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Build Your Brand: Ace the Recruitment Process
The workshop led by Chloe Tarbet and Rosa Newman aims to inspire participants to enhance their job applications by reflecting on their personal brand and utilizing branding tools. It emphasizes the importance of aligning personal branding with the company's brand through content, aesthetic, and physical presentation. Participants are encouraged to engage in discussions about their personal traits, values, and experiences that align with potential employers.
Build Your Brand: Ace the Recruitment Process
- 1. SPECIAL GUEST SPEAKERS: Chloe Tarbet & Rosa Newman
- 2.
- 3. today’s workshop threegoals 1 to inspire you all to have fun with and put more intention into your future job applications 2 to get you all to reflect on and proactively think about your story & personal brand, and how to communicate it to potential employers 3 to provide you all with resources and tools to help inspire and build upon ideas
- 4. expanding on whatyou already know COMM 202 learned how to brand from a content point-of-view this workshop expansion on content branding intro to personal branding intro to aesthetic branding intro to what alignment means from a branding point-of-view
- 5. how many brandsare involved in the application process?
- 6. brands to considerin 5 the application process content what you write/say in your application aesthetic the visual look of your application personal who you are: your personality, interests, values, strengths, & experiences physical how you show up & physically communicate company/ employer what is important to the company & what traits do they want in the role you are applying for
- 7. aligning all 5brands content branding aesthetic branding personal branding physical branding company/employer branding your objective should be to ensure all 5 brands are consistent
- 8. scenario: you areall now applying for a job (look at the back of your worksheet)
- 9. professionalism + creativity the way you present your own brand is dependent on the 5th brand: the company and role you are applying for there is no formula it’s a balance betwen standing out and finding the right fit
- 10. personal branding BUT,awareness is the important first step! there is no formula the honest truth: personal branding comes from life experience in essence, personal branding = personality, interests, values, strengths, & experiences
- 11. ɠŸNjĨǣÌssǼʲNjsʪsOǼŸŘɴŸȖNj ƼsNjǣŸŘĶENjŘ_ grocerylist personality traits values: what’s important to you, what’s important to you in a company job strengths: what are you good at, where do you excel experiences: life experiences, past employment, volunteer positions
- 12. ɠŸNjĨǣÌssǼʲNjsʪsOǼŸŘɴŸȖNj ƼsNjǣŸŘĶENjŘ_ lookat back of worksheet and at the job you originally chose how does your personal brand and the company job brand line up? what are the key elements of your personal brand that you want to emphasize to the potential employer? consider... discuss in groups of two or three
- 13. ŎɴEsɴŸȖɠÞĶĶʩŘ_ǼÌǼ ǼÌsNjsÞǣŘŸǼsŘŸȖ¶ÌŸ¯Ř ĶÞ¶ŘŎsŘǼEsǼɠssŘɴŸȖNj ƼsNjǣŸŘĶENjŘ_Ř_ǼÌs OŸŎƼŘɴˀĠŸEENjŘ_ what do you do then?
- 14. the aesthetics ofbranding for the job hunt intentionally or not, your resume + cover letter are designed leverage the potential in your application materials to communicate for you even when you are not there aim to
- 15. designing successful personalbranding 1. clearly alined meaning – do the design choices align with your personal brand? what makes good visual branding? 2. easily understood – does it clearly communicate to the recruiter or hiring manager?
- 16. clear meaning denotation (literal or direct meaning) (associated meanings - often emotional) John Smith connotation serifs sans serifs John Smith IRUPDORIÀFLDOWUDGL- tional, elegant simple, to the point, more informal
- 17. clear communication visualhierarchy (larger text/colour/layout) directs employers to important content faster often less is more
- 18. beyond resume + cover letter standard for most business jobs: resume + cover letter how can you stand out beyond the resume + cover letter? examples website video application supplementals interactive elements resume + cover letter buisness card
- 19. ...a tip onbranding by ʩsĶ_ˀǣƼsOÞĶÞʊǼÞŸŘ you must take into account the field you marketing resume ≠ finance resume ≠ BTM resume i.e. finance resume: more emphasis on numbers marketing resume: start building a portfolio BTM resume: list your technical skills visit the BCC for further insight into this!
- 20. physical brand networkingis extremely important and most effective if you really know your personal brand you have to put real thought into how you physically show up and your behaviour/how you act
- 21. what are yourbiggest takeaways from today? what are some of the big things you’ll consider when starting on a job application? will you hold yourself accountable to it? discuss with group
- 22. takeaways be mindfulof and consciously be aware of your personal brand. take notes and don’t shy away from your realizations. be it and live it. content branding aesthetic branding personal branding physical branding company/employer branding
- 23. THANK YOU TOOUR SPONSORS: LOOK OUT FOR OUR NEXT WORKSHOP ON:!