There is a rising need for individuals to take
responsibility of the advancement of their own learning and
careers for various reasons. Career ladders are rapidly shrinking
because of the increasing competition all around us. Career
development has become the primary responsibility of people
working in the Organization. Therefore the need has arisen for
personal branding which will be an effective way to eliminate
one’s competitors and to climb the ladder of success. The
objective of this study was to find out the need for personal
branding, awareness of personal branding among people and
tactics of using personal branding for building one’s career. Our
exploratory study examined and reviewed historical facts and
past literature. Questionnaire was prepared and got filled by
various people working in different fields. It was found that
people are somewhat aware of creating self brand and there is a
significant influence of personal branding on one’s career
growth. This study also showed that improving one’s personal
style, creating online profile, building strong relationships,
enhancing your qualification etc assists in building one’s
personal brand.
[Whitepaper] Talent Decisions that can Make or Break your Business - Lessons ...Appcast
Read this whitepaper to learn why recruiting is an important function that serves to improve overall business results.
Written by David Forman | Industry Thought Leader & Author, Fearless HR
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
ImaginativeHR's e-bulletins explore what's new and innovative in HR and talent management.
We are delighted to include you in the distribution of the November 2014 ImaginativeHR e-bulletin.
This document discusses the evolving role of brands in the nonprofit sector. It presents a framework called the Nonprofit Brand IDEA to help nonprofits manage their brands to increase social impact and organizational cohesion. The framework was developed through interviews with 73 nonprofit executives about how they view the role of brands. It focuses on brand integrity, democracy, ethics, and affinity. Nonprofit brands are increasingly seen as important to drive long-term social goals, strengthen internal identity and capacity, and maintain focus on the social mission.
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
This document summarizes and discusses issues related to diversity and women in sales leadership positions. It discusses research showing that while women make up about 45% of new hires, they only account for 37% of senior management positions and 17% of C-suite positions. In sales leadership specifically, only 22% are women. It suggests some reasons for this, including lack of confidence, lack of visibility, and reluctance to negotiate on the part of women. It then provides advice and strategies for women to help overcome these barriers, including taking control of their personal brand, self-promotion, public speaking, networking, and negotiating confidently. The document is aimed at providing insights and guidance for women seeking to advance their careers in sales leadership.
What can you can do to become a better HR pro in 2010?
Do Amazing Things is a collection of short, actionable ideas – things you can do this year to become a better HR professional.
This document provides tips for improving visibility and raising your professional profile at work. It discusses the importance of visibility for career advancement and provides several strategies for increasing visibility, including speaking up in meetings, strengthening relationships with managers, asking for high-profile projects, volunteering for cross-departmental roles, demonstrating expertise, networking outside your team, finding a mentor, and highlighting others' achievements. The document emphasizes developing your personal brand through authentic communication of your skills, goals, and values in order to be recognized for your contributions.
[Whitepaper] Talent Decisions that can Make or Break your Business - Lessons ...Appcast
Read this whitepaper to learn why recruiting is an important function that serves to improve overall business results.
Written by David Forman | Industry Thought Leader & Author, Fearless HR
Before you start the activities that communicate/promote your brand (branding), it's important to establish what your brand actually means; the type of product/service to which it adds value; what it stands for; its point of view and how -- and to what extent - - it really differs from other brands (establishing the brand). I'm in the UAE (Abu Dhabi) and interested in working in Training/Instructional Design. E:mail: orxil(at)yahoo.com
ImaginativeHR's e-bulletins explore what's new and innovative in HR and talent management.
We are delighted to include you in the distribution of the November 2014 ImaginativeHR e-bulletin.
This document discusses the evolving role of brands in the nonprofit sector. It presents a framework called the Nonprofit Brand IDEA to help nonprofits manage their brands to increase social impact and organizational cohesion. The framework was developed through interviews with 73 nonprofit executives about how they view the role of brands. It focuses on brand integrity, democracy, ethics, and affinity. Nonprofit brands are increasingly seen as important to drive long-term social goals, strengthen internal identity and capacity, and maintain focus on the social mission.
Brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients support or attack brands according to their personal experience and have an impact on companies’ reputation.
‘Brand Together’ by Nicholas Ind, Professor at the Business School in Oslo (Norway), written together with Clare Fuller and Charles Trevail defends that companies won’t reach their stakeholders and be successful by relying on mass advertising but through an authentic engagement and co-creation processes that build stronger bonds between brands and stakeholders by talking and collaborating with them.
Nowadays, communication is a two-side path, employees have much more to say and brand managers have to fuel that relationship and get stakeholders to engage and feel that they also “own” the brands.
Brands want to innovate, surprise and be admired. However, it is not only a matter of launching new products and services, but new processes, models and ideas. Trust is key factor when trying to create a constant and permanent creativity and innovation atmosphere, since it helps to dialogue and exchanging, main basis of a collaboration process.
The character and DNA of a company should be expressed through their actions and ideas, and those will shape the view that customers, stakeholders and society have about the brand. The sum of these considerations will be translated into the reputation of the brand. Hence, the important role of co-creation and innovation when promoting a brand.
Brand managers tend to overvalue reward influence but, as Ind says, what motivates professionals the most is to participate, socialize and do something that is worth it. It is an essential requirement to get employees engaged turning them into the most important brand ambassadors. Because of this, the organization will achieve three main goals: product and services innovation, brand value reinforcement and improvement of financial results.
Co-creation process can be divided into two stages (the thinking stage and the implementing stage) and help brands to be owned by users, by speaking and collaborating with them in order to create and develop those things that really affect them and are important for them
This document summarizes and discusses issues related to diversity and women in sales leadership positions. It discusses research showing that while women make up about 45% of new hires, they only account for 37% of senior management positions and 17% of C-suite positions. In sales leadership specifically, only 22% are women. It suggests some reasons for this, including lack of confidence, lack of visibility, and reluctance to negotiate on the part of women. It then provides advice and strategies for women to help overcome these barriers, including taking control of their personal brand, self-promotion, public speaking, networking, and negotiating confidently. The document is aimed at providing insights and guidance for women seeking to advance their careers in sales leadership.
What can you can do to become a better HR pro in 2010?
Do Amazing Things is a collection of short, actionable ideas – things you can do this year to become a better HR professional.
