Presentation at the October Intensive on Sunday for the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Privacy Followup, Personal Brand, "The Future You", Discover Your Brand, Create Your Brand, Communicate Your Brand.
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...Kaitlin Zhang
Learn the first step of Kaitlin Zhang's 5 Steps to a Powerful Personal Brand Online: writing elevator pitches. Kaitlin starts by explaining why your personal brand matters, and then goes over the 4+3P model of writing elevator pitches. This workshop was initially hosted at the O2 Think Big Hub in London.
www.ovalbranding.com
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...Kaitlin Zhang
Learn the first step of Kaitlin Zhang's 5 Steps to a Powerful Personal Brand Online: writing elevator pitches. Kaitlin starts by explaining why your personal brand matters, and then goes over the 4+3P model of writing elevator pitches. This workshop was initially hosted at the O2 Think Big Hub in London.
www.ovalbranding.com
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
We women often walk a tightrope between being too aggressive and too passive. Learn how to get what you want... without turning people off. Tips for negotiating, communicating, looking the part and getting people to collaborate with you as the strong - yet feminine - leader you want to be.
"You: The Online Brand" – The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
Delivered as a workshop series for a Women in Business group associated with a local chamber of commerce, this presentation is designed to help emerging leaders discover their natural communication strengths and areas of improvement. Application to multiple professional scenarios is made with integrated experiential tasks and exercises.
To request this workshop for your organization, please contact us via our website @ www.DrakeRG.com.
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
Presentation for the live Elluminate session for week one of the 2010 BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Week 2 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Tagging, Conversation, Collaborative Filtering, Aggregation using Google Reader, Blogs, Blogosphere & Blogsourcing, Blogging Worklife and Blogging Tools
"Communicate Powerfully - Get What You Want (Without Turning People Off)" - M...Michelle Villalobos
We women often walk a tightrope between being too aggressive and too passive. Learn how to get what you want... without turning people off. Tips for negotiating, communicating, looking the part and getting people to collaborate with you as the strong - yet feminine - leader you want to be.
"You: The Online Brand" – The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
Delivered as a workshop series for a Women in Business group associated with a local chamber of commerce, this presentation is designed to help emerging leaders discover their natural communication strengths and areas of improvement. Application to multiple professional scenarios is made with integrated experiential tasks and exercises.
To request this workshop for your organization, please contact us via our website @ www.DrakeRG.com.
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
Left out of LinkedIn? A primer on how to move from apprentice to journeyman. This presentation covers LInkedIn profile basics, customizing your URL, LinkedIn Connections, LinkedIn Groups, Recommendations, Endorsements, LinkedIn Search, LinkedIn and your Job Search, Personal Branding
Talent is Social: Helping Your Dream Job Find YOU via Social MediaEric Weaver
Alternate title: how to use social media to help your perfect job find YOU.
Synopsis: We live in a world where recruiters are overwhelmed and time-starved; where Google is the front door to finding what you're looking for; and where the traditional job search approach of Spray and Pray has little efficacy.
This is a modification of the presentation I did for PR4People. Audience: anyone looking for a job or wanting to have the best job find THEM in the future.
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put Your Genius to Work is about the essentials of branding, in particular personal branding, to give you the basics as well as a better understanding of how branding can help you excel in your business.
Throughout this presentation, I reference some differences between the way that women and men think and conduct business. The intention is not to say that ALL women or ALL men only have this trait or style or that, but my intention is to provide information of what make most women unique in their approach to business, so that they maximize their success using ALL of what makes them exceptional and distinct.
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
Presentation for the live Elluminate session for week one of the 2010 BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Week 2 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Opening Circle, Tagging, Conversation, Collaborative Filtering, Aggregation using Google Reader, Blogs, Blogosphere & Blogsourcing, Blogging Worklife and Blogging Tools
Raph Koster's keynote at the O'Reilly Emerging Technology Conference in 2007. It is about the core elements of "deep structure" that go into making something fun -- particularly web apps and social media. This slidecast is constructed from the slides and mp3 available at raphkoster.com.
