“QuickFix”- improve your on-line LinkedIn profile in an interactive and a time-efficient manner! Learning Objectives: By the end of this session participants will be able to... 1. Articulate the importance of professional on-line presence 2. Learn steps to improve thier LinkedIn profile 3. Develop profile keywords, Headline and Summary Event information: https://groups.oist.jp/pcda/event/%E2%80%9Cquickfix-developing-linkedin-profile%E2%80%9D

1. QuickFix: :LinkedIn
Irina Filonova, PhD
Postdoc Development ⬧ Faculty Affairs Office
August 29, 2019

2. Learning objectives
• Articulate the importance of professional on-line presence
• Learn steps to improve their LinkedIn profile
• Develop profile keywords, Headline and Summary
• Group feedback to optimize your message
Ways to use LinkedIn - September 2019

3. https://about.linkedin.com/

4. https://news.linkedin.com/about-us#statistics

5. https://business.linkedin.com/marketing-solutions/audience

6. People Company Jobs Schools
122,392,581 129,381 679,157 13,930
3,138,933 8,537 95,698
1,734,013 1,390 25,075
1,724,199 306 22,319

7. 3 reasons you should have a LinkedIn Profile
Find job opportunities and
showcase your talents
Gain new knowledge and
exchange ideas
Establish online presence
and reputation

8. 3 reasons you should have a LinkedIn Profile
Find job opportunities and
showcase your talents
95% of recruiters utilize LinkedIn as a major
sourcing tool
Over 30 million companies on LinkedIn with 20
million open job listings
There are 100 million job applications on LinkedIn
every month
https://www.omnicoreagency.com/linkedin-statistics/

9. 3 reasons you should have a LinkedIn Profile
Gain new knowledge
and exchange ideas
1+ million people use LinkedIn’s publishing platform,
sharing over 130,000 posts each monthly (2016)
LinkedIn SlideShare now has 80 million monthly
active users
Over 2 million groups with 200 conversations
occurring per minute
https://www.omnicoreagency.com/linkedin-statistics/

10. 3 reasons you should have a LinkedIn Profile
Establish online presence
and reputation
More than 50% employers have found content on
social media that caused them NOT to hire a
candidate
47% of employers are less likely to hire a person
because they could not find any online visibility
associated with the applicant's name
48% of employers Google their current
employees
http://press.careerbuilder.com

14. LinkedIn Profile - marketing tool for your personal
brand and self promotion
Marketing = starting a conversation via sharing information
Personal Brand = letting others know how you can help
Self-promotion = offer the community your expertise
LinkedIn Profile - a conversation starter about how
your expertise can provide solutions and help the
community
LinkedIn Profile - marketing tool for your personal
brand and self promotion

15. LinkedIn Profile is about
• YOU
• Your GOALS
• Your CONNECTIONS
• KEYWORDS= searchability of your profile
• Personal – name, education, location…
• Professional – job title, industry…
• Work history – projects, accomplishments, volunteering…
• Qualifications – skills, certifications, techniques, tools

16. Keywords are important if you want to be found
Search algorithm is scanning for keywords especially in:
• Headline
• Summary
• Experience: Job titles
• Experience: Description of jobs
• Skills

17. Scenario: Recruiter is looking for a candidate
Job title : Data Reporting Specialist
Location :
Skills: Data Analysis, Python, Metlab, R,
decision-making, teamwork
Schools:
Industry: biotechnology, management
consulting, pharmaceutical
Keywords: PhD, data analysis, information
visualization, communication

20. Associate Professor - Physics

21. Science Editor – various disciplines

22. Worksheet – Keywords
• Write as many keywords as possible following the promp in Part II of
the handout
• Describe:
• Skills and expertise
• Inspirations/ passions
• Problems you’d like to solve
• Careers you are pursuing
• Industries that intrigue you

23. Now it is time to work on your profile!

24. Before we start – privacy settings

25. Before we start – privacy settings

26. Before we start – public settings

27. Make sure your profile:
• is 100 % complete
• has appropriate privacy & public settings
• shows at least 50 connections and 5 skills
Before you start using the platfom

28. Step 1 – Picture
Members who include a profile photo receive 21x more profile views
and up to 36x more messages
https://blog.linkedin.com/2016/08/03/5-steps-to-improve-your-linkedin-profile-in-minutes-

29. Step 2: Headline – Strengths in relationship to
your audience’s interests
120 characters of professionalism and awesomeness
Keywords, keywords, keywords…
First impression matters

30. Default

34. 2014
2017
2019
The headline is constantly evolving

35. Step 2: Headline – Formula for success
3 keywords + 1 value proposition = Headline success
Ex. Computer science, teaching, undergraduate
Good at modeling and research management
“Computer scientist with a passion for undergraduate education and
experience in conceptual modelling and research management”
http://blog.impactstory.org/7-tips-to-supercharge-your-academic-linkedin-profile/#comments

36. Step 2: Headline – Examples
Ex. Strategic thinking, developing tactics, writing skills
Good at clearly communicating objectives
“Wordsmith with proven ability to translate business objectives into
communication strategies and tactics.”
CREATIVE and FUN:
“I’ve Helped 7 Companies Reach $1 Billion. Who wants to be #8?”
“I like to blow s**t up. I am the Michael Bay of business.”
LinkedIn Examples

37. Step 2: Headline – Tips
• Use keywords
• Be succinct
• Propose value (what makes you great)
• Don’t repeat the job title
• Don’t use long words like “professional”