This document provides tips for improving visibility and raising your professional profile at work. It discusses the importance of visibility for career advancement and provides several strategies for increasing visibility, including speaking up in meetings, strengthening relationships with managers, asking for high-profile projects, volunteering for cross-departmental roles, demonstrating expertise, networking outside your team, finding a mentor, and highlighting others' achievements. The document emphasizes developing your personal brand through authentic communication of your skills, goals, and values in order to be recognized for your contributions.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Have you ever “googled” yourself and wondered what you (and others) can find about yourself? Do you know what your personal brand is and what is a personal brand anyhow? This webinar will provide some insights on personal branding, exploring how you project yourself to others whether in-person or to a virtual community, and what your “reputation” means in a digital world. We will introduce some simple exercises for participants to explore their unique strengths with the intention of building a personal brand. We’ll transition into how you can project and build your personal brand into the social media/online world. Tools and techniques for personal branding will be suggested in this session.
Presented by Jenna Ringelheim, National Program Director at the Environmental Leadership Program
Mieko A. Ozeki, ELP Senior Fellow, at miekoozeki.com
This document provides guidance on how to develop a strong personal brand. It discusses 10 elements that form the foundations of a personal branding story, including personality, values, passions, strengths, education, influencers, style, goals, target market, and associations. It then outlines 12 insights for developing a strong brand, such as having a clear theme, point of difference, branding statement, professional appearance, speaking skills, social interactions, online presence, consistency, authenticity, networking, opportunities to showcase your brand, and continually refining your brand. The overall purpose is to help the reader effectively communicate their unique qualities and value to potential employers or clients.
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
The document discusses the concept of personal branding and how individuals can brand themselves. It defines personal branding as creating a unique identity that conveys one's values and qualities to others. Just like companies brand their products, individuals can brand themselves by consciously influencing how others perceive them. The document provides a framework for personal branding with four stages: 1) determine who you are through your strengths and qualities, 2) determine what you do through your passions and expertise, 3) position yourself by differentiating from others, and 4) manage your brand through feedback and consistency over time. Personal branding allows individuals to achieve goals and stand out from others.
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
This document discusses how to build and maximize a personal brand. It defines personal branding as representing your unique value and getting potential clients to choose you. The strongest personal brands are accessible, authentic, consistent, accountable, distinctive, innovative and valuable. You should think of yourself as a product and manage others' perceptions of you through feedback, goals, networking and showcasing your strengths and accomplishments on social media platforms aligned with your target audience. Maintaining a personal brand requires determining areas for improvement, filling gaps in experience, and proactively promoting yourself through effective communication and participation.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.
People are the brand - the unity of Marketing and HRFelix Wetzel
Marketing and HR have a lot in common. The success of one depends on the other, but all too often they work in isolation. In this people-centric age where authenticity is everything, this has to change.
This paper outlines how Marketing and HR can help each other in building a consistent brand and how marketing approach and technique can enhance talent attraction.
4 reasons to consider building your personal brandJoanne Spain
The document outlines four reasons to build a personal brand: 1) to increase employability by standing out, 2) to build credibility and expertise within your industry, 3) to develop networks that can be leveraged for opportunities and promotions, and 4) to attract work that intrinsically motivates you. Personal branding is presented as important for career success by differentiating yourself and demonstrating your value to employers.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
This document is an introduction to digital marketing assignment submitted by Nancy Pandey to Professor Amit Nagpal. It defines executive presence, personal branding, and the differences between the two. It discusses the importance of executive presence and personal branding for CEOs. It also outlines components and tools to enhance executive presence and personal branding, as well as dos and don'ts.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Millward Brown Perspectives. Volume 6: Issue 2Kantar
The second issue of Perspectives, our quarterly magazine, is now available for iPad and as a PDF. If you missed the first issue, don’t miss this one. It’s full of valuable content about building Meaningfully Different brands, social measurement, and the brand impact of mobile advertising
Growing your organization or business brand by personal brand management.Klaxos
Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management.
Presented by: www.Klaxos.com
Contents
* Brand defined
* Personal Branding
* Why branding important to employers
* Why branding important to employees
* How to build a personal brand
* Tools of the Trade
* Branding Case study: LinkedIn
* Example: My Personal brand
This document discusses the importance of personal branding and provides tips for building your personal brand. It defines personal branding as how individuals market themselves to others. Some key points made include that your personal brand is searchable online, so you should Google yourself; you should identify your goals and what you want people to know about you; and ways to build your brand include getting involved in your community, leveraging social media, and positioning yourself as a subject matter expert.
Lithological Investigation at Tombia and Opolo Using Vertical Electrical Soun...IJLT EMAS
Vertical electrical soundings (VES) was carried out in Opolo and Tombia all in Yenagoa local government area, Bayelsa state, Nigeria to understand the resistivity distribution of its subsurface which serves as a tool in investigating subsurface lithology. All VES sounding were stacked together to generate 1D pseudo tomogram and was subsequently interpreted. The interpreted VES curve results shows that Opolo consists of three layers within the depth of investigation. Sandy clay with mixture of silt make up the first layer (Top layer) with resistance value ranging from 24-63Ωm. The second layer is made up of thick clay with very low resistivity values ranging from 3-19Ωm. The third layer is sandyclay with its resistance value ranging from 26-727Ωm.Tombia also reveals that the area is in three layers within the depth of investigation. Sandy clay with a mixture of fine sand made up the first layer (Top soil) with its resistance values ranging from 40-1194Ωm. The second layer is made up of fine sand with resistivity value ranging from 475-5285Ωm. The third layer is made up of sandy clay/sand with its resistance value ranging from 24-28943Ωm.The results of the 1D pseudo tomogram also reveals that Tombia and Opolo consists of three layers within the depth of investigation and pseudo tomograms serves as a basis tool for interpreting lithology and identifying lithological boundaries for the subsurface
Public Health Implications of Locally Femented Milk (Nono) and Antibiotic Sus...IJLT EMAS
The study is to determine the PH and moisture content
of Nono sold in Port Harcourt , the prevalence of Pseudomonas
aeruginosa in Fura da nono and finally the antibiotic resistance
pattern of Pseudomonas aeruginosa isolated from the fermented
products. nono samples were purchased from Borikiri in
portharcourt township. A total of 20 samples were assessed to
determine their microbiological quality and to conduct antibiotic
susceptibility test. Moisture content and pH of the samples were
also assessed. Enumeration of the total viable bacterial count
(TVBC), Total coliform count (TCC) and Total Pseudomonal
count (TPC) were also assessed to determine the sanitary quality
of the product. The PH ranges between 2.99 to 3.89 while the
moisture content ranges between 80% to 88%. The result
obtained from the microbial culture indicated that a wide array
of microorganism were present in Fura da nono including species
of Bacilu, klebsiella, Pseudomonas Staphylococcus aureus,
Streptococcus, Lactobacillus and Escherichia coli.. The highest
TVBC, TCC and TPC were 9.8x103
cfu/ml, 10x103
cfu/ml and
9.7x103
cfu/ml respectively. Antibiotic susceptibility was
conducted using 12 broad spectrum antibiotics and compared
against a standard provided by the Clinical laboratory standard
institute (CLSI). Gentamycin, Ofloxacin and Levofloxacin
recorded 100% resistance , while Cotrimoxazole, Ciprofloxacin,
Vancomycin, Nitrofurantoin, Norfloxacin and Azithromycin
recorded 100% susceptibility as indicated by the complete clear
zone of inhibition.It was discovered that the absence of
regulatory agencies like National Agency for Food Drug
Administration and Control (NAFDAC) in the regulation of the
quality of the product was the cause of the high contamination,
since there were no quality control measures in its production
line .It was recommended that NAFDAC should provide a
standard operating procedure for local food producers and
should include them in their scope for regulation.