Marcos Moulitsas Zúniga (@Marcos) founder of the blog DailyKos.com, and author of "Taking on the System" was our guest in our class "Using the Social Web for Social Change" in the green MBA at BGIedu. Topics include blogging, social change, occupy wall street, online communities, and political tactics.
Slidecast (slides + audio) on the topic of memes and memetics. An excerpt from an online lecture in the sustainable MBA program at BGIedu in the class "Using the Social Web for Social Change".
Spiral Dynamics (& the purpose of life), by adrian cahillAdrian Nqld Cahill
Spiral Dynamics (& the purpose of life), by Adrian Cahill.
Ever wondered why there is so much difference in the world. Spiral Dynamics follows the evolution or development of Psychology from birth to Buddha. (And we are probably somewhere in between).
Changing Cultural DNA with Spiral Dynamics to become thoroughly agileDajo Breddels
Presentation held at the Agile2013 conference in Nashville and the Scrum Gathering Paris 2013. This presentation is about how to use Spiral Dynamics in combination with implementation of Agile within organisations. The workshop uses cards to discover what is the dominant color in your organisation, what should be your dominant color and methods for this transition.
Excellent (5 pts.) Good (4 pts.) Fair (3 pts.) Below Expectations (2 pts.) Poor (1 pt.)
Content Specifically defines 3
strengths/themes in your
own words.
Content is very easy to
understand.
Clearly defines 3
strengths/themes in your
own words though not as
in-depth.
Content is easy to
understand though there
are a few ideas or
sentences that are unclear
or are wordy.
Generally defines 3
strengths/themes and/or
does not thoroughly
define in your own words.
Content can generally be
understood but ideas are
not specific and can be
difficult to interpret.
Defines 3 strengths/themes
but does not define them in
your own words.
Content can be understood
but ideas are basic, brief,
and choppy.
Does not have
all of the
requirements of
the assignment.
Content is
unclear and
ideas are not
very well
articulated.
Organization Well-organized and easy to
read.
Sequence is logical and
effective.
Has strong, embedded
transitions.
Format is standardized
with well-defined
headings.
Nicely organized though
the format could be easier
to read.
Format is mostly
standardized though some
headings are not easy to
define.
Attempts to organize the
material though it is not
easy to read and headings
are not well defined.
Reflects no attempt to
establish order.
Some categories are defined
while others are not defined
at all.
Organization
causes
confusion.
Details/Support Uses specific examples
from professional or from
personal experiences to
highlight strengths/themes.
Uses interesting, varied
and ample detail, which
engages the reader.
Uses specific examples
from class or from personal
experiences to highlight
strengths/themes.
Uses a great deal of
interesting, varied and
ample detail, but does not
paint a full picture
Uses specific examples
from class or from
personal experiences to
highlight claim/s
Uses a moderate amount
of detail, but still leaves
the reader with a cloudy
image and more questions
Uses general examples from
class or from personal
experiences to highlight
claim/s
Uses general examples to
convey experience or
personal assessment but not
specific enough.
Missing
specific
examples or
details.
Professional
Writing
Contains sentences that
vary in beginning,
structure and length.
Writing is professional.
Contains some sentences
that vary in beginning,
structure and length.
Writing is solid but could
be more professional.
Contains limited
sentences that vary in
beginning structure and
length.
Writing is good but uses
colloquial terms.
Contains simple, repetitive
sentence beginnings,
structure and length.
Has short, choppy
sentences.
Writing is too casual
No sentence
structure.
Writing is
unclear and too
casual.
Technical
Writing
Uses correct capitali ...
This presentation, delivered by Mandy Boyle on 9/22/12 as part of The Magnolia Project speaker series, focuses on educating young women on the power of personal branding.
The Magnolia Project (as part of Volunteers of America of Pennsylvania) works with area schools and community organizations to identify those young women could benefit from having the support and guidance from strong leaders and ties to the community. Through mentorship, a speaker series, and other community programming, young women are exposed to topics such as avoiding high risk behaviors, character building, responsibility, career paths, managing stress and emotions, effective communication, self-esteem, and professional role models.
