This document discusses personal branding strategies and techniques. It begins by defining personal branding as personal leadership that impacts results and leads to recommendations. It encourages attendees to think of a "sparkling moment" when they felt they made an impact and were valued. Attendees then share these moments with a partner. The document suggests creating a personal branding strategy focused on presence in one's network, tools used, behaviors expressed, and communication. It advises selecting keywords related to expertise, roles, products, and services to define one's professional brand. Finally, it provides information about personal branding masterclasses and other professional development programs.

1. Tom - former expat - Scholte
personal branding lecturer – executive coach
Personal branding

3. personal branding = personal leadership
impact
results
++ reviews =>
recommendations/
questions
knowing what to do

5. personal branding = personal leadership
impact
results
++ reviews =>
recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication

6. presence
 are you here now?

7. personal branding strategy
impact
results
++ reviews =>
recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication
visibility
strategy
recognizability
value

8. Sparkling moment
Look back on your professional activities. Think of a ‘sparkling
moment’. This is a moment:
- in which you explicitely experienced your impact on others, on an
organization or on a project;
- in which you felt valued for something you did;
- in which you were asked for advice, a new project or something
else.

9. Sparkling moment - 2
 You now have 2 minutes to share you sparkling moment whith
your neighbour (2 minutes each)
 your neighbour listens and askes positive questions to help you get closer
to why it made you feel happy / gave you energy.

10. Sparkling moment - 3
 You now have 2 minutes to give you neighbour feedback on the
qualities or strengths he/she expressed in relation to that
sparklink moment or in the sharing of the moment with you

11. personal branding strategy
impact
results
++ reviews =>
recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication
visibility
strategy
recognizability
value

12. strategy – create your own professinal window
limited capacity of
absorbtion
relate to what is known
large ability to associate

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16. 1. if you were a car, what brand/type of car would you be? Explain
why this car describing it’s attributes and how others can benefit
from these attributes.
2. If you were a pro top sporter, in what sports would that be?
Explain why this sports describing it’s attributes and how others
can benefit from these attributes.
1. If you were a ‘thing’, what would you be? Explain why this
‘thing’ describing it’s attributes and how others can benefit from
these attributes.

17. personal branding

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22. What are you keywords
 3 x expertise – field of knowledge/expertise
 3 x activity/ rol/ product/ service

24. More on personal + professional development?
 Master programs (thehagueuniversity.com/master-studies)
 MBA
 Master International Communication Management
 Master Financial Management & Control
 personal branding masterclass (english)
 Tuesday april 12th
 19:00-22:00
 The Hague
 € 75,-
 more info? just leave your name/ emailadress - Fabiënne

25. The Hague University of Applied Sciences / De Haagse Hogeschool
Academy of Masters & Professional Courses
Tel: +31-70-445 89 00
E-mail: mpc-info@hhs.nl
www.thehagueuniversity.com/master-studies