More Related Content
Similar to Personal branding a tool for career success
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Have you ever “googled” yourself and wondered what you (and others) can find about yourself? Do you know what your personal brand is and what is a personal brand anyhow? This webinar will provide some insights on personal branding, exploring how you project yourself to others whether in-person or to a virtual community, and what your “reputation” means in a digital world. We will introduce some simple exercises for participants to explore their unique strengths with the intention of building a personal brand. We’ll transition into how you can project and build your personal brand into the social media/online world. Tools and techniques for personal branding will be suggested in this session.
Presented by Jenna Ringelheim, National Program Director at the Environmental Leadership Program
Mieko A. Ozeki, ELP Senior Fellow, at miekoozeki.com
This document provides guidance on how to develop a strong personal brand. It discusses 10 elements that form the foundations of a personal branding story, including personality, values, passions, strengths, education, influencers, style, goals, target market, and associations. It then outlines 12 insights for developing a strong brand, such as having a clear theme, point of difference, branding statement, professional appearance, speaking skills, social interactions, online presence, consistency, authenticity, networking, opportunities to showcase your brand, and continually refining your brand. The overall purpose is to help the reader effectively communicate their unique qualities and value to potential employers or clients.
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
The document discusses the concept of personal branding and how individuals can brand themselves. It defines personal branding as creating a unique identity that conveys one's values and qualities to others. Just like companies brand their products, individuals can brand themselves by consciously influencing how others perceive them. The document provides a framework for personal branding with four stages: 1) determine who you are through your strengths and qualities, 2) determine what you do through your passions and expertise, 3) position yourself by differentiating from others, and 4) manage your brand through feedback and consistency over time. Personal branding allows individuals to achieve goals and stand out from others.
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Valters Lauzums
Personal branding is the practice of marketing yourself as a brand. This starts with your authentic public identity and your value to other people. This is a presentation on personal branding for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)
This document discusses how to build and maximize a personal brand. It defines personal branding as representing your unique value and getting potential clients to choose you. The strongest personal brands are accessible, authentic, consistent, accountable, distinctive, innovative and valuable. You should think of yourself as a product and manage others' perceptions of you through feedback, goals, networking and showcasing your strengths and accomplishments on social media platforms aligned with your target audience. Maintaining a personal brand requires determining areas for improvement, filling gaps in experience, and proactively promoting yourself through effective communication and participation.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
The document provides advice on personal branding and networking. It discusses discovering and developing your personal brand through understanding your strengths and goals. It emphasizes the importance of communicating your brand consistently across online and in-person platforms and maintaining your brand over time. Networking and volunteering are presented as ways to meet potential opportunities while strengthening your personal brand.
People are the brand - the unity of Marketing and HRFelix Wetzel
Marketing and HR have a lot in common. The success of one depends on the other, but all too often they work in isolation. In this people-centric age where authenticity is everything, this has to change.
This paper outlines how Marketing and HR can help each other in building a consistent brand and how marketing approach and technique can enhance talent attraction.
4 reasons to consider building your personal brandJoanne Spain
The document outlines four reasons to build a personal brand: 1) to increase employability by standing out, 2) to build credibility and expertise within your industry, 3) to develop networks that can be leveraged for opportunities and promotions, and 4) to attract work that intrinsically motivates you. Personal branding is presented as important for career success by differentiating yourself and demonstrating your value to employers.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
This document is an introduction to digital marketing assignment submitted by Nancy Pandey to Professor Amit Nagpal. It defines executive presence, personal branding, and the differences between the two. It discusses the importance of executive presence and personal branding for CEOs. It also outlines components and tools to enhance executive presence and personal branding, as well as dos and don'ts.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Millward Brown Perspectives. Volume 6: Issue 2Kantar
The second issue of Perspectives, our quarterly magazine, is now available for iPad and as a PDF. If you missed the first issue, don’t miss this one. It’s full of valuable content about building Meaningfully Different brands, social measurement, and the brand impact of mobile advertising
Growing your organization or business brand by personal brand management.Klaxos
Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management.
Presented by: www.Klaxos.com
Contents
* Brand defined
* Personal Branding
* Why branding important to employers
* Why branding important to employees
* How to build a personal brand
* Tools of the Trade
* Branding Case study: LinkedIn
* Example: My Personal brand
This document discusses the importance of personal branding and provides tips for building your personal brand. It defines personal branding as how individuals market themselves to others. Some key points made include that your personal brand is searchable online, so you should Google yourself; you should identify your goals and what you want people to know about you; and ways to build your brand include getting involved in your community, leveraging social media, and positioning yourself as a subject matter expert.