38. Worksheet – Headline
Write down your headline in Part III
Try to reflect how your strengths relate to your audience’s interests
3 keywords + 1 value proposition = Headline success

39. Writing headline resources
https://www.linkedin.com/pulse/rock-your-phd-headline-linkedin-other-hints-
kumlien-phd-msc
https://mymarketability.com/blog/how-to-create-a-compelling-linkedin-tagline
http://gameplangeek.com/linkedin-profile-headline-writing-formulas - other
headline formulas

40. Step 3: Summary – What is your story?
2000 characters BUT ~200 on desktop and ~80 on mobile devise
57% of all LinkedIn traffic is mobile
What is your goal?
• Tell people who you are and where you are going (FYI)
• Show your skills and accomplishments (Job search)
• Intrigue your readers…

41. Step 3: Summary – Tips
• First person narrative
• Use keywords
• Add media and contact information
• Bullet points
• White space
• Brief sentences
• No jargon

42. Kill the buzz by giving real examples
Specialized
Leadership
Passionate
Strategic
Experienced
Focused
Guru
Track record
Driven
Skilled
Motivated
Successful
Expert
Certified
Creative
Excellent
Organizational
Responsible

43. Summary Example
Ferdinando Giordano
Physics PhD, Data Scientist and Project Manager
I consider myself a person driven by curiosity, always looking for new
challenges. I am fascinated by knowledge and its pursuit in every field, in
particular those fields were theoretical and practical aspects mix to
enhance understanding and foretelling capabilities. I am interested in
large and complex systems, where we can apply both qualitative and
quantitative approaches, like physics, where steps forward are made
thanks to simple intuition and rigorous mathematics.
There is an intrinsic beauty in understanding, summarizing and,
eventually, predicting what surrounds us.

44. Summary Example
Samarpita Sengupta, Ph.D.
Scientific Research Writer
I am a scientist with a high functioning right hemisphere. I use the
logical and creative halves of my brain to help solve pressing scientific
problems.
I have nurtured a deep love for words and a wonder for Biology
throughout my education and training. In addition, I have inculcated
leadership and management skills. A desire to help mixed in with my
skill set and training makes a career in scientific writing ideal for me.

45. Summary Example
Catherine Fisher
Helping LinkedIn Members Connect to Opportunity
I am a global marketing and communications leader, and what motivates me most about my work is
leading a tremendously talented group of communications and marketing professionals. As the
marketing and communications disciplines continue to merge, I love building and leading cross-
functional teams that deliver business impact and provides people with the opportunity to continue
to learn and grow in their career. I build and defend our strategy, I coach the team, I engage
stakeholders across the organization, I champion our brand both internally and externally, and deliver
measurable results. I have more than 20 years' experience and I have had a fulfilling career because I
have chosen to work for brands that I find inspiring, and with people I respect.
Expertise:
Brand Marketing , Integrated Marketing Programs and Strategy, Corporate Communications
Content Marketing Strategy, Social Media, Managing Distributed & Global Teams, Events, Write,
Spokesperson

46. Summary Resources
https://www.yesware.com/blog/linkedin-summary-examples/
https://www.forbes.com/sites/williamarruda/2018/06/03/the-best-linkedin-summaries-
and-advice-on-how-to-make-yours-shine/#42c8b8422ff7
https://blog.hubspot.com/sales/linkedin-summary-examples

47. Buzzword resources
https://blog.linkedin.com/2017/january/25/better-than-buzzwords-2017-is-the-year-to-start-
showing-it-linkedin
https://www.cnbc.com/2018/04/06/these-are-the-top-10-buzzwords-on-linkedin.html
https://www.themuse.com/advice/10-words-to-remove-from-your-linkedin-profile-and-what-to-add-
instead - How to show the words using real examples
https://www.inc.com/amy-george/14-buzzwords-to-scrub-from-your-linkedin-page-right-
now.html?cid=search

48. Step 4. Experience – Titles are not obvious to
everyone

49. Step 4. Experience – Describe results
• Describe your experience
• Bullet points
• Short paragraph
• Use PAR to show the achievements
• Remember the buzz words?
"team player“? "detail-oriented“? "motivated”? – show it
Job hunting: make sure that the dates in the profile match CV

50. Step 5. Skills – all about keywords
Members with 5 or more skills listed are contacted up to 33x more by recruiters
and other LinkedIn members, and receive up to 17x more profile views
https://blog.linkedin.com/2016/08/03/5-steps-to-improve-your-linkedin-profile-in-minutes-

51. Associate Professor - Physics

52. Step 5. Skills – all about keywords

53. Step 5: Skills - Activity
• Write 5-10 skills that matches your goals, experience and keywords

54. Bonus: Custom URL & Language– easy to find you

55. Learning objectives
• Articulate the importance of professional on-line presence
• Learn steps to improve their LinkedIn profile
• Develop profile Keywords, Headline and Summary
• Group feedback to optimize your message
Ways to use LinkedIn - September 2019

56. Group work: Profile Feedback
• 10 min work on your profile
• Think-Share-Pair with the group
• Goals
• Keywords
• Headline
• Summary

57. NEXT on “QuickFix”
• LinkedIn: Achieving your goals - September 12
• CV - October 2
• Cover letter - October 31
• TBD- November 15
• Resume - December 5
Any suggestions? Potential topics? Irina.Filonova@oist.jp