Brand Me INTRODUCTION Why is a goal by Beckham enjoyed.docxhartrobert670
Brand Me
INTRODUCTION
Why is a goal by Beckham enjoyed more than a goal by any other player? Does the answer lie
only in the talents possessed by these individuals or something beyond that? Do these
personalities “brand” themselves and consciously do or refrain from doing things that affect their
brand image? A BRAND may be defined as a name to which a set of associations and benefits as
become attached in the consumer's mind. This name could be that of a product, a service, a
corporate entity or even an individual. There are numerous examples of people who have
become brands. Internationally, numerous names across industry sectors and occupational
profiles come to mind including Madonna, Armani, Michael Jackson, Tiger Woods, Michael
Jordan, Richard Branson, and Mother Teresa, etc. In the business arena it is a widely accepted
fact that dynamic CEO’s become intrinsically linked to the companies they represent. (E.g. Jack
Welch, Lee Iacocca). As such it is important not only for a company to brand its offerings but
also its people and its leader. This essay is to help you branding yourself and understanding the
concept behind “Brand Me.”
THE PERSONAL BRANDING PHILOSOPHY
Personal Brand - A personal identity that stimulates precise, meaningful perceptions in its
audience about the values and qualities that person stands for. It was branding guru Tom Peters
who started the personal branding movement with an essay that appeared in Fast Company in
1997 under the title “The Brand Called You.” Peters wrote, “Regardless of age, regardless of
position, regardless of the business we happen to be in, all of us need to understand the
importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today,
our most important job is to be head marketer for the brand called ‘You.’”
Peter Montoya, author of The Brand Called You, believes the key to personal branding is
knowing how you are perceived by others. Montoya writes, "Personal branding lets you control
how other people perceive you... You're telling them what you stand for -- but in a way that's so
organic and unobtrusive that they think they've developed that perception all by themselves.…
When done right, it's irresistible.” (Personal Branding Press, 2002).
Just like companies brand their products to create some unique associations in the minds of the
target consumers, personal branding also involves the creation of strong, unique and favorable
associations in the minds of the people around. But unlike products which have a conscious
marketing program to build and maintain brand values, personal brands are built unconsciously.
Even if a person does not play any role in branding himself, others will automatically create
some associations about him depending on his nature and habits. Therefore one should play an
active role in creating a brand for oneself.
THE NEED FOR PERSONAL BRANDING
Various authors ...
Slides from Cassie's Fleming session about personal branding on 'Girls in Tech - Tel-Aviv' event.
What is your “personal brand”? How do we utilize the concepts of consumer brand and use it to assess our own personal brand? The session will provide you with frameworks and practical ways to better understand your own personal brand, impact on others and what you can do to really maximize the impact you have and live your brand.
Video recording - https://youtu.be/7ldnQxm-cpA
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.
We encounter brands all day, in everything we do. Symbols, designs, names, slogans, colours – this is branding.
Beverland (2018) said that “people use brands to project whom we want to be, how we want to be perceived and how we want to feel about ourselves.”
Your personal brand is everything that people think about you.
Subjective to each person, all you can do is create an impression through the actions you take and what you say on social media.
Ever heard someone say, “I’m not a product, how can I have a brand?” Many people associate a brand with a product. But this is only because a brand can be so powerful it can become synonymous with a product – e.g. Sellotape and Blu-Tack. It is how a company differentiates their product from their competitors.
Equally, in a professional world, it can be profitable for your success to stand out from other people doing the same thing as you. In an age where people want to do business with people, no corporations, it is a powerful tool.
“Your personal brand is the synthesis of all the expectations, images, and perceptions it creates in the minds of others when they hear your name” (Rampersad, 2008)
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
Smart Signatures—Experiments in Authentication (Stanford BPASE 2018 final)Christopher Allen
My presentation on Smart Signatures on 2017-01-24 at the Stanford Blockchain Protocol Analysis and Security Engineering 2018 Conference https://cyber.stanford.edu/bpase18
Forging Self-Sovereign Identity in the Age of the Blockchain - Christopher Al...Christopher Allen
Presentation by Christopher Allen of Blockstream on self-sovereign decentralized identity, confidentiality, privacy, and human rights at Milan Bitcoin Meetup on April 11, 2017. Video at https://www.youtube.com/watch?v=p0-oXpp6yrM&t=5m7s
Christopher Allen's teaching philosophy and approach to curriculum design in a hybrid (mixed online & face to face), flipped (lectures as homework, classes as activities) environment while teaching at the Bainbridge Graduate Institute @ pinchot.EDU in the MBA in Sustainable Systems program.
