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PERSONAL BRAND EXPLORATION
 

Danielle Sutto
n

Project & Portfolio I: Week
1

February 5, 2022
My name is Danielle Sutton. I am from
Henderson, North Carolina and I am 20 years
old. Growing up I did not have a lot of friends,
and I struggled a lot with my mental health a lot.
Music has always made me feel better and me
me feel seen throughout everything that I have
been through and I want to help other people
who feel the exact same way.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• Business Intelligence Manage
r

• Senior Vice President of Fo
x

• Product Marketing Managemen
t

BRAND ARCHETYPE - I approach
my work differently by being real,
providing empathy, and I am honest
with everyone. I make sure
everyone feels understood, seen
and included.
[Senior Vice President] for [FOX]
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Heather Davis
Outreach Plan
:

• Explain one task you will complete to prepare for initial
contact with this person
.

• Explain one method or mode of communication you will
use to make your initial contact with this person.
 

• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Professional Recruiter at
Walt Disney
Khalil Nasim
Outreach Plan
:

• Explain one task you will complete to prepare for initial
contact with this person
.

• Explain one method or mode of communication you will
use to make your initial contact with this person.
 

• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[Musician at Roc Nation
Sali Krazy
Outreach Plan
:

• Explain one task you will complete to prepare for initial
contact with this person
.

• Explain one method or mode of communication you will
use to make your initial contact with this person.
 

• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
Manager at Epic Records
GOALS
Short Term: Find a job or internship that involves my
current major.
 

Mid Term: Move to California to pursue my dreams of
being in the entertainment business.
 

Long Term: Open my own business or hopefully
become a powerful CEO one day.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
I help people learn to love themselves by
showing them undeniable support
.

PROMISE
CREDENTIALS
Work Experience
:

• 2020-Present: Starbucks, Shift
Supervisor
Education:
• 2015- 2017 Early Colleg
e

• 2017-2019 Vance County High School
• Entertainment Business B.S., Full Sail University (Exp. YEAR)
Awards:
• 2017-2022: Volunteered at the ACT’s
House in Henderson, NC
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Susan Murray
Industry Experience
:

• Senior Manager of Student Account
s

• Financial Aid Administrato
r

• Bursar
Education
:

• Fullsail BA Entertainment 20018-2010
Leadership Experience
:

• Feeding Children Everywhere
Skills and Pro
fi
ciencies
:

• Managemen
t

• Leadershi
p

• Project Manager
Danielle Sutton
Overall Online Presence
:

• Susan has a total od 124 connections, she is very
detailed when it comes to her account. There are a lot
of skills listed and she has a very professional lay out.
No headshot just a sel
fi
e.
Industry Experience
:

• Industry experience goes here
Education
:

• BA Entertainment Business 2023
Leadership Experience
:

• ACT’s House
Skills and Pro
fi
ciencies
:

• Leadershi
p

• Management
COMPETITION
Sam Walton
HEADSHOT HEADSHOT
Industry Experience
:

• Student at Fullsail
Education
:

• Education experien University of Advancing Technolog
y

• Full Sail University ce goes here
Skills and Pro
fi
ciencies
:

• Game Deig
n

• Animatio
n

• Photosho
p

• Game Development
Overall Online Presence
:

• No headshot, no awards or leadership. Sam has 35
connections and has not recently been active on
linkedin.
Danielle Sutton
Industry Experience
:

• Industry experience goes here
Education
:

• BA Entertainment Business 2023
Leadership Experience
:

• ACT’s House
Skills and Pro
fi
ciencies
:

• Leadershi
p

• Management
BRAND POSITION
For cut throat business who needs a powerful
voice, I provide brand new ideas because who
wants ideas that have already been done before.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organization
s

• Social Media Strategies Summit
‣ Feb 23 | Virtua
l

• Woman in Busines
s

‣ Mar 22 | Raleigh, N
C

• Business Roundtabl
e

‣ Feb 8 | Williamsburg, VA
Digital Marketing
• Primary Content: I would create a presentation, also have an
AD and have a website/ social media.
 

• Primary Tools: I will use Facebook, Twitter, and Instagram.
 

• Website: I will use it by creating a website that really catches
the eye of my future employer and I will make sure I am
offering something they cannot turn down.
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor from the same industry of me. I
want them to teach me everything they know and
provide me with eh tools needed to make it in such a
heavily competitive industry.
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Microsoft Certi
fi
cation, 201
7

• Video Creatio
n

• Data Analysis
Soft Skills
• Teamwor
k

• Communicatio
n

• Problem-solvin
g

• Critical thinking
YOUR NAME
You know boring old concerts with no room for
growth? Well, what I do is build new age venues, provide
accessibility for everyone In fact, I recently did a show for Taylor Swift and
provided her with the tools needed to be inclusive to all people with different
disabilities.
“
Picture of You
Goes Here
REFERENCES
https://www.linkedin.com/in/sam-walton-a9ab8114
/

https://www.linkedin.com/in/susan-murray-a0a0b515/
Evenementen. (2022). Industry. https://www.google.com/search?
client=safari&rls=en&q=industry+events+2022&ie=UTF-8&oe=UTF-8&ibp=htl;events&rci
v=evn&sa=X&ved=2ahUKEwibtsvS3ez1AhVhTDABHYt4ARoQ8eoFKAJ6BAgxEA4&sx
srf=APq-WBsh8l-
wzaZYTcxPzFMKqWynBOn4zg:1644207338091#htivrt=events&htidocid=L2F1dGhvcml0
eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIyLTAyLTA4fF8yODQyODUzMzk1Nj
Y0ODkzNzc0&fpstate=tldetail


