This project was completed during my Project and Portfolio I Personal Branding course at Full Sail University. Completed January 2020.

1. PERSONAL BRAND EXPLORATION
Aaron Meaux
Project & Portfolio I: Week 3
January 24, 2020

2. A life-long football enthusiast, Aaron Meaux
has three sisters and was raised in
Sacramento, California. As the only male
child, his hard-working and competitive
upbringing inspired by his father, laid a solid
foundation while forming a deep love and
connection for the game of football. He
delivers factual NFL and NCAA content
using his authentic personality. Aaron
dreams of becoming a prominent football
analyst for a major sports television network.
After working for a government entity for 12
years, he enrolled into the Sportscasting
program at Full Sail University to develop the
technical skills required to pair with his
knowledge and passion of the industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Associate Producer
• Sports Anchor
• Sports Reporter
Sage Archetype - deliver
relevant sports stories and
information by interacting with
fans to offer an authentic
experience. Educate using facts
while offering the audience
opportunity to openly express
their opinions.
Sportscaster for Professional or Collegiate Football

4. • DEMOGRAPHICS: 75%
Female, 30-45 years old,
College Educated, Located in
North-East America. Married
with children.
• PSYCHOGRAPHICS: Enjoys
sporting activities, competitive
in nature, and loves to be
visible in the community.
• IDEAL AUDIENCE
MEMBERS: Roberto
Mucciacciaro, Associate
Recruiter (ESPN), Rachel
Valdes, Senior Production
Manager (ESPN), Amy Riley,
Senior Recruiter (ESPN).
Recruiters & Hiring Managers at ESPN, Fox Sports, and CBS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Associate Producer position at
ESPN.
‣ Connect with 25 ESPN team members and
send e-mail to inquire about internship
opportunities by April 1, 2020.
Mid Term: (2026)
• Produce a successful daily live podcast targeting
breaking news and incorporating fan interaction.
Using fan interaction, enhance current
programming.
‣ Develop unique enhancements to current
ESPN television programming resulting in a
10% yearly increase in viewers by December 31,
2026.
Long Term: (2040)
• Land a prominent sports anchor position at ESPN
with a regular recurring role on top rated shows.
‣ Enhance shows by using unique techniques
to attract new fans, providing relatable
content.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
File Maker Pro 60%
Adobe Creative Suite 75%
Analytical Skills 90%
Public Speaking 95%
SOFTHARD
Pro Tools Audio Software 5%
Video and Graphics 50%
Leadership 90%
Time Management 80%
SOFTHARD

7. I deliver authentic and reliable content
to professional and collegiate football
fans by offering a unique fan
experience using my extensive
knowledge and passion for the game
while promoting direct access and
interaction.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years Analyst and Management,
State of California.
Education:
• Sportscasting, B.S., Full Sail
University (Exp. 2021).
Awards:
• Employee of the Month, State of
California.
• Silver Star, State of California.

9. COMPETITION
Andrew Southwick
Industry Experience:
• 9 months of play-by-play and
broadcasting experience for local
High School and College
athletics.
• Host of a sports and pop culture
podcast.
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University.
• Religion, B.S. and Church Ministries Master’s
degree from Liberty University.
Leadership Experience:
• English teacher indicates leadership ability.
Skills and Proficiencies:
• Music - 9 endorsements.
• Public Speaking - 6 endorsements.
• Leadership - 5 endorsements.
Aaron Meaux
Overall Online Presence:
• Less than 200 connections, banner image has
been customized, no articles published, no links
to social media, URL has been customized.
• Grade: Average, 50 out of 100.
Industry Experience:
• Does not possess any experience in
the industry. Still enrolled in school.
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University.
Leadership Experience:
• State of California, multiple low and mid-level
management positions.
Skills and Proficiencies:
• Communication - 1 endorsements.
• Customer Service - 0 endorsements.
• Management- 0 endorsements.
Overall Online Presence:
• Less than 50 connections, banner image
customized, professional headshot, no articles
published, periodically active on personal social
media accounts, URL customized.
• Grade: Below Average, 30 out of 100.