A relatively non-technical introduction to Bitcoin and its underlying technology the Blockchain. The opening presentation for summer 2015 Blockchain University courses.
A proficiency model for creating instructional design objectives and to empower students in their own learning. It is a hybrid model based on principles from Csikszentmihalyi’s concept of ‘Flow’. This model has four basic +1 stages: unlearned, basic familiarity, practiced proficiency, mastery, and reflective competence.
Creating a game together is a great tool for teams to establish a shared language and to discover aspects of collective experience that can foster innovation. The reason is that games can be defined as “A Playful Journey to Success” — the processes of innovation, entrepreneurship and education are all also Journeys to Success. Thus by designing a game, we are modeling future successful journeys for ourselves.
A powerful tool in our pedagogy toolbox are discussion assignments using Moodle forums as activities.
This presentation demonstrates what they are for, how to configure them for your course, some best practices and warnings.
This presentation is CC-BY-SA, and the PDF may be downloaded. For the original Keynote files contact me.
Cooperative gaming—tabletop lessons for online gamesChristopher Allen
My talk from GDC Next in LA, on November 6th, 2013.
ABSTRACT: In the past decade, cooperative games have become an important category for tabletop play. Best-sellers like Pandemic and Flash Point: Fire Rescue are just the tip of the cooperative iceberg, with dozens more filling game store shelves. Meanwhile, in the online computer game field, quests and character specialization imply cooperative play, but the games don't necessarily embed cooperative mechanics in their code. This session will bridge that gap by highlighting specific tabletop mechanics that encourage, support and even limit cooperation, and suggest how they can be used in online games. It will do so using many references to specific tabletop games.
TAKEAWAYS: Attendees will learn about the design of cooperative elements in tabletop games, including cooperation styles and anti-cooperative incentives. They will be able to discuss basic cooperative theory, including elements of limited communication, hidden information and costly assistance. Finally, they will be able to apply these tabletop lessons to online design.
Online Personal Branding—Session 1 (BGIedu 2010-07-21)Christopher Allen
Presentation first session of the Online Personal Branding Workshop in Summer 2010 BGIedu Social Web series. Topics included Personal Brand, "The Future You", Self-Promotion vs Change Agent, Four Kinds of Privacy, Readings, Discover Your Brand, Tag Exercise, Branding Buddy, Online Branding Worksheet, Tree of Life.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Week 7 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week 7 of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Motivations for Participation and Change" including Science of Influence, Influence & Ethics, Cialdini’s Six Principles, BJ Foggs Persuasive Design Process, etc.
Week 6 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Social Video, Viral Media & Memetics" including memes, memetics, idea virus, memeplex, cultural inheritance, selfish memes, thought contagion
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Week 2.2 Using The Social Web For Social Change - October Intensive Sunday (#bgimgt566sx)
1. Sunday Intensive
Personal Brand
Identity, Reputation & the Future You
Sunday, October 4th, Room 105
2. October Intensive:
Saturday
Opening Circle
Followup
Personal Brand Agenda
“The Future You”
Discover your brand
Create your brand
Communicate your brand
3. Tells us:
In 30 seconds, what is
Opening Circle the one thing that you
absolutely excel at, that
above all else you are
better at then almost
anyone else?
5. Followup Discussion
What new thoughts have you had
since yesterday on issues of privacy?
Any changes?
6. Followup Discussion
What new thoughts have you had
since yesterday on issues of privacy?
Any changes?
A discussion of privacy differences
between generations & gender
8. What is Brand
Brand is a perception or emotion,
maintained by a buyer or prospective buyer, that
describes his experience related to doing
business with an organization or consuming its
products and services.
9. What is Brand
Brand is a perception or emotion,
maintained by a buyer or prospective buyer, that
describes his experience related to doing
business with an organization or consuming its
products and services.
