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PERSONAL BRAND EXPLORATION
Miah Folk
Project & Portfolio I: Week 1
March 6,2022
A dedicated 25 year old Full time college student
, who wants to help people be a better version of
themselves. To be able to help my clients as a
Personal Trainer to motivate them to not feel
discourage about how they look or feel , find a
deeper meaning to the heart.
IDENTITY
PROFESSION
Potential Job Titles:
• Brand Manager
• Promoter
• Videographer
BRAND ARCHETYPE - How I was
able is approach work differently
than others is by using the hero
archetype is by I have gotten into
being a personal trainer because I
want to help people reach their
health goals with great success and
confidence .
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
[ESPN ]
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Attend live sessions make myself more visible .
• Establish rapport and develop a professional work
relationship through Linked ln .
• Timeframe I would want to follow up with Amy
approximately 1 to 2 weeks , after establishing my
professional work relationship.
Sr. Recruiter at ESPN
Christopher Geer
Outreach Plan:
• I will attempt a work relationship through social media
platforms with the content that is shown through
Facebook.
• One method or mode of communication I will use to
make my initial contact with Christopher Geer is via
email.
• I would send a Email to establish a baseline of
communication with Mr. Geer than follow up within
approximately 3 to 7 business days .
Charge of content strategic
and content strategies at
ESPN
Erica B Outreach Plan:
• Schedule a business meeting in person
• Set up A zoom video call to formally introduce myself
and state my intentions and or ideas.
• In this meeting I can present my unique insights to help
bring in new talent .
Executive Recruiter at
ESPN
Caption Caption
Caption
GOALS
Short Term:
‣ To obtain an internship in the Sports and or
marketing field.
Mid Term:
‣ Obtain skills become a videographer and do
research to review the requirements to go more into
that field in detail.
Long Term:
‣ Start my career in being a Videographer being
to record amazing events such musical , sports
and etc .
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web Platform - development
SOFT
HARD
Adept
Analytical or Scientific Software Novice
Active Learning Adept
Decision Making Expert
Video creation and editing
SOFT
HARD
Novice
Maintain multiple key accounts Novice
Electronic Mail Software Adept
Spreadsheet Microsoft Excel Adept
Ad

