PERSONAL BRAND EXPLORATION
Kayla Ellison
Project & Portfolio I: Week 1
November 27, 2021

I was born in Baltimore, Maryland but grew up in
a very small town in Pennsylvania called
Shrewsbury. I would say where I grew up shaped
the person I am today; my values, principles,
passions, and goals. My circumstances growing up
forced me to grow up faster than most making me
see the world di
ff
erently. Due to my past, the
person I am today is very passionate about
spreading diversity through creative concepts. My
vision for the industry is to have more diversity
and the ability to create more positive
environments.
Identity

Profession
Potential Job Titles:
• Producers and Directors
• Marketing Managers
• Meeting, Convention, and Event Planners
BRAND ARCHETYPE - Based on my
brand archetypes, I express myself best by
creating and bringing my vision to life,
encouraging and lightening up the world. I
am open-minded, resourceful, and honest. I
will have customers inspired, entertained,
thrilled, and amazed.
Entertainment Business for Performance Arts

Hiring Managers and Recruiters at companies like AEG Worldwide
Target Audience
Megan Gorman
Outreach Plan:
• Before reaching out, I am going to learn more about her
and what we have in common
• To start an introduction, I am going to mention her
industry knowledge in event planning and how I'm
interested in pursuing that as a career.
• After the initial contact, I’m going to suggest we stay in
touch via email and I could learn more about her
experience in event planning.
PROFILE
PICTURE
Human Resources at Live Nation Entertainment
Sara Jameson
Outreach Plan:
• I will research Jameson interest and what she does at
Cirque du Soleil
• I will mention she has an interest in Penn State
University and how I am familiar with the school
since I grew up around that area.
• I will suggest keeping contact via email so I could
eventually use her as a resource.
PROFILE
PICTURE
Director Talent Operations at Cirque du
Soleil
Jennifer Zelaya
Outreach Plan:
• Research and
fi
nd information about where she went to school,
what are interest are, and where she is located
• Since one of her tools and technology skills is Excel. I am going to
mention I am a student at Full Sail and I took a Data Analysis class
on Excel, and I’m looking to learn more about the program.
• Reach out to Zelaya via email and express to her my interest in
learning more about Excel and her knowledge with it as well.
PROFILE
PICTURE
Sr. Manager, Human Resources
at AEG

Goals
Short Term: (Immediately After Graduation, 2023)
• Gaining industry connections and resources from school and
outside activities
‣By September 1, 2023 I will have 35 or more industry
connections on LinkedIn
Mid Term: (2024)
• Having an entry level job in the city of my dreams
‣By June 1 2024, I will have an entry level job in the
entertainment industry in either Chicago, Atlanta, New
York City, or Philadelphia.
Long Term: (2036)
• Well into my own entertainment company
‣By March 1, 2036 I will have created 100s of creative
content like fashion shows,
fi
lms, etc. under the K.M.E
Entertainment Company.

Ski
ll
s Analysis
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software (Keynote)
SOFT
HARD
Novice / Adept / Expert
Video Production Novice / Adept / Expert
Problem-solving Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Digital Media and Design
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

I help theatergoers get a real life idea of what it’s like
being a professional performer by giving behind the
scenes footage of rehearsal and what a performance day
is like.
Promise

Credentials
Work Experience:
• Personal Assistant at Happy Times Adult Daycare
• Cook at Toasted
• Cashier at Toasted
Education:
• Entertainment Business , B.S., Full Sail University (Exp. YEAR)
Awards/ Leadership Roles:
• Honor Roll
• Principal Clarinet
• Vice President of Concert Band

Competition
Chase Todaro
Work Experience
• Marketing Coordinator
• 3300+ Climbing
• Grammy U Member
Education:
• Nassau Community College
• Full Sail University
Leadership/ Noteworthy Experience:
• Event Manager at Penguin Point Productions
• Camp Counselor
• Member of The National Society of Collegiate Scholars
Skills and Pro
fi
ciencies:
• Concert production- 3 endorsements
• Talent Booking - 3 endorsements
• Live Events - 3 endorsements
• Contract Negotiation- 0 endorsements
Kayla Michele
Overall Online Presence:
• 268 LinkedIn connections, banner image is customized,
his headshot is a mirror sel
fi
e (not professional), the
pro
fi
le is very detailed, no published articles, he is on
other social media, his LinkedIn URL is customized
• Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Work Experience
• Personal Assistant at Happy Time
Adult Daycare
• Cook at Toasted
• Cashier at Toasted
Education:
• Full Sail University
• Susquehannock High School
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Customer Service - 0 endorsements
Overall Online Presence:
• I have four connections, my banner is customized,
sel
fi
e taken by me (not professional), could use
more detail, no published article, I am active on
other social media, my LinkedIn URL is not
customized.
• Grade: Poor, 40 out of 100