Similar to Personal branding a tool for career success (20)
Lithological Investigation at Tombia and Opolo Using Vertical Electrical Soun...IJLT EMAS
Vertical electrical soundings (VES) was carried out in Opolo and Tombia all in Yenagoa local government area, Bayelsa state, Nigeria to understand the resistivity distribution of its subsurface which serves as a tool in investigating subsurface lithology. All VES sounding were stacked together to generate 1D pseudo tomogram and was subsequently interpreted. The interpreted VES curve results shows that Opolo consists of three layers within the depth of investigation. Sandy clay with mixture of silt make up the first layer (Top layer) with resistance value ranging from 24-63Ωm. The second layer is made up of thick clay with very low resistivity values ranging from 3-19Ωm. The third layer is sandyclay with its resistance value ranging from 26-727Ωm.Tombia also reveals that the area is in three layers within the depth of investigation. Sandy clay with a mixture of fine sand made up the first layer (Top soil) with its resistance values ranging from 40-1194Ωm. The second layer is made up of fine sand with resistivity value ranging from 475-5285Ωm. The third layer is made up of sandy clay/sand with its resistance value ranging from 24-28943Ωm.The results of the 1D pseudo tomogram also reveals that Tombia and Opolo consists of three layers within the depth of investigation and pseudo tomograms serves as a basis tool for interpreting lithology and identifying lithological boundaries for the subsurface
Public Health Implications of Locally Femented Milk (Nono) and Antibiotic Sus...IJLT EMAS
The study is to determine the PH and moisture content
of Nono sold in Port Harcourt , the prevalence of Pseudomonas
aeruginosa in Fura da nono and finally the antibiotic resistance
pattern of Pseudomonas aeruginosa isolated from the fermented
products. nono samples were purchased from Borikiri in
portharcourt township. A total of 20 samples were assessed to
determine their microbiological quality and to conduct antibiotic
susceptibility test. Moisture content and pH of the samples were
also assessed. Enumeration of the total viable bacterial count
(TVBC), Total coliform count (TCC) and Total Pseudomonal
count (TPC) were also assessed to determine the sanitary quality
of the product. The PH ranges between 2.99 to 3.89 while the
moisture content ranges between 80% to 88%. The result
obtained from the microbial culture indicated that a wide array
of microorganism were present in Fura da nono including species
of Bacilu, klebsiella, Pseudomonas Staphylococcus aureus,
Streptococcus, Lactobacillus and Escherichia coli.. The highest
TVBC, TCC and TPC were 9.8x103
cfu/ml, 10x103
cfu/ml and
9.7x103
cfu/ml respectively. Antibiotic susceptibility was
conducted using 12 broad spectrum antibiotics and compared
against a standard provided by the Clinical laboratory standard
institute (CLSI). Gentamycin, Ofloxacin and Levofloxacin
recorded 100% resistance , while Cotrimoxazole, Ciprofloxacin,
Vancomycin, Nitrofurantoin, Norfloxacin and Azithromycin
recorded 100% susceptibility as indicated by the complete clear
zone of inhibition.It was discovered that the absence of
regulatory agencies like National Agency for Food Drug
Administration and Control (NAFDAC) in the regulation of the
quality of the product was the cause of the high contamination,
since there were no quality control measures in its production
line .It was recommended that NAFDAC should provide a
standard operating procedure for local food producers and
should include them in their scope for regulation.
Bioremediation Potentials of Hydrocarbonoclastic Bacteria Indigenous in the O...IJLT EMAS
Hydrocarbon pollution Remediation by Enhanced
Natural Attenuation method was adopted to remediate the
hydrocarbon impacted site in Ogoniland Rivers State, Nigeria .
The research lasted for 6 months. Samples were collected at
monthly intervals . samples were collected intermittently
between Feb 2019 to July 2019 . Mineral salt medium containing
crude oil was used as a sole source of carbon and energy for the
isolation of hydrocarbonoclastic bacteria. Samples were
collected from the four (4) local government that made up
Ogoniland and they includes Khana(k), Gokana (G),Tai (T),
Eleme (E) and transported immediately to the laboratory for
analysis. The microbial and physicochemical properties of the
soil samples varied with the different local government areas.
Seven bacteria genera were isolated from the samples from the
four locations, viz, Pseudomonas, Lactobacter, Micrococcus,
Arthrobacter, Bacillus, Brevibacterium and Mycobacterium
were isolated and identified. the seven isolate were indigenous in
the study area. Nutrient were added to identified plots of
hydrocarbon pollution polluted site within the four local
government and they were able degrade hydrocarbon within a
short of period of time. Reassessment of physicochemical
parameter impacted site was used to judge the bioremediation
potentials of microorganism
Comparison of Concurrent Mobile OS CharacteristicsIJLT EMAS
It is challenging for the mobile industry to supply the best features of the devices with its increasing customer requirements. Among the progress of technologies, the mobile industry is the fastest growing; as it keeps pace with rapidly changing market demands. This paper compares between the currently available mobile devices based on its user interface, security, memory utilization, processor, and device architecture. The mobile products launched from 2015-19 are used for comparison. Current results after comparison with earlier study found that many mobile devices and features became obsolete in a short time span supporting the aggressive growth of mobile industry.
Design of Complex Adders and Parity Generators Using Reversible GatesIJLT EMAS
This paper shows efficient design of an odd and even parity generator, a 4-bit ripple carry adder, and a 2-bit carry look ahead adder using reversible gates. Number of reversible gates used, garbage output, and percentage usage of outputs in implementing each combinational circuit is derived. The CLA used 10 reversible gates with 14 garbage outputs, with 50% percentage performance usage.
Design of Multiplexers, Decoder and a Full Subtractor using Reversible GatesIJLT EMAS
This paper shows an effective design of combinational circuits such as 2:1, 4:1 multiplexers, 2:4 decoder and a full subtractor using reversible gates. This paper also evaluates number of reversible gates used and garbage outputs in implementing each combinational circuit.
Multistage Classification of Alzheimer’s DiseaseIJLT EMAS
Alzheimer’s disease is a type of dementia that destroys
memory and other mental functions. During the progression of
the disease certain proteins called plaques and tangles get
deposited in hippocampus which is located in the temporal lobe
of brain. The disease is not a normal part of aging and gets
worsen over time. Medical imaging techniques like Magnetic
Resonance Imaging (MRI), Computed Tomography (CT) and
Positron Emission Tomography (PET) play significant role in the
disease diagnosis. In this paper, we propose a method for
classifying MRI into Normal Control (NC), Mild Cognitive
Impairment (MCI) and Alzheimer’s Disease(AD). An overall
outline of the methodology includes textural feature extraction,
feature reduction process and classification of the images into
various stages. Classification has been performed with three
classifiers namely Support Vector Machine (SVM), Artificial
Neural Network (ANN) and k-Nearest Neighbours (k-NN)
Design and Analysis of Disc Brake for Low Brake SquealIJLT EMAS
Vibration induced due to friction in disc brake is a
theme of major interest and related to the automotive industry.
