As s Social Media Consultant and the founder of a Facebook group geared to women in direct sales/network marketing, I felt an obligation to help share the best practices for "Branding You" in social media. Far too many are marketing like the masses and quite frankly, how direct sales, network marketing companies are telling their reps to do. Brand them not the individual. It's time we as strong, courageous women say no to their marketing campaigns and restrictions, and become our own brand. I had some technical issues with my Google Hangout (a rookie). Have the sound, but never progressed through my power point presentation. So my attempt to make both available. Here is the recording of the hangout (apologize for the issues at the beginning as well, but all a part of life and learning!) I would love to connect with fellow women entrepreneurs in the direct sales and network marketing industry. Blessings, Coach Cathy The Google Hangout this slideshow goes with is found @ http://youtu.be/RcluWx-Jg9c

1. Welcome to “Brand
You!”

2. My “Why”

4. “Brand You” Best Practices….
• Brand YOU, not your company…..even as much as they want you too.
• Choose something flexible for the long term….
• Your Brand is all about relationships!! What do you want to be known
for?
• Social media is about connections and interactions. Find the human
touch

5. Examples of Good Timelines, Fan Pages…
• Includes your photo (do’s and do not’s)
• Allows others to know more of the behind the scenes you…through
photos & posts.
• Don’t just post….engage with those who make comments, etc.
• Be real, be authentic and approachable.
• Avoid the temptation to just “Sell” on our Fan page. Offer value
content, advice, recommendations, inspiration.

6. Where to help “Brand You?”
• Facebook is the best platform for building relationships
• Seek other’s you would like to build relationships with ~ there are more
than enough groups that you can search to find the right one that fits
your goals. Best to find those that engage in relationship building.
• Do not be a hopper and a jumper. Each post you make anywhere on FB
is your brand, choose your posts wisely.

7. This is what you want to brand….
“Give before you get…”

11. Fail or Succeed, You’ll Always Have Your Personal
Branding to Keep You in the Game.

12. I’ve given you some concepts
and ideas…now to the nitty
gritty, put into practice plan to
help you effectively
“Brand You” 

13. In one word,
what would
describe your
BRAND?

14. Develop Your Personal Brand Statement
• What message do you want to convey?
• A short statement or phrase that captures your brand appeal.
• Something you can add to tag lines, bios, logo, etc.

15. Package Your Brand
Your story…something compelling and awe-inspiring.
Through stories, we connect with others and build on the goal
of being someone a person would come to know, like and
trust. The only way to build a strong brand and a strong
business.

17. Distribute Your Brand
Where?
• Everywhere you want to have a social presence…

18. Final Tips on Branding….
What makes you UNIQUE Makes you Successful.

20. How are #hashtags created?
• Simply add a # sign in front of your message with all connected.
• A carefully thought target keyword that is relatable to your BRAND.
• A hashtag allows you to be searchable as you grow a community of
those who follow you because of the value, relationships & the
impact you’ve made on others.
#cute

21. Great sites to search and explore more
regarding #hashtags
• The king of #hashtags info @ Hashtags.org
Add your own #hashtags to their dictionary 
• Twitter Search ~ where #hashtags were born
Twitter.com/search
Top-Hastags.com
Play around with some #hashtags to find the one
that best conveys you and your brand.

22. Tools for Creating a Strong Brand

23. Tools for Creating a Strong Brand

24. Thanks for attending….
If you found this “Brand You” overview of value, would
welcome your feedback @
• Facebook.com/CathyBuchanan
• Group Page @ Facebook.com/groups/DirectSalesMingle
Blessings! ~ Coach Cathy