The document emphasizes the importance of personal branding as a unique and evolving identity that projects the best version of oneself. It outlines steps for building an effective personal brand, including self-awareness, crafting a pitch, and maintaining a professional online presence. Key themes include honesty, adaptability, and the need for proactive management of both real and virtual selves.

1. PERSONAL
BRANDING
Dr. Kwasi Baffour Gyimah.

2. “People will forget what you said, people will forget what you
did, But people will never forget how you made them feel”.

3. The What???
 A personal brand is a unique identity, well designed & deliberate.
 It’s not wholly dependent on the career or business.
 It a self-projecting tool that is meant to put the BEST version of YOU
out there.
 There are some differences between a commercial brand and a
personal brand though both share a common principle of image.

4. Setting a brand image – Personal & Commercial

7. Differences! Commercial & Personal
Name L o g o
T a g l i n e D e s i g n
Awareness
Reputation
Perception
Trust

8. What it isn’t.
 A personal brand isn’t an alter ego
 Neither is it a “fake” personality / Image.
 It’s not meant to be static;
 it evolves with the persona.
 Be minded; it won’t make you popular!

9. Building an Effective & Compelling
Personal Brand
 Be yourself….cliché??? Certainly not!

10.  Be honest
 Be confident
 Be adaptable _ “It’s not the strongest of species that survive; it’s the
most adaptable”- Charles Darwin.
 Understand your terrain and market - depending on what your brand
targets.
 Learn to introduce yourself

11.  Develop tools of the trade; email, resume, cover letter, online profile,
voicemail message, caller ring back tunes, blog and websites.
 Be professional and measured
 Business cards
 Dress appropriately and within YOUR budget!!

12. Analyzing your brand.
 Brand identity analysis: SWOT Analysis
 Assets:
 Do people have a positive awareness about you?
 Are you associated with effectiveness and quality?
 Are you trustworthy?
 Do you understand you?
 Believe in your talents?
 Experienced in your field / Willing to learn.

13. “Mastering others is strength;
mastering yourself is true power”.
Lao Tzu

14. Define yourself in 3 words!

15. Your “Shuttle” Pitch!
 Imagine getting on a campus shuttle at the academic area shuttle stop
and sitting next to you is the Head of Human Resource of your dream
company – who is about to give a talk on campus about new
vacancies.
 He indicates that he’ll get off at the next stop at the universities
administration block.
 You have less than 1 minute to pitch brand “YOU”……………GO!

16. 4 Simple Steps!
 KNOW YOURSELF
 Past experiences
 Strongest skills
 Career goals
 Jobs/ company’s you are pursuing
 What sets you apart
 CRAFT YOUR PITCH
 Who are you?
 Major accomplishments
 Where are you going
 What do you want to achieve

17.  BODY LANGUAGE
 Are you appropriately dressed?
 Do you exude confidence in your speech and manner
 Do you sound confident and not arrogant
 Practice, practice and practice some more

18.  Whatever you consistently attach to the words “ I
am”, you will become.
 Zig Ziglar

19. SOCIAL MEDIA &
PERSONAL BRANDING

20. It’s a jungle out there…

21. The Essentials…
 Google your name
 Email and text impeccably
 Edit your social networking profile
 Sign up to LinkedIn!!!
 Create a professional email signature
 Stay diligent about your online presence

22.  Professional social networking site
 Build a 100% profile.
 Attach an appropriate picture
 Include all your relevant experience
 Upload your contacts
 Join relevant groups
 Personalize your “add me” message

23.  Its important to be brand positioning conscious on Facebook.
 The DO’S are as important as the DON’TS!
 Privacy settings - - Extremely important!
 Delete and un-tag yourself in inappropriate photos
 Join professional groups
 Become fans of relevant companies
 Put up relevant posts often.
 JOIN GRAMMERLY!!!!

24.  There are several other social networking sites as twitter, researchgate,
google + etc.
 The most important attribute of these social tools is that they project the
exact image you create and are likely to associate you with a certain image.
 It is IMPORTANT that you manage your virtual self on social media as actively
as you do your “real” self.

25. Summing up.
 Personal brand building is IMPORTANT.
 Project a COMPELLING POSITIVE IMAGE.
 GROW and ADAPT with your brand.
 Get PROFESSIONAL branding help, if you cannot do it yourself!
 SOCIAL MEDIA is more than meets the eye.
 Practice! Practice!! Practice!!!

26. “A brand’s strength is built upon its
determination to promote its own
distinct values and mission”
Prof. Jean Noel Kapferer

27. THANK YOU
 Dr. Kwasi Baffour Gyimah
 email: gyimahkwasi@gmail.com
 Facebook: Kwasi Baffour Gyimah
 LinkedIn: KWASI GYIMAH
 Skype: drqweci