Squeal noise generated during braking action is an indication of
a complicated dynamic problem which automobile industries
have faced for decades. For the current study, disc brake of 150
cc is considered. Vibration and sound level for different speed
are measured. Finite element and experimentation for modal
analysis of different element of disc brake and assembly are
carried out. In order to check that precision of the finite element
with those of experimentation, two stages are used both
component level and assembly level. Mesh sensitivity of the disc
brake component is considered. FE updating is utilized to reduce
the relative errors between the two measurements by tuning the
material. Different viscoelastic materials are selected and
constrained layer damping is designed. Constrained layer
damping applied on the back side of friction pads and compared
vibration and sound level of disc brake assembly without
constrained layer damping with disc brake assembly having
constrained layer. It was observed that there were reduction in
vibration and sound level. Nitrile rubber is most effective
material for constrained layer damping.
The aim of this article is to device strategies for
establishing and managing tomato processing industry, which
aims to enhance the taste experiences on different tomato
products for the people. Management needed for a successful
business is analyzed in each and every aspect. The five important
steps in management- planning, organizing, staffing, leading and
controlling are applied in management of the industry. Planning-
In the planning process, activities required to achieve desired
goals are thought about. This process involves the creation and
maintenance of a plan, those include psychological aspects that
require conceptual skills. Organizing- Organizing is a systematic
processing in order to attain objectives of structuring,
integrating, co-ordinating task, and activities. Staffing- Staffing is
the process of acquiring, deploying, and retaining a workforce of
sufficient quantity and quality to create positive impacts on the
organization’s effectiveness. Leading- Communicating,
motivating, inspiring and encouraging employees are key aspects
of process of leading, task of which is towards a higher level of
productivity of organization. Controlling- Controlling measures
the deviation of actual performance from the standard
performance, discovers the causes of such deviations and helps in
taking corrective actions.
This paper deals with the functioning of a Propylene
Recovery Unit (PRU) in a chemical industry and the various
Managerial and Human Resource considerations that need to be
accounted for, in this process. This report discusses various
aspects that are to be considered, before initializing the setup of
PRU, ranging from a Management perspective. Mission and
objective was decided and subsequently the managerial model
was developed. Propylene is an indispensible raw material that
has a variety of end use. A detailed analysis pertaining to
propylene demand in the market along with major sources has
been incorporated in this paper. Emphasis has been placed on
the type of departmentation required. Managerial aspects of
various functions ranging from warehousing to quality control
have also been taken into consideration. Delegations of functional
departments have been defined to prevent redundancy of duties
and major managerial functions of Planning, Organizing,
Staffing, Leading and Controlling has also been discussed.
Internal and External factors that affect the company have been
analyzed through SWOT Analysis and MBO strategies are also
broadly classified. Finally, Total Quality Management and
strategies for adoption of Lean Manufacturing as also touched
upon briefly.
This business model is intended to provide an online
platform connecting the general public customers with the
producers of groceries and food products such as fruits,
vegetables, meat and dairy products. The producers are selected
based on their production methods and their quality. The model
obtains the demand from the customers and the supply is found
from the producers. The prices of the products are fixed
according to the supply and demand. The customers' orders can
be classified into two different categories: 1. Bulk orders and 2.
Recipe based. The orders are obtained in a bulk quantity or for a
certain period of time and the products are delivered
periodically as per the customer's need. This model eliminates
the requirements of conventional storage units and also controls
the quality of the products using scientific devices. This model
reduces the wastage of resources as it enables the customer to
estimate their requirements using the help of recipe based
ordering system and also keeps the price constant for the bulk
orders.
Home textile exports are market driven, which implies that they deal with what the foreign market wants and how the home textile exporter could fulfil it, or product driven, where they deal with what the exporter has to offer and how can an appropriate strategy be applied to find the targeted buyers in the foreign market. The requisites of these are that the exporter must know the export plan, production procedure and export documentations. Exporter also must know his/her operational capacity, organizational nature and structure. An attempt is made in this project to understand and examine the nature and structure of the organization of the S3P exports.
Almost 80% of the population are coffee lovers.
Kaffinite sunshine café is guaranteed to become the daily
necessity for all the coffee addicts. A place with good ambience
where people can escape from their daily stress and cherish with
a morning cup of coffee. Our café offers home style delicious
breakfast and snacks. We focus on finding the most aromatic
and exotic coffee beans. We have our branches in many cities of
Tamil Nadu. We have a romantic ambience which attracts youth.
Our café has spectacular interior designs with stupendous taste
of coffee. We have attached our menu which contains multicuisines
at attractive prices. In this paper, we have done SWOT
analysis of our café to know our strengths and weaknesses. We
have also analyzed our opportunities and threats from the
external environment
Management of a Paper Manufacturing IndustryIJLT EMAS
This project focuses on how a paper manufacturing industry looks like and how it operates. For better understanding purpose, we have taken a hypothetical situation here. We have discussed on various factors that are to be considered before constructing a plant. For example, what kind of proprietorship is suitable for this case? We have developed a SWOT Analysis for the plant, thinking about the pros and cons. This project can be a guide for a person who is willing to start up a new manufacturing plant. This report can be used to streamline your approach to planning by outlining the responsibilities of plant managers and external factors, as well as identifying appropriate resources to assist you with the construction of plant.
Application of Big Data Systems to Airline ManagementIJLT EMAS
The business world is in the midst of the next
revolution following the IT revolution – the Big Data revolution.
The sheer volume of data produced is a major reason for the big
data revolution. Aviation and aerospace are typical areas that
can apply big data systems due to the scale of data produced, not
only by the plane sensors and passengers, but also by the
prospective passengers. Data that need to be considered include,
but are not limited to, aircraft sensor data, passenger data,
weather data, aircraft maintenance data and air traffic data.
This paper aims at identifying areas in aviation where big data
systems can be utilized to enhance operational performances
improve customer relations and thereby aiding the ultimate goal
of increased profits at reduced costs. An improved management
model built on a strong big data infrastructure will reduce
operation costs, improve safety, bring down the cost and time
spent on maintenance and drastically improve customer
relations.
