this keynote is part of my personal branding portfolio as a student at Full Sail University on November 19, 2021.

1. PERSONAL BRAND EXPLORATION
Brian Gonzalez
Project & Portfolio I: Week 3
November 7, 2021

2. Brian Gonzalez (born February 7, 1993) is an American
singer-songwriter and producer. He served in the
United States Army from October 2014 - January
2020. He is a strong advocate for mental health
awareness and support. He believe everyone should
be treated with dignity and respect regardless of
your way of life. he hopes to build a community full of
love, hope and understanding. He graduated Full Sail
University with a Certi
fi
cate in Audio Production. As
a producer on 3 albums not including his singles he
has been mentioned as a creative genius, breaking
the rules in music to give you something different.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Music Director & Composer
• Broadcast Announcer
• Disc jockey
BRAND ARCHETYPE: My Goal is to create
content that everyone can relate to and
help send a positive message to the world
of love and kindness.
Singer-Songwriter/ Musician in the Music Industry

4. TARGET AUDIENCE
Target Audience: My target Audience
don’t have a face it can be any one
literally. So I’m mentioning some of my
current Instagram followers that values
align with mine. Kimberly Lopez (Stay at
home mom), Kava_256 (US Army NCO),
Cindhy Diaz (Social Media Manager)
Demographics: 52% Female, 48% males,
mainly latino/Hispanics, lower/middle
class, Ages 20- 37
Located around the globe.
Psychographics: Loves Family, Down to
earth, compassionate with other, driven,
hard worker, and never gives up .
Listener

5. GOALS
Short Term: Immediately After Graduation,12/24/2021
• Building brand awareness
• taking my social media from 200- 500 followers
• getting local radio plays and coverage.
Mid Term: 10/10/2026
• Record and produce over 130 songs in 5 years by recording one
song every 2 weeks.
Long Term:15-20 years
• Hold a huge back to school community event that service
over 1000 kids with free backpacks, school supplies, haircuts,
entertainment, and food.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Bilingual
SOFT
HARD
Novice / Adept / Expert
Story Telling Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Perseverance Novice / Adept / Expert
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Copywriting Music Novice / Adept / Expert
Con
fi
dence Novice / Adept / Expert
Openness to feedback Novice / Adept / Expert

7. My promise to my listeners is to stay humble
and communicate with each other one on
one.
PROMISE

8. CREDENTIALS
Education:
• Audio Production (Certi
fi
cate), Full Sail
University (2017)
• Sportscasting (certi
fi
cate), Full Sail University (2021)
Work Experience:
• Impacto Divino “Humanidad Album”
2010
• Rex - “Welcome to the World of Rex EP”
2022
Volunteer Work:
• Iglesia Levantando al Caido live FOH
Engineer August 2021-Present
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
MIA RIO
Industry Experience
:
• Recording Artist/Songwriter for Javo
Records
Education
:
• Universidade de Brasilia (Advertising)
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Songwriter - 7 endorsements
• Singing - 5 endorsements
Brian Gonzalez
Overall Online Presence
:
• 455 Connections, banner image is customized, her
head shot is vary professional, her pro
fi
le is very
detailed, she has published one article, she is currently
active on her website and instagram, her LinkedIn URL
is personalized
.
• Grade: Superior, 90 out of 100
HEADSHOT
Industry Experience
:
• Recording Artist/Songwriter
Education
:
• Full Sail University (Music Production
)
• Full Sail University (Sportscasting)
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Singing - 0 endorsements
• Songwriter - 0 endorsements
• Producer - 0 endorsements
Overall Online Presence
:
• 56 connection, banner image is not customized, my
headshot is vary proffessnoal, the pro
fi
le has little to no
information , he has published no articles, he is active
on Instagram and Facebook, th LinkedIn URL is not
customize
d
• Grade: Poor, 45 out of 100

10. COMPETITION
Carlos Rodriguez
Industry Experience
:
• Recording Artist/Songwriter for Javo
Records
Education
:
• Florida International University - Communication of Art
s
• Florida International University - Marketing
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Music - 1 endorsements
Brian Gonzalez
Overall Online Presence
:
• 386 Connections, banner image is customized, his
head shot is vary professional, his pro
fi
le is very
detailed, he has published multiple article, he is
currently active on his blog, YouTube, and instagram,
his LinkedIn URL is personalized
.
• Grade: Superior, 93 out of 100
HEADSHOT
Industry Experience
:
• Recording Artist/Songwriter
Education
:
• Full Sail University (Music Production
)
• Full Sail University (Sportscasting)
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Singing - 0 endorsements
• Songwriter - 0 endorsements
• Producer - 0 endorsements
Overall Online Presence
:
• 56 connection, banner image is not customized, my
headshot is vary proffessnoal, the pro
fi
le has little to no
information , he has published no articles, he is active
on Instagram and Facebook, th LinkedIn URL is not
customize
d
• Grade: Poor, 45 out of 100

11. BRAND POSITION
Life is about the connections you make along the way.
I want to build more than a fan base i want to build a
community willing to learn and listening to what each
others differences and BE KIND !
“REX”

12. NETWORKING & MARKETING
Industry Events & Organizations
Billboards
27th April 2022, MGM Grand Garden Arena
Grammy
Jan. 31, 2022, Staple Center
Premios Juventud
July 22 Watsco Center
Digital Marketing
• Primary Content: the primary content I will be
producing are songs
• Primary Tools: the main social media platform
being used will be instagram. By posting every
other day and keeping thing relatable in the
stories and more professional work in the grid. I
can create a professional and emotional
connection.
• Website: The website portfolio will be a big thing
moving forward. Not sure how yet but its will be
part of what brings all of my different social
media to one place.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Full Sail University - Sportscasting
(2021)
• Berklee college of music - Vocal Style
(2022)
• Protools online certi
fi
cate - 2022
Technical Skills
• Vocal Lesson 1-4 - LinkedIn Learning
(Mar. 2022)
• Improve your Songwriting skills -
LinkedIn Learning (May 2022)
Soft Skills
• Joins the Church Sunday School
Lunch Team and participate 2x a
month
• Speaking con
fi
dently and effectively -
LinkedIn Learning (Dec. 2021)
• Leading Strategically - LinkedIn
Learning (Feb 2022)

14. Brian Gonzalez
Don’t you hate how
untouched music artists
really are with everyday life?
Mainstream artist will talk about living
large, yet 99% of us doesn’t know how that feels.
That is not me, I write songs about real life
situations that you can relate to Anxiety,
helplessness and real problems Because I go
“
Picture of You
Goes Here

15. REFERENCES
Articles:
Paterson, J, (2017, July 19), 8 Soft Skills Musicians Have That Employers Want, Music Think Tank
https://www.musicthinktank.com/blog/8-soft-skills-musicians-have-that-employers-want.html
Tomaszewski, M, (2021, November 17), Hard Skills: De
fi
nition & List of Best Examples for any Resume, Works Limited
https://zety.com/blog/hard-skills
Suzy, S, (2012, December 28), 50 Music Goals and Idea for All Types of Musicians, TakeLessons
https://takelessons.com/blog/2012/12/50-music-goals-and-ideas-for-2013
Websites:
linkedin.com
https://www.mynextmove.org/vets/pro
fi
le/summary/27-4014.00
instagram.com
https://www.pexels.com/