10. COMPETITION
Tyler Boronski
Industry Experience:
• Almost 6 years of experience in
the sports industry.
• Current multimedia reporter of
his youtube channel.
Education:
• Sportscasting, B.A. Full Sail University. 2019.
Noteworthy Experience:
• Pro Bowl Experience Brand Ambassador fo the
NFL in 2018.
• Sports broadcaster at Rollins College.
Skills and Proficiencies:
• Interviewing- 4 endorsements.
• Video Production - 3 endorsements.
• Management - 3 endorsements.
Aaron Meaux
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
no recommendations, relevant volunteer work,
URL not yet customized, maintains own youtube
channel.
• Grade: Above Average, 65 out of 100.
Industry Experience:
• Does not possess any experience in
the industry. Still enrolled in school.
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University.
Leadership Experience:
• State of California, multiple low and mid-level
management positions.
Skills and Proficiencies:
• Communication - 1 endorsements.
• Customer Service - 0 endorsements.
• Management- 0 endorsements.
Overall Online Presence:
• Less than 50 connections, banner image
customized, professional headshot, no articles
published, periodically active on personal social
media accounts, URL customized.
• Grade: Below Average, 30 out of 100.

11. BRAND POSITION
AARON “MACHINE” MEAUX
As a child Aaron would often amaze
his parents friends with all the facts
he possessed about football. They
would refer to him as the “Machine”.
Educating professional and collegiate
football fans while engaging in a unique
process encouraging interaction by
offering direct access to the “Machine”.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Fantasy Sports Gaming Association Summer
Conference
‣ June 15 - 16, 2020 | Dallas-Frisco, TX
• National Sports Media Association (NSMA)
‣ Student Membership
• Sports Management Worldwide
‣ February 27 - 29, 2020 | Indianapolis, IN
Sportscasting
• Primary Content: Weekly NFL statistical content
published via twitter. Develop 30 min podcast, 1
episode weekly highlighting breaking news, and hot
topic football stories.
• Primary Tools: Twitter and Instagram - promote
podcast by posting links and photo and video
promotions; LinkedIn - network with industry
professionals.
• Website: Full Sail digital portfolio site to showcase
school work; use my digital portfolio blog to publish
fantasy football and college ranking articles monthly
and share across all platforms.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a prominent Sports Anchor with at least
15 yrs of experience in the sportscasting industry;
family man that shares a passion and love for
football, Jan. 2021.
Formal Education
• Complete Sportscasting, B.S. by October 2021.
Technical Skills
• Learning Pro Tools - LinkedIn Learning, June
2020.
• Final Cut Pro - LinkedIn Learning, September
2020.
• Video Foundations: Cameras and Shooting -
LinkedIn Learning, December 2020.
Soft Skills
• Time Management Fundamentals - LinkedIn
Learning, August 2020.
• Learning to Write for the Web - LinkedIn
Learning, October 2020.

14. Aaron Meaux
Isn’t it a shame with all the outlets to
obtain information about the great game
of football the amount of misinformation
spread amongst the masses? What I do is
deliver reliable enthusiastic
content to professional and collegiate football fans and in doing so
encourage them to interact while offering direct access and
establishing a platform to share opinions allowing them to feel
appreciated. I use hours of research to educate and share
important football stories to fans across the nation.
“

15. REFERENCES
Southwick, A. (2020). Andrew Southwick LinkedIn
Profile. Retrieved January 24, 2020, https://
www.linkedin.com/in/andrew-southwick/
Boronski, T. (2020). Tyler Boronski LinkedIn Profile.
Retrieved January 24, 2020, https://www.linkedin.com/
in/tyler-boronski-476786159/
ONETOnLine.org. (2020). Summary Report for:
27-3022.00 - Reporters and Correspondents. Retrieved
January 24, 2020, from https://www.onetonline.org/link/
summary/27-3022.00
LinkedIn.com. (2020). Recurring Associate Producer.
Retrieved January 24, 2020, from https://
www.linkedin.com/jobs/search/?
currentJobId=1677642915&geoId=103644278&keywords=
espn&location=United%20States
Hearst.referrals.selectminds.com. (2020). Sports Anchor/
Reporter. Retrieved January 24, 2020, from https://
hearst.referrals.selectminds.com/san-francisco-
chronicle/jobs/sports-anchor-reporter-6463?
utm_campaign=google_jobs_apply&utm_source=googl
e_jobs_apply&utm_medium=organic
thefsga.org. (2020). 2020 Fantasy Sports Summer
Conference. Retrieved January 24, 2020, from https://
thefsga.org
nationalsportsmediaassociation.org. (2020). Student
members. Retrieved January 24, 2020, from https://
nationalsportsmedia.org/join-today/student-members
www.sportsmanagementworldwide.com. (2020).
Football Conference During Combine. Retrieved
January 24, 2020, from https://
www.sportsmanagementworldwide.com/conferences/
nfl-combine-sports-career-conference