Impact of Organisational behaviour and HR Practices on Employee Retention in ...IJLT EMAS
I. INTRODUCTION
Roads are constituted as the most significant component of
India‟s Logistics Industry, accounting for 60 percent of
the total freight movement in the country. A majority of
players in this industry are small entrepreneurs running their
family businesses. As a result, Man Power Development
Investments that pay off in the longer term, have been
minimised respectively. Moreover, these businesses are
typically controlled severely by the proprietor and his / her
family and consequently, making it unattractive for the
professionals. Poor working conditions, Low pay scales
relative to alternate careers, poor or non-existent Manpower
Policies and prevalence of unscrupulous practices have added
to the segment's woes for seeking employment. Thus, it could
be rightly stated that the Transportation, Logistics,
Warehousing and Packaging Sector is considered an
unattractive career option and fails to attract and retain skilled
manpower. Many Organizations have failed to recognize that
Human Resources play an important role in gaining an
immense advantage in today‟s highly competitive Global
Business Environment. While all aspects of managing Human
Resources is important, Employee Retention continues to be
an essential part of Human Resource Management activity
that help the Organizations to achieve their goals and
objectives.
Sustainable Methods used to reduce the Energy Consumption by Various Faciliti...IJLT EMAS
The purpose of this article is to identify the energy
challenges faced by airports especially with regards to the energy
consumed by the terminal building and suggest suitable energy
conservation techniques based on what has already been
implemented in few airports around the world.
We have identified the various facilities and systems which are
responsible for a major share of the consumption of energy by
airport terminals and we have suggested measures to effectively
overcome these problems.
Cake Walk is India's largest confectionery manufacturer known for innovative candy products. It aims to expand globally while contributing positively through social initiatives. The document discusses Cake Walk's vision, products, marketing environment analysis including PESTEL, SWOT and competitive strategies. Market research methods like blind testing and surveys are used to develop new products and improve existing ones. Cake Walk targets a wide customer segment with its diverse product range and strong brand image.
This document discusses the planning and organization of a tours and travel company called MACH Tours and Travels. It begins by outlining their mission and vision, which is to provide enjoyable and memorable experiences for customers by focusing on ease, luxury, quality time, and value. It then provides details on their planning process, including developing customized packages to meet different customer needs. It also discusses their application of Henri Fayol's management principles and considers decision making, risk management, organizational structure, and the business environment factors affecting the tourism industry.
The purpose of this paper is to highlight the general
terms and definitions that falls under the ‘common set’ in the
intersection of the sets Meteorology and Aerospace Engineering.
It begins with the universal explanations for the meteorological
phenomena under the ‘common set’ followed by the
categorization of clouds and their influences on the aerial
vehicles, the instrumentation used in Aeronautics to determine
the required Meteorological quantities, factors affecting aviation,
effects of aviation on the clouds, and the corresponding protocols
involved in deciphering the ‘common set’ elements.
It also talks about the relation between airport construction and
Geology prior to concluding with the uses and successes of
Meteorology in the field of Aerospace.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Designing and Sustaining Large-Scale Value-Centered Agile Ecosystems (powered...Alexey Krivitsky
Is Agile dead? It depends on what you mean by 'Agile'. If you mean that the organizations are not getting the promised benefits because they were focusing too much on the team-level agile "ways of working" instead of systemic global improvements -- then we are in agreement. It is a misunderstanding of Agility that led us down a dead-end. At Org Topologies, we see bright sparks -- the signs of the 'second wave of Agile' as we call it. The emphasis is shifting towards both in-team and inter-team collaboration. Away from false dichotomies. Both: team autonomy and shared broad product ownership are required to sustain true result-oriented organizational agility. Org Topologies is a package offering a visual language plus thinking tools required to communicate org development direction and can be used to help design and then sustain org change aiming at higher organizational archetypes.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...dsnow9802
Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Originally presented at XP2024 Bolzano
While agile has entered the post-mainstream age, possibly losing its mojo along the way, the rise of remote working is dealing a more severe blow than its industrialization.
In this talk we'll have a look to the cumulative effect of the constraints of a remote working environment and of the common countermeasures.
A team is a group of individuals, all working together for a common purpose. This Ppt derives a detail information on team building process and ats type with effective example by Tuckmans Model. it also describes about team issues and effective team work. Unclear Roles and Responsibilities of teams as well as individuals.
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Dr. Nazrul Islam
Healthy economic development requires properly managing the banking industry of any
country. Along with state-owned banks, private banks play a critical role in the country's economy.
Managers in all types of banks now confront the same challenge: how to get the utmost output from
their employees. Therefore, Performance appraisal appears to be inevitable since it set the
standard for comparing actual performance to established objectives and recommending practical
solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
1. International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS)
Volume VI, Issue IV, April 2017 | ISSN 2278-2540
www.ijltemas.in Page 54
Personal Branding: A Tool for Career Success
Shraddha Agarwal
Assistant Professor
Jagran College of Arts, Science & Commerce,
Kanpur, Uttar Pradesh
Saloni Gupta
Assistant Professor
Jagran Institute of Management,
Kanpur, Uttar Pradesh
Abstract: - There is a rising need for individuals to take
responsibility of the advancement of their own learning and
careers for various reasons. Career ladders are rapidly shrinking
because of the increasing competition all around us. Career
development has become the primary responsibility of people
working in the Organization. Therefore the need has arisen for
personal branding which will be an effective way to eliminate
one’s competitors and to climb the ladder of success. The
objective of this study was to find out the need for personal
branding, awareness of personal branding among people and
tactics of using personal branding for building one’s career. Our
exploratory study examined and reviewed historical facts and
past literature. Questionnaire was prepared and got filled by
various people working in different fields. It was found that
people are somewhat aware of creating self brand and there is a
significant influence of personal branding on one’s career
growth. This study also showed that improving one’s personal
style, creating online profile, building strong relationships,
enhancing your qualification etc assists in building one’s
personal brand.
Keywords: Personal branding, career, growth, competition,
employee.
I. INTRODUCTION
ersonal branding came about in the mid 90’s from the
concept that, as companies have used branding
successfully to attract their target audience, so successful
professionals do the same. Global thought leaders such as
Tom Peters (who coined the phrase), Peter Montoya, William
Arruda, David McNally and Karl Speak have popularized the
concept (personal brand coaching.com).
Developing one’s personal brand is essential for the
advancement of the career and development as a leader.
Personal branding, much like social media, is about making a
full time commitment to the journey of defining yourself as a
leader and how this will shape the manner in which you will
serve others. Employee’s personal brand should represent the
value they are able to consistently deliver to those whom they
are serving. Managing the personal brand requires them to be
a great role model, mentor and a voice that others depend
upon.
