This document discusses the importance of personal branding and provides a framework for developing an effective personal brand using the "4 P's": being plugged-in, proactive, professional, and personable. It encourages establishing an online presence through websites and social media, consistently sharing your message, and advising caution with oversharing personal details. An effective personal brand is presented as an important career asset that must be regularly refined to remain relevant.

1. THE FOUR P’S
OF PERSONAL BRANDING
P P P P
WITH CASEY KNOX
The 4 P’s of Personal Branding
PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES

2. It’s what people connect
with, and believe about
you.
It’s someone’s
gut feeling about
you.
Your promise, your vision,
your values… conveyed.
EDUCATION
What’s a
PERSONAL
Brand?

3. 75%
of purchasing
decisions are based
on emotion.
OVERALL
consumers trust
employees and CEOs
to get company culture,
product/service, and
operations information.
EDUCATION
86%
of U.S. HR workers
said that a good
online reputation can
have a positive
impact on your
chances.
Why do
PERSONAL
Brands
Matter?

4. EDUCATION
DON’T READ THIS…
JUST TRUST
ME!
http://bit.ly/ETB2013

5. MY BRAND • Director at a creative agency
• Full-time mom/wife
• President of the American Advertising Federation Chattanooga
}
my identifiers

6. Digital Habits
Your personal brand
needs a makeover…
Audit content and bios often:
LinkedIn, About.me, Tumblr/
Websites, SlideShare
Grow your following:
Twitter / 2950 followers
LinkedIn / 1762 connections
Instagram / 878 followers
Publish regularly:
Twitter, Instagram, Facebook,
SlideShare, Pinterest, Houzz
Seek returns:
LinkedIn and Facebook

7. 2 signs
Your personal brand
needs a makeover…
1. Your online/offline identifiers
don’t match
2. You yield low professional/
personal returns

8. What Type
Of
Personal Brand
Do You
Think You Are?

9. The news and politics junkie.
The opinionated connoisseur.
The self-promoter.
The helping hand.
The super networker.
via Heather Huhman
How do you see yourself?

10. SELFIE
ASSESSMENT

11. Are #selfies about…
Self Confidence Expression
Narcissism Low Self Confidence
o Project confidence
o Accepts compliments graciously
o Positive
o Sees everything as an opportunity
o Open to trying new things
o Humble
o Know what they like
o Don’t overcomplicate
o Trust their instincts
o Accountable
o Ability to self reflect
o Exhibits self discipline
o Impulsive
o Flirtatious or seductive
o Naïve
o Care only about appearance
o Feel entitled
o Lack of empathy
o Envious
o Competitive
o Extremely sensitive to criticism
o Extremely critical of others
o Paranoid
o Cynical
o Little sense of humor

12. #gymselfie
#petselfie
#halfnakedselfie
#blurryselfie
#carselfie
#duckfaceselfie
How do you…
want to be seen?

13. How
Do
Others
See
You?

15. TRAVEL WRITER

16. EDITOR

17. PR PRO

18. WEB DEVELOPER

19. CAT LADY

20. Let’s play a game!
I’ll Show You Mine, If You
Show Me Yours…

21. Raise your hand if…
You own a smartphone?
You use emoji’s in text/chat or
social media?

22. EMOJI
ASSESSMENT How many are negative? 11%

23. “Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
- Gandhi
STRATEGY
4 P’s of Personal Branding
Your personal brand
needs a makeover…
Plugged-In
Proactive
Professional
Personable

24. Plugged-In.
As humans, we must be plugged in to stay connected to today’s world,
and tell our story. It is expected that we tell our story. The Internet and
mobile devices are the most effective way to do that, consistently.

26. Proactive.
Tell your story, to guide the truth.

27. ownedowned
earned Examples of paid media:
- Your company syndicates a
press release on PRWeb
- Paid personal Facebook
posts
- Google Ads

28. YourName.com
Build a personal website to standout!
— 56% of all hiring managers are more
impressed by a candidate’s personal website
than any other personal branding tool.
Your personal brand
needs a makeover…
— 80% of job seekers want a personal website.
— 7% of job seekers actually have a personal
website.
GoDaddy
Wordpress
Tumblr
LinkedIn
About.me
Twitter
Instagram
Pinterest

29. YourName.com
Content to include on your personal website:
1. Purpose/focus
2. Contact info
3. Professional headline
4. Brief bio
5. Your resume
6. Professional summary/objective
7. Samples of work
8. Results
9. Links
10. Blog
11. Video and other relevant multimedia
12. Testimonials

30. Professional.
Set the example, rather than being someone else's.

32. STATS
― Executives from all 2013 Fortune 500 companies are members.
― 5.7Bprofessionally-oriented searches on the platform in 2012.
― 3Mcompanies have LinkedIn Company Pages.
― 1.5Munique publishers actively using the LinkedIn Share button
on their sites to send content into the LinkedIn platform.
― 2.1M active LinkedIn Groups.
― 45% of unique visiting members come from mobile.

33. STATS
― 200 million monthly active users.
― 75 million daily active users.
― 51% male and 49% female
― 23M posts about #design
― 738k posts about #lettering
― 729k posts about #advertising
― 19k posts about #adlife
― 7k posts about #advertisingagency

34. Personable.
Be your friendly self.

35. Generally Speaking…
When (if ever) is it okay to associate these things with your personal brand?
• Politics
• Religious beliefs
• Terrorism concerns
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
Your personal brand
needs a makeover…

36. 4 P’s of Personal Branding
Your personal brand
needs a makeover…
Plugged-In
Proactive
Professional
Personable
SUMMARY

37. SUMMARY
Personal Brand Roadmap.
Identify
Listen and find who you want to be.
Devote
Commit. Commit. Commit.
Establish
Create and establish messaging.
Adapt
Refine, reinvent, recreate.

38. contact
Casey Knox
Director
Southside Creative Group
š
™
423.505.9836
casey@southsidecreative.com
about.me/caseyknox
@CaseyMaeKnox
slideshare.net/caseymaeknox