Commodity: Coffee $0.99
Brand: Starbucks $4.69
Brand: sneakers into nike
Brand: diamonds into tiffany’s
Brand:
10. What is Personal Brand?
A perception or emotion, maintained by
someone other then you, that describes the
total experience of having a relationship with
you.
11. What is Personal Brand?
Personal Brand first showed up in 1987 when
Tom Peters wrote “The Brand Called You” for Fast
Company magazine
We are the CEOs of our own companies
It is the process by which you market yourself to
others
It is what makes you unique
Or more importantly, what someone remembers that
is unique about you
It is how you make a difference and how you
communicate that difference
12. What is Personal Brand?
How you present yourself
Your uniqueness
Your skills and abilities
Your image
Your potential
You as a person – your “humanity”
13. Your First Impression
A first impression is usually made in less than 30
seconds
Studies have shown it can take 21 new
interactions to change that first impression
14. Why is Personal Brand
Important
Who currently controls your brand?
Your employer?
Google?
Does your personal brand serve you?
If you search in google for your name, do you come
up?
If you search in google for your professional speciality,
does your name come up?
Is the knowledge you share with others
considered to be authentic?
Or are you interpreted to be a spokesman for others?
15. Benefits
Increases your visibility and presence
Demonstrates your competence, experience, and
contributions
Differentiates yourself from others
Gain confidence in your own abilities
Increases your level of engagement
Focuses you on your goals and objectives
Leverage your social network
17. You
You are unique and original
You are a leader and influential
You deserve to be compensated for your
passions
You want others to believe in you
You are credible and authentic
You want others to be able to market you
18. There are negative
connotation to personal
Self-Promotion branding
Because it related to self-
promotion
19. There are negative
connotation to personal
Self-Promotion branding
Because it related to self-
promotion
Self-promotion is only bad
when practiced at the expense
of others
20. There are negative
connotation to personal
Self-Promotion branding
Because it related to self-
promotion
Self-promotion is only bad
when practiced at the expense
of others
It doesn’t have to be bad if it is
used for good
21. There are negative
connotation to personal
Self-Promotion branding
Because it related to self-
promotion
Self-promotion is only bad
when practiced at the expense
of others
It doesn’t have to be bad if it is
used for good
It is good when you provide
value
22. Personal Brand and the
Corporation
Corporations often discourage personal brand
An individuals personal brand does not belong to the
corporation
...thus corporations fear investing in personal brand
and then someone leaving
Executives with their own personal brand may fear
usurpation
...and thus may play politics against
Too many voices can dilute a corporations message
and brand
...thus have policies to limit number of voices
23. Value of Personal Brand
to Corporations
An employee with personal brand is considered
to be a “more authentic” then a spokesperson
Personal brands in a company can help a
company appear more human
Personal brands can say things that a corporation
wants to be heard, but can’t say
Personal brands increase the value of their most
important asset, their people
25. Your Personal Brand
All that you are should support your personal
brand
You are a whole person, not just your profession
Is your personal brand powerful to people to
know you?
Does a clear, concise, positive idea come to mind
when people think of you?
How about people that don’t know you?
26. “Tag” yourself using separate
post-it notes:
Tag Self Write down three, short
(2-3 word) phrases that
you use to introduce
yourself
Describe the three things
you are most passionate
about
Describe three thing
unique about yourself
27. “Tag” everyone
Wander quietly and “tag”
Tag Others your fellow students on
their back with post-it
notes. Use a word or short
phrase.
Focus on what makes them
unique
Gift them by with an
acknowledgment of
something they are good at
they may not know
Write something you found
most memorable about
them
28. Find an opposite partner
Pick a personal you know
Tag Review the least, whom you were
least able to tag
They will be your partner
for this round
Take all of the tags off their
back
29. Take turns and compare
the lists of tags that you
Tag Review wrote for yourself, and
those that others wrote for
you.
Discuss how are they the
same and how are they
different.
Ask your partner to help
you identify three key
phrases that are most
important and effective at
evoking “the authentic you”
30. Defining your Personal
Brand
Understand your SWOT
Strengths – personal attributes that help you
Weaknesses – personal attributes that hinder you
Opportunities – external conditions that you can
leverage and exploit
Threats – external conditions that hold you back or
may hurt you
31. Strengths & Weaknesses
What are your personal strengths?
