- Content Marketing is a content provider founded in 2009 that serves agencies, SMBs, and enterprises. They offer account management and writing services without monthly minimums or contracts. - To gather engaged followers on social media, brands need to humanize their presence by forming emotional connections and cultivating loyal customers. They should adopt a personable voice, limit self-promotional posts, and actively listen to and respond to followers. - Specifically, brands should use humor, highlight followers' contributions, respond sincerely to both positive and negative comments, and foster a sense of community to build stronger emotional bonds with their audience on social media.