Kyle Lasonczyk is pursuing a career in sports broadcasting and created a personal brand exploration document. He grew up in Cincinnati and has a passion for sports. His goals are to create sports content to build his brand, increase contacts in broadcasting, and eventually have a full-time announcing position. He analyzes his skills, potential jobs, and competitors in the field. Kyle plans to network at industry events, develop technical and soft skills, and learn from a mentor to achieve his broadcasting career goals.
This is a presentation I completed for my Project & Portfolio I course at Full Sail University. It is a culmination of in depth analysis of the industry of sports entertainment and how I fit in. It also contains a self evaluation of where I am in the process of reaching my goal and what path I must follow to achieve success.
Personal Brand Exploration - Charles J. Yaeger IVCharlesJYaegerIV
This is a presentation I completed for my Project & Portfolio I course at Full Sail University. It is a culmination of in depth analysis of the industry of sports entertainment and how I fit in. It also contains a self evaluation of where I am in the process of reaching my goal and what path I must follow to achieve success.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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2. My name is Kyle Lasonczyk and I was born and
grew up in the Cincinnati, OH area. I have a
deep love for my friends and family and all
things sports related. I greatly value the truth
and gathering as much knowledge as possible
especially when it comes to sports. I have
worked various jobs like Dominos pizza and
being a subcontractor, but I am choosing to
pursue my passion for sports to make a career
out of it.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Announcer
• Morning Show Host
The Sage - From the perspective of
the sage archetype I work to stay
informed on the necessary topics
and and to think critically about any
problems that may arise.
Broadcast Announcers and Radio Disc Jockeys for
Sports Broadcasting
4. Hiring Managers in the Broadcast Field
TARGET AUDIENCE
Patti Fallick
Outreach Plan:
• Perform background research to learn more about
possible positions to fill
• Reach out via LinkedIn
• Contact by end of 2023
Managing Director at United
States Tennis Association
Brad Cheney
Outreach Plan:
• Perform background research to learn more about
possible positions to fill
• Reach out via LinkedIn
• Contact by end of 2023
PROFILE
PICTURE VP, Field Operations &
Engineering at Fox Sports
Larry Meyrowitz Outreach Plan:
• Perform background research to learn more about
possible positions to fill
• Reach out via LinkedIn
• Contact by end of 2023
PROFILE
PICTURE Broadcast Studio Project
Manager at 1SourceVideo
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Create content to grow my personal brand.
‣Produce at least 1 long form video each month
on various sports stories.
Mid Term: (2030-2035)
• Greatly increase contacts within the broadcasting
field
‣add at least 10 contacts within the
broadcasting field each year.
Long Term: (2040 and beyond)
• Have a full time announcing position.
‣Apply for various announcing positions
throughout my professional career
7. I help fans of sports learn new knowledge
and specifics in the world of sport by
providing accurate and in depth information.
PROMISE
8. CREDENTIALS
Work Experience:
• Subcontractor for Remediation
company: Healthy Environmental
Services
Education:
• Sports Broadcasting, B.S., Full Sail University (2025)
Volunteer work:
• Build the Walls (Habitat for Humanity)
• Volunteering with Christ’s Church of
Mason youth group
9. COMPETITION
Andrew Southwick
Industry Experience:
• Production Director-Salem Media
Group
• Operations Director-Faith Radio
• Producer-BEK TV News
Education:
• Full Sail University (2019-2021)
• Bachelor’s in Sports Broadcasting
• Liberty University (2010-2015)
• Master’s in Discipleship and Ministry
• Bachelor of Science in Religion, Theological studies
Leadership Experience:
• Lead Organizer- Candlelight Christian Academy
Skills and Proficiencies:
• Music - 9 endorsements
• Public Speaking - 6 endorsements
• Leadership - 6 endorsements
Kyle Lasonczyk
Overall Online Presence:
• 194 Connections
• Custom Banner
