2. Howdy I am Anthony Zimmerman. I was born in
Maryland and raised in Long Island New York. Im
an avid gamer and have a lot of interest in the
game industry. My father lost his arms in an
accident. Developing a game or a company that
focuses on alternative means of control is one of
my goals. The idea of using your hands to
maneuver the world is commonplace. Not that
many people wonder about others ways to do so.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Teams manager
• Product manager
• Business development manager
BRAND ARCHETYPE -A plan of
action for me is to keep going until a
task is complete while utilizing the
resources around me.
Head of development for Gaming Industry
Picture Relevant
to Your Industry
Goes Here
4. TARGET AUDIENCE
Geoff Ramsey
Outreach Plan:
• Reach out on social media (Insta, twitter, and discord)
• Rooster teeth has connections with Full Sail, I will reach
out to the school to find out any
• Geoff regularly takes business trips to Orlando for the
company and has meetups.
PROFILE
PICTURE
Rooster Teeth Productions
Andrew Panton
Outreach Plan:
• Reach out on social media (Insta, twitter, and discord)
• Rooster teeth has connections with Full Sail, I will reach
out to the school to find out any
• Mr. Panton streams on twitch during the week, reaching
out to him there might be a good way
PROFILE
PICTURE
Rooster Teeth Productions
Nasia Popazoglou Outreach Plan:
• I know her brother so I plan to ask him
• If he is busy then I can try and reach out over social
media
PROFILE
PICTURE Streamer on Twitch
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get an Internship at RT
‣ KPI: talk to the department heads that have
connections with them.
Mid Term: (YEAR)
• Have a backlog of clients
‣ KPI: finding new clients every year and retain
old ones
Long Term: (YEAR)
• Become head of development at Rooster Teeth.
‣ KPI: get into RT with an internship. Get a full
time position, get a managerial position
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Coding
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Planning/organization Novice / Adept / Expert
People management Novice / Adept / Expert
Writing Aptitude
SOFT
HARD
Novice / Adept / Expert
New Media Proficiency Novice / Adept / Expert
Excel Novice / Adept / Expert
Reserch Novice / Adept / Expert
7. I want to grow your company and explore
new means of income and products
PROMISE
8. CREDENTIALS
Work Experience:
• Manager at Ducks stadium food stands
• Rental agent at Avis and Budget Rental
Education:
• Game Development, A.S.,Full Sail
University(2021)
• Entertainment Business, B.S., Full Sail
• University (2022)
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to Your Industry
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9. COMPETITION
Rome Elias
Industry Experience:
• None
Education:
• Full sail university
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Writing
• Organization/time management
• Native creation
Anthony Zimmerman
Overall Online Presence:
• Better use of social media but Linkedln could use some
work
• Grade:Average, 80 out of 100
Industry Experience:
• None
Education:
• Game development A.S.
• Entertainment Business B.S.
Leadership Experience:
• Manager at Ducks stadium
• Store manager at Avis an Budget car rental
Skills and Proficiencies:
• Editing
• People management
• Coding
Overall Online Presence:
• My social media presence is almost 0 but my LinkedIn
page is setup all the way
• Grade: Average, 75 out of 100
10. BRAND POSITION
For Companies who are looking to expand, I
provide New avenues for products because
creating new means of interaction between
customer and product means more business for
the company
11. NETWORKING &
MARKETING
Industry Events & Organizations
• RTX Austin 2022
‣ Austin TX, July 2nd
• Twitch Partner
‣ Long Island, April
• DigiMarCon
‣ New York, April 21st
Digital Marketing
• Primary Content: Videos and sketches
• Primary Tools: TikTok and YouTube. Split between longer
form videos and short clips.
• Website: I want to use the blog site as a personal blog site for
a while but as for the portfolio site I plan to keep it updated,
possibly as a form of online resume.
Picture of You
Goes Here
12. PROFESSIONAL DEVELOPMENT
Mentor
• A person who has been in the industry a while and has
old trick but also new adapted ones. I want for them to
be dedicated but not so much that its off-putting.
Formal Education
• Game Development A.S. 2021
• Entertainment Business B.S. 2022
Technical Skills
• Coding, 2013
• Team management
• New Media Proficiency
Soft Skills
• Creative writing
• Excel, 2021
• Researching
13. Anthony Zimmerman
Don’t know how to grow your audience? Maybe want to increase user
interaction? Well, what I do is take your company and create video content
for your fans and customers to interact with.
14. REFERENCES
Elias, R. (n.d.). Rome Elias - linkedin.com. Home.
Retrieved December 20, 2021, from
https://www.linkedin.com/in/rome-elias-976624227
Home (2014, February 10). Twitch.tv. Retrieved December
20, 2021, from https://www.twitch.tv/
Home(2003, May 4). RoosterTeeth.com. Retrieved
December 20 2021, from https://roosterteeth.com/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
