The document discusses personal branding strategies. It recommends that individuals identify: 1) What they have to offer or what they do/want to do, 2) Who they want to help and why they chose their field, and 3) Their unique strengths and qualities. Attendees participated in exercises to practice sharing these aspects of their personal brand with others. The goal is to develop a personal brand and network that will lead to opportunities that match one's goals and abilities.