2. My name is Danielle Sutton. I am from
Henderson, North Carolina and I am 20 years
old. Growing up I did not have a lot of friends,
and I struggled a lot with my mental health a lot.
Music has always made me feel better and me
me feel seen throughout everything that I have
been through and I want to help other people
who feel the exact same way.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Business Intelligence Manager
• Senior Vice President of Fox
• Product Marketing Management
BRAND ARCHETYPE - I approach
my work differently by being real,
providing empathy, and I am honest
with everyone. I make sure
everyone feels understood, seen
and included.
[Senior Vice President] for [FOX]
Picture Relevant
to Your Industry
Goes Here
4. TARGET AUDIENCE
Heather Davis
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Professional Recruiter at
Walt Disney
Khalil Nasim
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[Musician at Roc Nation
Sali Krazy
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE Manager at Epic Records
5. GOALS
Short Term: Find a job or internship that involves my
current major.
Mid Term: Move to California to pursue my dreams of
being in the entertainment business.
Long Term: Open my own business or hopefully
become a powerful CEO one day.
7. I help people learn to love themselves by
showing them undeniable support.
PROMISE
8. CREDENTIALS
Work Experience:
• 2020-Present: Starbucks, Shift
Supervisor
Education:
• 2015- 2017 Early College
• 2017-2019 Vance County High School
• Entertainment Business B.S., Full Sail University (Exp. YEAR)
Awards:
• 2017-2022: Volunteered at the ACT’s
House in Henderson, NC
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Susan Murray
Industry Experience:
• Senior Manager of Student Accounts
• Financial Aid Administrator
• Bursar
Education:
• Fullsail BA Entertainment 20018-2010
Leadership Experience:
• Feeding Children Everywhere
Skills and Proficiencies:
• Management
• Leadership
• Project Manager
Danielle Sutton
Overall Online Presence:
• Susan has a total od 124 connections, she is very
detailed when it comes to her account. There are a lot
of skills listed and she has a very professional lay out.
No headshot just a selfie.
Industry Experience:
• Industry experience goes here
Education:
• BA Entertainment Business 2023
Leadership Experience:
• ACT’s House
Skills and Proficiencies:
• Leadership
• Management
10. COMPETITION
Sam Walton
HEADSHOT HEADSHOT
Industry Experience:
• Student at Fullsail
Education:
• Education experien University of Advancing Technology
• Full Sail University ce goes here
Skills and Proficiencies:
• Game Deign
• Animation
• Photoshop
• Game Development
Overall Online Presence:
• No headshot, no awards or leadership. Sam has 35
connections and has not recently been active on
linkedin.
Danielle Sutton
Industry Experience:
• Industry experience goes here
Education:
• BA Entertainment Business 2023
Leadership Experience:
• ACT’s House
Skills and Proficiencies:
• Leadership
• Management
11. BRAND POSITION
For cut throat business who needs a powerful
voice, I provide brand new ideas because who
wants ideas that have already been done before.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Strategies Summit
‣ Feb 23 | Virtual
• Woman in Business
‣ Mar 22 | Raleigh, NC
• Business Roundtable
‣ Feb 8 | Williamsburg, VA
Digital Marketing
• Primary Content: I would create a presentation, also have an
AD and have a website/ social media.
• Primary Tools: I will use Facebook, Twitter, and Instagram.
• Website: I will use it by creating a website that really catches
the eye of my future employer and I will make sure I am
offering something they cannot turn down.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor from the same industry of me. I
want them to teach me everything they know and
provide me with eh tools needed to make it in such a
heavily competitive industry.
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Microsoft Certification, 2017
• Video Creation
• Data Analysis
Soft Skills
• Teamwork
• Communication
• Problem-solving
• Critical thinking
14. YOUR NAME
You know boring old concerts with no room for growth? Well, what I do is
build new age venues, provide accessibility for everyone In fact, I recently
did a show for Taylor Swift and provided her with the tools needed to be
inclusive to all people with different disabilities.
Picture of You
Goes Here
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
