Project & Portfolio I: Week 1 Assignment

1. PERSONAL BRAND EXPLORATION
Jenny Jenkins
Project & Portfolio I: Week 1
June 28, 2023

2. My name is Jennifer Jenkins. I was born and
raised in south Louisiana. I always wanted to be
in control of my own happiness. I am someone
who will always find the silver lining in every
situation and taught myself to always be
optimistic. It has brought me hope and
motivation to chase my dreams to work in the
entertainment industry.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Entertainment Specialist
• Talent Agent
• Talent Representative
BRAND ARCHETYPE - I am the
Entertainer. The Entertainer is
someone that is always optimistic
and incorporates a lot of play into
the workspace.
Artist Manager for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Company Hiring Managers
TARGET AUDIENCE
Anh Do
Outreach Plan:
• Create a professional cover letter to attach with my
resume.
• I am going to message him through LinkedIn.
• After one week, I will send a follow up message.
PROFILE
PICTURE Director of Recruitment at
Live Nation
Kameren Walt
Outreach Plan:
• Prepare a well thought out pitch of the advantages of
hiring me on as an intern with the company.
• I am going to message her through LinkedIn.
• After one week, I will send a follow up message.
PROFILE
PICTURE Talent Acquisition & Early
Talent at Warner Bros
Discovery
Jacob Walker Outreach Plan:
• Organize my thoughts to properly explain why I believe
I would be a great asset to the company as an Intern..
• I will reach out to him through LinkedIn
• After one week, I will send a follow up message.
PROFILE
PICTURE Senior Talent Acquisition
Manager at AEG

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Secure an internship under an entertainment
company.
‣Apply for 5 internships a month.
Mid Term: (2027)
• Secure a job with a reputable company as an artist
manger assistant or an artist manager.
‣At the end of my internship I will check and
apply for open positions everyday.
Long Term: (2030)
• Specific goal you want to achieve in long term.
‣Be a successful well known artist manager at a
reputable company with a lot of experience.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
MacOS, Windows Novice / Adept / Expert
Time Management Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Analytical or scientific software
SOFT
HARD
Novice / Adept / Expert
Accounting software Novice / Adept / Expert
Judgement & decision making Novice / Adept / Expert
Complex problem solving Novice / Adept / Expert

7. I help artist’s dreams come to fruition by
guiding them up the steps to success using
unique to the artist strategies to guarantee
success.
PROMISE

8. CREDENTIALS
Work Experience:
• Materials Control Expeditor (2014 - 2019)
• Legal Assistant (2019 - 2022)
• Commercial Operations Coordinator
(2022 - present)
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Festival International - Backstage
Security
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kierra Bowman
Industry Experience:
• Artist Development Consultant
• Strategic Research Intern
• Agent Assistant
• Artist Manager
Education:
• Full Sail University, (B.S.), Music Business 2013-2015
Leadership Experience:
• Artist Development Consultant
• Artist Manager
Skills and Proficiencies:
• Keynote - 6 endorsements
• Social Media - 3 endorsements
• Powerpoint - 13 endorsements
Jenny Jenkins
Overall Online Presence:
• Kierra has 428 connections and a very simple banner.
She has a very professional headshot and is very
detailed with her former job descriptions. She does not
have any posts or articles. She is also on Instagram.
Her LinkedIn Url is not personalized.
• Grade: Average 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Volunteer backstage work at Festival
International
Education:
• Full Sail University, (B.S.), Music Business 2022 - 2025
Leadership Experience:
• Commerical Operations Coordinator
Skills and Proficiencies:
• Merchandising - 1 endorsements
• Creative Problem Solving - 0 endorsements
• Team Leadership - 0 endorsements
Overall Online Presence:
• I have 105 connections, my banner is not customized
and my headshot looks nice but not professionally
done. My profile is not very detailed at all, I have
Instagram and TikTok and my url is not personalized.
• Grade: Poor 50 out of 100

10. COMPETITION
Emily Holcomb
Noteworthy Experience:
• Event Staff / Security
• Musical Analysis Intern
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Event Staff/Security
• Audio and Film Assistant
• Musical Analysis Intern
Education:
• Azusa Pacific University, Bachelors of Music 2019 -
2020
• Full Sail University, (B.S.) Entertainment Business 2022
2023
Skills and Proficiencies:
• Constructive Feedback - 0 endorsements
• Music Composition - 0 endorsements
• Retail - 0 endorsements
Overall Online Presence:
• Emily has over 500+ connections, a customer banner,
and a nice professional photo. It is moderately detailed
with a few small posts over the last year. I did not find
any social media accounts for her. Her Url is
personalized.
• Grade: Average 70 out of 100
Industry Experience:
• Volunteer backstage work at Festival
International
Education:
• Full Sail University, (B.S.), Music Business 2022 - 2025
Leadership Experience:
• Commerical Operations Coordinator
Skills and Proficiencies:
• Merchandising - 1 endorsements
• Creative Problem Solving- 0 endorsements
• Team Leadership - 0 endorsements
Overall Online Presence:
• I have 105 connections, my banner is not customized
and my headshot looks nice but not professionally
done. My profile is not very detailed at all, I have
Instagram and TikTok and my url is not personalized.
• Grade: Poor 50 out of 100

11. BRAND POSITION
For artists who aspire for success, I provide
innovative tailored strategies because it is
important to showcase a main character, not a
machine.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The NAMM Show
‣ January 25 - 28, 2024 | Anaheim, California
• Music Biz Annual Conference
‣ May, 2024 | Zoom
• #Nextgen_U Student Summit
‣ February 2024 | New York/Zoom
Digital Marketing
• Primary Content: I want to create daily vlogs of showing a lot
of my personality while promoting and educating others of
working in the music industry. I am also interested in creating
TikTok’s showing my daily life with a lighthearted, funny tone.
• Primary Tools: TikTok and Instagram are going to be my
main social media platforms. I will post a lot of photos and
videos promoting what I do within in my career.
• Website: I will have my website on all of my profile accounts
and on my resume. I will also have it posted under my
captions for each post. This way If someone in interested in
contacting me or learning more about me they won’t have any
trouble doing so.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor that is well seasoned in the
industry that works as a music manager. I want to
establish this partnership by June of 2024.
Formal Education
• Entertainment Business, B.S., Full Sail University (Exp.
2025)
Technical Skills
• Accounting Software(QuickBooks) - LinkedIn Learning,
January, 2024
• Adobe Photoshop - Adobe Photoshop Tutorials, March
2024
• Video Creation and Editing - Coursera, May 2024
Soft Skills
• Speaking - Coursera, October 2023
• Persuasion - MasterClass, January 2024
• Social Perceptiveness - LAPUx, July 2024

14. Jennifer Jenkins
Trying to get your name out there? Well, what I do is completely tailored to
you, and what works best for you and your goals. When the system works
with you, it works for you, guaranteeing your success.
Picture of You
Goes Here

15. REFERENCES