Branding isn’t just for companies anymore. There is a new
trend called Personal branding. Successful branding entails
managing the perceptions effectively, controlling and
influencing how others perceive you and think of you. Having
a strong personal brand seems to be a very important asset in
today’s online, virtual, and individual age. It is becoming
increasingly essential and is the key to personal success. It is
the positioning strategy behind the world’s most successful
people like Operah Winfrey, Tiger Woods, Bill Gates, etc.
Everyone has a personal brand but most people are not aware
of this and do not manage this strategically, consistently and
effectively. One should take control of their brand and the
message it sends as it affects how others perceive them. This
will help them to actively grow and distinguish themselves as
an exceptional professional (Rampersad, 2008).
Regardless of age, position and business we happen to be in,
all of us need to understand the importance of branding. We
are the CEO’s of our own companies: Me, Inc. You are not
defined by your job title and you are not confined by your job
description (Peters, 1997). This study was set out to find the
need of personal branding and different ways of improving
one’s personal branding that can help an employee in career
growth. To get the answers historical facts, various articles
and past literature were reviewed. Exploratory research
method was used in this study. Primary and Secondary data
were used for research. The paper makes several contributions
to the increasing conflict on career development in
competitive environment. The study focuses on how to brand
oneself that can help significantly in career growth.
II. LITERATURE REVIEW
Personal branding is the process of developing a “mark” that
is created around your personal name or your career. You use
this “mark” to express and communicate your skills,
personality and values. The end goal is that the personal brand
that you develop will build your reputation and help you to
grow your network in a way that interests others. They will
then seek you out for your knowledge and expertise (Lake,
2009). According to Suster, if people don’t control their
messaging somebody else will and their potential customers
will form impressions about them shaped by somebody else or
by nobody at all. That’s why it’s important to establish a
brand, know what one’s key messages are and communicate
them often and simply.He is of the view that personal
branding is the most important way to proactively control
one’s career development. It will affect one’s ability to get the
right jobs and promotions as well as the ability to attract talent
and capital (Suster, 2013).
P
2. International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS)
Volume VI, Issue IV, April 2017 | ISSN 2278-2540
www.ijltemas.in Page 55
Personal branding- the discovery, understanding and
marketing of an individual’s unique attribute- is a concept
brought to the mainstream by Tom Peters in 1997 with his
seminal article: “The Brand Called You”. To determine a
unique brand most literature suggest a self assessment based
on a short list of open ended questions such as “who am I?”,
“how have I gotten here?”, “where do I want to go?”, “who is
my target audience?”. In addition to a self awareness
assessment, the typical brand plan also includes an action plan
to build a presence on social media sites such as Facebook,
LinkedIn, and twitter (Martino & Wagstrom, 2011).
As defined by Minchington (2006) brand image is the image
of the organization as a great place to work in the minds of
current employees and key stakeholders in the external
market. Therefore employer brand also is an important aspect
that has overshadowed and synchronized all other factors
which had their individual importance like customers,
relationship, PR, networking, two way communication etc and
is now the prime factor for the turnkey of success
(Sentindranil, 2008). Another study suggested that in popular
imagination, personal branding is often equated with high-
octane, flesh-pressing showmanship. But there are other,
sometimes better ways you can define yourself and your
reputation. Taking the time to reflect and be thoughtful
about how you’d like to be seen and then living that out
through your writing and your interpersonal relationships (and
even your décor) is a powerful way to ensure you’re seen as
the leader you are (Clark, 2013).
III. NEED OF PERSONAL BRANDING
Development of one’s personal brand is extremely important
for the success in career and also to develop oneself as a
leader. Personal brand aims to attract people by offering
something of value. It acts as a trademark and an asset that
one must protect with continuously molding and protecting it.
It helps others by having a relationship with you and by being
associated with your work and the company you serve.
Personal brand enables us to be a better leader, a more
authenticated person who can create greater overall impact.
Personal branding is needed as it helps others to recognize
your talent, capabilities and the qualities that distinguish you
from your competitors. Becoming aware of the way others see
you helps you identify blind spots within yourself. Then you
can work on those blind spots to help you become more
internally congruent. Personal brand is what other people
think of you and if one tries to improve that image, it will help
positively in building their goodwill and thus, creating a
chance for career growth. The need of personal branding can
be outlined as:
To provide greater focus and direction in your career/
business.
To help differentiate from your competitors.
To help stand out from the crowd.
Help connect with your target audience and build
trust.
Enables one to thrive even during economic
downturns.
To be able to command higher compensation.
IV. TACTICS FOR BUILDING ONE’S PERSONAL
BRAND
What do you do when you are just starting out in your field
and don’t feel that you are too much experienced? What if you
are a professor or someone who has spend 10 years excelling
in their fields but still want to get an advantage over others
who are competing to climb the ladder of hierarchy in
organization? How do you brand yourself when you are not
sure from where to get started or what to say? Here are the
few tactics that one can use and try to develop so as to create
your personal brand:
Write about what you have learned: Every time you
read/learn/see something interesting take an hour
afterwards to write down your take on it (on a blog is
best). Share what you find most thought provoking,
or a lesson that you will apply to your own life, or a
personal story about a time you saw what you
learned about actually happen. Pass on good
information that you have learned, while adding your
personal touches. This will help you to find your
voice among others (Konrath, 2012).
Use what you find as a connection tool: Whatever
interesting stuff you find in your field, use that to
advance your personal brand. Keep a database of
interesting resources and list of people whom you
want to impress and the track of what they are
interested in. E-mail them a link with a short note.
Employer wants to hire people who are passionate
about their work and who are eager to learn.
Therefore, brand yourself using the knowledge you
are gaining to build relationship with the people who
can help you to get where you want to be.
Discover your brand: Brand discovery is about
figuring out what you want to do in your life, what
are your goals, what you do and who you serve.
Don’t select your domain just for the sake of doing it.
But try to find it yourself which is the field in which
you are appreciated often and where your passion
lies.
Business card: It doesn't matter if you're a teacher,
CEO, or a consultant, everyone should have their
own business card. The card should contain your
picture, your personal brand statement (such as
Boston Financial Expert), as well as your *preferred*
contact information and corporate logo if necessary
(Schawvel, 2009).
3. International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS)
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Improve your personal style: It is extremely
important as to how you portray yourself and it will
help you to stand out from the crowd. Present
yourself in a way that people appreciate you and you
leave a long lasting mark of your presence in their
mind.
Your online profile: You can improve your brand by
creating your personal profile on LinkedIn,
Facebook, Twitter, etc. These profiles are the
combination of your resume, cover-letter, references,
documents etc. Use it to create your own personal
advertisement to search jobs or meet people.
