2. The one of only two siblings in his small family,
Bryan Argott grew up in a small town outside of
Los Angeles, which instantly inspired him to
want to be around sports. He’s been an avid
sports fan his entire life and dreams of talking
sports with the very people he idolized growing
up. After serving 6 years in the U.S. military as a
marine, Bryan enrolled in the Dan Patrick school
of Sportscasting program at Full Sail University
where he’s focused on developing Sports
Broadcasting skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Television Announcer
• Radio Host
• Sports reporter
Hero Archetype - just like marines
always trying to be as strong and
competent as possible, take action,
and to be decisive.Using sports as a
way to inspire others by showing the
challenges you have to overcome to
be successful.
Sportscasting for Professional Media Networks
4. • DEMOGRAPHICS: 60% Male,
40% Female, 25-45 years old,
Mixed between White,Black, and
Hispanic, Married, College
Educated, Located in all across
America.
• PSYCHOGRAPHICS: Enjoys
watching and playing sports,
volunteers with youth groups,
spends time watching film and
television, spends quality time with
their families.
• IDEAL AUDIENCE MEMBERS:
Brittany Kelley, Senior Receuiter
(EPSN), Amanda McCullough,
Talent Acquisition Recruiter
(ESPN), Elizabeth Griffin,
Recruiters & Hiring Managers at ESPN, Fox, and The Ringer
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level production assistant at ESPN.
‣Connect with, and conduct a podcast interview
with, 25 ESPN team members on LinkedIn by
December 31, 2020.
Mid Term: (2027)
• Host of a successful podcast aimed at successful
sports stories around baseball, football, basketball,
and boxing
‣Expand ESPN listenership year-over-year with
200,000 new listeners by December 31, 2025.
Long Term: (2042)
• Establish a Podcast Network that helps aspiring
sports personalities expand their experience.
‣Save a total of $275,000, complete over 1000
podcast episodes, and secure 15 paid
sponsorships by December 31, 2042.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Podcasting 70%
Wordpress 50%
Time Management 75%
Social Media Marketing 56%
SOFTHARD
Analytical Skills 30%
ERP Software 10%
Active Listening Skills 40%
Public Speaking 60%
SOFTHARD
7. I use documentary storytelling to increase
listenership by entertaining and motivating
sports fans to do what we think impossible
so we can make it possible.
PROMISE
8. CREDENTIALS
Work Experience:
• 6 years service in U.S. Marine Corps R.
• 2 years in podcasting for personal
development and successful sports
stories
Education:
• Sportscasting, B.S., Full Sail University
(Exp. 2022)
• Personal Training, ISSA Certification
Awards:
• Marine Corps Certificate of
Commendation, U.S. Marines
• Marine Corps Perfect CFT and PFT
Certificate, U.S. Marines
9. COMPETITION
Jake Rongholt
Industry Experience:
• Currently a freelance writer for
football (1 month experience)
• 3 years as a recruiting coordinator in
NCSA Athletic Recruiting
• 1 year in podcasting as a Host
covering the NFL
Education:
• Bachelors in Sportscasting at Full Sail University
• Studied Broadcasting at Illinois Media School
2016-217
Leadership Experience:
• U.S Air Force, multiple leadership roles
Skills and Proficiencies:
• Brodcast - 24 endorsements
• Television - 22 endorsements
• Radio - 17 endorsements
Bryan Argott
Overall Online Presence:
• More than 500 connections, banner image customized,
professional headshot, detailed throughout profile,
multiple articles published, active across social media,
URL customized
• Grade: Poor, 85 out of 100
Industry Experience:
• 2 years in podcasting for personal
development and successful sports
stories
• 6 years service in U.S. Marine Corps R.
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
• LASD Explorer program
Skills and Proficiencies:
• Public Speaking - 1 endorsement
• Leadership - 1 endorsement
• Fitness- 1 endorsement
Overall Online Presence:
• 250 + connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
active on personal social media accounts, URL
customized
• Grade: Average, 70 out of 100
10. COMPETITION
Eric Pincus
Industry Experience:
• 4 years covering the Los Angeles
Lakers for Bleacher Report
• 7 years as a senior NBA Writer for
basketball insiders
• 4 years covering the Lakers for Los
Angeles Times
Education:
• Psychology , B.A. at UCLA
Noteworthy Experience:
• Professional Basketball Writers Association
• 1 Publication for Los Angeles Lakers
Skills and Proficiencies:
• Social Media - 85 endorsements
• Social Media Marketing - 53 endorsements
• Sports- 35 endorsements
Bryan Argott
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, articles published, detailed profile
summaries, two recommendations, no notable
volunteer work, URL customized, premium membership
• Grade: Good, 95 out of 100
Industry Experience:
• 2 years in podcasting for personal
development and successful sports
stories
• 6 years service in U.S. Marine Corps R.