Competition
Logan Collins
Leadership Experience:
• None
HEADSHOT
Work Experience
• Server at Newk’s Eatery
• Sales Associate at Zumiez
• Sales Associate at Hot Topic
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Communication - 1 endorsements
• Customer Service - 1 endorsements
• Leadership - 1 endorsements
Overall Online Presence:
• She has 121 LinkedIn connections, banner image is
not customized, headshot is professional, the pro
fi
le
has enough detail, no published articles, could not
fi
nd her on other social medias, their LinkedIn URL
is not customized
• Grade: Average, 60 out of 100
Kayla Michele
Work Experience
• Personal Assistant at Happy
Time Adult Daycare
• Cook at Toasted
• Cashier at Toasted
Education:
• Full Sail University
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Customer Service - 0 endorsements
Overall Online Presence:
• I have four connections, my banner is
customized, sel
fi
e taken by me (not
professional), could use more detail, no
published article, I am active on other social
media, my LinkedIn URL is not customized.
• Grade: Poor, 40 out of 100

Bran
d
Position
For hiring managers and recruiters who are looking for young
new talent, I provide an incite into the life of the up-and-
coming generational leaders and perfomers. As an up-and-
coming leader myself, I have a personal connection and an
understanding.

Networking & Marketing
Industry Events & Organizations
• 3300+ Climbing
‣ November 2021 | Winter Park, Florida
• Full Sail Hall of Fame Week
‣ March 6-11, 2022 | Winter Park, Florida
• Black Business Summit and Expo
‣ April 2, 2022 | Orlando, Florida
Digital Marketing
Primary Content:
As I am getting started, the content I will post will be how-to videos, clothing hauls, vlogs, up-coming
events, and motivational post.
Primary Tools
I will mostly be using Instagram for post and Youtube to share my videos. Youtube is one of the largest
platforms for video sharing. Instagram is the 5th most used social media sites. These platforms will be
how I promote my content. I will post Youtube videos every other week and post every other few days.
Website
Moving forward, I will use my website for background information about me and the activities I am
doing at the time. I will also include work history and my portfolio.

Professiona
l
Development
Mentor
• I will seek a mentor that I respect highly and that respects me. The
mentor has to have experience in the industry. I have been seeking
previous instructors that I have already experienced being taught by.
• I will spend a month for each skill and if I need further assistants, I will
seek out more time and resources
• Jan, 2022
Formal Education
• Entertainment Business Bachelor’s- Sep. 2023
Technical Skills
• Digital media and design - LinkedIn Learning, Dec.
2021
• Project management - LinkedIn Learning, Jan. 2022
• Desktop publishing software - Lynda Feb. 2022
Soft Skills
• Operation Analysis- LinkedIn , Jan. 2021
• Negotiation - LinkedIn, Feb. 2022
• Systems Analysis- LinkedIn, Mar. 2022

Kayla Michele
You know how diversity in the workplace is a big
problem? Well with my help, I can bring in new diverse
talent and employees, as well as, create new and exciting content that focuses
on diversity. In fact, I have been a part of events that focus on amplifying black
voices.
“

References
Logan Collins - systems engineering intern - linkedin.com. (n.d.).
Retrieved November 30, 2021, from https://
www.linkedin.com/in/logan-collins.
Megan Gorman - Human Resources - Live Nation ... - linkedin.
(n.d.). Retrieved November 30, 2021, from https://
www.linkedin.com/in/megan-gorman-36056a24.
Jennifer Zelaya - Sr.. manager, Human Resources - LinkedIn. (n.d.).
Retrieved November 30, 2021, from https://
www.linkedin.com/in/jennifer-zelaya-539a3118.
Sara Jameson - LinkedIn. (n.d.). Retrieved November 30, 2021,
from https://www.linkedin.com/in/sara-jameson
.
Chase Todaro - multimedia coordinator - 3300+ climbing ... (n.d.).
Retrieved November 30, 2021, from https://
www.linkedin.com/in/chasetodaro.
27-2012.00 - producers and directors. O*NET OnLine. (n.d.).
Retrieved November 30, 2021, from https://
www.onetonline.org/link/summary/27-2012.00.
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved November 30, 2021, from https://
www.onetonline.org/link/summary/11-2021.00.
13-1121.00 - meeting, convention, and event planners. O*NET
OnLine. (n.d.). Retrieved November 30, 2021, from https://
www.onetonline.org/link/summary/13-1121.00.