Strengthen the command over language: No matter
whatever your mother tongue is, try to get a
command over language you speak. “First
impression is the last impression” cannot be ignored.
Gain experience: Building your brand begins with
keeping a track of your past achievements and
gaining new experiences. Your achievements are the
foundation of your career brand. Take new and
challenging assignments that will make you multi-
skilled.
Enhance your Qualifications: To excel in your
career you may need to complete necessary
education or training. Increasing your qualification
helps in building your personal brand. Though it is
hard in terms of time and finance, find a way to do it.
You may even adopt self- learning.
Create an effective career portfolio: One of the
amazing tactics for building your personal brand is to
develop your career portfolios and impressive
resume (online and printed). Let the world read all
about the benefits of your brand. You may include
mission statement, detailed accomplishments,
samples of work, articles and working papers,
speech, transcripts, awards and honors, testimonials
and much more.
Become an expert: Nothing builds credibility in a
personal brand more than establishing yourself as an
expert in your field. Write articles, attend
conferences and meetings, give speeches and
presentations, get quoted by offering your thoughts,
ideas to journalists and reporter.
Build strong relationships: Word-of-mouth
marketing is considered to be the best tool for
promotion. Thus, nothing is more powerful in
building your brand than what your friends,
colleagues, clients, customers and former bosses say
about you and your skills. Keep in good contact with
your network and be sure they know about your
recent success (Hansen).
V. DATA ANALYSIS AND INTERPRETATION
The research was done using primary and secondary data.
During the research work interactions with respondents from
various fields and of different profiles were conducted. They
included CA, principal, IT professional, professors, R&D
Engineer, managers, senior consultant, project manager, chief
officer, C.E.O etc. Data comprised of the tactics used by the
people working in different fields to improve their personal
brand and thus carving a way for their career growth. Post
data collection and cleaning, cross tabulation of the data on a
spreadsheet was done and then it was exported to statistical
software. Then the data was analyzed and past literatures were
reviewed to get answers for the research questions and
objectives.
It was found that employees do take pains to gain new
experience. They are keen towards enhancing their
qualifications and skills and also they believe in building
strong relationships with their colleagues, clients and former
bosses. However, there are other important factors which they
forego and it adversely affects their success in career. Those
factors are-
They don’t have many followers on their online
profiles.
They don’t seem to be enthusiastic in developing
their career portfolio.
They are not interested in attending conferences,
giving presentations and writing articles.
People don’t give much time in checking and
updating their job profile on job portals.
Mean of different factors
N
Mini
mum
Maxi
mum
Mean
1.Take pains to gain
new experience
30 2.00 7.00 5.5
2. Share new
information with your
boss
30 1.00 7.00 4.4
3.Working in a domain
you are expertise in
30 1.00 7.00 4.7
4.You often check and
improve your job profile
on job portals
30 1.00 6.00 3.4
5. Followers on Online
profile
30 1.00 4.00 2.1
6.Command over
oratory skills
30 3.00 7.00 5.0
7.Emphasis on
enhancing qualifications
30 5.00 7.00 5.9
8.Satisfaction with your
career portfolio
30 1.00 6.00 3.1
4. International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS)
Volume VI, Issue IV, April 2017 | ISSN 2278-2540
www.ijltemas.in Page 57
9.Relationship with
colleagues clients and
former bosses
30 2.00 7.00 5.3
10.Interest in attending
conferences,
presentations and
writing articles
30 1.00 3.00 2.2
The mean of different factors was taken out. Respondents had
to give the scoring from 1 to 7. Score 1 being the lowest and 7
the highest. After the data was received, it was transferred to
the spreadsheet for cross tabulation and using the statistical
software mean was calculated by dividing the total score of
each question with the number of respondents which was 30
in this case.
VI. SUGGESTIONS AND RECOMMENDATIONS
Most job seekers are not proactive in building their personal
brand, letting their actions speak for them when looking for
jobs/seeking promotion. Employees should remember, if they
don’t brand themselves today, others will tomorrow, and
while they may be happy and secure in their job now, they
really never know what will happen in future. Following are
the suggestions and recommendations that can help people in
building personal brand and thus, leading to career growth:
Employees should define success, and try to create
their personal brand and then set out to meet their
career and life goals.
Employees should spend some time identifying their
target audience for their personal brand. Information
is power, and a well-researched target list will give
them the confidence to move forward in reaching out
to the people who need to know about you.
Employees should try to spend some time identifying
their target audience for their personal brand.
Information is power, and a well researched target
list will give them the confidence to move forward
and reaching out to the people who need to know
about them.
Employees should try to instill positive attitude,
manage stress and be confident. If they apply this
attitude others will enjoy interacting with them and
will definitely value their contribution.
One should try to cultivate the curiosity. Bosses
prefer employees having up to date knowledge and
awareness and it keeps them in the good books.
Employees should try to work to a higher standard
and continuously look for ways to improve their
work. When others get to know that an individual is
efficient and effective, they feel confident in offering
new and important tasks.
One should try to keep his/her network strong and
focus on relationship building. They should search
out new professional associations as well as online
networking communities and make efforts to be a
part of those networks.
Construct a professional website or blog where one
can publish all their ideas, thoughts and articles.
They should seek out conferences and meetings
where they can give presentation and speeches.
Employees should try to make their career portfolio
strong and let the world read all about the benefits of
their brand. An individual’s brand needs to have a
strong online and offline presence.
VII. CONCLUSION
The study concludes that people are aware of personal
branding but still there is a huge scope for improvement. The
study on personal branding highlighted many tactics that can
help people in career success. Endeavor should be made on
improving one’s career portfolio, trying to have more
followers on one’s online profile and attending more
conferences and workshops that help to sharpen one’s present
skills. However, employees are taking measures to develop
their brand by showing one’s enthusiasm to gain new
experiences, working in a domain they are expert in and
having good command over oratory skills. Employees can still
focus on specific areas which evolved from this paper in order
to have more successful career. Branding is about building a
name for oneself, showcasing what sets one apart from others
and describing the added value person bring to a situation.
Therefore, steps should be taken by everyone to pay attention
towards their personal brand in the future. The suggestions of
this paper may help in this direction.
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[5]. Jerry Minchington(2006). Your Employer Brand- Attract, Engage,
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MEAN
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Volume VI, Issue IV, April 2017 | ISSN 2278-2540
www.ijltemas.in Page 58
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