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new template 2.pptx

  • 1. PERSONAL BRAND EXPLORATION Miah Folk Project & Portfolio I: Week 1 March 6,2022
  • 2. A dedicated 25 year old Full time college student , who wants to help people be a better version of themselves. To be able to help my clients as a Personal Trainer to motivate them to not feel discourage about how they look or feel , find a deeper meaning to the heart. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Brand Manager • Promoter • Videographer BRAND ARCHETYPE - How I was able is approach work differently than others is by using the hero archetype is by I have gotten into being a personal trainer because I want to help people reach their health goals with great success and confidence . [BROAD OCCUPATION] for [INDUSTRY/ MARKET]
  • 4. [ESPN ] TARGET AUDIENCE Amy Riley Outreach Plan: • Attend live sessions make myself more visible . • Establish rapport and develop a professional work relationship through Linked ln . • Timeframe I would want to follow up with Amy approximately 1 to 2 weeks , after establishing my professional work relationship. Sr. Recruiter at ESPN Christopher Geer Outreach Plan: • I will attempt a work relationship through social media platforms with the content that is shown through Facebook. • One method or mode of communication I will use to make my initial contact with Christopher Geer is via email. • I would send a Email to establish a baseline of communication with Mr. Geer than follow up within approximately 3 to 7 business days . Charge of content strategic and content strategies at ESPN Erica B Outreach Plan: • Schedule a business meeting in person • Set up A zoom video call to formally introduce myself and state my intentions and or ideas. • In this meeting I can present my unique insights to help bring in new talent . Executive Recruiter at ESPN Caption Caption Caption
  • 5. GOALS Short Term: ‣ To obtain an internship in the Sports and or marketing field. Mid Term: ‣ Obtain skills become a videographer and do research to review the requirements to go more into that field in detail. Long Term: ‣ Start my career in being a Videographer being to record amazing events such musical , sports and etc .
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Web Platform - development SOFT HARD Adept Analytical or Scientific Software Novice Active Learning Adept Decision Making Expert Video creation and editing SOFT HARD Novice Maintain multiple key accounts Novice Electronic Mail Software Adept Spreadsheet Microsoft Excel Adept
  • 7. I can help ESPN with their website that the public reviews by running a diagnostic on what is making the website crash . PROMISE
  • 8. CREDENTIALS Work Experience: • Sales Associate at Mad rag clothing store . Help customers put together clothing options for night life , events such as birthday or night out . • Cashier at Home Depot . Help customers with their DIY home projects to get the equipment they would need to accomplish their projects. Education: • Sports Marketing and Media , B.S., Full Sail University (October 2023) Awards: • Personal trainer certification. Nutrition Certification. CPR Certification.
  • 9. COMPETITION Sophia Tsikitas Industry Experience: • Experienced , vibrant and professional . A very passionate individual with out standing interpersonal and project management skills . Education: • Eastern Connecticut State University Leadership Experience: • Administration - Concentrating in Management and marketing . Skills and Proficiencies: • Interpersonal skills • Project Management Skills Miah Folk Overall Online Presence: • 81 connections .Headshot very professional hair is neat , great smile , business attire . Very detailed profile and clean wording .Very active on social Media interacts with people on her account . • Grade: Superior, 100 out of 100 Industry Experience: • Experienced salesperson with a demonstrated history of working in the retail indsustry .skilled in sales ,cashiering, abode photoshop. Education: • Full Sail University Leadership Experience: Skills and Proficiencies: • Active learning • Decision making • Data entry skills Overall Online Presence: • 41 connection . Headshot very professional hairnis super neat, welcome smile , business attire and make up do very neat and professional. My profile is not detailed at all still have a lot of things to feel out in my profile . Not really active • Grade: Poor, 45 out of 100
  • 10. COMPETITION Saloum Camara Noteworthy Experience: • NFL - Human Resources coordinator for 1 yr 2 months • Brooklyn nets ( event and hospitality staff - 2 years 6 months Miah Folk Industry Experience: • Player Engagement Coordinator at National Football League (NFL) Education: • Unversity of Cincinnati Skills and Proficiencies: • Event Planner , hospalitity , event management • Player engagement , Operations , videography • Human Resources , community engagement Overall Online Presence: • 500 connections , headshot was very professional gave of a sense of I am friendly but take me serious as well. Back ground is good because you can see what is in the picture but its blurred out good . Very detail, no published articles. Yes is their LinkedIn URL customized • Grade: Superior 100 out of 100 Industry Experience: • Madrag store associate and cashier Education: • Full Sail Unversity Leadership Experience: • Puts together the schedules and for workers • Help trainees with questions Skills and Proficiencies: • Hospitality , event planner • Community engagement • English Overall Online Presence: • 42 connections, headshot is professional and simple, yes my head shot is professional and clean, my profile is not that much detailed because I was not sure how to acutally fill it out the right way. But I am now more informed about how to fill out my linkden and the importance of it.,Yes active on other social media such as Facebook , Instagram , snapchat , Tik Tok , WordPress , Yes their LinkedIn URL customized. • Grade: Average, 75 out of 100
  • 11. BRAND POSITION Why I should be hired is because I am a dedicated hardworking individual , who is willing to put what she has learned to use to be help other in their establishment . How I want my audience to think of me is that I am hardworking and will be a great asset to their establishment with my new skills learned. Willing to attend different seminars. Attend a sports and marketing “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Pac -12 Networks • T- Mobile Arena , 3780 Las Vegas Blvd S , Las Vegas • WISE , women In sports Events ‣ 244 Fifth Avenue , # 2087 New York , NY 10001 • BOSS Camp (marketing and Branding Workshop ) ‣ Fancy Events Decor & Florist LLC ‣ 775 silver Ln , East Hartford Digital Marketing • Primary Content: I will create content on TikTok about different stylish ideas and healthy choices as a personal trainer . As a Personal trainer I will publish my Wordpress account and Facebook website page for clients to be informed about my services. Different types of archetype would be a Personal trainer and a fashion stylish.Primary Tools: The social medias that I will be using are Facebook ,TikTok, LinkedIn ,Wordpress. How often I will use these platform four to five days a week. Advertisement Website: By using my social media platforms to market myself and manage my views.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek mentors for the association and college resources . Formal Education • Sports Marketing and Media , B.S ., Full Sail University (October 2023) Technical Skills • Web Development - www.udemy.com • Analytical or Scientific Software - www.coursera.org • Video Creation and Editing - www.alison.com Soft Skills • Active Learning • Decision Making • Spreadsheet Microsoft Excel
  • 14. Miah Folk Life Puts You In Tough Situations , Don’t Say “ Why Me “ Say “ T

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.