Girl/Guy Next Door Brand Archetype - Kaye Putnam |
Psychology Brand Strategy. (2022, January 9). Kaye
Putnam | Psychology Driven Brand Strategist. https://
www.kayeputnam.com/brand-archetype-everyman/

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Sutton danielle ba_pb1_2022-02

  • 1. PERSONAL BRAND EXPLORATION Danielle Sutto n Project & Portfolio I: Week 1 February 5, 2022
  • 2. My name is Danielle Sutton. I am from Henderson, North Carolina and I am 20 years old. Growing up I did not have a lot of friends, and I struggled a lot with my mental health a lot. Music has always made me feel better and me me feel seen throughout everything that I have been through and I want to help other people who feel the exact same way. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • Business Intelligence Manage r • Senior Vice President of Fo x • Product Marketing Managemen t BRAND ARCHETYPE - I approach my work differently by being real, providing empathy, and I am honest with everyone. I make sure everyone feels understood, seen and included. [Senior Vice President] for [FOX] Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Heather Davis Outreach Plan : • Explain one task you will complete to prepare for initial contact with this person . • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Professional Recruiter at Walt Disney Khalil Nasim Outreach Plan : • Explain one task you will complete to prepare for initial contact with this person . • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE [Musician at Roc Nation Sali Krazy Outreach Plan : • Explain one task you will complete to prepare for initial contact with this person . • Explain one method or mode of communication you will use to make your initial contact with this person. • Explain one manner and timeframe in which you will follow up with this person. PROFILE PICTURE Manager at Epic Records
  • 5. GOALS Short Term: Find a job or internship that involves my current major. Mid Term: Move to California to pursue my dreams of being in the entertainment business. Long Term: Open my own business or hopefully become a powerful CEO one day.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Technical Skill 1 SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Technical Skill 1 SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert Transferrable Skill 1 Novice / Adept / Expert
  • 7. I help people learn to love themselves by showing them undeniable support . PROMISE
  • 8. CREDENTIALS Work Experience : • 2020-Present: Starbucks, Shift Supervisor Education: • 2015- 2017 Early Colleg e • 2017-2019 Vance County High School • Entertainment Business B.S., Full Sail University (Exp. YEAR) Awards: • 2017-2022: Volunteered at the ACT’s House in Henderson, NC Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Susan Murray Industry Experience : • Senior Manager of Student Account s • Financial Aid Administrato r • Bursar Education : • Fullsail BA Entertainment 20018-2010 Leadership Experience : • Feeding Children Everywhere Skills and Pro fi ciencies : • Managemen t • Leadershi p • Project Manager Danielle Sutton Overall Online Presence : • Susan has a total od 124 connections, she is very detailed when it comes to her account. There are a lot of skills listed and she has a very professional lay out. No headshot just a sel fi e. Industry Experience : • Industry experience goes here Education : • BA Entertainment Business 2023 Leadership Experience : • ACT’s House Skills and Pro fi ciencies : • Leadershi p • Management
  • 10. COMPETITION Sam Walton HEADSHOT HEADSHOT Industry Experience : • Student at Fullsail Education : • Education experien University of Advancing Technolog y • Full Sail University ce goes here Skills and Pro fi ciencies : • Game Deig n • Animatio n • Photosho p • Game Development Overall Online Presence : • No headshot, no awards or leadership. Sam has 35 connections and has not recently been active on linkedin. Danielle Sutton Industry Experience : • Industry experience goes here Education : • BA Entertainment Business 2023 Leadership Experience : • ACT’s House Skills and Pro fi ciencies : • Leadershi p • Management
  • 11. BRAND POSITION For cut throat business who needs a powerful voice, I provide brand new ideas because who wants ideas that have already been done before. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Social Media Strategies Summit ‣ Feb 23 | Virtua l • Woman in Busines s ‣ Mar 22 | Raleigh, N C • Business Roundtabl e ‣ Feb 8 | Williamsburg, VA Digital Marketing • Primary Content: I would create a presentation, also have an AD and have a website/ social media. • Primary Tools: I will use Facebook, Twitter, and Instagram. • Website: I will use it by creating a website that really catches the eye of my future employer and I will make sure I am offering something they cannot turn down.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor from the same industry of me. I want them to teach me everything they know and provide me with eh tools needed to make it in such a heavily competitive industry. Formal Education • Include degree program here and/or other professional certi fi cation programs you intend to complete w/ dates. Technical Skills • Microsoft Certi fi cation, 201 7 • Video Creatio n • Data Analysis Soft Skills • Teamwor k • Communicatio n • Problem-solvin g • Critical thinking
  • 14. YOUR NAME You know boring old concerts with no room for growth? Well, what I do is build new age venues, provide accessibility for everyone In fact, I recently did a show for Taylor Swift and provided her with the tools needed to be inclusive to all people with different disabilities. “ Picture of You Goes Here
  • 15. REFERENCES https://www.linkedin.com/in/sam-walton-a9ab8114 / https://www.linkedin.com/in/susan-murray-a0a0b515/ Evenementen. (2022). Industry. https://www.google.com/search? client=safari&rls=en&q=industry+events+2022&ie=UTF-8&oe=UTF-8&ibp=htl;events&rci v=evn&sa=X&ved=2ahUKEwibtsvS3ez1AhVhTDABHYt4ARoQ8eoFKAJ6BAgxEA4&sx srf=APq-WBsh8l- wzaZYTcxPzFMKqWynBOn4zg:1644207338091#htivrt=events&htidocid=L2F1dGhvcml0 eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIyLTAyLTA4fF8yODQyODUzMzk1Nj Y0ODkzNzc0&fpstate=tldetail Girl/Guy Next Door Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (2022, January 9). Kaye Putnam | Psychology Driven Brand Strategist. https:// www.kayeputnam.com/brand-archetype-everyman/