• Grade: Superior, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Full Sail University (2023-2025)
• Pursuing Bachelor’s in Sports Broadcasting
Skills and Proficiencies:
• Presentation Software
• Sports Writing
• Word processing software
Overall Online Presence:
• Grade: Poor, 0 out of 100
Leadership Experience:
• Helped Lead Youth Group Christ’s Church of Mason
10. COMPETITION
Stephanie Connelly
Noteworthy Experience:
• 1,000 Dreams Fund: Board of Directors
HEADSHOT
Industry Experience:
• Front Office Sports
• Head of Marketing
Education:
• University of Delaware
• Bachelor’s degree- Business Admin, Marketing
Concentration
Skills and Proficiencies:
• Advertising - 19 endorsements
• Digital Media- 32 endorsements
• Digital Strategy- 25 endorsements
Overall Online Presence:
• 500+ connections
• Custom Banner & Professional Headshot
• Grade: Superior , 100 out of 100
Kyle Lasonczyk
Industry Experience:
• N/A
Education:
• Full Sail University (2023-2025)
• Pursuing Bachelor’s in Sports Broadcasting
Leadership Experience:
• Helped Lead Youth Group Christ’s Church of Mason
Skills and Proficiencies:
• Presentation Software
• Sports Writing
• Word processing software
Overall Online Presence:
• Grade: Poor, 0 out of 100
11. BRAND POSITION
For sports fans who value in depth sports stories,
I provide deeply researched story telling because
I value the truth over anything.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ October 12th | Winston-Salem, NC
• American Sportscasters Association
• National Association of Broadcasters
‣ April 13-17 | Las Vegas, NV
Digital Marketing
• Primary Content: I will create story driven videos and writings,
on individual players and teams.
• Primary Tools: I will use various sites like YouTube, Flicker,
etc. to create and share my content
• Website: I plan to build a strong and diverse portfolio to show
perspective employers my capabilities.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I want someone with a vast amount of different
experiences in the sports media field so I can pick their
brain about various jobs and the skills required. Est
Date: Prior to graduation
Formal Education
• Bachelor’s in Sports Broadcasting- Full Sail University
2025
Technical Skills
• Practice Editing by creating new content - Premiere Pro
• Project Management Software-Skye Learning
• Analytical Software
Soft Skills
• Organization skill improvement
• Planning skill Improvement
• Be more adaptable
14. Kyle Lasonczyk
You know how most sports stories only cover the basics? Well, what I do is
write stories with details that are often left out. In fact, in my broadcast
writing class we developed our ability to include all the necessary
information in our writing.
15. REFERENCES
American Sportscasters Online. American Sportscasters Association. (n.d.).
http://www.americansportscastersonline.com/
Cheney, B. (n.d.). Brad Cheney | Linkedin. https://www.linkedin.com/in/brad-
cheney-b9438b1
Connolly, S. (n.d.). Stephanie Connolly - LinkedIn.
https://www.linkedin.com/in/skconnolly
Events. National Association of Broadcasters. (n.d.).
https://www.nab.org/events
Fallick, P. (n.d.). Patti Fallick - LinkedIn. https://www.linkedin.com/in/patti-
fallick-4b80355
John-strong-mls-timbers. (n.d.). Becoming a Sports Broadcaster: Advice from a
Professional. photograph. Retrieved September 3, 2023, from
https://www.workinsports.com/resourcecenter/jobseeker/pages/becomin
g-a-sports-broadcaster-advice-from-a-professional.
Lee, K. (2023). Highs and lows of Fox Sports’ broadcast: Greg Olsen delivers
in Super Bowl debut in booth. photograph, USA Today. Retrieved
September 3, 2023, from
https://www.usatoday.com/story/sports/nfl/super-
bowl/2023/02/12/super-bowl-2023-fox-sports-highlights-sunday-
broadcast/11244921002/.
Meyrowitz, L. (n.d.). Larry Meyrowitz - Regional Account Representative -
linkedin. https://www.linkedin.com/in/larrymeyrowitz
News & events: National Sports Media Association. National Sports Media
Association. (n.d.).
https://nationalsportsmedia.org/news/category/events
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine.
(n.d.). https://www.onetonline.org/link/summary/27-3011.00
Southwick, A. (n.d.). Andrew Southwick - Producer/editor - bek TV news |
linkedin. https://www.linkedin.com/in/andrew-southwick
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