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
• LASD Explorers Program
Skills and Proficiencies:
• Public Speaking - 1 endorsement
• Leadership - 1 endorsement
• Fitness- 1 endorsement
Overall Online Presence:
• 250 + connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
active on personal social media accounts, URL
customized
• Grade: Average, 70 out of 100
11. BRAND POSITION
Defining Mental Fitness ad Resiliency in
sports culture by sharing the behind the
underdog stories in sports
BRYAN “ARGOTT FIT” ARGOTT
Bryan earned the nickname
“Argott Fit” in the Marines as he
lead by example through
physical and mental fitness.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Sports Marketing Association (SMA)
‣ October 26 - 28 | Las Vegas, NV
• National Sports Media Association (NSMA)
‣ Collegiate Membership | Winston Salem, NC
• National Society of Collegiate Scholars
‣ August 31, 2020 | LifeTime Member
Digital Marketing
• Primary Content: est. podcast called “A Rocky Start”; 45 min.
episodes telling underdog stories of top performers in sports;
1 episode per week; host and syndicate through Anchor
• Primary Tools: FB and Instagram, and LinkedIn- promote
podcast through Stories and Shares; LinkedIn - network with
industry professionals to vet potential guests
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sports knowledge and embed
podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level broadcaster with at least 10 yrs of
experience in Radio; Must have interest in sports and is
patient
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2022
Technical Skills
• Get a Voice over coach to help with public speaking
skills by Dec 2020
• Adobe Premiere Pro, skillshare.com , Jan 2021
• WordPress 5 Essential Training - Skillshare.com, Dec
2020
Soft Skills
• Writing and Recording Formal Business Letters &
Emails - Loom.com, Sept. 2020
• Business Writing Principles - Linkedin.com, Sep. 2020
• Join online Facebook group for Networking, starting
Aug. 2020
• Active Listening Training - Skillsahre.com, Oct. 2020
14. Bryan Argott
There are many opinions in sports nowadays
and everyone is criticized for their past but is
expected to uphold standards that cannot be
reached. Well, what I do is give sports figures a platform to tell
their stories and give them a chance to be heard fairly across sports. In fact,
after serving 6 years as a U.S. Marine, I got into personal development and
self help to have a growth mindset so I can understand people more. People
are fascinated by the next top story and headlines but I look to bring the
stories that are overlooked to life.
“
15. REFERENCES
Verduzco, J. (2020) Jose Luis Verduzco Linkedin Profile.
Retrieved on August 23, 2020, from https://www.linkedin.com/
in/joseluisverduzco/
Pincus, E. (2020) Eric Pincus Linkedin Profile. Retrieved on
August 23, 2020, from https://www.linkedin.com/in/eric-
pincus-2571385/
Onetonline.org. (2020) Sports broadcaster Summary. Retrieved
on August 23, 2020, from https://www.onetonline.org/link/
summary/27-3011.00
Sportmarketingassociation.com. (2020). Sports Marketing
Association Events. Retrieved August 23, 2020, from
http://www.sportmarketingassociation.com
facebook.com. (2020) . National Sports Media. Retrieved Aug
23, 2020, from https://www.facebook.com/
nationalsportsmedia/
Kayeputnam.com. (2020). Hero Brand Archetype. Retrieved on
August 23, 2020, from https://www.kayeputnam.com/
brandality-archetype-hero/
ESPN.com. (2020). ESPN Sportscenter photo. Retrieved on
August, 23, 2020, from http://www.espn.com/video/
sportscenter
Rongholt, J. (2020). Jake Rongholt Linkedin Profile. Retrieved
on August 23, 2020, from https://www.linkedin.com/in/
jakerongholt/
ESPN Company Page. (2020). ESPN LinkedIn Page and Stats.
Retrieved on August 23, 2020, form https://www.linkedin.com/
company/espn/
