, intentional and
disciplined.
56. Marketing & Social Media - Plan of action
1. Be clear about your ideal client / referrer Being focused allows for more
effective marketing
2. Have clarity around your proposition. Why should people choose you and
your services?What makes you different? What's your USP?
3. Get your marketing foundations right. Are you presenting yourself and your
business in the right way? Whatever channel you use to promote and market,
potential and existing clients will always want to check you out online.
4.Use Social Media to develop existing relationships. Reap the rewards from
those that are closest to you. The worst thing that someone can say to you is "I
never knew you did that"
5. Use Social Media to demonstrate your expertise This cements your
credibility with existing contacts and allows them to share with their contacts
(moving others into the top tier of your pyramid)
57. The magic potion that will cure your sales problems....?
• A well-considered
X
Marketing Strategy
• Supported by an
effective Social Media
Strategy
• Delivered consistently
in everything you do