What do you offer that your market finds relevant?
What other strengths do you have that are not part
of what you think offer? What passions?
What values do you hold and how do you
demonstrate them?
How can you better leverage your strengths?
What are your personal weaknesses?
What habits and limitations get in your way?
What weaknesses can you change?
What weaknesses can you integrate?
32. Opportunities & Threats
What are your opportunities?
What is changing in the world that you want to be a
part of?
What is changing in your life?
What are your threats?
What external factors are holding you back?
How can you mitigate those challenges?
PESTLE
What is changing Politically, Economically, Socially,
Technology, Legally, and Environmentally that will
affect your future life?
34. Creating Personal Brand
What is your current personal brand?
How do you currently project it?
What words and phrases does you currently use?
Are they unique enough?
Are they evocative enough?
Does the the way you present yourself
consistent with your brand?
35. Focusing Your Personal
Brand
Differentiate yourself from your peers
Who are your colleagues, your competition?
What is it that you offer that is unique?
What words and phrases do you use?
Being careful with key phrases and wording can avoid
difficult connotations
Do your services to reflect your personal brand?
What services do you wish to offer that have been
difficult to market?
36. Tangible Assets
Tangible Assets
Your website or blog
Your business card
Your resume, portfolio and references
Your social network
38. Building Your Personal
Brand
Position your focused message in the hearts and
minds of your target audience
Deliver your message clearly and quickly
Persist and be consistent in your marketing efforts
Project credibility
Don’t forget the basics
Who are you
What do you do
What makes you unique
Most importantly: be authentic and honest
40. Your Brand Name
Decide what kind of name to use
A unique personal name or moniker
ChristopherRayAllen – my full name
ChristopherA – my preferred moniker
A meaningful word or phrase you can claim
Alacrity – “cheerful promptitude” is my core word
Life With Alacrity – my blog and typical first contact
Alacrity Management, Alacrity Ventures, Alacrity
Ventures are sub-brands
A nym (a pseudonym)
Tenebrass (only 339 google results) vs Tenebras (1m+)
41. Account Best Practices
Use same account name, spelling, upper case,
nicknames, and logins across all platforms.
Max 15 characters
No punctuation
Avoid numbers
Use namecheck.com & knowem.com
Try to own the domain even if you don’t use it
Use CamelCase when first registering
Have a backup nickname
Close as possible to preferred nickname
42. Consistent Style
Same personal avatar image on all public
platforms
Same or similar description and keywords
When possible, use similar fonts, colors, artistic
style, etc.
I use nicely kerned elegant serifed font for logo
I elegant san-serif fonts in body copy
Gill Sans in presentations
Trebuchet in web pages
Colors largely the same on blog, business card,
presentations, even my shirt for important conferences
43. Avatar
Ideally a closeup of your face
People have a much larger ability to remember faces
then names
Put your face anywhere people may need to
remember you
My face is on the back of my business card
If you have privacy concerns, consider
commissioning a unique caricature
44. Consistency
Be consistent
Have one consistent personality (or message) in lots
of different places, not a different personality (or
message) in each place
Because the world is small and the people who meet
you in one place, you will meet in another place also
45. Given the important words
from your tags:
Related Keywords Use google suggest to find
related words
Are any of these two
word phrases worthy of a
blog name?
47. Know your Keywords
Make sure every page you use has the important
ones
Make a list for yourself
Look at words of your colleagues & competitors
Look at search logs to see which are searched
See which keywords are indexed more
Use noun, adverb, adjective forms if possible
Know the synonyms
Be particularly careful with keywords in titles
48. roots: your important life
influences and beliefs
Tree of Life trunk: your life structure,
particularly those aspects that
are quite firm and fixed
branches: key relationships and
connections, directions, interests,
how you spend time
leaves: your unique information
and knowledge - and sources
thereof
buds: your ideas and hopes for
the future, and their potential
fruit: your achievements
flowers: what makes you special,
your strengths
thorns: your sharp edges