2. My name is William Culpepper. I tend to go by
my middle name though. I grew up in the south
just outside of Atlanta and have been an Atlanta
sports fan since I was a little kid. It all started
when I saw Larry ”Chipper” Jones playing for my
Atlanta Braves. As I got older I expanded into a
love for football and eventually a love for all
sports. Now almost everyday of my life is spent
watching and researching sports.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Producer
• Anchor
• Editer
BRAND ARCHETYPE – I tend to
go at my work in a detailed and long
form way. Meaning I will take a long
time sometimes too long to get a
point across or get the info needed.
Sportscaster for Radio and TV
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Mike Conti
Outreach Plan:
• I will begin with getting together somethigs I have done
to show him
• I will most likely send an email to start a conversation
with him.
• I will email him in the next couple months
PROFILE
PICTURE
Brand Manager of 929 the
game
Jimmy Pitaro
Outreach Plan:
• I will once again set up things to show to him.
• I will email him or maybe his assistant to set up a
meeting
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
CEO at ESPN
PROFILE
PICTURE
5. GOALS
Short Term: (Immediately After Graduation, 2026)
• I would like to start my podcast soon after.
‣Get a area set up to record within the month.
Mid Term: (2028)
• Begin working on getting a job or internship at a radio
or tv station.
‣Have a portfolio and resume within the year
Long Term: (YEAR)
• Be a well know sportscaster and respected by my
peers.
‣Making sure I am always on top of my game a
willing to learn at all times.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Adept
Computer Expert
Management Adept
Communication Novice
Editing Skills
SOFT
HARD
Novice /
Database logging Novice / Adept / Expert
Researching Novice / Adept / Expert
Organization Novice / Adept / Expert
7. I help ______ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Manager in Food industry turning
restuaraunts into profitable ventures.
Education:
• High School Diploma Peachtree Ridge
• Sportscasting, B.S., Full Sail University (Exp. YEAR)
Awards:
I was given an award for helping
turn a pizza hut around from
failing to number 2 in the district.
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For the listeners of Sports Radio who get their
sports news from there, I provide a different look
into the sports world because I have always been
someone who is more interested in the business
side of the industry when it comes to sports.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I will be making short videos moving in to
longer videos on sports and the business side.
• Primary Tools: I will use YouTube Shorts and possibly
Facebook to send out my content.
• Website: I will update it from time to time to keep it updated.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to get a mentor that has done alot of what is
needed in the industry so I can learn as much as I can
from them. Hopefully
Formal Education
• My Bachelors Degree in Sportscasting from Full Sail
University.
Technical Skills
• Lern more about editing, SkillShare 2023
• Learn more about how to research better, SkillShare
2023
Soft Skills
• Learn how to keep myself and things organized
• Learn how to be more fluent in my wording
14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
