Presentation: Defining and leveraging your brand's social media voice Presented by: Emily Grant, Communications Director, Plated Eating is a shared experience amongst us all, but often times, consumable brands play it safe when defining their brand voice. This talk will discuss the importance of developing a voice that your audience both responds to and connects with, and explores how to set your brand apart from others in your field.

1. DEVELOPING YOUR
BRAND’S SOCIAL MEDIA
VOICE
September 2014

2. WHY YOU NEED A STRONG VOICE
Creating a strong, consistent brand voice is essential
to success.
3 REASONS TO CRAFT YOUR VOICE
Differentiation
Capitalize on distinguishing
points and relay your value
propositions in an authentic
way
Sticky Content
Authentic communication
style sticks with people in
a real, lasting way
Connectivity
Familiarity of brand
persona creates and
strengthens emotional
connections
2

3. 4 PILLARS
» Personality: Who is your
audience, and who are you
to them?
» Tone: How do you want your
audience to perceive you?
» Language: What words do
you use to differentiate?
» Purpose: Why are you
speaking to them?
3

4. NEXT STEPS
» Use overarching brand guidelines
» Research companies you admire
» Create a social media guide
» Accept imperfection
4

5. “ A brand for a company is like a reputation is for a
person. You earn reputation by trying to do hard
things well.
” Jeff Bezos
5

6. THANK YOU
Emily Grant
Communications Director
emily@plated.com
@emily_fran