The BCC and Imprint are pleased to present the second workshop in Imprint's Build Your Brand series. Ace the Recruitment Process will teach you how to maintain a consistent and professional personal brand by designing an effective business card, resume, and cover letter. Chloe Tarbet is a Marketing and Human Resources graduate of Sauder’s 2014 class. She is extremely passionate about university involvements and has interned in Vancouver’s start-up scene and at Canada Post. Her experiences throughout university have taught her the value of understanding what’s important to you and how to translate that into a creative, unique, and genuine personal brand. To learn more about Chloe, check out her LinkedIn profile: http://ca.linkedin.com/in/chloetarbet Rosa Newman is a freelance designer, writer, and visual artist passionate about bringing together art and science in the urban realm to expand environmental awareness in today’s cities. She is also a UBC graduate from the Environmental Design Program at UBC’s School of Architecture and Landscape Architecture. Rosa has worked for various local design firms and is excited to share her design expertise with everyone here today. To learn more about Rosa, check out her website: http://rosanewman.com/

1. SPECIAL GUEST SPEAKERS:
Chloe Tarbet & Rosa Newman

2. spectrum game

3. today’s workshop
three goals 1 to inspire you all to have fun with and put more intention into
your future job applications
2 to get you all to reflect on and proactively think about your
story & personal brand, and how to communicate it to
potential employers
3 to provide you all with resources and tools to help inspire
and build upon ideas

4. expanding on what you
already know
COMM 202 learned how to brand from a content point-of-view
this
workshop
expansion on content branding
intro to personal branding
intro to aesthetic branding
intro to what alignment means from a branding point-of-view

5. how many brands are
involved in the application
process?

6. brands to consider in
5 the application process
content what you write/say in your application
aesthetic the visual look of your application
personal who you are: your personality, interests, values, strengths,
& experiences
physical how you show up & physically communicate
company/
employer
what is important to the company & what traits do they
want in the role you are applying for

7. aligning all 5 brands
content
branding
aesthetic
branding
personal
branding
physical
branding
company/employer
branding
your objective should be to ensure all 5 brands are consistent

8. scenario:
you are all now applying for a job
(look at the back of your worksheet)

9. professionalism + creativity
the way you present your own brand is dependent on the 5th
brand: the company and role you are applying for
there is
no formula
it’s a balance betwen standing out and finding the right fit

10. personal branding
BUT, awareness is the important first step!
there is
no formula
the honest truth: personal branding comes from life experience
in essence,
personal branding = personality, interests, values,
strengths, & experiences

11. ɠŸNjĨǣÌssǼʲNjsʪsOǼŸŘɴŸȖNj
ƼsNjǣŸŘĶENjŘ_
grocery list personality traits
values: what’s important to you, what’s important to you in a
company job
strengths: what are you good at, where do you excel
experiences: life experiences, past employment, volunteer
positions

12. ɠŸNjĨǣÌssǼʲNjsʪsOǼŸŘɴŸȖNj
ƼsNjǣŸŘĶENjŘ_
look at back of worksheet and at the job you originally chose
how does your personal brand and the company job brand line
up?
what are the key elements of your personal brand that you want
to emphasize to the potential employer?
consider...
discuss in groups of two or three

13. ŎɴEsɴŸȖɠÞĶĶʩŘ_ǼÌǼ
ǼÌsNjsÞǣŘŸǼsŘŸȖ¶ÌŸ¯Ř
ĶÞ¶ŘŎsŘǼEsǼɠssŘɴŸȖNj
ƼsNjǣŸŘĶENjŘ_Ř_ǼÌs
OŸŎƼŘɴˀĠŸEENjŘ_
what do you do then?

14. the aesthetics of branding
for the job hunt
intentionally or not, your resume + cover letter are designed
leverage the potential in your application materials to
communicate for you even when you are not there
aim to

15. designing successful
personal branding
1. clearly alined meaning – do the design choices align
with your personal brand?
what makes
good visual
branding?
2. easily understood – does it clearly communicate
to the recruiter or hiring manager?

16. clear meaning
denotation
(literal or direct meaning) (associated meanings - often emotional)
John Smith
connotation
serifs
sans serifs John Smith
IRUPDORIÀFLDOWUDGL-
tional, elegant
simple, to the point,
more informal

17. clear communication
visual hierarchy (larger text/colour/layout) directs employers to
important content faster
often less is more

18. beyond resume +
cover letter
standard for most business jobs: resume + cover letter
how can you stand out beyond the resume + cover letter?
examples website
video application
supplementals
interactive elements
resume + cover letter
buisness card

19. ...a tip on branding by
ʩsĶ_ˀǣƼsOÞĶÞʊǼÞŸŘ
you must take into account the field you
marketing resume ≠ finance resume ≠ BTM resume
i.e. finance resume: more emphasis on numbers
marketing resume: start building a portfolio
BTM resume: list your technical skills
visit the BCC for further insight into this!

20. physical brand
networking is extremely important and most effective
if you really know your personal brand
you have to put real thought into how you physically show up
and your behaviour/how you act

21. what are your biggest takeaways
from today?
what are some of the big things
you’ll consider when starting on a
job application? will you hold
yourself accountable to it?
discuss with group

22. takeaways
be mindful of and consciously be aware of your personal
brand. take notes and don’t shy away from your realizations.
be it and live it.
content
branding
aesthetic
branding
personal
branding
physical
branding
company/employer
branding

23. THANK YOU TO OUR SPONSORS:
LOOK OUT FOR OUR NEXT WORKSHOP ON:!